LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 1

Shared Discovery & Viral Application Growth

Gift

Wishlist

Display

Rate

Recommend

SHARE

DISCOVER

BUY

Provide the ultimate discovery and purchasing experience for music and applications on mobile devices

LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 2

Social Network Friends

Share purchase, review, etc events with SN friends

Invited Friends Invite social network friends to connect

Leveraging Existing Social Graph to Deliver Apps and Drive Revenues

NetworkAddress Book

Configure and control extent and nature of sharing

Get relevant recommendations based on social relationships

LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 3

Boosting Sales Through Social Discovery

More Users Attract new users through friends

More Apps Expose relevant long tail content through shared discovery

Reduce Churn Improve loyalty by leveraging ties between users

High Frequency

Boost Sales

Increase purchase frequency through friends’ activities

Increase monthly revenue and life time value

LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 4

Revenue Opportunity

3 £ Bn. revenue gain

2009 Est. Revenue Lift with envIOData revenues represent 15% of Total100% increase in data revenues

Data

Fixed & Other

Messaging

Voice

2009 Revenues (Actuals)

Data revenues represent 8% of Total

DataFixed & Other

Messaging

Voice