SGS global Explorer 2011-winter

2011 SGS 2011 SGS Winter Global Winter Global ExplorerExplorer

U.S.AContents Hong Kong

http://global.sookmyung.ac.kr


CONTENTSCONTENTSI. Team U.S.A

II. Team Hong KongIII. Australia Team


U.S.A

Exploring the USA

USA’s senior business and foundation

Table of Contents1. Team member2. About Subject : Senior Business in USA

1) Why senior business?2) Connections of the subject and our major3) Organization4) Why we choose USA?

3. Detailed itinerary4. Organizations & Companies

1) SBA2) SCORE3) TOMATILLO4) EMMAUS5) AARP

5

Team membersStudent number

name major grade

mobile E-mail

Leader 1116177 So-yun Sim Entrepreneurship

1 010-4875-9217

[email protected]

tMember 1114456 Yu-kyung

SongEntrepreneurs

hip1 010-8762-

367120642954

@naver.comMember 1110198 Hyun-jin Lee Entrepreneurs

hip1 010-5062-

6639Ydgreen

@hanmail.net

Member 1116943 Um-ji Kim Entrepreneurship

1 010-2594-2787

Kimumji1203

@gmail.comMember 1113394 Ju-hee Cho Entrepreneurs

hip1 010-7757-

5395Juheecho3

@gmail.com Member

1012982 DUAN ZEXIN Global cooperation

2 010-5695-3883

[email protected]

Member

1114883 Yun kyung Kim

Global cooperation

1 010-2714-4006

[email protected]

6

About SUBJECT : Senior Business in USA

7

Why Senior business?In Korea

8

The left chart shows that the increase of the number of small business in Korea. This tendency is not showed in special class. Both female and male are interested in establishment their own business beyond the age, too. Therefore the government is trying to help citizens who want to make their own business. In addition, the number of the old rise continually. However, there are no jobs for many seniors and they are hard to gather retirement savings because their retirement is become more earlier. In this situation, we think senior business – the small business which is founded by senior – can be the solution for the problem.Reference 1 : http://www.fnnews.com/view?

ra=Sent1001m_View&corp=fnnews&arcid=201201180100157100007466&cDateYear=2012&cDateMonth=01&cDateDay=17

Reference 2 : http://www.naeil.com/News/economy/ViewNews.asp?nnum=644603&sid=E&tid=6

1. Why senior business?

2. Connections of the subject and our major

3. Organizations

4. Why we choose USA?

About Subject : Senior business in USA

Connections of the subject and our major

• As a student of Entrepreneurship :

- Korea is becoming an aging society following USA, so we can predict the senior business movement in Korea through researching and analyzing the senior businesses in United states.

- we can learn about senior foundation’s type, advantage –

strength.

• As a student of Global cooperation :

- How American government and social society do to answer and solve the aging problems in the U.S.A.

- We can understand the relationship between State and citizens - What can state really do for citizens through encouraging and

supporting.

- Comparing and studying the excellent experiences from the advancing social system in the U.S.A.

9



3. Organizations



Organizations

10

Senior businessEven though our subject is senior business, we also visited 3 senior foundations and 1 senior helping center. Senior foundation means that the company that aid the old people who want to start their own business. Through visiting the senior foundations, we learned how government and society help the senior founder. Then, we visit the store which is run by senior founder. Therefore we can know weather the senior foundation’s effort work or not and actual story that occur in real senior business market. In addition, we also visit senior helping center. Senior helping center is different from senior foundation. Both organizations goal is helping the old, but senior foundation is organization that helping senior self-reliance through starting their business. However, Senior helping center is help the elderly in every life. Therefore, we visit both organizations and compare them.

Senior Foundation Senior helping center



3. Organizations



http://archive.sba.gov/

Why we choose USA?

11

As advanced country, the United States entered the aging society 10 years earlier than Korea. It means that they experience the problem of the aging society like absence of jobs for seniors and their economic problem. Therefore the United States try to solve these problem, so senior welfare and industry in United States are more systematic than Korea’s. Senior business is one of the solution of solving the troubles caused by an aging society, so the rate of senior business is high. For example, to 1996 from 2009, the rate of starting business by senior is more than by young people. Unlike Korean seniors, the United States seniors think starting as a key of the second life. In addition, there are over 900 SBDCs(Small Business Develop Center) and many organizations that help the senior business in United states. For instance, AARP, civic ventures, SCORE and so on. Therefore we choose the United States.



