SGBW 1330

july 29, 2013ISSUE 1330

The Weekly Digital Magazine for the Sporting Goods Industry

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JULY 29, 2013ISSUE 1330

The Weekly Digital Magazine for the Sporting Goods Industry

18

MAKING NEWS4 Movers & Shakers

Easton Sundial Takes Top Honors at World Trade Show6 By The Numbers

Mizuno USA Restructures to Support Growth32 I Am…SGB – Sally McCoy, President & CEO, Camelbak

FEATURES10 Kittery Trading Post Hits 75

16 Camping and Backpacking Market Still Growing Despite a Slow Start This Spring28 Backpacking and Travel Apparel for Spring 2014

Photo courtesy Nathan

12

10KITTERY TRADING POST 75th ANNIVERSARY

Photo courtesy Kittery Trading Post

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Ibex Outdoor Clothing, manufacturer of technical merino wool apparel and accessories, appointed Ted Manning as the company’s new CEO, effectivel immediately. Manning joins Ibex after an 18-year career with Eastern Mountain Sports (EMS).

Dakine announced that Francois Carrete has stepped down as president, and Leslie Lane will assume the role of chairman and chief executive officer.

Mizuno USA has combined its Diamond Sports/Volleyball and Golf divisions under the leadership of Dick Lyons, who has been named VP/GM of Mizuno USA golf division. In his new role, Lyons will drive brand strength, sales, profitability and market share for both divisions. Connected to this transition, Chuck Couch, currently director of product management, golf, has been promoted to VP of product management for the golf division. Dick Grapenthin, formerly the VP/GM of diamond sports/volleyball, has been named the new VP of sourcing.

Robert Sasaki, who was appointed president of LaCrosse Footwear, Inc. in May, left the company recently for personal reasons.

Nike, Inc. announced that effective immediately, Craig Cheek would become the new vice president of men’s training overseeing the company’s training, baseball and football businesses.

Taos Footwear appointed footwear veteran and orthopedic surgeon, Dr. Taryn Rose, as its brand spokesperson.

Skullcandy, Inc. promoted Denny Bruce to the position of head of domestic sales, reporting to the company's CEO, Hoby Darling.

Bushnell Outdoor Products, the provider of performance sports optics and outdoor accessories, said Eliza Graves has joined Bushnell as trade marketing manager.

Club Ride, the performance cycling apparel manufacturer, recently announced several staff changes. The company hired Cole Casperson as controller and accountant. Kelli Lusk, Club Ride’s current customer service manager with a number of years in the cycling world, will transition to the marketing manager position effective in early August. Cameron Lloyd has been hired to take over as customer service manager at that time. Becky Lamphier, who has extensive outdoor apparel development experience, will be joining the staff full-time as product manager.

MOVERS & SHAKERS

NEWS

EASTON SUNDIAL TAKES TOP HONORS AT WORLD TRADE SHOW

Easton’s Sundial S shade shelter has been named for an Outdoor Industry Award at the worlds largest outdoor trade show, OutDoor 2013 in Friedrichshafen, Germany. The award recognizes outdoor products that have a high level of innovation, design and quality that point to new trends in their respective categories.

The Easton Sundial S, MSRP $99 USD, can be set up in a horizontal or vertical position to direct the shade where its needed most. It is lightweight, fast to set up, and suitable for one to three people. The tent-like shelter offers a low-profile design for improved stability against wind and to provide maximum shade.

“It’s an honor to be recognized with this prestigious award by an international audience,” said Easton Mountain Products’ Global Sales Manager, Rich Packer. “Easton strives to fit the needs of our users no matter their level of activity. From the river to the park, your favorite bouldering wall or basecamp, the Sundial makes for an excellent companion.”

The Sundial weighs in at 1lb.14oz. with 29.5 square feet of floor space.

4 SGBWeekly.com | JULY 29, 2013


http://www.skechersperformance.com

BY THE NUMBERS

23%Under Armour, Inc. reported second quarter revenues increased 23 percent to $455 million compared with net revenues of $369 million in the year-ago period. Net income jumped 163 percent to $18 million, or 16 cents a share, compared with $7 million, or 6 cents, in the prior year's period. Apparel net revenues for Q2 increased 23 percent to $310 million, compared with $253 million in the same period of the prior year, primarily driven by new baselayer product and the expansion of the Storm and Charged Cotton platforms. Second quarter footwear net revenues increased 21 percent to $82 million from $67 million in the prior year's comparable period, led by the Highlight football cleat and the UA Spine platform.

-33.3%Puma reported earnings in the second quarter declined 33.3 percent as sales dropped 4.0 percent on a currency-adjusted basis. Revenues were hurt by falling sales in China and southern Europe as well as the effects of the weak yen in Japan, its second-biggest market. Sales in the U.S. were down slightly. Puma said sales were in line with its guidance and its outlook for the year remained unchanged. Consolidated sales declined by 4.0 percent currency adjusted to €692 million ($913.4 mm), while the company saw strong sales growth in the U.K., India and Russia.

11.5%Skechers USA, Inc. reported second quarter 2013 net sales were $428.2 million compared to $384.0 million for the second quarter of 2012, a gain of 11.5 percent. Earnings from operations reached $17.2 million versus a loss from operations of $1.5 million for the second quarter of 2012. Gross profit for the second quarter of 2013 was $194.9 million, or 45.5 percent of net sales, compared to $171.3 million, or 44.6 percent of net sales, for the second quarter of last year.

NEWS

MIZUNO USA RESTRUCTURES TO SUPPORT GROWTH

Mizuno USA has implemented several key organizational changes to es-tablish a more effective operational structure. The changes will stream-line divisional operations by combining the Diamond Sports/Volleyball and Golf divisions under the leadership of Dick Lyons, VP/GM of Mizuno USA golf division.

In conjunction with Lyons’ transition, Chuck Couch, currently director of product management, golf, was promoted to VP of product manage-ment for the Golf division. Couch will oversee Golf product, planning and development and promotional activities in support of strategic objectives. The Running division will remain under the direction of VP/GM, Fritz Taylor.

“The evolution and diversity of the retail landscape driven by many factors, including new technology and changing consumer behavior, has made these moves essential,” said Bob Puccini, president Mizuno USA, Inc. "Our ultimate goal is to accelerate development of a stronger con-sumer franchise by building on the existing strength of our brand. This should not only grow our business, but also our customers' businesses.”

In order to improve service levels, cost structure and sustain the brands well-regarded reputation, a new VP of Sourcing position has also been defined as part of the new organization. Dick Grapenthin, former VP/GM of diamond sports/volleyball, now focuses solely on sourcing across all Mizuno USA divisions and product lines.

Overall, the new changes are designed to drive company-wide accel-erated growth over the next few years.

