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Shaina Dul Chelsea Fishel Ashley Slaughter

Shaina Dul Chelsea Fishel Ashley Slaughter

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Shaina Dul Chelsea Fishel Ashley Slaughter. Company Background. Hobby Lobby can no longer be considered just an arts and craft store. - PowerPoint PPT Presentation

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Page 1: Shaina Dul Chelsea  Fishel Ashley Slaughter

Shaina DulChelsea Fishel

Ashley Slaughter

Page 2: Shaina Dul Chelsea  Fishel Ashley Slaughter

Company Background• Hobby Lobby can no longer be considered

just an arts and craft store. • The typical shopper is woman who wants

to improve her home, a woman who appreciates a wide selection of interesting merchandise and enjoys the shopping experience.

Page 3: Shaina Dul Chelsea  Fishel Ashley Slaughter

Company BackgroundThe main value proposition to the customer is to offer customers an exceptional selection and value while honoring the Lord in all they do by operating the company in a manner consistent with Biblical principles.

Page 4: Shaina Dul Chelsea  Fishel Ashley Slaughter

Current Marketing Strategy• Email sign up on website• Place coupons in weekly circulars• Has a place to view local sales online• Twitter• Facebook

Page 5: Shaina Dul Chelsea  Fishel Ashley Slaughter

SWOT AnalysisStrengths

• Christian based• Variety of products with deep

assortment

Weaknesses

• Lackluster use of social media as a marketing tool

• The “Local Sales” area of the website isn’t really customized to each store

• Difficult to find the online shopping area

Opportunities

• More sophisticated use of social media that engages the consumer

Threats

• Stores that are open on Sundays• Stores like Wal-Mart that offer cheaper

prices

Page 6: Shaina Dul Chelsea  Fishel Ashley Slaughter

Holes in Current Strategy• Local sales area says the same thing

for all zip codes• Poor SEO when it comes to Twitter

and Facebook• Don’t answer Facebook questions, a

lot of their twitter posts seem irrelevant

Page 7: Shaina Dul Chelsea  Fishel Ashley Slaughter

New Strategy• Increase amount of time spent on their

Facebook and Twitter accounts• Make shopping online easier for the

consumer• Make sure that the sales listed in the

“Local Sales” area actually match those that are currently in store.

Page 8: Shaina Dul Chelsea  Fishel Ashley Slaughter

Predictions

These improvements will lead to a more satisfied customer, which will hopefully lead to a better and long lasting relationship.