Social Problem Definition

The Social ProblemIssue name: Career orientation is a subject that is not discussed very seriously in high schools, no support on self reflection or finding one’s passions, the influence of teachers, parents, friends when choosing a career path

The end of High School represent the moment when young adults choose their future careers. In order to be able to make the right decision for them, they have to have some guidance in making one of the most important choices of their live.Despite of that, the educational system does not provide any information regarding the current market, job opportunities and theareas of the future.The curricula does not cover any self reflection subjects. One can only explore their passions, when they know what their passions are. One can only live by their passions when they know what those values are. In order to achieve one’s goals, they need to focus on their strengths over weaknesses. This is possible only if one knows them.The influence of teachers, parents, friends when choosing a career path.Every student should be able to make the decision of their career independently and based on their passion, skills and very good study of the market.

1. Market Needs

There has been never a subject in the Romanian educational cycle that provides the students a space to learn about what opportunities there are on the job market nor to predict future ones.

High School focuses on theoretical support and less on practical experiences. There is the need of a bridge between the idea of a job and the actual job. One can only know if the job fits them only after they have tried it.

The reality about Universities, future jobs, everyday expenses should be aligned with the expectations.

The young adults have a need of widening their education and perspectives, to see since a young age different people and cultures. The need of them being “World Citizens” since a young age is to adapt to the rapidly changing world.

Needs & Opportunity Analysis

2. Current Trends

Many Romanian students want to apply at Universities abroad and in order to accepted they need to have in their portfolio as many extra curricular activities as possible.

Young people are losing communication skills and social abilities due to the technological era. They would prefer spending time at home playing video-games/browsing the web than outside and socialize

Schools put the emphasis on theoretical knowledge in a lot of different subjects (from English to mathematics and physics) without taking into consideration the children’s passions, strengths and personal values.

Education is not a focus for the government, thus a small amount of money is invested in this sector every year, making it difficult to change the educational system.

Needs & Opportunity Analysis

3. Root Causes

Overly theoretical and off-dated educational system and lack of career orientation

Not fit for the 21st century, the model is inherited from the industrial era.

Low salaries for the teachers don’t enable them to give professional advice regarding the next steps in life.

Education of the children is left for the school mostly, which lacks the deep development of values and principles that usually happen at home.

Needs & Opportunity Analysis

4. Environmental Landscape

Private Schools: they have a personalized curricula for each student and can provide teachers from all around the world. Children who are enrolled in a private school might not see the relevance of joining our project

Other projects done by schools or organizations: they have priority because teachers promote them to the children

Needs & Opportunity Analysis

5. Barriers and Opportunities

Barriers: Barriers:

-Private Schools: they have a personalized curricula for each student and can provide teachers from all around the world. Children who are enrolled in a private school might not see the relevance of joining our project-Other projects done by schools or organizations: they have priority because teachers promote them to the children.

Opportunities:

-Companies interested in the cause of the project-The Ministry of Education could be a potential partner-Public Institutions (Schools which would like to participate)-Promoters (teachers, children who participated in an AIESEC project before, schools)-Parents Conference: present the project and possibly start a donation campaign-Families willing to accommodate the interns thus reducing accommodation costs-Cooperation with UNESCO in order to expand the program in the rural areas

Needs & Opportunity Analysis

Social Business Idea

The project is designed to inform the High School students about Universities and what they offer, jobs of the future and to help them plan their career based on their passions and personal values. The current Educational System does not include a career orientation plan and Shape is the project that can fill that blanks. It is the second phase of the non-formal educational cycle developed by AIESEC and its target are students from 9th to 12th grade, which means ages from 15 to 18 years old.

We realized that nowadays children are stuck in the theoretical educational system that Romania provides and are not necessarily aware of the qualities or skills they have or might have. With this project, we seek to offer the students sessions held by international volunteers, which will give them a real cross-cultural understanding and will improve their soft skills and English skills, ultimately making them more self-aware. By this they will find out what their passions, what their strengths and weakness are and take them in consideration when choosing the next level of education.

The English language is one the most practical result of the project (something tangible the parents will see, for example), but in reality it is just a tool for the cultural and skills development, which is the core of the project. We want to provide a full complementary, non-formal, educational system for youth, and this project is one of the steps to be taken to fulfill the potential every young person has.

The project idea- social wise

From the AIESEC perspective, this project allows expansion and growth in the volume of realizations. We approach a beneficiary that exists everywhere, children, and we provide them something that any GV Exchange Participant can provide, English classes and cross-cultural experiences. This is easy to grow in number of children achieved and of interns realized, having basically minimum restrictions for the project in terms of the profile of the Interns and the availability of the beneficiary. Companies and Universities can also be easily involved in the structure of the project, providing the students career orientation suggestions but also information about the current job market. This is an advantage for AIESEC because we can sell the project to those companies and thereby make the projects at least sustainable. Furthermore, this project makes sense for AIESEC as astudent-driven organization in terms of positioning the brand in youth. High Schoolers are the next University students, next AIESEC-ers and the next generation of Global Volunteers. Introducing them to the AIESEC culture from a quite early age, makes them build their dreams and future plans around the NGO.

