Over 30 years ago Farouk Shami had a vision to create a

healthier working environment for the hairdresser and

salon atmosphere. This led him to invent and patent

the first ammonia-free lightening system known as

SunGlitz. This revolutionary lightening system was the

beginning of Farouk Systems and the launch of other

successful brands such as BioSilk and CHI.

The CHI brand is one of the fastest growing

brands in the professional beauty business today. It all

started when Farouk Systems invented and launched the

very first ceramic hairstyling iron, the original CHI Iron,

which has grown to become a leader in the tool industry.

CHI embodies the Farouk Systems philosophy

of Advanced American Technology. Today, CHI has grown

to encompass not only tools but also accessories and

hair care products. Hair colors and lighteners include

CHI Ionic Lighteners, CHI Ionic Shine Shades Liquid Hair

Color, Chromashine Colors, among others. Our mission of

Environment, Education, and Ethics still holds true today,

with Education being the cornerstone of the company.

FAROUK SHAMIChairman & Founder

Farouk Systems USA

The Metropolitan Collection is based on individualism and is a

comprehensive approach to fashion and styles that are unique.

Each model demonstrate the multiple identities and trends that

are out on the street. A contemporary urban environment,

influenced by different women’s personalities and styles.

The haircuts and color techniques are designed to enhance each

of these personalities and styles.

Patrick Kalle

MEGO Ayvazian

Richard Jordan

Farouk Systems Artistic Director

Farouk Systems Creative Artist

Farouk Systems Color Director

The Bohemian Chic woman leads a nomadic journey through her style. Mixing authentically elements with

patterns and materials. The hairstyle and Color needs to be authentic and the cut needs to be versatile to style differently with each look. The bright color detail with CHI Chromashine emphasizes the

total look.

BOHEMIAN CHICspiritual , artistic ,

prints , texture

FORMULATIONSFormula 11 part CHI Blondest Blonde 1 part CHI Color Generator 30 Volume. Formula 2 1 part CHI Ionic Shine Shades Liquid Color 4V1 part CHI Ionic Shine Shades Liquid Color 4A2 part CHI Color Generator 10 Volume Formula 3 1 part CHI Ionic Shine Shades Liquid Color Clear1 part CHI Ionic Shine Shades Liquid Color 8V2 part CHI Color Generator 10 Volume2 capfuls CHI Ionic Shine Shades Liquid Color Violet AdditiveFormula 4 1 Part CHI Chromashine Pearl White 2 drops CHI Chromashine Out of the Blue 2 drops Grass Roots

S T E P 1 - Weave the hair and place foils using Formula 1 to high lighten the hair.

S T E P 2 - Foil from ear to ear and in the triangle section on the crown. Process for 30 Minutes at room temperature. Shampoo with CHI Infra Shampoo and Condition. Blow-dry and move to step three.

S E C T I O N I N G - Section from the highest point of the head until behind the ears. Section a triangle on the crown.

S T E P 3 - Start in the nape area. Section a V-shape and color this section with Formula 2.

HAIR Mego Ayvazian • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

C O L O RB O H E M I A N C H I C

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S T E P 4 - Place a foil on top of the color in the nape area to protect the lighter lengths and ends. Color 1 inch at the roots of the rest of the back of the head until the highest point.

S T E P 5 - Section 2 triangles 1 inch apart at the other side of the natural parting in the hair. Place the accent color on the right in the fuller area.

S T E P 6 - Color the two triangle shaped strands with Formula 4 and place them in a foil.Color 1 inch at the roots in the front section of the hair.

S T E P 7 - Color the mid-shaft of the hair with Formula 3. Leave the ends out.

While rinsing the color massage the color on the midshaft onto the ends so that it will blend together. Rinse the accent color in the foil at lasts.

HAIR Mego Ayvazian • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

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C O L O RB O H E M I A N C H I C

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S E C T I O N I N G - Section the hair in 5 sections. Section a side parting from the temple to the highest point of the head and create a triangle next to the side part. Section the part underneath the triangle on the side. Section the other side.

Section the nape area in 2 sections.

S T E P 1 - Start with a section on the left in the back. Take diagonal backwards sections.

Comb the hair and twist the hair then cut with a point cut.

S T E P 2 - Cut the contour line in the nape diagonal backwards.

S T E P 3 - Repeat technique throughout section.

S T E P 4 - Mirror this technique on the other side.

C U TB O H E M I A N C H I C

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HAIR Mego Ayvazian • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

S T E P 5 - Release the sides. Take diagonal forward partings. Comb the hair perpendicular to the parting.

S T E P 6 - Connect to the shortest length behind the ear with a point cut technique.

S T E P 7 - Mirror this technique on the other side.