“Changing consumer behavior and the evolution of trade channels has driven the shift in roles,” added Puccini. “We now have realigned re-sources to better enable us to improve our margins to invest the savings in our brand and ultimately drive growth.”

Also, the Mizuno Portland Design Center will be reinforced and ex-panded to assume global performance running footwear responsibility and to further accelerate and leverage the strong growth in the Americas’ markets. To achieve this, Rod Foley will be promoted to global direc-tor, product management, and performance running footwear. He will be tasked to drive innovation and product design for the brand in not only the Americas markets, but also on a global scale. Foley, along with additional designers and developers from Mizuno Corporation in Japan, will be relocated to Portland, OR to reinforce the initiative and join the existing design staff.

Another element of these changes is the consolidation of the sales functions for the company's three divisions - running, team sports and golf - under one leadership. The transition will be effective upon the hir-ing of the new Corporate VP of Sales. An executive search has begun to find the best candidate for the position.


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PULSE OF THE OUTDOOR CONSUMER STUDY

2013 FULL REPORT

A Market Insight Study from The SportsOneSource Group

For more information, or to reserve your copy of the Pulse Of The Outdoor Consumer study, contact Neil Schwartz 561.692.3722 or email [email protected]

COME SEE

US AT OUTDOOR

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SUMMER

MARKET 2013

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2013 PULSE OF THE

OUTDOOR CONSUMER STUDY SOS Research takes an in-depth look at the key shopping behaviors,

influences, and motivators for America’s active outdoor consumer.

For more information, or to reserve your copy of the Pulse Of The Outdoor Consumer study, contact Neil Schwartz 561.692.3722 or email [email protected]

• Outdoor Consumer Shopping Attitudes• Outdoor Consumer Spending Patterns• Outdoor Consumer Buying Decision

Influences• Where Outdoor Consumers Shop• Brand Store Shopping Habits

Topline Survey Results Available July 31, 2013Full Report Available September 1, 2013

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• Online Shopping and Purchasing Patterns

• Social Media Influences and Habits• Generational Attitudes and Behaviors• Demographic Differences in Shopping

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NEWS

If you were an outdoorsman near Southern Maine in the 1940s and did not have a lot of money to spend on your next gun, Philip “Bing” Adams was the man to see. An avid hunter and fisherman, Adams had acquired a one-room shack and gas station in 1938 called Kittery Trading Post and he was known for taking trade-ins and even an occasional deerskin or fur pelt to close a sale.

Dick Pinney remembers meeting him in 1943, when at the age of 15 a family friend and poker buddy of Adams took him to the store to trade in his 20-gauge shotgun for a 12-gauge.

“I did not have enough money to consummate the trade, but he said that’s okay; it’s enough,” recalls Pinney, who went on to become a prominent outdoor writer and publicist for Kittery Trading Post. “Then he asked if I had ammo and I did not and he gave me some. And then has asked me if I had a gun case and I did not and he gave me a gun case. I walked out of there with gun, ammo and gun case and I’ve been a customer ever since.”

By Charles Lunan

As Kittery Trading Post celebrates its 75th year of do-ing business, it’s hard not to be struck by how much it has changed and how much it’s stayed the same. With 120,000 square feet of retail, warehouse and administra-tive space - and 542 parking spaces - Kittery Trading Post now spans 12 acres. To hunters and gun enthusiasts it’s known as having the largest selection of new and used guns in New England. To fisherman, it’s known for its ex-tensive selection of fresh and saltwater tackle. To locals, it’s known simply as “The Post,” a great place to buy work wear and a must see attraction for out-of-town visitors. To millions of tourists, a trip to Kittery Trading Post has become a cherished part of their annual summer vaca-tion. To vendors, it’s considered a key national account with unrivaled sales per square feet, which are again ap-proaching the pivotal $1,000 mark.

Kittery Trading Post's main entrance was completed in 2006 after a three year expansion project. “We added 50,000 square feet and rehabbed 30,000 and never lost a square foot of selling space or closed a department,” said Bobby Adams, who is in charge of facilities. “As we completed an area we would move that department over.”

KITTERY TRADING POST HITS 75

RETAILER PROFILE

Photos courtesy Kittery Trading Post


LOCATION, LOCATION, LOCATION

Customers, vendors and employees at-tribute Kittery Trading Post’s longevity to its broad selection of national brands, its commitment to the core categories of hunting, fishing and shooting sports and the knowledge and longevity of its staff. At a weekly managers meeting in late July, 11 of 19 managers in attendance said they had worked for the company for 20 years or more. Another five had worked there more than 15 years. But top executives are quick to point out that the store’s success has hinged in large part on its location at the southern gateway to Maine, where 80 percent of tourists arrive by car.

“Maine is like a funnel,” said Chris Lathrop, an independent rep who has been calling on Kittery Trading Post for decades. “Ninety percent of the traffic coming into the state has to drive right by it and anyone going to Maine on a regular basis knows they’re there and that it’s very easy to get off the highway and get back on. They just have that captured audience.”

About 3.5 million people patronized the 120 outlet stores that have sprouted up around Kittery Trading Post since the 1980s, estimates a local merchants’ asso-ciation. A third came from Canada. At Kittery Trading Post, credit card records indicate 60 percent of sales come from customers who shop there just once a

year, according to Senior Vice President and Chief Financial Officer David Labbe.

The traffic yields many benefits. Kittery Trading Post spends less than 1 percent of its revenues on traditional advertising, well below the industry standard of 5 percent. It has also enabled three generations of the Adams family to build a $50 million a year company without having to spend half their lives on the road managing multiple stores.

“Let’s face it,” said Fox Keim, a Maine na-tive and former Cabela’s executive who has run sales and marketing at the company since 2006. “We can say we are great mer-chandisers and great marketers but at the end of the day it’s location.”

There is some false modesty there. Kittery is just three miles away from New Hampshire, which charges no sales tax. Had the Adamses not done such a good job serving

Kittery Trading Post is one of New England's largest paddle-sports dealers. The company keeps about 700 boats in stock on site and holds the regions largest consumer show every spring at the University of New Hampshire. When David Labbe, VP finance (center), joined the company in 1987, he remem-bers the company kept about 200 canoes and 10 kayaks in stock. Today it carries about 600 kayaks, 100 SUPs and canoes. Pictured left is Fox Keim, VP and at right Robert Adams, facilities director / Co-Owner.

With more than 5,000 guns in stock, Kittery Trading Post is New England's largest gun dealer and one of the very few that does not keep most of its inventory locked away behind glass cases or chained to a wall. Handguns and tactical firearms still remain under the glass or behind the counter.


their customers, developers might have built their outlet mall a few exits down I-95. Instead, they opted to use Kittery Trading Post as anchor.

