Research methodology & data analysisFor this topic of research data is collected by both primary as well as secondary sources .As the topic is To Study the behavior of the consumers during the purchase of TVS Two Wheeler Brand Vehicles in Pune which is basically descriptive in nature. The research will be a descriptive research. For the purpose of primary data a questionnaire has been prepared. The questionnaire was served to 100dealers and responses were taken accordingly. A lot of help has been taken from secondary data which has helped me to narrow down to the conclusions.

RESEARCH DESIGNAREA : PUNEType of Research : Exploratory Research Descriptive research

Sampling technique Convenience sampling

Sample Size : 100

Samplings Areas: Pune

Primary Data :Responses through questionnaireConducted personal interviews with the respondents .

Secondary Data : Websites .News papers

QUESTIONNAIRE

Section APersonal profile:

1. Age category: a) 18 21yrs b) 21 25yrs c) 25- 35yrs D) 35 yrs& above

2. Residencial Area:

3. Monthly family income (Father, mother, self / Husband & Wife):a) Rs8000 15000 b) Rs16000 30000 c) Rs31000 45000 d) >Rs. 45000

4. Your occupation: a) Business professional b) Working professional c) Student (PG / UG) d) Housewife

5. Resident status: a) Permanent b) Shifted for Job C) Students (localite) d) Student (temp. shifted for studies)

6. Average distance traveled by you daily is (approximately):a)< 10kms b) 10 20kms c) 20 30kms d) 30 40kms e) > 40kms

7. Use of vehiclea) Going to workplace b) Going to college & coaching classes c) Picking up children d) Shopping e) Other use

8. Since how long are you driving your own two wheeler0 1 year b) 1 2 years 2 3 years d) More than 3 years

9. Who took the decision of buying the particular brand? a) Selfb) Father/ Husband c) Mother d) others (pl. specify)

10. Specify which two-wheeler brand are you using? a) TVS b) Honda c) Bajaj d) Mahindra e) Others (pl. specify)

Factor affected at the time of purchase of your vehicle

Not importantSomewatimpoNuetralImportantVery import

Factores affecting the consumers 12345

FEATURES

Colours Available

Weight/Toughness

Looks & Style

Driving Comfort

SPECIFICATIONS

Speed

Pick Up

Engine Capacity

Cost of Vehicle

Cost of Spare Parts

Maintainence Cost

Petrol Tank Storage Capacity

Leg Space

Mileage

BRAND IMAGE

Resale Value of the Vehicle

Life Time Value of the Vehicle

Brand Image

Proximity To Service Station

Repurchase The Same Brand

ADVERTISEMENT

Television

Newspaper and Internet

Hoardings and Banners

Brand Ambassadors

RECOMMENDATIONS

Recommended By Dealers

Recommended By Family

Recommended by Friends

Self Done Research

VARIOUS OFFERS

Loan Schemes

Exchange Offers

Festive Offers

Special Gifts

Cash Discounts

CHAPTER 5Relevant activity charts, tables, graphs, diagrams, etc.

Relevant activity charts, tables, graphs, diagrams, etc.

REASON WHY CONSUMER PREFER TVS VEHICLE THAN OTHER BRANDSA. Mileage is the top most factor why consumer prefer TVS brand vehicles.B. Sooty Pep+ and Starcity is the most trusted two wheeler vehicles.C. The maintenance cost of TVS Vehicle is also less as compare to Honda and Suzuki.D. Easy availability of the spare parts is also one of the most important factor.E. The resale value of the vehicles is also good.F. The engine capacity and pick is also good as compared to other brands.G. The service stations are also easily located in every parts of the Pune city.

MAJOR FINDINGS:A. Consumer before buying two wheeler does lots of research from their friends and relatives will ask them about their experiences with their owned vehicle.B. Consumer also compares mileage from other brand vehicles of the same segment like they will check the mileage per liter what Hero, Suzuki, Bajaj, Honda against TVS.C. Working women and college girls prefers TVS vehicle as they are light weighted and stylish like Pep+ and Wego is the most preferred range of two wheelers in Pune.D. Society stall advertisement has huge impact on the sale of the vehicles as it helps in generating new leads which can be converted into sales.E. Price of TVS vehicles are far less than other brand vehicles like Honda, Suzuki and Hero.F. The colour of the TVS vehicle is also much preferred by the consumer like Jupiter Titanium Grey colour.G. The showrooms are also located in easy reachable areas in Pune.

