SFUSATO LEMONS •Origin: only from Amalfi Coast

•PGI status (Geographically protected indication)

•Organic lemons

•Hand picked on the hillsides of the Amalfi Coast

•Tapering shape

•The skin is thin and very rich in essential oils

• Very light yellow color

• Very strong perfume and aroma

• The flesh has a very nice acidity

• Average weight per lemon: 100 gr.

• The harvest happens throughout the year,

however the best lemons are picked 2 or 3 times

per year in Spring and Summer

Main Characteristics

and Chemical iesThis refreshing lemon liqueur is crafted from an authentic family recipe created morethat 100 years ago by the Pallini family

High Quality Ingredients

• Costa D’Amalfi PGI Organic lemons infusion

• Pure neutral alcohol from sugar beet molasses

• Alcoholic content 26%

•Sugar content 25%

•Italian Sugar

• Gluten Free

•Genetically modified organisms: FREE

• ALLERGENS (milk, nuts,egg, seafood): FREE • Contains Yellow #5 (for color stability purposes)

PHISICAL AND CHEMICAL PROPERTIES

Mixing tank

Quality assestment

Bottling

InfusionAlcohol

Coloring

Sugar

Lemon oilextracted

fromskin

Lemon skin

Tasting notesA surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello.

Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour, alcohol and sugar, each element enhancing the others, and all in perfect balance.

Appearance • Clarity: Opaque• Length: Long• Color: Light gold

Nose• Condition: Open, powerful• Development: Complex, balanced• Character: Fresh lemon zest, reveals slight bitterness and alcohol with time

Palate• Sweetness: Medium.• Body: Full-bodied• Intensity: Powerful• Mouthfeel: Full and chewy• Character: Full spectrum of lemon zest, with light earth like tones and very faint anise.• Alcohol: Balanced, evident in the finish.• Finish: Long, complex and balanced.

Conclusions• Quality: Outstanding• Type/style: Italian limoncello liqueur• Origins: Italy

Tasting Notes

Tasting notesA surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello.

Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour, alcohol and sugar, each element enhancing the others, and all in perfect balance.

A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicious, chewy flavors of freshly zested lemons developing a hint of soft, earthy flavors beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello.

Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavor, alcohol and sugar, each element enhancing the others, and all in perfect balance

Tasting Notes

Key facts Pallini Limoncello • Sells more than 50.000, 9 litre cases world wide

• Grows by 30% vs LY (ecluding US)

• Is the nr 1 premium limoncello world wide

• Is widely available in more than 30 domestic markets

• Is the leading limoncello brand in DF, sell more than 10.000, 9 litre cases

•Best tasting limoncello: 9 out of 10 people prefer Pallini!

•Pallini is the only Limoncello that is good also at room temperature

DF success • Pallini Limoncello has grown in DF by 36% vs 2011

• Rome Airports: Nr. 1- best selling brand in the wine and spirits category, and 2° best selling item after brands of cigarettes

• New 2012 listings: Heinemann, Dubai, DFA (USA), UETA (USA)

• Nr 1 premium limoncello in the USA DF

• Listed at Nuance, Aelia, Dufry USA and Italy, Schiphol, Brussels , Carnival Cruises (mediterranean COSTA),

•Listed in the US with: Starbord Cruises, Pac Can Duty Free, Northwest DF (28 board stores), International Shoppes, several shipchandlers

•Own Yellow for all our activities Above and Below the line

•Continuous support on and off premise

•Comparative tastings when possible

•Tastings activities (DF, Off premise main markets, promotions on premise with free bottles or ice buckets)

• Execution of simple programs with signature cocktail P.L.B (Pallini, Lemon and Bitters) developed by Philip Duff easy to do, easy to drink, works worldwide

•Social media: Facebook page

Activities on the Brand

Our Awards

The product has won several prizes for its quality and design:

• Diffords Guide Rating: 4.5/5, 2011• Gold Medal – BTI International Review of Spirits, 2009• Gold medal ISW, 2006• Super Highly Recommended Best Buy 90-95 Wine Enthusiast Magazine, 2006• Gold Medal for packaging (full Pallini range) liqueurs, Class Magazine, 2006

ON TRADE POS

Recipes booklets and table tents to be adapted locally

ON TRADE POSPallini Vintage Poster

OFF TRADE POS

Deruta glass , bottles display, shopping bag, luggage tag

(for DF only).

Some activities carried out in 2012

Pallini Gift PacksPallini is the only company offering DF exclusive limoncello deruta

cups (50 cl and 70 cl), long drinks pack & minipacks

DF activities in Rome Fiumicino Airport

DF activities 2013: New displayPallini Ape & Pallini Display

DF activities Rome 2012

DF activities Schiphol and Bruxelles

Some numbers …..

US market: sales volume (Shipments on CY)

Volume development of Pallini Limoncello

Duty Free 9L cs ROW (excl. Italy) 9L cs

Total Volume development Pallini

Limoncello

In the end Why

Pallini?

1. It is made with lemons

2. It smells of lemons

3. It tastes of lemons

4. It is good!!!

5. Because Pallini tastes better than roses

(let this be your Valentine)

Grazie