DO IT BIG

The Adamses have also shown a commitment to growth that has led to 17 major expansions, about one every four years. When Bing Adams’ son Kevin Adams bought the business in 1961 at age 21, it was located in a two-story, 5,200-square-foot building. The family ran the store out of the first floor and lived on the second. When Kevin announced he was going to add 11,000 square feet of retail space and 4,700 square feet of warehouse in 1972, Bing Adams told him he was crazy, recalls Bobby Adams, the son of Kevin Adams’ brother Gary.

“It’s too big,” Bobby Adams recalls his grandfather saying. “When Kevin added another 18,000 square feet in 1976, grandfather said the same thing. When my father added 21,000 square feet in 1989, I can remember Kevin telling him he was crazy. We used to have an unofficial saying around here that if you are going to do it, do it big. And that’s what we did.”

By the time Gary Adams bought the business from his brother in 1986, Kittery Trading Post was widely recognized as having the highest sales per square foot in the sporting goods industry. So Gary Adams and Labbe set a simple rule. Every time sales hit $1,000 per square foot, they would expand with the expectation that sales would return to that level within five years.

This simple rule drives much of the merchandising at Kittery Trading Post, and turned the Adamses into expert renovators.

To minimize the impact of its last and largest expansion on sales, the company divided the project into three phases over three years. In the first phase, Kittery moved its footwear department into adjoining space, moved its footwear warehouse into a tent on

Kevin O. Adams, who acquired the business in 1961, is shown shaking hands with company founder Philip "Bing" Adams in the late 1970s, when Kittery Trading Post was routinely booking the highest sales per square foot of any sporting goods retailer. By the time Kevin O. Adams sold control of the business to his brother Gary in 1986, sales had reached $17 million a year.

When Philip "Bing" Adams bought Kittery Trading Post in 1938, it consisted of a one room shack and gas station. To get the business going, he would take just about anything in trade from outdoor sportsmen, including deer hides and fur pelts. Today, the company still has a thriving gun trade and is known to take the occassional stuffed moose, bear or deer head to close a sale.

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the parking lot and relocated administrative offices to a nearby build-ing. In the second phase, the store built a tunnel so customers could continue to use the north entrance while they built around and over an existing one-floor showroom. When that addition was completed, contractors simply punched through the old roof to the second story.

“We added 50,000 square feet and rehabbed 30,000 and never lost a square foot of selling space or closed a department,” said Bobby Adams, who is in charge of facilities. “As we completed an area we would move that department over.”

The project allowed the company to dramatically increase its ex-posure along U.S. 1 with a façade and display windows more befit-ting of a destination store that draws repeat customers from as far away as Pennsylvania and Canada.

THE RECESSION

Unfortunately, the new store opened in 2006 as the economy was hurtling toward its worst recession since World War II. In 2007, Labbe began getting phone calls questioning whether the company was going to have enough cash on hand to pay its bills. The president of a family-owned company that was scheduled to ship $30,000 in augers used by ice fishermen called to con-firm that Kittery Trading Post could pay for the order.

“We never got this type of call before 2007,” said Labbe, who described conditions from 2007 to 2009 as the most challeng-ing he has faced in his 27 years with the company. “But no one ever withheld shipment to us during the recession or put us on COD.”

THE FUDGE FACTOR

Kittery Trading Post has yet to hit its next $1,000-per-square-foot threshold, but sales surpassed 2007 levels for the first time in 2012, reaching $730 per square foot thanks to a spike in firearms sales, a recovery in tourism and some good old Yankee merchandizing. In 2010, for instance, the company installed a 10x4-foot counter at the center of its first floor and began making and selling fudge. It was such a success that the store began buying candy in bulk and repackaging it into $4, 12-ounce bags this summer. As of July, sales were exceeding expectations.

“We used to call it moving on a dime at Cabela’s, but here we can really move on a dime,” said Keim, who’s been working closely with Labbe since 2006 to reduce overhead costs and enhance margins. “With the big boxes, every store is planogrammed identically. I feel that kills the entrepreneurial spirit that empowers employees to find solutions and implement them.”

The improvements have enabled Kitter to reduce peak employment by nearly 12 percent since 2008 and full-time employees have recovered much of the pay they forfeited from 2008 to 2009, and learned to run a much leaner operation.

“I used to have 475 employees from July through December,” said Labbe. “Now we are 320 at peak. It used to be that when we had a line at a register the whole company would freak out and now we see a line at the register and we say great, we are not overstaffed.”

2013 sales are on pace to reach $800 per square foot, or more than $50 million. “It’s taken us a little longer to grow into the latest expansion because of the recession, but we’re getting close now,” said Labbe. ■

In the final phase of its last expan-sion, which took place from 2003 to 2006, Kittery Trading Post expanded the showroom of its main entrance on the north side of the building. To continue operating throughout construction, it built around and over the showroom and then removed the roof. Here is the current view from the new sec-ond story down to the expanded first floor off the north entrance.


WHERE STRATEGIC DECISIONS BEGIN

COME SEE US AT OUTDOOR RETAILER SUMMER MARKET 2013BOOTH #56028

SportScanInfo.comA Service of The SportsOneSource Group

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Whether glamping or high-alpine record setting, after getting lighter weights dialed in over the last several seasons, consumers are asking for their comfort back. From packs to cookware to tents, weight continues to be a driver, bolstered by material and construction technology innovations. Other progress can be seen in the ways suppliers are working with dealers, both in labeling and merchandising, but also in displays, packaging and incentives. In apparel, it’s still fashion forward with

an eye toward multi-use.

By Aaron H. Bible

CAMPING SEGMENT

STILL GROWING

THE CAMPING AND BACKPACKING MARKET CONTINUES TO MARCH ON

DESPITE A SLOW START THIS SPRING.


utdoor equipment specialist AceCamp, LLC heads to Outdoor Retailer with a new line of self-contained emergency kits ranging from the Elite 72-Hour Kit to keep a household prepared after a natural disaster to a Kids Bug Out Bag for keeping smaller members

of the household ready for anything. These curated kits pull from AceCamp's large product line to package necessities in easy-to-store containers so they’re there when you need them.

Look for a lot of new introductions from Big Agnes at Outdoor Retailer, be-ginning with the Angle Spring UL2, MSRP $400, single/double-wall hybrid, weighing 2 lbs., 9 oz. with 29 square feet. The single wall section on the back eliminates unnecessary fly fabric and one large D-shaped door and vestibule make for easy entry. Media pockets above the sleeping area enable clean cord routing. The Stash Sash on the tent body makes stowing the unzipped door simple. Compatible with new Entertainment Center Loft for tablets, sold sepa-rately, MSRP $50. The Scout Plus UL2, $350, ultra-lightweight single wall tent weighs 1 lb., 14 oz. and features one door and vestibule. Full eve and rear vent system keep tent well ventilated. Gear bins are built in at the head for storage. Setup requires two trekking poles (not included).

