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COMMUNICATIONS COUNCIL / OCTOBER 2016
SHARED ENERGY: THE UVA STORY
Capture and articulate
the University of Virginia’s
illimitable pursuits
2 / COMMUNICATIONS COUNCIL / OCTOBER 2016
OUR ASSIGNMENT:
Strengthen our reputation and reach; Attract the best and brightest students;
Galvanize constituent support in advance of the bicentennial; Assist with faculty recruitment;
Demonstrate the value delivered by the University
slide5.pdf 1 9/20/16 10:16 AM
4 / COMMUNICATIONS COUNCIL / OCTOBER 2016
Commitment to Lead
Desire to Serve
slide11.pdf 1 9/20/16 11:18 AM
5 / COMMUNICATIONS COUNCIL / OCTOBER 2016
WHAT’S NEXT?
BICENTENNIAL
Preparing to support the Bicentennial commemoration and
capital campaign.
slide11.pdf 1 9/20/16 11:18 AM
6 / COMMUNICATIONS COUNCIL / OCTOBER 2016
UVA
BICENTENNIAL
/ Launching in-depth discovery research this fall, engaging a wide swath of our community.
/ Will move into creative strategy and concepting phases once discovery is complete.
/ Preparing for the launch of the University’s Bicentennial commemoration in fall 2017.
/ Advancement Communications team will provide tools & resources to the communications
community to participate in this work.
cover-imagemask.pdf 1 9/20/16 9:27 AM
COMMUNICATIONS COUNCIL / OCTOBER 2016
Marketing Update
Illimitable vol. III
Brand Guidelines
Resources
24 / COMMUNICATIONS COUNCIL / FALL 2016
ILLIMITABLE
slide2.pdf 1 9/20/16 9:35 AM
ILLIMITABLE PRINT• Fall issue: In-hand November 8
• Recipients: Peers (ACC, AAU), Key Recruits, President’s
Office, select donors.
• Audiences coordinated to avoid overlap with “Be
Inspired” report (late October).
• Spring Issue: March 2017, with increased distribution.
30 / COMMUNICATIONS COUNCIL / OCTOBER 2016
31 / COMMUNICATIONS COUNCIL / OCTOBER 2016
32 / COMMUNICATIONS COUNCIL / OCTOBER 2016
1733 / COMMUNICATIONS COUNCIL / OCTOBER 2016
STORY PAGEVIEWS
1,000
2,000
3,000
4,000
5,000
6,000
21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep
The Rotunda is Back story earned more than 14,000 pageviews within
7 days of its initial promotion.
story shared in Illimitable emails
link to story posted on Twitter
story promoted as FB sponsored content
story posted to UVA FB page
story shared in the Daily ReportPROMOTIONAL
ACTIVITIES
homepage takeover
story posted to FB Instant Articles
sponsored content block
1,000
2,000
3,000
4,000
5,000
6,000
21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep
Illimitable EmailsDaily ReportFacebookTwitterVirginia.edu homepageDaily ProgressDAILY PROGRESS
VIRGINIA.EDU HOMEPAGE TWITTER
FACEBOOK DAILY REPORT
ILLIMITABLE EMAILS
“THE ROTUNDA IS BACK”
BRAND GUIDELINES
Serving the Community of Communicators:
User Survey (August 2016)
Brand Guidelines are being used by a wide UVA audience on a regular basis. • 680 Registered users
65% of survey respondents accessed Brand Guidelines at least once a month
• 23% accessed at least weekly
• 3,942 views & 3,727 downloads in six month period
How often are you accessing the UVA Brand Guidelines?
42%
14%
9%16%
17%
2%
Never Less than Every QuarterQuarterly Multiple Times Per WeekWeekly Monthly
36 / COMMUNICATIONS COUNCIL / OCTOBER 2016
ENGAGEMENT WITH BRAND GUIDELINES
37 / COMMUNICATIONS COUNCIL / OCTOBER 2016
USER FEEDBACK
“As someone who is responsible for creating large amounts of training content,
brand.virginia.edu is a game-changer…”
“This is a great resource for the University, and I hope it
continues to grow!”
