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  • Shape Your Business For the Future:

    Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

    Kumar GB Managing Director, Cisco Services Asia Pacific, Japan and China

    June 2012

  • 6.58

    Connected Devices

    World Population

    • Mobile

    • New architectures

    • New protocols (IPv6)

    • Sensor networks

    • Machine to machine communications

    Source: Cisco IBSG, 2011

    0.08

    500 Million

    6.3 Billion

    2003

    1.84

    12.5 Billion

    6.8 Billion

    2010

    3.47

    25 Billion

    7.2 Billion

    2015

    50 Billion

    7.6 Billion

    2020

    Connected Devices Per Person

    More Machine to Machine

    Communications

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

    • Profitable Growth • Business AgilityCloud

    Mobility

    Social

    Open Source

    Big Data

    New Delivery Models

    Seamless Access

    Collaboration

    BYOD, VXI

    Analytics, Context

    R is

    k M

    a n

    ag e

    m e

    n t,

    S e

    cu ri

    ty , C

    o m

    p lia

    n ce

    • Service on demand • Anytime, Anywhere

    • Personalization • Communities

    Video

    Rising Expectations

    Users

    Businesses

    Changing Roles

    CIOs

    Providers

    Partners

    CEOs

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

    MOBILITY

    BYOD CLOUD

    SaaS | DC / V

    IMMERSIVE COLLABORATION

    Pervasive Video

    SECURITY, Accelerating Cyber-Threats

    IT PRODUCTIVITY, Service and Network Management

    GREEN, Energy Efficiency

    Enterprise MegatrendsTHE NETWORK

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

    Unified Access

    Unified Fabric

    Unified Compute

    Next Gen WAN

    Infrastructure Cross-Architecture Borderless Network Services

    VXI Medianet

    Unified Network Services

    Collaboration Architecture

    MOBILITY

    BYOD

    CLOUD

    SaaS | DC / V

    IMMERSIVE

    COLLABORATION

    Pervasive Video

    THE NETWORK

    SECURITY, Accelerating Cyber-Threats

    IT PRODUCTIVITY, Service and Network Management

    GREEN, Energy Efficiency

    TrustSec | Secure-X

    Energywise

    Cisco Prime, ISE, SBA, Smart Services

    App Velocity | NetFlow V9 | VSS

  • Cloud Technologies and Trends

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

    Data Center

    Data Center

    Data Center

    IP Core

    El as

    ti c

    In fr

    as tr

    u ct

    u re

    Backbone

    High-speed Access

    End-user Device

    Applications and IT services

    Automated Operations and Security

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

    5 Years ago…

    ….EC2 and S3 launched

    VM as a Service

    Disk as a Service

    Today

    7 Years ago…

    ….CRM went public

    SaaS App

    Store

    Today

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

    MODEL 1

    On-demand Pools of Infrastructure

    APIs for high volume

    IaaS PaaS

    MODEL 2

    Highly-Scaled small # of Apps. Big Data

    Warehouse DCs

    SaaS PaaS

    MODEL 3

    Scalable, Automated IT Infrastructure

    Wide Spectrum of Service Levels

    Private Cloud

    Customer DB

    Soc AppData

    $$ CRMCC

    PM DB

    VC UC

    Rcd DocDoc

    VOIP App

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

    Lower TCO

    Business Benefits

    IT Agility

    Business Alignment of IT

  • Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 11Cisco Confidential 11© 2010 Cisco and/or its affiliates. All rights reserved. Source: State of the CIO 2011 Study, CIO Magazine

    E N T E R P R I S E - C L A S S

    W I L L B E U S E D B Y

    O F E N T E R P R I S E S BY

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

    Based on IDC forecast from 2011

    53% CAGR

    50% CAGR

    $0

    $100

    $200

    $300

    $400

    $500

    $600

    $700

    $800

    $900

    2011 2012 2013 2014 2015

    Public Cloud Virtual Private

    Gartner 2012

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

    Enable Cloud Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network

    Tailored Solutions for Building Clouds

    Rich Ecosystem of Integrated Solutions

    Research In Motion SAMSUNG

    WAN

    Users

    Connect to Cloud with Confidence

    Innovative Cloud Applications

    http://www.qualcomm.com/ http://www.mysql.com/

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

    Cloud Enablement

    Services

    Unified Data

    Center

    Cloud Intelligent Network

    Cloud Applications

    EnablingCloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

    CLOUD INTELLIGENT

    NETWORK

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

    Performance “Do I have the right performance at scale?”

    Security “How do I manage risk?”

    Management “How can I be operationally efficient?”

    2011: More than 90% of organizations route their internet (cloud-bound)

    traffic to their central site*

    April 2011: Epsilon data breach results in millions of emails

    being compromised

    Cloud applications need 2.5 Mbps of download speed and less than

    50 ms of latency as part of key network requirements*

    Is My Network Ready?

    * Cisco Global Cloud index, December 2011

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

    Borderless Networks

    (Enterprise, Public Sector, Commercial)

    SP IP-NGN

    (Service Provider)

    CLOUD INTELLIGENT

    NETWORK

    Bringing Together Cloud Capabilities from Borderless Networks and SP IP-NGN

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

    CLOUD-CUSTOMER CONNECT

    Secure High Quality User Experience

    CLOUD-CLOUD CONNECT Optimized Interaction Between Clouds

    CLOUD MANAGEMENT Simplified management and Automation

    OPTIMAL APPLICATION EXPERIENCE Visibility and Control, Optimization, Application Survivability

    CONTEXT-AWARE SECURITY

    SIMPLIFIED OPERATIONS Unified Management, Virtualized Application Services

    Network Security, Content (Web and Email) Security

    CLOUD INTELLIGENT

    NETWORK

    Based on the Borderless Network and SP IP-NGN Architectures

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

    OPTIMAL APPLICATION EXPERIENCE

    Enhance Cloud Performance and Reliability

     AppVelocity

    SIMPLIFIED OPERATIONS

    Improve Operational Efficiency and Accelerate Deployment

     Cisco Prime Management

    CONTEXT-AWARE SECURITY

    Protect Business Assets and Meet Compliance

     SecureX

    Based on the Borderless Network Architecture

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

    PRIVATE AND PUBLIC CLOUD

    WAVE

    NETWORK AND DEVICE SECURITY

    NETWORK MANAGEMENT

    Cloud Services

    Router (CSR)

    NEW! CLOUD SERVICES ROUTER

    WAAS on SRE

    WAAS Express

    BRANCH OFFICE

    WAVE

    Virtual WAAS

    MOBILE AND REMOTE USERS

    WAAS Mobile AnyConnect

    WAN AND CLOUD EDGE

    Firewall

    ScanSafe

    IronPort

    ASA 5585X

    Connect Users to the Cloud with Confidence

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

    UNIFIED DATA

    CENTER

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

    BUSINESS CHALLENGES

    TECHNOLOGY TRENDS

    Cloud Data Deluge

    Budget Constraints

    Security and Compliance

    24x7 BusinessBusiness Agility

    Energy Efficiency

    Proliferation of Devices

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

    Consolidate Assets

    Virtualize the Environment

    Automate Service Delivery

    Standardize Operations

    Increased Agility, Efficiency and Simplicity

    Increased Cloud Readiness

  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

    Intelligent Automation Infrastructure Solutions Designed for ITaa