O

AceCamp, LLC Elite 72-Hour Kit AceCamp, LLC Kids Bug Out Bag

Big Agnes Angle Spring UL2

Big Agnes Scout Plus UL2

Big Agnes Double Z Air Pad


The 4-inch super-light Double Z Air Pad, MSRP $80, weighs 18 oz. in the 20x72" size. Stabilizer construction distributes weight even-ly creating a smooth, comfortable feel and includes a two-piece valve for one-way inflation and quick deflation. The rectangular Big Pine, MSRP $350, can be zipped closed as a sleeping bag or unzipped as a comforter. It’s filled with 700 fill DownTek and fea-tures nylon microfiber rip-stop. The new Bald Mountain mummy synthetic sleeping bag features Pinneco Core insulation and Inso-tect Tubic construction. Pinneco Core is a new synthetic insulation designed to be more breathable, thermally efficient and sustainably engineered (Bluesign certified). Insotect Tubic design provides maximum cubic loft for thermal efficiency and comfort. The bag was designed to decrease weight and size while increasing thermal value using the traditional mummy shape.

Imported by Big Agnes is the new He-linox Ground Chair, an ultralight camp or backpacking chair that weighs 1.2 pounds and features lightweight durable DAC poles. Made from mesh on back and sides, this chair is capable of holding up to 145kg and opens and folds back into it’s pouch reliably each use.

Following up on their CampStove biomass-burning innovation last year, BioLite introduces the add-on KettlePot. The clean design includes a heat skirt to improve efficiency and protect flames from wind. The KettlePot doubles as a carrying case for the CampStove.

Offering no-compromise hybrid power and a full feature-set, the Black Diamond ReVolt is a rechargeable (via USB) headlamp that also runs on AAA alkaline batteries. A TriplePower LED, two SinglePower white LEDs and two Single-Power red LEDs emit up to 110 lumens (max setting using alkaline batteries). Red night-vi-sion mode has proximity and strobe settings and activates without cycling through white mode. Settings include full-strength in proximity and distances modes, dimming, strobe, red night vision and lock mode. Power meter shows remaining battery life; and it’s protected against splashing or sprayed water from any angle. MSRP $60.

Brooks-Range Mountaineering is introducing an innovative tent for Spring 2014 in the Tension 30 and Tension 40. Weighing 3 and 4 lbs., respectively, the minimalist design features one carbon pole that runs across the top, two crossing poles for headroom, and 2mm cord integrated in the seams to create the perfect amount of tension for optimal stability and structure. The double door/double vestibule layout offers ample room without added weight. MSRP estimated, $500.

Coghlan’s introduces ten new products for Spring 2014. “Coghlan’s is eager to present its new 2014 product line at Summer OR this year,” said Justin Vandenberg, marketing manager. “Our products are the real deal for outdoor enthusiasts, so whether you’re out trekking in the backwoods, staying at a campsite or just relaxing in the backyard, Coghlan’s gear provides convenience, versatility and safety.” Highlights include the indestructible LED 10” Nail Pegs, which feature single LED lights for night-time visibility, and can be angled 45 degrees to provide light on the ground or up along your tent guy lines. For “go anywhere lighting,” The Adhesive Signal Light is completely submersible, dust-proof and hermetically sealed, providing 80+ hours of use. Coghlan’s Trekking Umbrella is an all-fiberglass design, featuring a vented canopy to buffer strong winds and a bright LED light in the handle. The new Nylon Paracord Bracelets, with a break-strength of 550 pounds, can unravel in seconds and are the ideal emergency survival rope. Also new to the 2014 line are the Clip-On Tube Mantles, 1.4 oz. Personal Safety Air Horn, Cedar Fire Disc, 50’ Paracord and a Bowl of Bear Bells.

Eureka introduces its 2014 camping line with new tents, sleep-ing bags, lighting and camp furniture. “This year has been an ex-citing one to be working with Eureka as we have designed the 2014 line to include something for everyone - including the adrenaline sports, done-in-a-day users, the family camper and the backpack-ing enthusiast,” said Mark Hrubant, senior director, camping, Johnson Outdoors Gear, LLC. The company’s entry into the ad-venture basecamp market includes weather-protective 3-season

Big Agnes Helinox Ground Chair

BioLite KettlePot

Brooks-Range Mountaineering Tension 30

Brooks-Range Mountaineering Tension 40


tents. The Taron Basecamp 4 and 6 are freestand-ing two-pole aluminum dome tents with side brim poles for increased headroom and interior volume. They incorporate Eureka’s new E!luminate System, removable reflective ceiling fabric panels which, when installed, reflect the light from a hanging LED lantern back toward the floor. For backpack-ers, Eureka’s mummy collection of sleeping bags has been redesigned with enhancements to its pro-prietary Rteq synthetic insulation. Driving better thermal performance, the collection of four mod-els will feature EN Standard temperature ratings. Models range from 0°F to 45°F and are offered in regular, long and women-specific sizes. The all-new Star Valley 45° model is a lightweight, warm weather bag available in regular and long sizes and weighs two lbs. and 2lbs., 3oz., respectively. Eureka is also expanding its camping furniture with four new comfort-focused styles.

“Each year GSI Outdoors looks at market trends, but just as important, we talk to our consumers,” said Don Scott, co-owner of GSI Outdoors. “For 2014, we are offering a series of our exclusive Halulite boilers and pots in different sizes. We are a leader in lightweight and compact backpacking cookware and this is just the next step.”

They will offer two sizes of the Ultralight Halulite Boiler Pots in 1.1 and 1.8 liters. The anodized cookware is made of a proprietary alloy that is light like titanium (but less expensive), more heat-efficient with better heat distribution. A sure-grip folding handle locks into place for cooking and also secures the entire set for transport. Mesh bags included, MSRP $30/$35. Three new pots in three sizes (2, 3.2 and 4.7 liters) are also for the ultra-lightweight fiend. Locking, double stainless steel bail handles make for easy handling. The lid includes strainer holes and silicone thumb pads.

The spiral turned bottoms of the pots grip stoves, MSRP $36/$40/$45. The GSI Outdoors Java Mill is an adjustable, conical burr, ceramic coffee grinder. An alloy handle nests down along side the Mill for easy packing. Easy-to-fill top with smooth action bearing makes grinding cof-fee beans easy. Made of BPA Free Tritan co-poly-ester, MSRP $30.