3. Organizations



Reference : http://www.hankyung.com/news/app/newsview.php?aid=2011051846111

Detailed itinerary

day 1 2 3 4

PlanDepart to

washingtonD.C

Arrival at washington

D.C

Visit the AARP

SCORESBA

Visit the EMMAUS

day 5 6 7 8

PlanVisit the

TOMATILLOExploring the USA

Learning about cultural things.Taking the note

Depart to Seoul,korea

12

ORGANIZATIONS& COMPANIES

13

1. SBA2. SCORE3. TOMATILL

O4. EMMAUS5. AARP

S mall

B usiness

A dministration

1. Introduction - About SBA

2. Objectives - Why SBA?

3. Interview

4. Impression - What we learned

Mission The SBA helps Americans

start, build and grow businesses.

What SBA do Since its foundation, SBA has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses.

What is SBA It was created in 1953 as an independent agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of U.S.

What SBA provide4 Programmatic functions : • Access to Capital (Business Financing) • Entrepreneurial Development (Education, Information, Technical Assistance & Training)• Government Contracting (Federal Procurement)• Advocacy (Voice for Small Business)




3. Interview

4. Impression - What we learned Programs for…

• Education• Loan• Mentoring System• Etc

Definitely Matched to….

Start-up Businesses

&Senior

EntrepreneursEffective Org.Credible Org.




3. Interview4. Impression - What we learned

[Interview with JANE BOORMAN; manager of International Visitors in SBA & SCORE Director/SMWU student JEE YOUNG, PARK; intern for SBA]

Q. Are there any programs that help or promote senior entrepreneurs?

A. Of course, there are several ways to support not only senior entrepreneurs also young bloomers. In SBA, there is an organization named Office of Entrepreneurial Development(OED). OED oversees a network of programs and services that support the training and counseling needs of small business. OED’s network include Small Business Development Centers(SBDC) and Entrepreneurship Education(EE). SBDCs provide to small businesses and aspiring entrepreneurs a wide array of technical assistance support which helps strengthen business performance and sustainability and adds for the creation of new businesses entities. You can get information of publications aiding small business decision making, education projects such cyber-security, email and other marketing, risk management and disaster preparation throughout EE.





Q. How many businesses open and close each year?

A. In 2009, there were 27.5 million businesses in the U.S. An estimated 552,600 new employer firms opened for business in 2009, and 660,900 firms closed. The number of new small businesses are opened every year, however the number of existed small businesses are closed in that degree every year. Running own business is not easy, very difficult.

Q. Among senior entrepreneurs, what is the most popular small business among senior entrepreneurs?

A. Actually, there are no specific popular businesses. If you have knowledge of specific field, you can do the business which is related to your knowledge. So, nowadays, there are many seniors who make IT industry for one’s business. Nevertheless, if I have to pick 3-4 businesses, maybe I can say pet shop, clothing retailer, book shop, restaurant are the popular businesses.

Q. What is the most frequent difficulty which late bloomers faced?

A. Definitely finance problem. So, that is why SBA has Office of Capital Access. Small businesses rely heavily upon owner investment and bank credit, averaging about $80,000 a year for young firms. Many entrepreneurs need money to start or expand a small business and must combine what they have with other sources of financing. These sources can usually include family and friends, venture capital financing and business loans. So, SBA operates the primary business loan programs and the equity financing programs such as 7 Loan Program, Certified Development Company, Microloan Program, and Small Business Investment Company Program.




3. Interview


Development of Senior business Sector in USA

1. Various type of helping system : SBA has very various type of programs which is given to senior founders., so they can choose proper program fit their situation

2. Partnership : SBA has many partners , so it can spread their helping overall United States.

3. Support of government : SBA is Public organization. Systematic help of the government help its citizens through helping them creating business.

4. Analyze the Senior founder : SBA analyzed the Senior’ s situation and find out what they really need and provide the program.

