Embed Size (px)
Citation preview
Sgan
THE SHANGHAI RACE CLUB - EXCLUSIVE SOCIAL CLUB FOR THE HIGH SOCIETY OF HORSE RACINGAn introduction by The Shanghai Race Club 2011
THE SHANGHAI RACE CLUB
The Shanghai Race Club, established in 1862, is the legendary Mainland China horse racing club.
In 1934 The Club was noted for owning Mainland China’s leading racecourse and the most luxurious racing clubhouse building in the world (still standing in The Peoples Square, Shanghai in 2011), a clear representation of the wealth of The Club and its members.
Belonging to the Shanghai Race Club was an essential step towards being accepted as part of the high society of Shanghai.
The Club closed in 1945 and re-opened in 2009.
In the 21st century The Shanghai Race Club continues to draws as its core members successful people from Mainland China.
The Club puts these members on track towards owning a racehorse that will win one of the 8 most prized racing trophies in the world by providing them with racing insight, training and support from the members of The Club worldwide whom are racing experts and owners of racing operations.
The Club has 3000 members (November 2011).
THE SHANGHAI RACE CLUB 2011/12
CLUB MEMBERSHIP There are 4 membership groups.
Advisory members(6)£170,000 /year for racecourse owners (by application only)
Ops members (43)£17,000/yearfor race horse operation owners (by application only)
Owner members (355)£1,700/yearfor race horse owners (buy online now)
Racing members (2855)£170/yearfor race socialites (buy online now)
CLUBHOUSE
8 times a year members are invited to the Clubhouse in Shanghai for private parties and a live viewing of one of the worlds most sought after racing trophies being won.
Advisory and owner group members are invited to speak at these parties.
The appointed Clubhouse is the Moller Villa in downtown town Shanghai built in 1934 by Eric Moller one of the most prominent early members of the Shanghai Race Club.
The Shanghai Race Club private parties in 2011/2012 take place at the Clubhouse 8 times a year on the following dates.
Hong Kong Cup11th Dec- Hong KongDubai Cup27th March- UAEKentucky Derby1st May- USAAscot Gold Cup16th Jun - EnglandPrix De L’Arc 2nd Oct - FranceBritish Champions 20th Oct - EnglandMelbourne Cup6th Nov - AustraliaJapan Cup27th Nov- Japan
CLUBHOUSE PRIVATE PARTY CALENDER
CLUBHOUSE ONLINEMembers can make friends and communicate with one another via the Shanghai Race Club Clubhouse online – a private online social network.
* Members can login and communicate with other members in their group or a lower group.
The Shanghai Race Club official print magazine is produced in association with Hurun publishing – one of the leading professional media companies in China creating magazine content for wealthy people in Mainland China.
The magazine is produced in Mandarin Chinese and features 40-60 pages of professionally written racing and horse owner related content.
The Magazine, published once every 6 months (Nov and May), is distributed to 30,000 targeted readers.
CLUB MAGAZINE
Club magazine content plus latest report building up to the next epic race (report cover worlds 8 most important races) is reproduced weekly online.
“New Magazine Page alert” feeds reach 15,000 targeted internet users in Mainland China every week. By end of 2012 this number is expected to exceed 500,000.
CLUB MAGAZINE ONLINE
For approved brands magazine full paged ads are priced at GBP3400 (CNY34,000) per full page ad or GBP34,000 (CNY340,00) for 12 ads over the course of 12 months.
Full page ad specs:
Print 300dpi, 240mm x 320mm
Online requires 2 sizes:480 pixels x 640 pixels960 pixels x 1280 pixels
Full media pack available upon request.
CLUB MAGAZINE ADVERTISING