“This central repository has been hugely helpful, really
well designed.”
38 / COMMUNICATIONS COUNCIL / OCTOBER 2016
USER EXPERIENCE
“I often have to search through all the folders, menu items to find what I’m looking for.”
“Page/sub-page titles are not intuitive …”
“There is so much information that it can be challenging to find what I am looking for.”
“The graphics and content are great. The WebDAM interface is not.”
Users also communicated an opportunity to improve the experience.
39 / COMMUNICATIONS COUNCIL / OCTOBER 2016
AN APPETITE FOR MORE
“More professional photos of student events around Grounds and student interactions.”
“Can we have images that depict non-academic staff — especially working in a team, celebrating success and assisting others?”
“It would be nice to get more photos that represent University Staff.”
Expanded Photography
“More direction/training in capturing the UVA tone and voice in communications.”
“More information on UVA terminology/style would be useful.”
“I think the copywriter should provide some valuable advice.”
Copy Guidelines Logos & Templates
“Stationery guidelines.”
“Exterior signage (and rules for)”
“It would be nice if there was a way for schools and foundations to create logos for their groups based on the new UVA logo.”
OCTOBER
OCTOBER
Institutional Pageantry: A Three Part System
• Office of the University Architect
Placement, Location, Environmental design considerations
• University Communications
Branded design execution
• Facilities Management
Installation and lifecycle management
UVA Streetlights
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Scott Stadium 5307
University Hospital 1150
John Paul Jones Arena 5574
Clark Hall 0068
University Hall 5576
Stacey Hall 1985
Tjaglcs School 0532
Rice Hall 0214
Onesty Hall 5592
Thornton Hall 0204
Gilmer Hall 0210
Jordan Hall 1142
Carruthers Hall 0580
Withers-Brown Hall 0527
Emmet/Ivy Garage 0401
Aquatic & Fitness Center 5271
Arena Parking Garage 5575
South Parking Garage 1154
Newcomb Hall 0122
Rotunda 0001
Parking & Transit 0583
Slaughter Hall 0528
Chemistry Building 0256
Fontana Food Center 0595
Ruffner Hall 0260
Alderman Library 0082
Campbell Hall 0438
Monroe Hall 0083
Robertson Hall 0057
Medical School Bldg 1181
East Parking Garage 1148
McKim Hall 1195
Darden Classroom 0551
George Welsh Indoor Practice Facility 5591
Stadium Parking Garage 0315
Alumni Hall NO 3432
11th Street Parking Garage 1149
U Hall Cage 5593
Cobb Hall 1194
Darden Parking Garage 0555
Olsson Hall 0202
New Cabell Hall 0060
Multistory Building 1172
Bryant Hall At Scott Stadium 5280
Runk Dining Hall 0396
Primary Care Center 1143
Abbott Center 0553
Darden Faculty 0552
Ohill Dining Facility 0201
Bookstore/Central Grounds Parking 0125
W Scott Stadium Parking 0319
Physics/J Beams Lab 0221
KCRC Children's Rehab Center 1600
Slaughter Recreation Center 5262
Memorial Gymnasium 5087
Davis Wing 1173
Baseball Stadium 5506
Wilsdorf Hall 0267
Culbreth Road Garage 0446
Zehmer Hall 0207
Minor Hall 0065
Bryan Hall 0094
Sponsors Hall West 0556
Frank C. McCue III Ctr 5577
Hospital Link 1151