Through visited the SBA we can find out the reason of the


1. Introduction - About SCORE - Contributions - Sponsors - Success Stories

2. Objectives - Why SCORE?

3. Interview




3. Interview




3. Interview


Support provided by corporations and businesses allows for the development and implementation of SCORE programs, projects and resources.

These alliance partnerships make it possible for millions of entrepreneurs and small business owners to receive an outstanding array of resource tools, education and workshops.

Owner/Founder

; Curt Serviss, Alan Stine and Michael Backe My Location

; Helena MT United States

Employees

; 16

Year Company Formed

; 1998

How SCORE Helped

; Curt says, “The advantage of SCORE is that it is a single entity that can draw on a lot of resources. Bob Russell could get input on any aspect of business that we needed. Having a single point of contact was a tremendous advantage because we had to take care of our ongoing management responsibilities while working on the purchase plans.”



3. Interview




3. Interview


Understand the importance of mature entrepreneurs in today’s business marketplace

Know how SCORE helps senior to live their dream with business through their voluntary mentoring programs and various educational workshops




[Interview with RICHARD ROSE & JERALD GILBERT; SCORE manager]

Q. How is the current situation of the retired people?

A. When retired, there are more risks since they do not know about the process for setting up a new businesses.

Q. Any special program for the retired to let them understand the process?

A. There is 55+ program we run with SBA for the retired people to help them with the all-around business knowledge and process.

Q. How are the results of those people educated?

A. Usually, people who were already successful in their before-retirement life are most successful. They got their own sense to be success and with the education on actual business process, they become very successful.



3. Interview


After we visited the SCORE we know thatHow can citizens solve their society problem?

VOLUNTEER

In SCORE, all the businessman is retirement person. They work with no wage to help the elderly people who want to start their own business and contribute to solve the problem of the senior people life.

PARTNERSHIP

SCORE is non-profit organization, so they have no money to help senior people. To overcome this limitation, SCORE make partners and help senior people who wants to make store financially.

Case of Senior Enterprise

1. Introduction - About TOMATILLO

2. Interview


What is Tomatiilo?

Tomatillo is a small restaurant serving Mexican-style food with affordable price.For the menu, it contains burrito, tacos, carnitas, chicken, barbacoa and so on.They also provide the vegetarian with special dishes.

Address1347 Coneecticut

Avenue NW Washington,DC

20036Phone:

202.427.6700



[Interview with GEORGE GRAU; The Owner]

Q. Any motivation for setting up the business?

A. After retirement, I need to keep made money to support my family. I got to know about the assistant program from SBA and SCORE so I could set up my own small business.

Q. Explain about your business please

A. My business is a street food business. I am working with several helpers and we make tacos by ourselves according to the customer’s taste.

Q. Is there any hardships running your business?

A. Well, when we do the food business, it is important to ensure the raw materials for the cooking. Also we are making taco according to the customer’s taste so it is hard to find materials to meet their taste.

27


2. Interview


The Secret of Success of Tomatiilo

With these three factors, Tomatiilo satisfies their customers not only with a variety of tastes but also with friendly service. Therefore there are plenty of patrons who want to visit Tomatillo every weekend with their friends & family.

28

EMMAUS

SloganAn older person deserves a dream, no just a memory

What EMMAUS do At Emmaus Services for the Aging, They help their Seniors’ keep their dreams by empowering them to lead active, independent, and vibrant lives – by helping them to age in place, with dignity and respect

What is EMMAUS This is the company for the seniors. They are the non-profit organization and they reached out to build trust with seniors to provide support, advocacy, and services that help them remain members of their community. and strengthen the overall economy of U.S.

1. Introduction - About EMMAUS 2. Objectives - Why EMMAUS?

3. Interview


Cooperate with AARP


3. Interview


Emmaus Services for the Aging believes that many of the needs among low-income seniors can be addressed through a one-stop-shop model offering education to empower seniors, increased access to nutritional foods, regular monitoring by medical professionals, increased access to existing services and programs, and services and programs designed to improve the quality of life of seniors in the District.

All of these forms of support are currently offered to seniors at every Emmaus Senior Center.Our programs and services can be divided into five categories


3. Interview


More about the More about the programs…programs…

• They seek to provide emotional support and guidance to seniors in the District as they face physical, mental, environmental, or financial challenges.

