COMPETITIVE ANALYSIS

SH (Structural Horoscope): Merging Math and Astrology for Personal & Professional Benefit

The DailyHoroscope is a horoscope application which is updated on a daily basis. Currently rate number one on Android and IOS. Offers description for Western and Eastern horoscope, provides basic SUN sign compatability. Offers custom colours and font size.

THE DAILY HOROSCOPE

SH ( Structural Horoscope) : competitive analysis

iOS App Store

Fig 1. This is has a clean, not colour-geared ( surprisingly) design. Basic intuitive principles apply that allowes the user, without any additional knowledge except their SUN sign to choose their sign. The buttons have custom, very common sensical visuals. Extremely valueble app for thsoe who do not want to dive deep into astrology, but use it as a daily entertainment/ self-educating tool.

Fig 2. The SUN sign page has basic horoscope description written for the day of, although the app allows the user to go back one day ( why?) The visuals are clear and the type setting is readable,legible.

Fig 3. Menu collapses to the left side Intuitive button on the top left corner bring it back( pretty standart)

Perphaps the most basic or “what you would expect out of a horoscope App. It builds daily, weekly, and monthly horoscope information based only on SUN sign as well as give you basic compatability reading.

HOROSCOPEiOS App Store

Fig 4. The App has a friendly, colour-geared visual interface. Has very similar basic intuitive principles. Horo-scope offers different language in-built option, however preset type and colour scheme.

Fig 5. Easy to use choices once you click on your SUN sign based on the “time”( day, week, month). Again, basic visuals.

SH ( Structural Horoscope) : competitive analysis

Fig 6. Menu collapses to the left side Intuitive button on the top left corner bring it back( pretty standart), similar to the DH App.

The App provides personal and work relationships,lists its own choice of foods that it selects with a algorithm and even gives you financial advise. It builds daily, weekly, and monthly horoscope information and gives quick advices on improving relationships. With AstroHoro you can also share your own horoscope reading with other users.

THE ASTROHORO

SH ( Structural Horoscope) : competitive analysis

iOS App Store

Fig 7. This App has drasticly different visual interface, using glowing typogra-phy, and constant tranparent back-ground presence. It gives much sharp-er,cleaner feel to the experiece.

Fig 8. When choosing compat-ability the app gives you neat transparent visual of letting you know what category it is in