CONCLUSION: I want to conclude by saying that TVS Brand Vehicles have a lot of potential to beat all the biggest and the top most rated company like Honda, Hero, Suzuki and Bajaj. The company should encourage test rides in the local areas and set up stalls in the societies because TVS vehicles are preferred by ladies who are unable to visit showrooms because of lack of time and house hold work. They should also provide test rides outside colleges and school. The company need to identity and target customers because there is a huge potential in the markets of Pune. The final winner will be the one who will reach the untapped areas of Pune with the required resources like time and money and also with lots of more innovative ideas of marketing.

LIMITATIONS OF THE STUDYA. Some of the respondents refused to fill the questionnaires.B. The responses may vary as some consumer did not want to come up with real answers.C. The consumers were busy in their own work so they might not have given actual responses.D. Limitation of time.E. The survey is conducted only in few areas ofPune . Hence the results may vary in other parts of the cities.F. Small sample size.G. Like any other research the limitation of personal bias of respondents limits the scope of the study.

Chapter 6Learning through the project

Learning through the project Thing which I have learned is presenting myself in front of costumer, in which way we should approach to customer, understanding Customer need, making them feeling comfortable. Explain are product to customer. While presenting we had to take feedback whether client is satisfied with our presentation or need more information. Same time handle customer query and inquiry regarding our product.

We were doing many activities in which we were grouped in various teams. For each team every time our guide uses to appoint a leader for reporting and taking decision, so I also got the chance to be leader. I was being appointed as leader for society activity. While doing these I got to learn about leadership qualities. Handling people and getting work done by them and also reporting to seniors and leading a team. I learn that every time each one of us had different thinking policy in taking decision use to be quite difficult. At this situation taking common decision so that everyone is motivated and working in same direction to achieves the given goal.

This project taught me different Ways of direct marketing and doing promotion. I got to know different way of direct marketing such as distributing pamphlet, putting hanger pamphlet, rally, banners etc.

CHAPTER 7BIBLIOGRAPHY

REFERENCES1. Automobile India, Two Wheelers in India, http://automobiles.indiabizclub.com/info/automobile_types/two_wheelers. Last accessed on December 07, 2008.2. International Business Times, India to witness highest average salary hike in Asia-Pacific: Hewitt survey, http://in.ibtimes.com/articles/20080220/india-salary-hewitt-associates-human-resources_all.htm. Last accessed on March 20, 2008.3. Economic Times, 'Two Wheeler Industry- Facing a crisis?',http://economictimes.indiatimes.com/articleshow/msid-2461907,prtpage-1.cms. Last accessed on March 20, 2008.4. International Business Times, Bajaj Auto Renault - Nissan team up to rival Tatas small car Nano, http://in.ibtimes.com/articles/20080512/bajaj-auto-renault-nissan-tata-small-car-nano_all.htm. Last accessed on March 20, 2008.5. Automobile India, Overview of Two Wheelers, 2007, http://www.automobileindia.com/two-wheelers/overview.html. Last accessed on March 20, 2008.6. Bajaj Annual Report, 2006-2007, http://www.bajajauto.com/1024/download/annualreport06-07/Balance%20sheet_P&L.pdf. Last accessed on March 5, 2008.7. S. Muralidhar, 'Chinese Checker', The Hindu Business Line , Feb 26, 2006, http://www.thehindubusinessline.com/iw/2006/02/26/stories/2006022601801500.htm. Last accessed on March 10, 2008.8. NehaKaushik, 'Ungeared for growth', The Hindu Business Line , Feb 9, 2006, http://www.thehindubusinessline.com/catalyst/2006/02/09/stories/2006020900030100.htm. Last accessed on March 10, 2008.9. India Today, 2001, 'Fierce Fight', Sep 10, 2001, http://www.india-today.com/itoday/20010910/business2.html. Last accessed on March 20, 2008.

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