S T E P 8 - Release the triangle in the front. Over project the hair to the sides and punt cut on the desired length.

S T E P 9 - Section a tringle at the crown, use a strong point cut to soften the ends.

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R E T R O P O S H

polished looks, chic, cheerful pastels

C U TB O H E M I A N C H I C

The Retro Posh woman is a city girl with a strong character. Very feminine, cheerful pastels in hair

color and wardrobe and a master in mixing different styles. The look is

always polished, sleek, silky and soft or voluminous with a combination of

strong CHI Style and Finish products.

R E T R O P O S H

polished looks, chic, cheerful pastels

HAIR Patrick Kalle • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

FORMULATIONSFormula1 1 part CHI Ionic Shine Shades Liquid Color 8S 1 part CHI Color Generator 10 volume 1 capful of CHI Ionic Shine Shades Liquid Color Blue AdditiveFormula 2 1 part CHI Ionic Shine Shades Liquid Color clear 1 part CHI Color Generator 10 volume 1 capful CHI Ionic Shine Shades Liquid Color 8V Formula 3 1 part CHI Ionic Shine Shades Liquid Color Clear 1 part CHI Color Generator 10 volume 1 1/4 capful CHI Ionic Shine Shades Liquid Color 8C ¼ capful CHI Ionic Shine Shades Liquid Color 8RFormula 4 1 part CHI Ionic Shine Shades Liquid Color Clear 1 part CHI Color Generator 10 volume 2 capfuls CHI Ionic Shine Shades Liquid Color Violet Additive.

S T E P 2 - Section 4 triangles in the top layers.

S T E P 3 - Color triangle 1 in the front with Formula 2. Leave a small triangle out and color this with Formula 3.

S T E P 4 - Color triangle 2 on the crown with Formula 3. Leave a small triangle out and color this with Formula 2.

S T E P 5 - Color Triangle 3 and 4 at the sides with Formula 4.

S T E P 1 - The hair is a natural level 8. Color the root area with Formula 1 to cool the tone of the hair.

C O L O RR E T R O P O S H

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S E C T I O N I N G - Section the fringe in a big triangle from the highest point of the head between the temples. Section the sides from the highest point of the head to the tip of the ear

S T E P 1 - Comb the hair from the crown to the nape in the natural fall. Cut in a horizontal line with the point cut technique to create a ridge line.

S T E P 2 - Cut the nape area scissor over comb in a high graduation.

S T E P 3 - Use the taper shears to soften the ends.

S T E P 4 - Release the side section. Taking diagonal forward sections, take a part from the section behind the ear to connect the sides with the back. Cut in medium graduation with the point cut technique.

S T E P 5 - Comb the perimeter/contour line on the side in a c-shape and cut the underlying hair in a sharp diagonal line .

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C U TR E T R O P O S H

HAIR Patrick Kalle • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

S T E P 6 - Comb the rest of the side part diagonal forwards and connect the sides with the back. Cut in medium graduation with the point cut technique. Mirror this technique on the other side.

S T E P 7 - Release the triangle in the fringe and project it to the crown. Cut an increasing length to the front with the point cut technique.

S T E P 8 - Comb the top layers to the sides, over direct the hair and connect with the point cutting technique to the ridge line. Mirror this technique on the other side.

S T E P 9 - Adjust the crown to the lengths on the highest point. Cut with the point cutting technique.

S T E P 1 0 - Remove the hair at the nape with a feather razor.

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C L A S S YS U M M I Tbusiness, innovator,

power, patterns

C U TR E T R O P O S H

DISPARITYINSPIRATION

Graphic Shape with Disconnected Proportions.

The Classy Summit woman is a strong women who wants to achieve

the highest level in life. She is an innovator who loves the latest

technology. Her wardrobe speaks power and the cut and color needs to be strong but classy to empower

the total look.

C L A S S YS U M M I Tbusiness, innovator,

power, patterns

HAIR Patrick Kalle, Richard Jordan, Mego Ayvazian • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

FORMULATIONSFormula 11 part CHI Blondest Blonde 1 parts CHI Color Generator 20 VolumeFormula 21 part CHI Ionic Shine Shades Liquid Color 4V1 part CHI Color Generator 10 volume2 capfuls CHI Ionic Shine Shades Liquid Color Violet AdditiveFormula 31 part CHI Chromashine Viva VioletFormula 41 part CHI Chromashine Grass My Roots 1 part CHI Chromashine Out of the Blue

S T E P 2 - Color the roots with Formula 2.

S T E P 3 - Remove the foils rinse out recipe 1. Wash recipe 2 through the hair while rinsing. Wash until the highlighted parts are a soft violet.

S T E P 4 - Take a horizontal strand at the side and color this with Formula 3.

