SGFI Fall 2010 Dec 7 - Product (Steve Iverson)

8/8/2019 SGFI Fall 2010 Dec 7 - Product (Steve Iverson)

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Founder Institute

Singapore12-07-2010: Idea to Revenue

12-08-2010: Outsourcing for Startups

Steve Iverson



You are the expert.

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Idea to Revenue

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Agenda

How to launch a startup.

How to build a company and startgenerating revenue.

Examples of how I work.

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How to ³launch´ your startup...

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Step #1: Don¶t ³launch´.

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Agile Startup Development

Iterate.

Marathons are completed one step at a time.

Adjust.

Get customer feedback early and often.

Deliver.

End-to-end functionality with each iteration.

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Case Study: Buzzdock

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Business Plan

Product specification

Flash component / XUL

Server-side software

Installer

TOS / EUL A (Competitors)

A server(s)

Service monitoring

Server monitoring

Pro ject management software

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Define KPI

Administration reports (BI)

Marketing web site

Logo design / tagline

Company / domain name

Email accounts

Customer acquisition partners

Monetization partners

Bank account

Accounting




Business Plan

Product specification

Flash component / XUL

Server-side software

Installer

TOS / EUL A (Competitors)

A server(s)

Service monitoring

Server monitoring

Project management software

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Define KPI

Administration reports (BI)

Marketing web site

Logo design / tagline

Company / domain name

Email accounts

Customer acquisition partners

Monetization partners

Bank account

Accounting



6 5 Business Plan Formats

1 sentence

1 minute

1-2 page executive summary

5-15 slide pitch deck

18-month financial pro jections (see KPI)

20-50 page business plan11



Diomede Storage is a green,

ener gy-efficient cloud storage service

for backup and archival data.

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1 Sentence



Diomede Storage is a green, ener gy-efficient cloud storage service for backup and archival data.

We¶ve developed ener gy-efficient backend storage technologies to power our service thatenables us to be more than 5-times less expensive than our nearest competitor,

consume 60 times less power, and still maintain greater than 60% gross mar gins on eachsale. We have 11 patents pending around this technology.

Diomede has also defined unique processes that allow us to physically ship data and devices to our customers¶ sites ± we are the only company capable of accommodating very, very lar ge data producers. Our lar gest customer is a Fortune 250 company withmore than 2 petabytes of data stored (and growing).

We currently have not raised any outside financing, and we are looking to partner withsoftware application developers who want to integrate Diomede capabilities into their applications, and of course we¶re always looking for new customers to provide the bestcloud storage backup solution.

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1 Minute



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Executive Summary



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Pitch Deck



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12-18 Months



Key Performance Indicators (KPI)

Used to measure, track, and pro ject

the performance of your business.

Acquisition

Retention

Conversion

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Product Roadmap



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Product Specifications



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Product Specifications



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Bug Tracker & Product Roadmap



Summary

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Iterate.

Adjust.

Deliver.





Agenda

My philosophy on outsourcing.

What can be outsourced and examples for each.

Offshore software development tips.

Terms to negotiate.

How to manage an offshore team.

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Outsource Everything Possible

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What¶s impossible to outsource?

Vision

Passion

Culture

Leadership

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What¶s har d to outsource?

Product management.

Pro ject management.

Focus groups & research.

Sales & customer relationships.

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What¶s also har d to outsource?

Anything that costs money.*

* if you don¶t have any28



Vendors you may need

G& A

Sales & Marketing

Engineering

IT (Operations)

Software

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G& A

Legal

Recruiting

Intranet / Email

Taxes

Accounting

Payroll

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Marketing

Analytics

PR

SEM

SEO

Customer support




IT

Co-location or cloud

Servers / Storage

Backup

Monitoring

CDN

DNS

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Software

Software development

Database development

Libraries

Graphic design

Q A



Offshore development terms

Shopping

Get resumes and interview individual developers.

Hire only the best developers - locally or offshore.

The Deal

Contractually tie specific developers to your contract.

Rate: $15/hour - $30/hour; ( Ar gentina, Philippines, Russia) .

No billing for: missed days (US holidays, local holidays, sick, vacation, etc).

Minimum number of team members: 1

Term of agreement: 30 days cancelation. 90-180 days required notice to remove a team member.

Credit if a team member quits, leaves, or is removed from the pro ject.

No fee to replace team members.

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Tips for managing an offshore team

Take ownership. They are your team members and your responsibility.

Share your ³grand vision´, but assign and measure extremely short tasks.

Treat them as an extension of your current team, and just like any other

person at your company. Insist that all other employees do the same.

Daily engineering calls. 3 to 5 minutes per developer.

Be available (Skype/IM) as much as possible.

Follow up with written confirmation.

Practice test driven development.

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[email protected]

Documents

SGFI Fall 2010 Dec 7 - Product (Steve Iverson)