The basic operational idea goes as following: Each local AIESEC office will implement this project with as many High Schools as possible (considering the EP supply and the sustainability of the project). Every EP will be responsible of groups of 15 students with whom they will work together for 6 weeks. The scalability of the project is huge, as we can build more partnerships with different schools, increasing the realization numbers drastically, and thus contribute to the AIESEC vision of peace and fulfilment of humankind’s potential and make a tangible impact in the community.

The project idea- AIESEC WISE

The projects visionAll teenagers have explored their passions, have learned their

weaknesses and strengths, have values and live by them. They know what it has to be done in order to become the Leader the

world needs.

We encourage teenagers to try out different career in order for them to

discover which is more fit for their passions, and at the same time

we encourage teenagers to develop their passions, into a

career trough practical experiences.

Account managementHigh Schools,

Ministry of education,

Both Vocational/ Technological and non-vocational/ technological high schools, but with a different approach for each.

Teenagers with problems in figuring out what career they wish to follow

We will help the students of the High school figure out

the better path they want to take in life, by creating a framework for them to

practice their passions and interests.

Marketing, Logistics, Customer service Salescosts Accomodation Donations

Sponsorships

TN Fee

Logistics, HR, Promo

Program delivery (trainings and practical

experiences).

Sales, hard-skills training

Matching, training and coordinating

CompaniesOtherNGOs

EPsuppliers

Customerflow

FACEBOOK

HIGH-schools

Meetings

EXPAEPs that love the career path they took and wish to encourage others to follow it as well.

EPs that love the career path theytook and wish to ecourage otherstofollowitaswell.

Business model1. CUSTOMER SEGMENTS

Students:We can approach Vocational/ Technological high schools and offer their students a opportunity to practice the social impact their careers have. At the same time, we can approach the students from non-Vocational/ Technological high schools in order to provide them with a framework they can use to try out different career paths together with the EPs, and their social impact.

High Schools:While going trough our project, the students will be a lot more aware of the need for theoretical knowledge, in order to follow the career paths they choose.

Companies:Our projects will improve the quality of the future-employees, and their expertise.

Business model

2. VALUE PROPOSITION: What do we give to each other?

1.Career orientation:

The high school students will have guidance in their future career, while getting to know themselves, their passions, their values, strengths and weaknesses. They will find out what job opportunities are out there and they will evaluate themselves on which one fits them better. Students will get used with the idea of multiculturalism by having sessions with international students. This way they will practice their English and improve their language skills. They will have the chance to discuss about the career opportunities abroad and they will be given a bigger perspective about the way of life, jobs, free time activities and may more. The high school students will also develop themselves, gain soft skills and practical experience which will help them in their future career. They will be prepared to choose what they want to do for the future.

Business model2. VALUE PROPOSITION: What do we give to each other?Brand Positioning:

For companies, brand positioning in their target sector is the trigger which will help them make their business more profitable. By partnering with our project, we can deliver that for them not only on the local and national level, but also on the international scale through our interns.

Work and learn with a professional agenda:

The agenda is made by a specialist and it will guide the interns to deliver qualitative and well structured sessions based on the high school students needs.

No cost learning and practical experience:

The sessions will be free of charge for every participant.

Business model

3.CHANNELS

High school: By partnering with the high schools we have direct access to both students and parents. We can promote the project in high schools by reaching out to the help of teachers.

Sales:

Sales meetings with both companies and high schools in order to create long-lasting partnerships that will enable us to deliver qualitative and useful information for a longer run and create impact.

Business model4. RELATIONSHIP MANAGEMENT: How do we maintain connections?

Account management:

For schools and companies, o have constant communication with the partners in order to guarantee expectation alignment and achievement. Project reporting in different stages from AIESEC to the partners is included in here. The customers need to stay in full contact with the project from the beginning until the end. All of this is to maintain and upscale the long-lasting partnerships for project scalability.

Customer Flow:All the regular services that are provided for a volunteer exchange participant of AIESEC. This includes Exchange Program and Policies, Standard and Delivery Activities and Programs of AIESEC in Romania.here

Business model

5. REVENUE STREAMS: Where does the money come from?

TN Fee:We will ask for our interns a fee to support in the costs of the project. The exact amount will be standardized across all social projects of AIESEC in Romania.

Sponsorships:Companies interested in the development of well trained students are going to invest into our project.

Donations:The parents and families, high schools, other NGOs and other entities that are going to see the development of the teenagers are going to be interested in supporting our project.