Mcleod Hall 0105
Wilson Hall 0136
Gibbons House 2375
Old Cabell Hall 0059
Bavaro Hall 0264
Klockner Stadium 5502
North Grounds Recreation Ctr 5561
Ruffin Hall 0440
Tjaglcs School Addition 0534
Clay Hall 0526
Medical Research Lab (MR-4) 1157
Ivy Stacks 0594
Clemons Library 0126
Stone Hall (NRAO) 0254
Drama Education Building 0442
Claude Moore Health Sciences Library 1141
Saunders Hall 0550
Clinical Department Wing 1176
Astronomy Building 0252
Heating Plant 7103
X-Ray Wing 1183
Darden Library 0554
Ray C. Hunt Drive 560 3758
Maury Hall 0066
Ray C. Hunt Drive 400 3759
Faulkner House 0603
Ray C. Hunt Drive 500 3760
Rouss Hall 0058
Printing Service Center 0596
2400 Old Ivy Road 3656
Woody House 2366
Ray C. Hunt Drive 515 3754
Shannon House 2374
Sponsors Hall East 0558
Elson Student Health Center 0131
Kerchof Hall 0069
Cocke Hall 0061
Leake Building 0228
Mechanical Engineering 0259
Cauthen House 2360
Emily Couric Clinical Cancer Center 1146
Biomed. Eng. & Medical Sci. Bld. (MR-5) 1155
North Grounds Recreation Addition 5562
Peabody Hall 0123
UVA Outpatient Surgery Center 3708
Barringer Wing 1174
Kent House 2220
Bice House 2146
Kellogg House 2368
Madison Hall 0421
Stores Warehouse 0231
Fontaine Medical Office Building 1 3755
Aurbach Medical Research Building 3761
Fitzhugh House 2304
Hench Apts 2565
Carter-Harrison Research Building (MR-6) 1161
Shea House 2144
Gooch 383 2383
Dunglison House 2305
Page House 2211
Battle Building At The UVA Children's Hospital 1991
Fontaine Medical Office Building 2 1756
Dillard 385 2385
Mary Munford House 2427
Courtenay House 2306
O'Neil Hall 2422
Physical And Life Sciences Building 0215
Jefferson Quarry 3655
Lile-Maupin House 2372
Balz-Dobie House 2369
Gooch 384 2384
Emmet House 2212
Dillard 388 2388
Younger Apts 2567
East Chiller Plant 7186
Echols House 2213
Steele Wing 1180
Lefevre House 2215
Sponsors Hall Dining 0559
Bayly Building 0407
Metcalf House 2216
Randall Hall 0054
South Lawn Nau Hall 0071
Shelburne Hall/Highway Research 0261
Materials Science 0270
Garrett Hall 0055
Dillard 386 2386
Watson Manor 3448
Halsey Hall 0067
Dabney House 2219
Student Faculty Center (Law) 0531
Gooch 381 2381
Corner Building 1102
South Lawn Gibson Hall 0072
Hancock House 2217
Cedars Court 3610
Lacy Hall 0273
Brooks Hall 0064
Fac Mgmt Maintenance Shop 0227
Watson-Webb House 2370
Mitchell Apts 2566
North Chiller Plant 7104
Ivy Road 2405 (Piedmont Center) NO 3579
Printing Service Center Addition 0598
Child Care Center 0800
South Lawn Commons 0070
Norris House 2393
Tuttle-Dunnington House 2373
UVA Clinical Laboratory 1998
Humphreys House 2214
Lewis Apts 2434
310 Old Ivy Way NO 3657
315 Old Ivy Way NO 3659
Ern Commons 2371
Jefferson Park Medical Office Building 1994
Bonnycastle House 2218
KCRC Commonwealth Court 1626
East Water Tank 7369
Pavilion V 2019
Lambeth Colonnade 0431
Spec Mat Handling Fac /EHS 0263
West Water Tank 7368
Aerospace Research Laboratory 0321
Hoxton Apts 2435
Malone House 2392
Johnson House 2391
Sheridan G. Snyder Translational Research Building 1760
Forestry Building Garage 0251
Fayerweather Hall 0406
Dell Building #2 0218