Founded in 1971, Sweden-based Hilleberg The Tentmaker is a family-owned company that manufactures lightweight tents of the highest quality for every sea-son. Hilleberg sales are up 50 percent overall compared to the same time last year and they are seeing increases with all retailers and over all models. First intro-duced last spring, Hilleberg’s first three-season tents have been well received, es-pecially important since they are most well known for their all-season tents. The Anjan GT is carrying over for Spring 2014 and has been getting very favorable

reviews in both the GT2, MSRP $655, and GT3, MSRP $725, styles. Hilleberg’s new labeling system helps people select the right model.

Comprised of a zipperless pack with smartly designed compartments, an 800-fill DriDown insulated sleeping bag with waterproof panels on the head and foot, a tent with short poles and stargazing fly, and three different sleep pads – the Kelty TraiLogic gear is designed to work together as a system. Conveniently, it works with any other packs, bags, tents or sleep pads as well, and creative labeling will help retailers integrate the new collection into their inventory program.

Eureka Midori Solo

Eureka Recliner chair

GSI Outdoors Ultralight Halulite Boiler Pots

GSI Outdoors Java Mill

Hilleberg The Tentmaker Anjan GT


Mountain Hardwear Tangent 2

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Leki is introducing its new adjustable strap on 18 trekking pole models (60 percent of their trekking pole line) for 2014. Made with UV-resistant air textured polyester that’s soft yet strong and fray- and abrasion-resistant, the new strap is as strong as its ny-lon counterparts but dries faster. And since the fabric is easily woven in different configurations - from wide to narrow in the same band – the threads have incredible seam strength and will not fray or cut, giving the strap a soft hand overall. LEKI also introduced its Trekking Pole Guide with Backpacker online that educates consumers on why poles are important to extending life on the trail and how to choose the right pole for individual needs – also a great tool for retailers.

“This season the product team pulled some meaningful hat tricks – bringing true innovation to accessibly priced backpacking tents and sleeping bags,” said Robert Fry, Mountain Hardwear director of product merchandising. “Everyone who’s seen the Optic Tent and Ratio/Heratio Bag has had the ‘ah-ha’ moment. With the Tangent 2, we’ve arguably designed the strongest alpine tent ever devised, but in a backpacking tent weight-class.” The Tangent 2, MSRP $450, is Mountain Hardwear’s lightest-weight, double-wall 4-season tent. Strength, integrity and stability are increased with twelve points of contact in the Trident Corner instead of four, without additional poles, utilizing a “soft” third leg that flexes and bends with wind force. The Tangent 2 is light and strong with the airflow of

a double-wall. Featuring two large adjacent doors that open for a 180-degree view, the Optic Tent 2.5, MSRP $240, welcomes smaller companions or extra gear. Weighing 5 lbs., 13oz., the freestanding tent uses DAC Pressfit poles. A reflective starter tab on the rainfly and canopy make pitching after dark easier. Be sure to get a glimpse of the Ratio 32 for men and the Heratio 32 for women, MSRP $230, entry level down bags as well.


"As the definition of outdoor recreation expands and evolves over the years, we as an industry search for ways to attract new users,” said Jay Getzel, president of Mountainsmith. “Our line of travel storage products solve problems for a large demographic of recreationalists and offers utilitarian solutions to issues we all face in getting organized from the garage to the vehicle to our destination in the outdoors." The

new Mountainsmith Modular Hauler comes with three Basic Cubes that keep outdoor gear organized. Foam padded for free standing access, they are constructed of 1680 denier ballistic polyester body fabric with reinforced carry handles. Features include side panel haul handles, compression straps and tie-down loops to keep the hauler secure in a vehicle. Individual cubes are designed with weather-resistant linings, tote-style haul and shoulder handles and reinforcement piping for added stability, MSRP $90.

This is the first year Millet will bring its en-tire line of sleeping bags to the U.S. The World Roof is noteworthy for its use of DownTek down

on the ground level of the bag and for its bi-directional baffles (horizontal on bottom half of body, vertical on top half) to limit feather shifting and for built-in loft. It’s a wider, five-season bag designed for expeditions, MSRP $599. The Baikal Extend takes stretch stitching technology that has become popular in down bags and applies it to a synthetic bag. It’s full fea-tured, three-season and water repellent, available in RH or LH zipper for com-binability, MSRP $129.

For Spring 2014, MSR looked at what they wanted their new tents to be, rather than what did they want to change with the previous Hubba Tent Series. Surpris-ingly light and easy to assemble, the new Elixir 2 and 3 tents are livable perfor-mance tents for budget-conscious back-packers. The freestanding design fea-tures two doors and two vestibules and ample room per person. Zipper orienta-tion allows vestibule door to hang out of the way for unrestricted access. Pole geometry creates optimized headroom

Mountainsmith Modular Hauler

Millet World Roof

MSR Elixir 2

Millet Baikal Extend


while adaptable rainfly allows for excellent views. Pole system and color-coded poles, clips and webbing make setup easy. In-cluded footprint offers multiple

setup options, including free standing and fast and light pitch with rainfly.

The camping stalwart is also intro-ducing a new line of Summer Trek-king Poles built to support summer backcountry travelers. Designed around the easy and reliable adjustment system - Trigger Release - they offer unrivaled trekking performance regardless of ter-rain. Also new from MSR is the Strike

Ignitor, the Ultralight Kitchen Set and the 2-Person Mess Kit. The new Mini-Groundhog Tent Stakes, MSRP $18, are a lighter version of MSR's popular Ground-hog stake; Y-beam design penetrates and holds in firm soil. The 7000-aluminum is light and strong and each includes pull cord for easy removal, 10 g./15 cm.

The Platypus GravityWorks 2.0L Filter System Complete Kit simplifies backcountry water filtration and includes a 2.0L dirty collection reservoir with quick release fitting, hollow-fiber filter, hoses and a patent-pending Universal Bottle Adapter. The Universal Bottle Adapter is compatible with most water bottles, and also allows users to filter directly into hydration system drink tubes, re-filling reservoirs without needing to remove them from packs. It’s easy: scoop up the dirty water, attach the appropriate adapter, and hold the dirty bag above your hydration pack or bottle to filter water directly into it. It is field maintainable with a four-second backflush to clean the filter, and works with any system, MSRP $110.

The new for Spring 2014 from Sierra Designs comes the Backcountry Bed insulated with 800-fill DriDown hydrophobic down and is zipperless - with access through a large top opening. An oversized, integrated comforter seals the opening and can either be tucked in on cold nights or untucked when for warmer weather. The oval-shaped opening naturally adjusts in width to prevent cold drafts but does not restrict your natural sleeping position.

