Shailendra Sharma

Mobile: +91-9955778181 Email: sailu.sharma1@gmail.com

I describe myself as professional with a work experience in the field of Brand Management.

Branding activities have been the essence of all my work and I aspire to become a leading

Brand professional serving the industry.

Professional Profile

A dynamic professional with over 6 years of experience in various Brand functions such as Event, Outdoor and indoor Publicity, Campaign Launching, Brand image, Sales Promotion and several related activities.

Working with Videocon Mobile Handset Division (P) Limited (Videocon Mobile, A company of Videocon Group), As Trade Marketing Executive- from Sept 14 Ranchi (Jharkhand)

Worked with Unitech Wireless - Telenor Group, Norway (Uninor), as Marcom- Executive From March 2014 to Aug 2014 Location- Ranchi (Jharkhand)

3 years worked with Idea Cellular Ltd. (Aditya Birla Group), as Marketing Executive- Brand, Location- Jamshedpur (Jharkhand)

1. 3 years Worked with “S.H.PITKAR Pvt. Ltd.”, I was looking after all Gauhati Reason as a Marketing Executive

Career Sketch

Videocon Mobile Trade Marketing Executive- Branding

Key Deliverables

Since Sept 2014

Branding & Activity Activation

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.

Brand Building (Includes: In shop Branding, Hoardings at Shop, Paintings) In shop Branding of Direct Dealers, Retailers & C&F Responsible of POP materials availability Organising Rural Branding Activities Vendor Management, Media Release New Product Development & Market research Brand Positioning Brand Campaign Planning & Rollout BTL Activations & Road Shows Responsible for marketing strategies Brand Management with an objective to boost sales Responsible for collaterals, POP and POSM material to provide to C&F, Dealers & Retailers Designing shop facia and providing these to Retailers To decide marketing mix as well as carry out an assessment of brand’s visibility Establishing relationships with vendors and managing it thereafter Responsible for Special Branding Actively involved in launching and executing the company’s rural marketing campaign Responsible for Briefing the Creative agency on Marketing Activities and check adherence Strengthened relationships with 500 retail counters for deeper market penetration Carried out trade promotion activities for driving higher retail engagement and mindshare Oversaw Out of Home (OOH) visibility, planning & implementation of various retail merchandizing elements in coordination with sales team to achieve right target segment

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Unitech Wireless(Uninor) Marcom-Executive

Key Deliverables

Since March, 2014- Sept 2014

Marketing & Communication

1. Responsible for marketing strategies 2. Responsible for steering Marketing initiatives 3. Responsible for bringing out the in-house magazine meant for internal communication purposes 4. Brand Management with an objective to boost sales 5. Responsible for collaterals, POP and POSM material to provide to Distributors & Retailers 6. Designing shop facia and providing these to Retailers 7. To decide marketing mix as well as carry out an assessment of brand’s visibility 8. Establishing relationships with vendors and managing it thereafter 9. Involved in conducting extensive market research 10. Actively involved in launching and executing the company’s rural marketing campaign 11. Liaising with Media Releasing Agency and working with them on the Media Plan 12. Responsible for Briefing the Creative agency on Marketing Activities and check adherence 13. Strengthened relationships with 10000 retail counters for deeper market penetration 14. Carried out trade promotion activities for driving higher retail engagement and mindshare 15. Oversaw Out of Home (OOH) visibility, planning & implementation of various retail merchandizing elements in coordination with sales team to achieve right target segment 16. Responsible for Special Branding Project 17. Responsible for LUT areas activity etc. etc.

Idea Cellular Ltd. Marketing Executive -Brand

Key Deliverables

Since Jan, 2011- March 2014

Branding 1. Formulating brand development strategies 2. Budgeting brand management activities 3. Executing the strategies 4. Planning and organizing promotional activities 5. Designing brand management material 6. Building brand identity 7. Creating brand awareness 8. Planning advertising campaigns 9. Monitoring the Ad performance 10. Maintaining Public Relations 11. Ability to work with team

Event

1. Event Planning with brand image in consideration 2. Organising, Budgeting, processing and implementation 3. Controlling the event

Indoor & Outdoor

1. 2. 3. 4. 5. 6.

Counter to counter campaign Campaign Launching Event Publicity Brand Publicity Branding through temple, apartments etc. Selecting effective modes of promotion

Scholastics

Shailendra Sharma

MBA in Marketing from SMU (Sikkim Manipal University), Pune. PGP in Marketing from Indira Institute Management (Regular Autonomous), Pune. B.Com. From D.S. College, BNMU Madhepur University, in 2003. Higher Secondary from D.S Collage Katihar, in 1999 10th, from (KVS) Kendriya Vidyalaya Sangathan, Manipur, in 1997

Additional Qualification

successfully completed 250-hour comprehensive performance-based Leadership Development

Programmed by Stratecent Consulting, and have acquired the following skills: * Negotiation Skills * Problem Solving Skills

successfully completed an intensive programmed on Business Etiquette and Grooming by Mr. Minocher Patel, Founder Director, Ecole Solitaire.

Other Experience

Working as a Admission In charge and Consultant for courses being conducted at IIMS, Pune

Working as a Admission Counsellor and Consultant for courses being conducted at IIEBM, Pune

IT Skills

Business applications including MS Windows Vista,98 & XP, MS Office Suite’s, MS Word, MS Excel, PowerPoint, Outlook and MS Vision.

Excel skills.

Personal Profile

Mother’s name : Arti Devi

Father’s name : Ramesh Sharma Marital Status : Single Sex

Nationality : Male : Indian

Address : Ramesh Sharma, Chita Bari Road, Katihar, Near Kali Mandir, Katihar, 854105

Date of Birth : 5th May, 1982