West Main 1107 3992
North Wing 1178
Pavilion I 2012
Whyburn House 2395
Dell Building #1 0219
Biology Greenhouse 0257
Weedon House 2394
Albert H Small Building 0203
Student Activities Building 0290
2476 Old Ivy Road 0599
Mimosa Dr 117 2346
Mimosa Dr 115 2347
Sports Medicine 5578
Hotel A 0002
Roberta Gwathmey House 2440
Drama Education Building Addition 0449
High Energy Physics Lab 0356
2023 Ivy Rd 3698
Hotel D 2048
South Chiller Plant 7185
N Grounds Mech Plant 7533
One Morton Drive--NO 3981
Gooch 382 2382
Hunter Smith Band Building 0448
University Press Warehouse 0253
Pavilion VII/Colonnade Club 0022
Claude Moore Medical Education Building 1147
Pavilion X 2041
McIntire Wing 1175
Fm Landscape Shop 0238
The Park - Support Facility 5535
Pavilion II 2029
West Range 2003
Police Bldg 0627
Montesano 3622
Telephone Exchange 7147
Pavilion VIII 2038
Massie Road Plant @ Arena Parking Garage 7575
Montebello 2200
Hunton And Williams Hall 0529
Primary Care Center Annex 1164
1515 University Ave 0803
University Chapel 0063
Colony Plaza/Fontaine Ave 2205 NO 3332
350 Old Ivy Way NO 3658
Grove Street 999 (Lee Building) NO 3713
Observatory Mountain Engineering Research Facility 0334
Dillard 387 2387
Coal Unloading Facility 7100
Arlington Blvd 1910 NO 3583
Lambeth Field Commons 2464
Fm Shop Support & Office Building 0234
Stadium Rd. 2504 2367
Pavilion IV 2032
Mimosa Dr 121 2345
Pavilion VI 2035
Chemical Engineering Research 0222
Pavilion IX 2025
Varsity Hall 0056
East Range Dorm 2045
Fac Mgmt Stores & Receiving 0232
Pavilion III 2015
Claude Moore Nursing Education Building 0106
Delta Kappa House NO 0419
Hotel F/ Levering Hall 0052
2015 Ivy Road (Dynamics Bldg) NO 3986
Peyton House 0439
Morea House 2428
Fac Mgmt Cabinet Shop 0255
Booker House NO 3420
Sprigg Lane House 2430
Michie North 918 Emmet Street 0581
West Lawn 2013
McCormick Observatory 0331
Carr's Hill / President's House 2400
Zeta Psi House NO 0423
Suhling Research Lab 1182
Fac Mgmt Annex 0268
Michie South 914 Emmet Street 0582
Long House 2073
Chi Phi House NO 0425
Dawson's Row #2 0090
Monroe Hill House 2085
Landscape Overhead Structure 4100
Bemiss House 0436
Barringer Mansion/French House 2145
Davis House 2070
McGuffey House 2076
Smith House 2071
Madison House NO 3446
Amphitheater 0062
Peters House 2081
Vaughan House 2390
Dillard 389 2389
Sigma Nu House NO 0418
Tucker House 2078
Env. Sci. Shop Building 0481
McCormick Rd Chw Plant @ Aquatic & Fitness Center 7885
Rogers House 2080
Mallet House 2072
Venable House 2074
Emergency Communications Center NO 0624
Lambeth Field #53 2453
Lambeth Field #57 2457
Lambeth Field #72 2472
Lambeth Field #71 2471
Lambeth Field #56 2456
Lambeth Field #51 2451
Sigma Phi House NO 0426
Lambeth Field #74 2474
Lambeth Field #65 2465
Lambeth Field #58 2458
East Lawn Dorm 2030
Lambeth Field #66 2466
Cavalier Substation 7140
Holmes House 2079
1018 West Main St 3991
Kappa Sigma House NO 0424
Pratt Drive South 0272
Glenn House #829 2829
Fac Mgmt S Garages 0229
Ribble House #839 2839
Mimosa Dr 109 2350
Boyd House #832 2832
Mimosa Dr 124 2354
Monroe Hill Range 2086