S T E P 1 - Section a big triangle in the front on top of the side parting.Place diagonal forward slices in foil with Formula 1. 70 % of the foils are in the fringe and 30% at the side.

C O L O RC L A S S Y S U M M I T

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S T E P 5 - Take a horizontal strand just underneath the parting and color this with Formula 4.

S T E P 6 - Take a horizontal strand at the parting and color this with Formula 3.

C O L O RC L A S S Y S U M M I T

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HAIR Patrick Kalle, Richard Jordan, Mego Ayvazian • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

S E C T I O N I N G - Section the hair in 5 parts. From the highest point of the head to the tip of the ear.A middle parting on top of the head. Section from the middle parting the sides before the ear.Section the crown area in two, from the highest point of the head, over the crown until behind the ear.

S T E P 1 - Use the razor over comb technique to cut the nape area to get rid of the weight under the occipital bone.

S T E P 2 - Shape the contour line with the razor in a straight line.

S T E P 3 - Release the crown section. Take diagonal forwards partings and distribute perpendicular with a low projection and cut with the razor in a diagonal forward line.

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C U T

C L A S S YS U M M I T

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S T E P 7 - Comb the hair from the sides in a c-shape on the skin. Cut the underlying hair with a shear in a sharp diagonal forward line. Mirror this technique on the other side

S T E P 8 - Clean the contour line with the shear in a soft V-shape...

S T E P 9 - Create layers by distributing the hair towards the crown.Cut a stationary guide on top of the crown. Over project the rest of the top layers to the stationary guideline on the crown to create soft long layers

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S T E P 4 - Release the contour line at the side and connect the sides to the back by combing the hair behind the ear.

S T E P 5 - Comb the hair in front of the ear and connect to the guide behind the ear in a diagonal forward line.

S T E P 6 - Take diagonal forward partings and comb the hair parallel to the parting. Cut the hair with the razor in a diagonal forward line.

C U TC L A S S YS U M M I T

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The Mystical Melt woman is a free spirit who is attracted by spiritual

elements and the discoveries from tribal cultures all over the world. The hair

colors matches natures wonders and the longer lengths in the layered cut gives

the texture and freedom to style the hair in multiple looks.

MYSTICALM E L T

nomadic, free spirit , prints , texture

FORMULATIONSFormula 11 part CHI Ionic Shine Shades Liquid Color 4C 1 part CHI Color Generator 10 volume 2 capfuls CHI Ionic Shine Shades Liquid Color Orange Additive Formula 2 2 parts CHI Chromashine Orange You Obsessed 1 part CHI Chromashine Mellow My Yellow Formula 3 1 part CHI Chromashine Mellow My Yellow

S T E P 1 - Color the roots with Formula 1

S T E P 2 - Color the lengths end ends with Formula 2

S T E P 3 - Color some strands in the front with Formula 3 on top of Formula 2.

HAIR Richard Jordan • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

C O L O RM Y S T I C A L M E L T

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HAIR Richard Jordan • MAKE-UP Kimberly van Hoorn • STYLING Jeroen Kamphorst • PHOTOGRAPHY Richard Monsieurs

S E C T I O N I N G - Part the hair in 4 sections. Start with one big rectangle between the temples onto the crown.the parting.

Secure the sides, section from the crown to the back of the ear, and secure the nape area in one section.

S T E P 5 - Section a triangle on the crown and project in 90 degrees and point cut with the razor to create more texture in the ends.

S T E P 6 - Release the rectangle on top. Use the razor to connect the length on the crown to the fringe in an increasing length.

S T E P 7 - Cut the fringe in 2 sections. Comb the hair in natural fall and point cut on the desired length in a concave shape.

S T E P 1 - Section a middle part at the back of the head. Project the hair in 180 degrees and cut in an increasing line. This is the traveling guideline.

S T E P 2 - Take vertical partings and the back and cut in an increasing line. Use the traveling guideline as your guiding length.

S T E P 3 - Section diagonal forward partings at the sides and project the hair to the traveling guideline behind the ear. Cut in increasing lengths. Mirror this technique on the other side.

S T E P 4 - Check the balance by combing the sides to the back to check the length.

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C U TM Y S T I C A L M E L T

S T E P 8 - Comb the fringe out of the scalp and point cut to remove some weight to create more texture.

S T E P 9 - Slice cut both sides in the desired length.

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C U TM Y S T I C A L M E L T

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For more information and detailed instructions, refer to CHI Blondest Blonde, CHI Ionic Permanent Shine Hair Color,

CHI Infra Environmental High Lift Cream Color and SunGlitz manuals Or contact:

Farouk Systems Education Department1-800-237-9175www.farouk.com