Outreach advocacy program

• Their staff members recognize the importance of providing seniors with support services designed to place the senior in charge of their overall health and wellness.

Health and wellness promotion program

• Their services ensure that seniors have proper nutrition through various educational programs, supplemental grocery services, and meal activities.

Nutrition education program

• There goal is to reduce loneliness and isolation among seniors and keep the seniors active and vital in their community

Recreation and socialization program

• Their partnership with the AARP Legal Counsel for the Elderly, They operate a self-help legal office for seniors in need of guidance in creditor and landlord disputes.

Counseling program


3. Interview


• We visited the America to knew and learned about the ‘SENIOR FOUNDATION’ but the EMMAUS is not fit on that purpose, at first. but we though “WELFARE FOR AGED” is the basic thing of the foundation. So we decided to visit here.

Emmaus Services for the Aging Arthur S. Flemming Center 1426 9th Street, NW Washington, DC 20001Phone: (202) 745-1200Fax: (202) 745-1246

How We Contact



Q. Which program is more helpful to seniors?A. I think counseling program is more helpful to seniors. Because via the counseling, they can find what they really want to do. Our social workers and their support staff identify the needs of each senior, provide case management and mental health counseling services, and connect them to the other services offered at Emmaus and through our community partners, including benefits and other forms of support to which they are already entitled.



Q. We heard that Emmaus is non-profit organization. Is there any budget crunch?A. Of course, we receive some budget from government, but that’s not enough. So we need donors and volunteer. If someone want some provide money or manpower, he/she can contact us via Facebook, phone call or personal visit.


3. Interview


When we thought about the ‘SENIOR FOUNDATION’ (only thought) we didn’t think ‘WELFARE FOR THE AGED’. And actually we thought that ‘WELFARE’ and ‘FOUNDATION’ was totally different. So we didn’t plan to go EMMAUS. But the professor recommended here so we visited it.

In here, they supported the every senior not only the senior founder.

They provide a lot of program to make older people more actively. Such as outreach advocacy program or counseling program. We thought counseling program is the most helpful program. Because it is basically classify their ability and promote their capacity.

As a result, ‘SENIOR FOUNDATION’ is much related with ‘SENIOR WELFARE’

1. Introduction - About AARP

2. Objectives - Why AARP?

3. Interview


A merican

A ssociation of

R etired

P ersonsWhat AARP provide

• AdvocacyAARP fights for 50 and over individuals and their families at the local, state and national levels.• Trustworthy InformationPeople rely on AARP to help them make informed decisions about how to live their best lives. • Member Products, Services and DiscountsAARP makes available high-quality products, services and discounts specifically catering to the unique needs and wants of our members and the entire 50 and over population.• VolunteerismHelping others to help themselves has been at the core of AARP for more than 50 years. • ResearchThrough forward-looking research and practical solutions, AARP fosters debate to make a positive difference.

Nonprofit, nonpartisan organization that helps people age 50 and over

Leading a revolution in the way people view and live life since 1958

Helping elder people to have independence, choice and control in their lives



3. Interview


Offer Various Senior

ServicesSupport Start-up business

area

Support Entire area in seniors’

lives

AARAARPP




[Interview with JOHN SMITH; manager of AARP]

Q. What services are you offering especially to help the senior entrepreneurs?

A. We have lots of services and we give them trustworthy information too. We help senior entrepreneurs to make business plans. Also, we have mentoring services too.

Q. Any other ways to support their getting job or starting business?

A. The other people who don't want to start their own business, we provide Job Hunting services, which provide information about Interviewing, Resumes, Cover Letters, Search Firms.

Q. So, what is the most important thing among AARP services in brief?

A. Actually we help people to have self esteem and confidence that they can make positive value in the society. It is the basic idea to support them. We provide specific information in various area to seniors to acquire enough information and many volunteers help people who need help in person.



3. Interview


AARP is the evidence of the effort of United States government.

AARP is a organization that help the old. However it has various solution for senior people , for example, mentor program , finance support, job hunting service and so on. Many senior get and make their jobs through AARP and they contribute to the United States economy.Therefore, United States government get 2 profit.Not only reduce the problem of a aging society but also rearrange the unemployed people(senior people) to proper place and use the labor effectively.

