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Shaina Dul Chelsea Fishel Ashley Slaughter. Company Background. Hobby Lobby can no longer be considered just an arts and craft store. - PowerPoint PPT Presentation
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Shaina DulChelsea Fishel
Ashley Slaughter
Company Background• Hobby Lobby can no longer be considered
just an arts and craft store. • The typical shopper is woman who wants
to improve her home, a woman who appreciates a wide selection of interesting merchandise and enjoys the shopping experience.
Company BackgroundThe main value proposition to the customer is to offer customers an exceptional selection and value while honoring the Lord in all they do by operating the company in a manner consistent with Biblical principles.
Current Marketing Strategy• Email sign up on website• Place coupons in weekly circulars• Has a place to view local sales online• Twitter• Facebook
SWOT AnalysisStrengths
• Christian based• Variety of products with deep
assortment
Weaknesses
• Lackluster use of social media as a marketing tool
• The “Local Sales” area of the website isn’t really customized to each store
• Difficult to find the online shopping area
Opportunities
• More sophisticated use of social media that engages the consumer
Threats
• Stores that are open on Sundays• Stores like Wal-Mart that offer cheaper
prices
Holes in Current Strategy• Local sales area says the same thing
for all zip codes• Poor SEO when it comes to Twitter
and Facebook• Don’t answer Facebook questions, a
lot of their twitter posts seem irrelevant
New Strategy• Increase amount of time spent on their
Facebook and Twitter accounts• Make shopping online easier for the
consumer• Make sure that the sales listed in the
“Local Sales” area actually match those that are currently in store.
Predictions
These improvements will lead to a more satisfied customer, which will hopefully lead to a better and long lasting relationship.