Business model6. KEY RESOURCES: What things are needed to run the project?

Logistics & Materials: All the physical resources needed for the organization and delivery of the project: projector, flipcharts, pens, location for the sessions, brochures, flyers, booklets, banners, etc.

Human Resources:The people needed to plan and execute the project: the national team (national project manager, marketing responsible, processes coordinators), the local team (local project manager, project team, etc) and the interns that will be delivering the sessions to the children

Promo:The project needs to be promoted in order to attract teenagers eager to gather practical experiences.

Business model7. KEY ACTIVITIES: What should be done for the project to happen?

Delivery: The delivery of the project, making sure the soft and hard skills to the students in order for them to be able to actually create a qualitative project.

Sales:Gathering the necessary companies/ NGOs that are going to financially support the well- running of the project and at the same time, if necessary, they will provide the human resources necessary to provide the hard-skills training to the participants/ EPs in order for them to create a qualitative project.

Matching, training and coordinating:For the interns, training before the project starts is really important, as well as constant follow up of their performance and on-going training as needed, to guarantee proper delivery.

Business model8. KEY PARTNERS: Who do we need to have by our side?

High schools: They are going to help us with providing participants to the project.

Companies and other NGOs: They will provide the hard skills- trainers (if necessary) and the financial resources necessary for the good-running of the project.

EP suppliers:As all of AIESEC Social Development Projects, International Exchange Volunteers are a core to our activities. In that sense, a fundamental partner are other national AIESEC offices across the globe that can provide us with a steady supply of International Interns to volunteer in the project across the year, in the planned timeline of the project

Business model9. COST STRUCTURE: What do we spend money on?Marketing, Logistics:

Customer service: for children, there are logistics and materials costs (i.e: paper, pens, flipcharts, etc.), copyright of the curricula for intellectual properly, and also promotional costs before and during the project (i.e: flyers, posters, paid ads, etc.)

Sales costs:

All costs related to sales, such as expenses for/during the meetings with the companies and schools, money for transportation, sales materials; also account management costs for engagement, reports, invitations to events, etc

Accommodation:

Mandatory to be provided for the EPs.

implementationWEEK 1:1.IPS+ TTT+ trainingson TESAfor theEPs.

2.EPs& Enabler (Companies if applicable)haveameetingforthebrief understanding.

3.BUILDING fazefor theteams:expectationsetting,wayof working.

4. OpeningCeremony.

WEEK 2 + 3 :1. EPs startworking in High Schools.

2. Trainings on Soft skills , Sessions about the SDGs, Talks organized with the other partners .

3. EPs are responsible for their group of students and their development during the program

4. InformalMeetings.

WEEK 4-5 :1.Each team of students choose an SDG in order to take action on it ( awareness, solve a social problem in their community, etc.)

2. Working hourswith students that will result the implementation of the action plan.

WEEK 6 :1.Implementationof eachprojectbythegroups of students (Teams lead and coordinated by Internationals)

2.CLOSINGfazeof theteams:wrap-up,feedbackand report.

3. ClosingGala:presentationandR&R.

4. Traveling

APPROVALS

SALES

MARKETING

IMPLEMENTATION

01.08 START 25.11 Stop APPpeople with visa 20.12 STOP

01.10 START 01.12 Finish 15.12 Speakers 20.12 Agenda

Accommodation Visa issues 03.01 SO for trainings 08.01 START

Content gathering 01.10 Startonline 01.10 StartOff-line 8 .01 Content gathering

Timeline

JOB TO BE DONE

STUDENTS1.Participate to all thetrainingsof theirmodule.2.Participate to theTeamMeetingsandIndividualMeetingsfacilitatedbytheintern.3.Achieve theirMoS andcompletetheir tasksfor thepracticalproject.

TRAINERS1.Facilitate thetrainingsbasedonthe agenda.2.Participate inall the Soft Skillstrainingsof theirmodule.3.Implement TeamStandardsforall themembers of their team:mini-teambuilding,individualmeetings,weeklymeetings, workinghours.4.Work together with the students at the implementation of the project

sERVICES

STUDENTS1.Non-formal andformaldevelopmentspacesfor theirprofessional,practicalskillsandculturalunderstanding.2.Development spacesandconnection with people from all around the world.

TRAINERS1.Proper LEAD,TTTandTeamStandardstrainingdeliveryfor theirrequired skillsandleadershipdevelopment.2.Constant trackingon theirparticipationatthetrainingsandmeetingswithAIESECandtheirtasks.3.Showcasingon theirexperienceduringtheproject.

AmbitionBy 2020, 100.000 Romanian students will develop through

this project.

Diana BoacaNational Director, Social DevelopmentDiana.boaca@aiesec.net

Ela Posmosanu, National Project Managerela.posmosanu@aiesec.net