Hong Kong


Global Explorerto Hong Kong

Exploring for Hidden Champion

Companies• Auroraworld H.K. Limited• Silver Star International Limited• Kwang Sung Electronics H.K. Co.

Limited• Korchina Logistics Holding Limited• Unison Ridge Limited

Epilogue• University of Hong Kong• Overall review

Global Global ExplorerExplorer

Hong KongHong Kong

Prologue• Global Explorers and Topic• Detailed Itinerary

Hong Kong and Hidden Champion• Introduction of Hong Kong• Hidden Champion in Hong Kong• HKTDC SME Center

Table of Contents


Hong KongHong Kong

Prologue- Global Explorers

and Topic- Detailed Itinerary

Hong Kong and

Hidden Champion

Companies

Epilogue

About About TopicTopic

‘‘Hidden Champion’Hidden Champion’

Studying for the successful factors of Korean Hidden Champion branching out to the world.

with using cases of

HKTDC SME CenterAuroraworld H.K. Limited

Silver Star International LimitedKwang Sung Electronics H.K. Co. Limited

Korchina Logistics Holding LimitedUnison Ridge Limited

University of Hong Kong


Hong KongHong Kong



Hong Kong and

Hidden Champion

Companies

Epilogue


‘‘Hidden Champion’Hidden Champion’ A small business that

is sweeping over the world market in a

specific field though it is not known well.SIGNIFICANCE

Limited “Factors of Production”

Importance of “Choice and

Concentration”


Hong KongHong Kong



Hong Kong and

Hidden Champion

Companies

Epilogue


‘‘Hidden Champion’Hidden Champion’ A small business that

is sweeping over the world market in a

specific field though it is not known well.Global Market

Being able to

successfully target

customers through the aggressive marketing

ways.

Being able to make the

narrow domestic market to

become the wider one,

overcoming that of

limitations

Difficulty Branching Out

Localization


Hong KongHong Kong



Hong Kong and

Hidden Champion

Companies

Epilogue


‘‘Hidden Champion’Hidden Champion’

Goals

Grope for the success factors of Korean Hidden

Champion branching throughout the world market via the case studies of diverse

companies.

Understand about the companies’ world

localization in Hong Kong by learning about the

business environments.

Expectation Effect

Studying for the success factors of

branching out to the world mandatory for entrepreneurship.

Learning for the success factors of

localization.

Pondering about the entrepreneurial

inventions.


Hong KongHong Kong



Hong Kong and

Hidden Champion

Companies

Epilogue

1st day

Arrival

2nd day 3rd day 4th day

5th day 7th day6th day 8th day

Departure

Visiting

HKTDC SME Center

and

Silver Star International Limited

Visiting

Kwang Sung Electronics H.K. Co. Limited

and

Korchina Logistics Holding Limited

Cultural Exploration

Cultural Exploration

Visiting

Unison Ridge Limited

and

Auroraworld H.K. Limited

Visiting

Universityof

Hong Kong

Detailed Detailed ItineraryItinerary


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion

- Introduction ofHong Kong

-Hidden Champion in

Hong Kong- HKTDC SME

Center

Companies

Epilogue

Introduction of Hong Introduction of Hong KongKong

About

Economy

Society

ChinaConnection

s

Population : Approximately 7 million

Official Languages : Chinese (Cantonese) and English

Time Zone : GMT + 8

Over 98% of SMEs is established in Hong Kong


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue


About

Economy

Society

ChinaConnection

s

World’s 11th largest trading economy World’s freest economy 3rd largest stock market in Asia 2nd largest source and recipient of FDI in Asia Asia’s largest venture capital centerPer capita GDP of about US $30,000 Low tax rates: 15% salaries tax, 16.5% profits

tax No VAT, sales tax, or capital gains tax World’s busiest airport for international cargo One of the world’s busiest container ports Stable and convertible currency linked to US$


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue


About

Economy

Society

ChinaConnection

s

Robust and transparent legal system Free trade, free market and free media Highly-educated workforce and entrepreneurial

culture Preferred Asian location for regional headquarters Level-playing field for local and international

companies World-class communications technology and

infrastructure Convenient, safe and cosmopolitan city


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue


About

Economy

Society

ChinaConnection

s

Unrivalled experience in doing business with China Largest source of foreign investment in China