Boyd House #831 2831
Lady Astor Pavilion 5088
Hotel B/ Washington Hall 0044
Mimosa Dr 113 2348
Dawson's Row #1 0089
Mimosa Dr 111 2349
Mimosa Dr 110 2351
Fluids Research Laboratory 0317
Snavley House #833 2833
Duke House / Sunnyside 2616
Copeley Apts #19 (293 Peyton Court) 2819
Copeley Apts #17 (324 Peyton Court) 2817
Mimosa Ct 144 2337
Copeley Apts #25 (454 Farrish Circle) 2825
Copeley Apts #24 (470 Farrish Circle) 2824
Mimosa Dr 118 2352
Copeley Apts #15 (278 Peyton Court) 2815
Copeley Apts #28 (406 Farrish Circle) 2828
Mimosa Dr 122 2353
Mimosa Ct 134 2335
Copeley Apts #18 (323 Peyton Court) 2818
Copeley Apts #23 (476 Farrish Circle) 2823
Copeley Apts #21 (285 Peyton Court) 2821
Harrison Institute And Small Special Collections Library 0121
Lambeth Field #73 2473
Ribble House #837 2837
Abbott House #836 2836
Copeley Apts #20 (287 Peyton Court) 2820
Lambeth House 0223
Copeley Apts #2 (212 Copeley Road) 2802
Copeley Apts #1 (210 Copeley Road) 2801
Copeley Apts #22 (488 Farrish Circle) 2822
Abbott House #835 2835
Copeley Apts #3 (412 Seymour Road) 2803
Lambeth Field #60 2460
Lambeth Field #63 2463
Lambeth Field #50 2450
Copeley Apts #11 (517 Seymour Road) 2811
Lambeth Field #52 2452
Copeley Apts #7 (474 Seymour Road) 2807
Copeley Apts #27 (422 Farrish Circle) 2827
Mimosa Ct 143 2340
Copeley Apts #8 (475 Seymour Road) 2808
Mimosa Ct 137 2341
Copeley Apts #4 (410 Seymour Road) 2804
Mimosa Dr 125 2342
Theta Delta Chi House NO 0417
Copeley Apts #9 (510 Seymour Road) 2809
Copeley Apts #5 (433 Seymour Road) 2805
Lambeth Field #69 2469
Copeley Apts #14 (547 Seymour Road) 2814
Copeley Apts #12 (525 Seymour Road) 2812
Mimosa Dr 123 2343
Hospitality House Blue Cottage 3168
Copeley Apts #13 (520 Seymour Road) 2813 Copeley Apts #10 (499 Seymour Road)
2810
KCRC Cochran House 1628
Lambeth Field #59 2459
Carr's Hill Field Support Facility 0447
Central Grounds Chw Plant @ Clark Hall 7879
Oakhurst Cir 118 2167
Outpatient Surgery Center Mobile ORs 3733
Dawson's Row #4 0092
Hotel E/ Colonnade Hotel 0010
Hotel C/ Jefferson Hall 0006
University Gardens (83,85,87 University Gardens) H 2417
Little Morea 2433
University Gardens (84-86, 106 University Gardens) F 2415
Public Safety Substation 0801
The Mews 2014
Lorna Sundberg International Center 0441
Focused Ultrasound 1162
N Grounds Substation 7540
Observatory House #1 (Alden) 2333
University Gardens (120-122 University Gardens) D 2413
University Gardens (116-118 University Gardens) E 2414
Ivy Road 1939 3480
Cresap Road 108 2448
University Gardens (130-132 University Gardens) B 2411
Sponsors Hall Gatehouse 0557
Ipf Equipment Facility 5594
McCormick Rd Chw Plant @ Chemistry Bldg 7884
Recycling Sorting Facility 0604
Carr's Hill / President's Garage 2402
MR-6 Construction Trailer 4014
Outdoor Recreation Center NO 3490
Mimosa Ct 147 2339
Pratt Drive North 0247
Mimosa Ct 148 2338
Faulkner Carriage House 2607
Hotel E Annex/ Colonnade Hotel 0011
University Gardens (136-138 University Gardens) A 2410
Alderman Substation 15kv 7258
Water Filtration Plant NO 7370
Lane Road Modular Unit 4103
Coal Silos (4) 7101
506 Valley Road 2163
