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SHARED DECISION MAKING AND PATIENT ACTIVATION TOOLS FOR A NEW GENERATION Molly Beinfeld, MPH Director, Independent Production Informed Medical Decisions Foundation September 16, 2013

SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

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Page 1: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

SHARED DECISION MAKING AND PATIENT ACTIVATION

TOOLS FOR A NEW GENERATION

Molly Beinfeld, MPHDirector, Independent ProductionInformed Medical Decisions FoundationSeptember 16, 2013

Page 2: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

FOUNDATION MISSION

• The mission of the Foundation is to inform  and amplify the patient’s voice in health care 

decisions

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Page 3: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

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Page 4: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

SHARED DECISION MAKING MODEL

• Key characteristics:• At least two participants 

(clinician & patient) are 

involved• Both parties share 

information• Both parties take steps to 

build a consensus about the 

preferred treatment• An agreement is reached 

on the treatment to 

implement

Charles C. Soc Sci

Med. 1997; 44:681 4

Page 5: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

PATIENT DECISION AIDS CAN HELP!

• Tools designed to help people participate in  decision‐making

• Translate evidence into information that is  accurate, unbiased, understandable and 

actionable• Help patients clarify and communicate the 

values they associate with different features  of the options

The International Patient Decision Aid 

Standards Collaboration5

Page 6: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

DECISION AIDS ‐ NOW

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Page 7: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

COCHRANE REVIEW OF DECISION AIDS

• In 86 trials in 6 countries of 34 different  decisions, use has led to:

• Greater knowledge• More accurate risk perceptions• Lower decision conflict• Greater participation in decision‐making• Fewer people remaining undecided

Stacey et al. Cochrane Database of 

Systematic Reviews. 2011, Issue 10. Art. 

No.: CD001431.7

Page 8: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

LITERATURE REVIEW

Review and summarize key clinical literature• High‐quality systematic reviews—Cochrane, 

EPCs• Evidence‐based guidelines• Selected key studies

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Page 9: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

GATHER PATIENT PERSPECTIVE

• Review qualitative literature• Focus groups and one‐on‐one interviews• Surveys

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Page 10: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

INTERVIEW PATIENTS & PROVIDERS

• Real patients—not actors—discuss values and  rationale for choices they made—in their own  words

• Providers address key clinical points and  reinforce why shared decisions are important

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Page 11: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

PRODUCTION

• Decision aid elements• Interview material• Graphics—anatomy and outcomes data• Write text

• Multiple drafts and clinical reviews• External evaluation by providers and patients

• Clinical accuracy• Balance• Relevance• Knowledge• Readability, health literacy

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Page 12: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

REVIEW & UPDATE

• Every 6 months• Clinical accuracy

• Every 2 years• Medical Editor, Clinical Reviewers• Data from implementation sites• Patient focus groups/cognitive interviews• Clinical accuracy, balance, relevance, knowledge

Program content revised as needed.12

Page 13: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

Phase 1 March 2014:• Induction of labor for a non‐medical reason (Elective Induction)• “Big Baby”: options for giving birth (Suspected Macrosomia)• Birth options after previous cesarean

Phase 2 July 2014:• Diabetes in pregnancy• Choosing a caregiver and setting for birth• When your pregnancy goes past your due date

Phase 3 December 2014 (TBD):• Pre‐conception planning• Pain management and labor support• Feeding options

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Page 14: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

DECISION AID DESIGN INNOVATION

• User‐centered interface• Responsive design—mobile, tablet, desktop• Personalized around patient’s own goals and 

concerns• Interactive, two‐way communication• Emphasis on sharing, engagement• Novel video concepts

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Page 15: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

LAUNCH DEMO

http://pregnantme1.smashlogic.com/

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Page 16: SHARED DECISION MAKING AND PATIENT ACTIVATIONDECISION AID DESIGN INNOVATION • User‐centered interface • Responsive design—mobile, tablet, desktop • Personalized around patient’s

THANK YOU!

[email protected] 

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