Features an integrated sleeping pad sleeve and is available in 2-season (30-degree, MSRP $349, or 3-season, 15-degree, MSRP $399, with regular, long, and women’s specific models. Non-freestanding and worthy of its legendary name, the new Flashlight is the ultimate backpacking tent for comfort and lightweight. Hybrid single/double wall construction reduces weight

and speeds set-up while dual drop doors provide easy access in and out (eight inches of awning over each door provides dry entry and exit and sun protection while allowing the door to remain open during a storm). Unique design keeps packs accessible from inside the tent eliminating the need to crawl over gear to get in and out. Weighing 2lbs, 15.5oz., the Flashlight UL has 30 square feet of interior space and a 46-inch peak height. Two of the three included poles can be

substituted for trekking poles to reduce weight, MSRP $360. For solo backpackers, it’s available as the Flashlight 1 UL, (2lbs, 2oz.; MSRP $299. Sierra Designs is also introducing trail-to-table worthy knit tops, all-weather pants, and the Trench Jacket for men and women.

The Sea to Summit Escapist Tarp is made from seam-sealed waterproof 15K Ultra-Sil Nano fabric, the company’s 15 Denier Sil/U coated 1,200mm waterhead rated Nylon. Eight Hypalon tie-out points will each hold the tip of a trekking pole and have a cord adjuster and reflective guy lines pre-attached, helping the Escapist

Sierra Designs Backcountry Bed

Sierra Designs Flashlight UL

Sierra Designs Trench Jacket

MSR Elixir 3

MSR MiniGroundhog Tent Stakes


achieve a wide variety of setup options and also attach easily to the Escapist Mesh Inners, available separately. The Medium Escapist weighs 9.5 ounces. It can protect two sleepers from the rain when set up close to the ground as an A-frame. The Large Escapist weighs 12.3 ounces and also makes a good tent

awning or sun shelter.

The proven durability and construction of Stan-ley bottles is now avail-able in cooler form. Fea-turing a leak resistant lid and adjustable tie down to keep bottles or mugs in place, the new Lunch Cooler doubles as a seat, available in two sizes and

two colors with a lifetime guarantee, MSRP $65. The company is also introducing a water bottle version of its classic vacuum sealed thermos; an Adventure Two Pot Prep + Cook Set; Adventure eCycle Nest-ing Food Containers; and nesting eCycle Infinite Mug/Bowl, MSRP $13.

Ticla is a new lifestyle camping brand designed from the ground up. It's not repurposed backpack-ing designs nor is it low-cost disposable stuff. It's design-intense, high-end gear that fills a huge hole in the current camping world. Inspired and intuitive car camping gear framed by the tagline “Camp Bet-ter,” Ticla’s simple and clever debut includes tents,

bags, pads and tarps. Ticla’s perspective is the brainchild of Rich Hill, a veteran outdoor in-dustry executive with a resume that includes work with Prana, Ibex and Patagonia, and he’s assembled an A-team for this launch. Design epiphanies include strides forward in gear storage, transport and assembly (The G.O.O.D. System); truly human tent ratings (Tsubo Sizing); and a cast iron guarantee.

Utilizing WaveCore technology, the new Therm-a-Rest Venture WV, MSRP $70, mat-tress offers quality and performance for en-try-level and recreational backcountry users. WaveCore Technology slows heat loss using a single layer of horizontal wave baffles. It

Sea to Summit Escapist Tarp

Stanley Lunch Cooler

Therm-a-Rest Venture WV


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doubles the warmth of uninsulated air mattresses while maintain-ing similar weights and price points for stability and comfort. The original RidgeRest mattress design is returning as a best value in closed-cell pads. The RidgeRest Classic mattress merges ultra-du-rable crosslink polyethylene with heat-trapping peaks and valleys. The NeoAir Trekker, Trail Pro, Trail Like and Trail Scout have all been redesigned for 2014. Every Therm-a-Rest mattress is built lo-cally in Seattle and Ireland and tested to strict durability standards.

Also new is a line of women’s sleeping bags, featuring ThermaCapture reflective lining, for warmth without added weight or bulk, combined with zoned insulation. Tapered, women’s-specific differential cuts and shorter overall lengths maximize loft and minimize space to capture and retain body heat without restriction, while Synergy-Link Connectors align and integrate bag and mattress. Check out the full line including down blankets. An accessory for the Therm-a-Rest LuxuryLite, UltraLite, and Mesh Cot collection, the LuxuryLite Cot Warmer Liner attaches to the underside of your cot with six elasticized hooks to increase its R-Value. Light, easy and eliminates the need for a sleeping pad, and takes a cot from one season to three seasons.

Celebrating 30 years in business at Outdoor Retailer, Travel-Chair introduces the new Joey Chair and SleepRite Cot, both are lightweight, easy to live with (fewer parts, better construction) and competitively priced. “With both of these products we’re provid-ing the industry’s best quality and durability at price points that are attractive for retailers and their customers,” said Travel Chair VP of Marketing Daniel Roso. “The Joey Chair and SleepRite Cot represent a confluence of features, simplicity, durability and price that can’t be found anywhere else.” The new products join a line of more than 40 camp chairs, stools, tables and accessories sold by the family-owned company in Washington State. Founded in 1984, Travel Chair uses high quality drawn aluminum tubing and a proprietary plastic formula for joints and feet.

Yonder iPhone App has the community driven recommendations and reviews of Yelp, with the ease and visual appeal of Instagram, 100-percent focused on outdoor fun and adventure. It serves as a resource and an interactive social platform to share adventures, photos and trip notes. As soon as you log on Yonder registers where you are and will show an impressive list of places to check out in the area. You can limit your search by selecting which of 21 activities interest you including: biking, hiking, kayaking, rock-climbing, surfing, camping and more. Yonder has built 20,000 location notes and is growing. Users can keep their “hidden stashes” private among their connections or share their favorites. ■

Therm-a-Rest RidgeRest Classic

TravelChair's Joey Chair and SleepRite Cot

Yonder iPhone App


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Columbia Sportswear’s apparel for Spring 2014 is focused on delivering its Omni-Freeze Zero technology to a broader array of consumers with more price-points, styles and color options. Omni-Freeze Zero’s little blue rings position an active cooling agent next to the skin that reacts with sweat to lower the temperature of the fabric and accelerate wicking, creating an instant and prolonged cooling effect. The technology will be available in all men’s and women’s categories including outerwear, PFG and accessories and in youth styles for the first time. All together, the Omni-Freeze Zero line will encompass 58 styles in prices ranging from $20 to $130. In pinnacle styles, the Zero Rules SS in men’s and women’s, MSRP $40, has Omni-Freeze Zero technology, comes in a variety of colors, is UPF 30, antimicrobial, offering comfort-stretch and a casual fit. For

BACKPACKING AND TRAVEL APPARELBy Aaron H. Bible


women, Columbia took a new approach to its dress collection in outdoor lifestyle. The new products deliver fashion and fit in cotton knits to fabrics with Omni-Freeze Zero or Omni-Wick Evap. The Reel Dress II Maxi Dress, MSRP $60, features Omni-Wick technology in and offers UPF 15 sun-protection in a fun, feminine look that reflects the coastal lifestyle that inspired the collection.