Faulkner Orchard House 2605
Carr's Hill Chw Plant @ Campbell Hall 7881
Peyton House Modular Office 0250
Faulkner Hedge House 2606
Davis Transformer 1196
Alderman Road Pumping Station 7273
University Gardens (126 University Gardens) C 2412
Sand And Salt Storage Shed 0601
102 Cresap Road (Russian / Slavic House) 2447
City Pump House NO 7371
Newcomb Rd Chw Plant @ Newcomb Hall 7891
Balz Pump House 7375
Observatory House #2 (Vyssotsky) 2328
Spreader Storage Shed 0600
Aero Research Trailer 0329
Faulkner Cottage E 2569
Crackerbox 2053
Morea Garage 2429
Carr's Hill Pump House 7430
McGuffey Ash Storage/Carport 0597
Montebello Garage 2201
Scott Stadium Scoreboard 5320
Aero Research Quonset #3 0326
Motorcycle Storage 0626
Aero Research Quonset #1 0323
McGuffey Cottage 2027
Copeley Mech. Plant Pumping Station 7541
Copeley Substation 7500
Cdw Utility 1189
International House Garage 0443
Monroe Hill Garage 2084
Oakhurst Cir Garage 2168
Zehmer Storage Building 0205
High Energy Physics Annex 0373
Alderman Substation 5kv 7272
Dunglison Transformer 7357
Small Observatory 0330
Royal Pump House NO 7367
Observatory Hill Aviary 4102
Davenport Klockner Lannigan Ticket Booth 5505
Ivy Stacks Pump House 0593
Zehmer Uplink Shelter 0224
Newcomb Rd Chw Plant @ Alderman Library 7892
Carl Smith Clock Tower 5272
East Lawn Garage 2043
Imrec Compost Shed 5512
Hospital Drive Traffic Pavilion 0049
Hereford College Chw Plant @ Runk Dining 7899
Imrec Storage Shed 5513
Equip Enclosure #1 7359
Copeley Apt 23 Transformer 7524
Copeley Apt 19 Transformer 7522
Zehmer Hall Communication Shed 0206
This map was prepared in accordance with National Map AccuracyStandards, using Virginia State Plane coordinates, South Zone,and North American Datum 1983 (NAD83).
The data in the drawing is based on the best availableinformation. Absolute accuracy is not guaranteed. Fieldverification recommended for exact dimensions.
Geospatial Engineering Services575 Alderman Road
Charlottesville, VA [email protected]¬0 350 700
Feet
Date: 6/10/2016
Electric Streetlight
O Other Styles, Active
FixtureType
O China Hat
O Edgewater
O Globe
O Gullwing
O ShoeBox
42 / COMMUNICATIONS COUNCIL / OCTOBER 2016
PAGEANTRY/BANNERS: PROCESS
Slide Number43 / COMMUNICATIONS COUNCIL / OCTOBER 2016
UNIVERSITY BOOKSTORE
Slide Number44 / COMMUNICATIONS COUNCIL / OCTOBER 2016
UNIVERSITY BOOKSTORE
Slide Number45 / COMMUNICATIONS COUNCIL / OCTOBER 2016
PAGEANTRY/BANNERS
Slide Number46 / COMMUNICATIONS COUNCIL / OCTOBER 2016
FACILITIES MANAGEMENT: FLEET MARK
Stationery
48 / COMMUNICATIONS COUNCIL / FALL 2016
STATIONERY
49 / COMMUNICATIONS COUNCIL / FALL 2016
STATIONERY
50 / COMMUNICATIONS COUNCIL / FALL 2016
STATIONERY
Lock-ups
Slide Number52 / COMMUNICATIONS COUNCIL / OCTOBER 2016
COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES
COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES
The rotunda mark signifies UVA’s timelessness
The vertical separator creates a traditional feel
Adobe Caslon Pro Semi-bold creates a cohesive relationship with our primary logo. Use of Capitals adds sense of permanence and formality.
