Shane mc gee presentation 6th march 2013

ERRIGAL SEAFOOD

1962 -2012

Presentation; March 6th 2013

Author: Shane Mc Gee,

New Product Development Manager

© Errigal Eisc Teoranta 2013 2

CELEBRATING 50 YEARS IN BUSINESS


WHERE WE CAME FROM

1962 - Co-founder, Fr Mc Dyer opens Vegetable Canning Factory. 1972 - Changed to Fish & Shellfish. Errigal Eisc Teo. 2007 exclusive specialisation in shell fish. 2011 – Name Change to Errigal Seafood.


LARGEST IRISH SEAFOOD PROCESSOR & EXPORTER OF SHELLFISH PRODUCTS .

•Turnover of €26 million per annum.•62% increase in turnover in last 3 year•200 employees.•15,000 sq ft state of the art facility.• Exporting to up to 20 countries. •Unique Patented Processes extending shelf life to 35 days


PRODUCTS


PRODUCT BRANDS & ACCREDITATIONS

Brands Accreditations


KEY PARTNERS / STAKEHOLDERS: Focus on Retail Customers

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INNOVATION Innovation is about doing new things, or doing old

things in a new way (Kim and Mauborgne, 1999). “Innovation is not like most other business functions

and activities, there are no reliable templates, rules, process, or even measures for success” (Harvard Business Review, 2002).

A product has many dimensions; price; packaging; features; technology; level of service; brand name; quality specifications, and by changing one or a number of these dimension you could label the product as ‘new’ and can be described as new product development (Trott, 2008).

“A decline in product innovations is matched only by a decline in market share” (Ughanwa and Baker, 1989: Trott, 2008),


NEW PRODUCT DEVELOPMENT STRATEGIC PLAN EXAMPLE

Current products New products

Current Markets

Market Penetration

• Pack sizes (Price per Kg)• Rebranding / Design

Product Development

• Packaging • New Species• New Recipes

New Markets

Market Development

• China• Russia

Diversification

• By- product utilisation


NPD PROCESS

IdeaGenegationStage

Gate 1Initail

Screen

Stage 1Preli

minary Assessment

Gate 2 Second Screen

Stage 2Definition

Gate 3Decision on Business Case

Stage 3Development

Stage

Gate 4Post Develpoment Review

Stage 4Validation

Gate 5

Pre-

Commercialization Decision

Stage 5Commercialis-ation

Review of process


CONCLUSION Consumer requirements are becoming more

elaborate. Greater choice from which to select and purchase. No longer just want low-priced products, but also

want them to be of higher quality and more enjoyable to consume or use.

In today’s innovation process, it is critical to identify key consumer insights at the front end of the product design cycle. It also requires reusing past insights and market research from existing, failed, or successful products.

In a world where consumption is a primary activity, consumers, want to be able to choose the products that consistently meet their needs and desires.

FINISH

Thank you for your time Any Questions?


Documents

Shane mc gee presentation 6th march 2013