The new for Spring 2014 Feather Jacket, MSRP $90, men’s and women’s, from Helly Hanson is a lightweight hooded wind jacket with its own self-storing pocket. Elastic cuffs, vents, reflective hits and a back pocket round out details. The fit and fabric of the new Challenger SS, MSRP $60, constructed with the HH Cool fabric that wick moisture away from skin - is hard to beat. The Lifa Stay Dry technology has evolved from four decades of research. Fea-tures flatlock seams and regular fit for everyday use. The Chal-lenger Performance Tights, MSRP $130, combine compression fabrics with ergonomically supportive prints. Non-abrasive stitch-ing adds comfort, and an internal key pocket and reflective de-tails provide functionality. For warm trail days, the Fire Active Shorts 7", MSRP $55, are some of the lightest running shorts for men available. The non-restrictive training shorts feature quick-dry, lightweight and highly breathable fabrics. Includes integrated boxer. The Odin Moon Light Jacket, MSRP $200 men and women, is an essential adventure jacket - fully water- and wind-proof yet breathable construction, seam sealed, and includes storm flaps and vents. Fully adjustable cuffs, hood, and waist let you adjust the fit for year-round use. (Also see the Loke Jacket and Guiding Light Jacket in this line.) The Katmai Rain Jacket, MSRP $140, is also worth a look. You won’t be able to miss the Nine K, MSRP $150, with its full weather protection and eye-catching pattern; and the women’s Fremont Jacket, MSRP $130, with a clean, outdoor design. It’s waterproof, breathable and windproof with fully sealed seams and Helly Tech Protection.

Mammut updated its line of Gore Windstopper products such as the Ultimate Hoody, Ultimate Jacket, Ultimate Light and the new Cellon Hoody with the newest Windstopper 3-layer and Windstop-per Active fabrics in a relaunched line of performance soft shells. Ranging from $179 to $280, highlights are new two-tone wicking backing fabric in the Ultimate Hoody, new cuff designs and brim stiffeners in hoods, better abrasion resistance and overall cleaner lines. In Hardshells, the strong-selling Masao Jacket, (Makai for women), gets a facelift and a fabric upgrade with Mammut's new DryTech Premium 3-Layer fabric - 20k mm water resistance, sim-plified pocket design and a drop hem design. Waterproof zips, pit vents and harness/backpack-compatible pockets round out this $300 shell. Building on the Alpine Performance line's success with the MTR Micro Jacket, look for the new MTR 201 Rainspeed Jack-et. Designed for trail running, it’s also an ideal travel piece where space is at a premium. Weighing 6.3 ounces and waterproof to 10k mm. The 2.5-layer DryTech has a honeycomb backer fabric that aids breathability, MSRP $159.

Columbia Sportswear Zero Rules SS

Columbia Sportswear Reel Dress II Maxi Dress

Helly HansonChallenger Performance Tights

Helly HansonOdin Moon Light Jacket

Mammut Cellon Hoody

Mammut Ultimate Hoody

Mammut MTR 201 Rainspeed Jacket


Marmot introduces innovative new products for every trail activity for Spring 2014. The Men’s Essence Jacket, MSRP $200, uses Marmot’s new NanoPro Membrain on seam-taped ripstop nylon. It is feature rich with vents, hood, chest pocket, ergonomic design and reflective accents. The Men’s Hyper Lite, MSRP $400, features Gore-Tex Active Shell instead of the proprietary NanoPro. The Accelerator

Hoody, MSRP $150, offers all bonded seams on mid-weight, breathable performance knit fabric with stretch panels. Silicone grip print on shoulders gives it some fashionable functionality. The women’s

Adroit Jacket, MSRP $250, includes seam-taped Marmot NanoPro Membrain waterproof/breathable stretch fabric in a fully

featured storm jacket. Women can look forward to the lightweight Interval Tank and Essential Short with stretch and breathability. Marmot is also introducing a full line of hydration technology in the Kompressor series; ranging from hand-helds, to belts, to a 32-liter pack.

Expanding its Cool.Q Zero collection, Mountain Hardwear introduces new high-performance trail running pieces for athletes. The CoolRunner T, MSRP $65, is a technical tee with Wick.Q Evap on the sides and Cool.Q Zero on the front and back. Flat lock seams prevent chaffing while reflective trim adds visibility. The CoolHiker T, MSRP $45, features Cool.Q technology with a cotton feel. Women will appreciate the Mighty Power Cool SportBra, MSRP $45), billed as the cool-est bra for hiking, running, climbing or cross-training with strategically placed Cool.Q Zero panels and a racerback silhouette. They’re also introducing new shells. “Technical shells developed for Spring and Summer need to do everything a winter shell needs to do with regards to weather protection - only they have to be lighter, sleeker, more packable, more breathable and more versatile to ac-commodate the vagaries of shoulder season weather,” said Robert Fry, director of product merchandising. One of their lightest and fastest climbing jackets for men and women, the Hyaction Jacket, MSRP $350, has abrasion-resistant fabric on the upper shoulders and arms, Dry.Q Evap and Dry.Q Elite technologies, and harness and pack compatible pockets. Also light and waterproof, the Super Light

Marmot Men’s Essence Jacket

Marmot Men’s Hyper Lite

Marmot The Accelerator Hoody

Marmot Adroit Jacket

Marmot Essential Short

Mountain Hardwear CoolHiker T

Mountain Hardwear Super Light Plasmic Jacket

Marmot Interval Tank


Plasmic Jacket, MSRP $200, features a 15D face fabric combined with Dry.Q Evap wicking technology.

From outdoor apparel leader Outdoor Research comes new items for backpack-ing, camping and adventure travel. The Astroman Shirt is made with 85 percent nylon for abrasion resistance, 15 percent Spandex for stretch and UPF 50 sun pro-tection; it’s breathable, dries quickly and offers good mobility. With front snap clo-sures, a subtle check pattern, an understat-ed chest pocket and a collar that stands up and snaps together when you need added sun protection on the neck, this shirt tran-sitions easily from the vertical world to ca-sual wear, MSRP $85.