Slide Number53 / COMMUNICATIONS COUNCIL / OCTOBER 2016
COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES
COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES
ARTS & SCIENCES
COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES
COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES
ARTS & SCIENCES
ARTS & SCIENCES
Slide Number54 / COMMUNICATIONS COUNCIL / OCTOBER 2016
The rotunda mark signifies UVA’s timelessness
The vertical separator creates a traditional feel
Adobe Caslon Pro Semi-bold creates a cohesive relationship with our primary logo
Office of the Vice Provost for ResearchOffice of the Vice Provost for Research
Slide Number55 / COMMUNICATIONS COUNCIL / OCTOBER 2016
Office of the Vice Provost for ResearchCompliance and EnvironmentalHealth & Safety
Office of the Vice Provost for ResearchCompliance and EnvironmentalHealth & Safety
Office of the Vice Provost for ResearchCompliance and EnvironmentalHealth & Safety
Office of the Vice Provost for ResearchCompliance and EnvironmentalHealth & Safety
University AdvancementOffice of Engagement
University AdvancementOffice of Engagement
University AdvancementOffice of Engagement
University AdvancementOffice of Engagement
Slide Number56 / COMMUNICATIONS COUNCIL / OCTOBER 2016
RELEASED: AUGUST
Slide Number57 / COMMUNICATIONS COUNCIL / OCTOBER 2016
FOR RELEASE: OCTOBER
58 / COMMUNICATIONS COUNCIL / OCTOBER 2016
FOR RELEASE: OCTOBER
brand.virginia.eduThe Next Iteration
60 / COMMUNICATIONS COUNCIL / OCTOBER 2016
“The organization of the materials could be more clear. I often have to search through all the folders, menu items, etc. to find what I’m looking for.”
“Page/sub-page titles are not intuitive to what I’m looking for…”
“There is so much information that it can be challenging to find what I am looking for. Many of the titles to the pages sound similar.”
“The graphics and content are great. The WebDAM interface is not.”
While many users are finding what they need, there is an opportunity to further optimize navigation so end users can locate specific resources and assets more quickly.
NAVIGATION
61 / COMMUNICATIONS COUNCIL / OCTOBER 2016
While many users are finding what they need, there is an opportunity to further optimize navigation so end users can locate specific resources and assets more quickly.
NAVIGATION
• More intuitive front interface • Search capability, in lay terms, throughout site • Entire library visible, with password required only on download • more flexible asset management
62 / COMMUNICATIONS COUNCIL / FALL 2016
BRAND GUIDELINES
63 / COMMUNICATIONS COUNCIL / FALL 2016
BRAND GUIDELINES
RESOURCES
65 / COMMUNICATIONS COUNCIL / FALL 2016
RESOURCES
66 / COMMUNICATIONS COUNCIL / FALL 2016
RESOURCES
slide8.pdf 1 9/20/16 10:44 AM
67 / COMMUNICATIONS COUNCIL / OCTOBER 2016
COMMITTEE UPDATES
• Brand Standards & Visual Identity • Content & Editorial • Social Media • Internal Communications • Issues Management
cover-imagemask.pdf 1 9/20/16 9:27 AM
COMMUNICATIONS COUNCIL / OCTOBER 2016
THANK YOU
