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REFINANCING SHANGHAI MOTORS

Delin Joosa Pillai

Kumar Saurab

Vijay

01/11/2012

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Overall Performance as of 2010

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Overall Performance as of 2010

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Period 5

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Opportunities

Period 2

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Key Success & Strategy

- take on risks

- strong R&D

- strong sales force

- consistency in our approach- fundamentals

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Risks

Period 6 Period 7

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R&D

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Success of R&D

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Production Planning

For instance, to decide on production level in period 4 for SAMA,

we took 200,000 units sold in period 3 times by Others segment

growth rate for the next period 19.6% and then adjust 20% upward.

We get 287,000 units. Subsequently, we were very optimistic about

the market as we know that our cash cow product has the highest

brand awareness of 70% and a purchase intention of 29.1% so we

added 10,000 more units for a total of 300,000.

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Sales Force

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Consistency

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Fundamentals

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What we learned

- making decisions with lack of data and ambiguity

- trade off

- digest information

- concept of return on investment

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Q&A