Burly enough for the trail, quick dry-ing enough for the water and stylish enough for town, Backcountry Board-shorts answers the call for a single pair of shorts that can do anything - from surfing to hiking. Made with 100 per-cent poly-twill, they have triple-stitch seams and a 9¼-inch inseam. Laser-cut belt loops are low profile, MSRP, $65. Featuring lightweight stretch Ma-dras fabric 98 percent cotton, 1 per-cent spandex and 1 percent polyester), the Jinx is ideal for hot weather. Front button closures and button pocket fin-ish this classic yarn-dyed plaid, MSRP $70. The women's Flyway Collection features light, airy fabrics and the right combination of performance and de-sign for easy transition from trail to ca-sual wear. Consisting of a tank, dress, zip hoody, long-sleeve and short-sleeve shirt, the collection features a space-dyed, dri-release cotton blend with a multi-tonal look, the performance of synthetic and the feel of cotton. It was developed by the Outdoor Research women’s design team and female ath-lete ambassadors, MSRP $49 to $79. Flex-Tex II Gaiters are a shorter-cut soft-shell gaiter made with nylon-spandex Cordura fabric, building on the Outdoor Research gaiter of the same name. Entry and exit uses an off-set closure and a single draw cord on the back tightens using an X pattern on both the inside and outside of the gai-ter, MSRP $54.

While men have always had plenty of backpacking, climbing and trekking apparel options, women have had fewer. Stonewear Designs Rockin’ Pant, is shown in a durable wicking material that includes double topstitching and a hidden side-zip pocket. This is the ideal multi-sport partner as it will move on the rock, through a pose or pack away as the perfect travel pant. Available in three lengths, MSRP $78. With newly added bra cups, the Tango Tank offers extra support to a climbing essential. Made from

quick-dry, lightweight, soft jersey fabric. The halter features a gathered scoop neck, crossover back straps and lengthy hem with a wide cuff, MSRP $64.With kick pleats, a contoured waist and flat piping, the Wanderlust Skirt is made from new quick-dry, wrinkle-free, stretch woven fabric. A detachable stuff-and-stash zip pocket can be worn at the waist or threaded through a belt or carabiner, MSRP $64. The moisture wicking Velocity Top, MSRP $48 and Cross-Back Sports Bra, MSRP $36, round out the new styles. ■

Stonewear Designs Rockin’ Pant

Stonewear Designs Tango Tank

Stonewear Designs Wanderlust Skirt

Stonewear Designs Velocity Top

Outdoor Research Astroman Shirt

President and CEO, CamelBak

SALLY MCCOY

I AM... SGB

Photo courtesy CamelBak32 SGBWeekly.com | JULY 29, 2013


SALLY MCCOY

ounded in 1989, CamelBak invented the hands-free hydration category, and is the global leader in personal hydration gear now offering products in more than 50 countries that include everything from technical hydration packs to water bottles and individual UV purification systems. Sally McCoy joined the company

in 2006, and her passion for product, for the outdoor industry, and for making a difference, has kept CamelBak at the top. She's renowned as a founding member of the Conservation Alliance and the Outdoor Industry Alliance (OIA) and has chaired the board of each. She has hiked, climbed and biked in 35 countries, including an Everest attempt in 1987 as part of her role at The North Face, where she was a vice president. McCoy also served as president of Sierra Designs and Ultimate Direction. Before coming to CamelBak, McCoy co-founded financial advisory firm Silver Steep Partners, advising clients including Montrail, Helly Hansen and Eagle Creek.

F

WHAT FIRST DROVE YOU TO GET ACTIVE IN THE OUTDOORS? My par-ents were the adventuresome sort and took me on my first overnight backpacking trip at age 5 – we hiked 10 miles in the Smoky Moun-tains. When I was seven my mother headed west with kids from ages 7 to 16 and we camped all over the American and Canadian West (my father joined for the most scenic three weeks). I think my parents inadvertently created my interest in solving the “unsolvable” problems with outdoor gear and clothing because we had the worst in polyethylene tarps and World War II surplus gear. I modified all that wool gear and used it on NOLS courses when I was 13 and 16.

WHAT SPORTS DID YOU PLAY GROWING UP AND WHAT DO YOU DO FOR

FUN NOW? I grew up pre Title IX, so organized athletics were some-what limited, but I played every sport available. Back then no one con-sidered outdoor activities sports but I also did all of those I could. I also was the captain of the Woodmen’s Team in 1981. We competed against every major forestry school in the Northeastern U.S. and Canada. We felled trees, we climbed trees, we sawed, we split, we speed chopped, we loaded logs; and at the end of the day we won the championship meet. It was great fun and I am still grateful to the guys at Dartmouth that have stayed committed to that sport. Now-a-days, I’m focused on what my twin nine-year-old boys want to do – so it is baseball, skiing, paddling, etc. What I would like to try next is kite boarding. I like to keep trying new things.

HOW DID YOU GET STARTED IN THE OUTDOOR/SPORTING GOODS BUSI-

NESS? The year I graduated college the economy was in the worst recession until 2008. I built trail with an SCA crew in Arkansas, I had a temporary UPS job at the holidays, and then I bought a one-way ticket around the world where as long as you flew one direction you could make as many stops as you wanted. After several months of adventures in Europe, Turkey, Nepal, India, Thailand, I got into China the year they opened it to independent travel. It was there I had my epiphany that business affects the world more than almost anything else and there had to be a way to do business differently.

That may not sound much like a revelation now, but social respon-sibility was not a term very much discussed at that time. My idea was that I would start a mail-order catalog targeted at women’s outdoor gear and clothing based in Jackson, WY. There were only two prob-lems: I didn’t have a dime; and at the time there were almost no op-tions for women’s gear and apparel.

I moved to San Francisco and pounded the pavement for six months harassing every company on the West Coast from Patagonia to REI for a job. I even went to the Ski Show, camped in the desert outside of Vegas, and put on my blue blazer and skirt to get into the show. Finally The North Face relented. They still made and designed everything in Berkeley - it was a great place to be, crazy, creative, we could make great products, and I even got to go on an Everest climb as part of my job.

WHAT DO YOU LOVE ABOUT WORKING AT CAMELBAK? Everyday we think about reinventing the way people hydrate, and hence perform. The company began when the founder stuck an IV bag in a tube sock and sewed it to a bike jersey, so no idea is too crazy as long as it helps people change their hydration habits. We want to eliminate the need (habit) of single-use disposable water. We need to make water more convenient and taste better and help people ditch disposables. CamelBak created the hydration reservoir and we get to move that legacy forward. We want to be worthy heirs to that innovative tradition and our values and results pay homage to that desire.

WHAT INSPIRING BOOKS HAVE YOU READ LATELY? There are two books that have been very interesting to me this year. The first is Nate Silver’s The Signal and the Noise – a fascinating book about probability and predictions and how one should think about outcomes. I think climb-ers do it naturally but this book gives great theory and examples. The other is The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg – which discusses what habits are, how we form them and how we change them. This is of course interesting to us as we try to get people to give up the habit of disposable water bottles.

MARK YOURCALENDARS

Summer Market AUGUST 6-9, 2014

Open Air Demo AUGUST 5, 2014

Winter Market JANUARY 22-25, 2014

All Mountain Demo JANUARY 21, 2014

http://www.outdoorretailer.com

Documents

SGBW 1330