- 45% of China’s total in 2010 Preferential access to China market via

Closer Economic Partnership Arrangement (CEPA) → economic and trade agreement between the separate customs territories within the People’s Republic of China

Extensive rail, road and sea and air links China’s key offshore capital-raising centre

Chinese mainland relations-Important entrepot

-Raise foreign investment source-3rd best partner

-


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue

Hidden Champion in Hong Hidden Champion in Hong KongKong

Business friendlyNo tax

HKTDC Center

WatchClocksGifts

Electronics

98% are Small Medium-sized Businesses in Hong Kong

Hidden ChampionHidden Champion


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue

HKTDC SME CenterHKTDC SME CenterHong Kong Trade Development CouncilHong Kong Trade Development CouncilSmall and Medium-sized Enterprises CenterSmall and Medium-sized Enterprises Center

The International marketing arm for Hong Kong-based traders, manufacturers and service providers.

MissionTo create opportunities for Hong Kong companies

Business

Partners

Marketing

Platform

Insight &

Information


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue

HKTDC SME CenterHKTDC SME CenterBusine

ss Partne

rs

Marketing

Platform

Insight &

Information

Find Right PartnersConnect millions of international buyers and sellers through a variety of integrated

services

Online Marketplace-Connecting over 1,000,000 buyers and more than 120,000 quality suppliers

- Third-party authentication of supplier information enhances buyers’ sourcing confidence

World-Class Trade Fairs-More than 30 leading international trade fairs annually

- Ten are the largest of their kind in Asia, three are the largest in the world- Mostly related to watch and clocks, gifts, and electronics

Product Magazines-15 specialized product magazines and dozens of supplements reaching five million

global buyers annually- The official magazines for HKTDC trade fairs, packed with quality suppliers and

exhibitors, featuring essential event information

Business Matching- One-to-one matching, resulting in 3,000 potential business opportunities annually


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue


ss Partne

rs

Marketing

Platform

Insight &

Information

Help Market Product + ServicesHelp companies in Hong Kong, and all over the world,

find new markets on the Chinese mainland throughout Asia

Worldwide Promotional Events- More than 800 promotional events for Hong Kong products and services, reaching nearly

100,000 business people in key markets every year.- Our promotions, including “LifeStyle Expo,” “Style Hong Kong” shows and “Hong Kong

Pavilions,” introduce Hong Kong products and services to global markets.

Meetings with Leading Business People-Regular high-level meetings with leading business people from Hong Kong and major global

economies- About 600 international business missions received each year

HKTDC Design Gallery-Sophisticated environment to showcase outstanding Hong Kong designed products

- Four outlets located in Hong Kong and Beijing; a ship on Taobao, China’s top online retailer


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion


-Hidden Champion in


Center

Companies

Epilogue


ss Partne

rs

Marketing

Platform

Insight &

Information

Provide Information + SolutionsProvide timely and relevant market information to help you make better business decisions

Seminars and Workshops-More than 160 seminars, conferences, workshops and forums organized each year

Research Publications-Some 150 research reports and sector-specific business updates a year

Hong Kong Trader-Flagship weekly publication with market intelligence + business opportunities for SMEs

China Business Advisory Service- Free one-on-one business consultative service with professional and practical information

HKTDC SME Center- Free access to a wealth of global business contacts, market and trade information

- One-stop location for business networking and exchange of ideas


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion

Companies-Auroraworld H.K.

Limited- Silver Star

International Limited-Kwang Sung

Electronics H.K. Co. Limited

-Korchina Logistics Holding Limited

- Unison Ridge Limited

Epilogue

Auroraworld H.K. LimitedAuroraworld H.K. Limited

ValValuesues

MissionMissionDeliver Gifts of Smiles

to our Customers, Families,

Employees and Communities

VisionVision

World Leading Character and Contents

Company

CustomerCustomerss

EmployeEmployeeses

FantasyFun

Family Orientati

on

Creativity Challeng

e

Collaboration

One of the leading companies for high-end, soft, and huggable toy designs in the global gift industry. From the beginning of its establishment, the company has been focused on its top quality and innovative design for

both play and collectable toys.


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue


Design, R&DDesign, R&D-Total of 4 design R&D centers located in Korea, the

U.S., England, and H.K.- The collaboration of market information and product

news in each region through the on-going PD meetings (About 6 times a year with 13 Global PD directors and

38 designers worldwide)

Overseas Overseas Marketing and Marketing and

SalesSales-The prompt delivery by

maintaining regional warehouse systems in Korea, the U.S.,

England, and H.K.- Globally located sales

networks with a strong sales force in the U.S.

-More than 2500 character designs in the global market

- The utilization of advanced IT networks through ERP systems to provide the most updated

product information and service[ERP = Enterprise Resources

Planning]

ManufacturingManufacturing-Equipped with the “pilot line” for seasonal orders, and the “main line for on-going large production

orders in all factories for a timely process- Independent monitoring and testing labs for

product quality and safety


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue


Hidden Champion of Character Contents Field that leads the global market.

Successful localization strategy: Small quantity batch production,

Selling about 3500 products all over the world.

Useful accessibility towards the field of Character Contents

HiddenHiddenChampionChampion


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue

Silver Star International Silver Star International Limited Limited Productions of stainless steel cookware, non-stick aluminum cookware, hard-anodized aluminum cookware, 2-ply, 3-ply, 5-ply and 7-ply cookware, gravity cast-aluminum cookware and other kitchen accessories.

State-of-the-art Korean

design

Top-grade raw materials imported from Korea, Japan,Europe and

USA

DesignDesign

TechnologTechnologyy

Finest CookwareHealth

Happiness

Assure

•Best Quality•Prompt Delivery

•Reasonable Price

•Capacity

•Creativity

-Kitchen Container goods need high security since copies of them are produced at least after 3 months.-Having a showroom is significant as one of the marketing strategies in the manufacturing business.-For avoiding long leading time and high costs, factories are built in almost the same area.


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue

Silver Star International Silver Star International Limited Limited

Language

-Momentous part for employees to have foreign language skills for making higher favorable impressions to foreign customers whom they are from other nations or they are those of diverse cultures working in Hong Kong.-Difficulties in handling some work related to promissory check and bank due to different systems in Hong Kong.

-Specialized design is very significant due to fast-changing and different trends and diverse systems of patents in each cultures. This point is what the foreign businesses established in Hong Kong should be in detailed about. -Patent is significant for all the differentiated products for businesses

Patent

Home-Shopping - Highest popularity and fastest reaction in China. There are more strategic opportunities indebted to CJ’s

worldwide programs.

-When manufacturing products, there is no re-bar corrosions, there is no possibility of becoming rusty, and the level of storage is high.-Surplus from selling products is not the problem since these must be sold at any time in 10 years.

Stainless Steel


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue

Silver Star International Silver Star International Limited Limited

Localization

Technology

Real Estate

Innovation

Marketing

Differentiation

Cheapest Price in

the World

Best Quality in the World


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue

Kwang Sung Electronics Kwang Sung Electronics H.K. Co. LimitedH.K. Co. Limited

Love Integrity

Appreciation

PhilosophyProduce components or semi-finished products of radio frequency oriented ones for such industries as cars and media.

Factories inChina (Baoying, Shen Zhen)Hong Kong - Low tax and nice environment for businessesKorea – Advanced IT and R&D systems

Quality Control

Environment initiatives

-LG ECO-SCM System

Accreditation- Samsung Controls

-RoHS Control

Focus

HardwareHardware

SoftwareSoftwareTren

dFrequent transformation is Frequent transformation is importantimportant

Made Made TurnovTurnov

erer

Hidden Hidden ChampionChampion


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue

Kwang Sung Electronics Kwang Sung Electronics H.K. Co. LimitedH.K. Co. Limited

Leadership-General Manager has the highest responsibility in the process of transformation with expansion of business for turnover.-The transformation should be distinctive with the previous processes of marketing strategies of the market products.

Concentration-Focus effectively on the target market with sustainable development of management with significance on the specialization to suppliers.-Kwang Sung Electronics focus on mega-trend products such as mobile phones as strategic growth.

Trends-Quick trends could be obtained via enough preparation and opportunities. -Focus should be on the investment entry, making almost no stock.-Trends of electronics have shorter period of investment examination and low investment scale.

Position-Owning position makes gaining revenues of given business fields and benefit structures, making money.-The best position should pursue only high competence in any work since that occupies the unrivaled position in the specific business structure.


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue

Korchina Logistics Holding LimitedKorchina Logistics Holding Limited

Top50 Worldwide Logistics CompanyWith Creative Mind and Challenge Mind, we will innovate our work process, that

will make better efficiency, that will give the optimum solution to clients.

VisionVision

MissioMissionn

InnovatioInnovationn

CultureCulture PracticalPractical

Creative Mind

Challenge Mind

Active Participation

Innovative Sales Expansion

Work Process Standardization

Innovation HR System


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue


Logistics- Regional expansion is possible via customer

developments since global networking is necessary for the sustainable growth.

- Difficulties in working between corporations for logistics

Short-term Short-term PlanPlan

Active without any

laziness

Long-term Long-term PlanPlan

Create something

out of nothing

with creative blueprint

•Amending work process of decreasing costs, innovative activities with workers, and sharing much information for the challenge in the center of a change.•Hong Kong has business-friendly factors for businesses; however, licenses, foreign exchange control, language problems and others are some difficulties.•Hong Kong workers have high sensitivities in productivity and efficiency indebted to the experience of colonies•Employees are respected with each local rule with the work of standardization.•Branch managers should have universality and distinct characteristics.


Hong KongHong Kong


Speed Management Tension

Service Opportunities

Consciousness of Crisis

Networking

Completion of pillar work for rough sketch in

business

Prologue

Hong Kong and

Hidden Champion







Epilogue


Hong KongHong Kong


EntrepreneEntrepreneururDo your best on what you

do, try to look for the ways to gain more

opportunities.

HiddenHiddenChampionChampion

Prologue

Hong Kong and

Hidden Champion







Epilogue


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion







Epilogue

Unison Ridge LimitedUnison Ridge Limited

As a committee of the Korean Chamber of Commerce in Hong Kong, starting business in Hong

Kong makes foreign start-up individuals to get better business-

friendly environment. Although language, license, bank, and other some factors could be problems for running business as Korean in Hong Kong since it is other culture, trying

to keep the increasing level of growth of start-up businesses could bring more competence upgrading

diverse skills as well as bring gradual progress for the business to grow

and achieve its missions. Networking through the Korean Chamber of

Commerce in Hong Kong and self-knowhow to keep sincere attitudes

or passion are significant for running a business in foreign location.

HiddenChampio

n


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion

Companies

Epilogue-University of

Hong Kong- Overall Review

University of Hong KongUniversity of Hong Kong

- Outstanding libraries which are selected as the ones

greatest in Hong Kong since almost the databases are

collected. Especially, American data, Chinese data

and others occupy on the libraries which students can

gain the information to study about specific fields.

-Financial studies are the curriculums that are

supported mostly, known worldwide as an excellent

academic systems and details of the education


Hong KongHong Kong

Prologue

Hong Kong and

Hidden Champion

Companies

Epilogue-University of

Hong Kong- Overall Review

Overall ReviewOverall Review

• Attained goals of studying about success know-how of each Korean Hidden Champion’s survival in Hong Kong with case studies of various enterprises. The largest part of the study was to know profoundly about the firms’ world localization in Hong Kong which has business-friendly environment especially for small and medium-sized enterprises.

•Tried to ponder about entrepreneurial inventions of new ones as well as the ones of corporations applied as case studies after studying compulsory elements for entrepreneurship and its localization.

•While trying to achieve goals and expectation effect, planning to effectively moving through diverse transportation means with appropriate financial management and contacting to the diverse enterprises for interviews rendered profoundly taught leadership, team cooperation, responsibility, and problem-solving skills. Successful visits and achievement of goals let the team to be more passionate in entrepreneurial spirits with understanding profoundly about Hidden Champion with its previous learning and companies case studies.

Thank you


Documents

SGS global Explorer 2011-winter