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Sfalma the social debugging app

Sfalma Pitch

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Our Pitch at EXECOMmore at hellasexecom.eu

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Page 1: Sfalma Pitch

Sfalmathe social debugging app

Page 2: Sfalma Pitch

Company & MissionSfalma is an online service that collects and analyzes software errors from web and mobile apps. We are a fully automated JIRA.

Our Misssion:- Help developers build & deliver better applications with fewer errors and keep them sane

Our Promise:- Change the way we discover and solve software errors with the use of advanced tools.

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Problem: Errors happen

Clients give vague descriptions of errors.Reading logs is difficult.Mobile apps log are cumbersome or inexistent.The context of an error is precious.Most of the times we are not the only one who committed the same error.We can learn from the errors of others.

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The Sfalma SolutionSoftware errors are sent to our servers.We analyze and deduplicate errors and notify the developers immediately.One dashboard for all errors across all apps.Notify the developers when a new error takes place.Find common errors across applications and find solutions and tips from Google Groups and StackOverflow

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Market SizeWe are focused on mobile apps, therefore our target group is mobile developers and agencies. The mobile app ecosystem blossoms. Here are some rough figures:

Mobile apps revenues in 2010 was $6B in 2010Mobile apps revenues will reach $25B by 2015 (marketsandmarket.com)

The mobile app ecosystem is going through a Gold Rush, but the people who actually made money during the California Gold Ruch were the ones that made the tools for the miners

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Business ModelWe provide Sfalma as SaaS (Software as a Service).We charge developers/companies per month according to tracked applications and features.We have 3 levels of subscriptions:

Custom: Special arrangement for larger account, encryption etc

Small Medium Large

5 tracked apps 20 tracked apps 50 tracked app

less features all features all features + support

~8$ ~20$ ~38$

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TechnologyWe build our service on Google AppEngine, a ultra scalable PaaS (Platform as a Service) giving us the chance to offer great scalability at low prices without the need for sys admins.

We use extensively Real Time technologies (Channel API), MapReduce and several APIs such as the Github API.

We have build Sfalma plugins for Android, iOS, Ruby on Rails, Python web apps and we look forward to work with the community in order to provide similar offerings for Windows Phone 7, ASP.NET, Node.js, Javascript, Drupal and Joomla.

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Competitors

CommercialLogglyHoptoadGetExceptionalNewRelicFogBugz

Non CommercialOpen Source tools

ElmahGreyLog2

Custom solutionsLoggersLogsScripts

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Raise Awareness

Know thy customer: That 's why we participate in the best tech conferences in the world. We already attended DynCon 2011, MIX and we will participate at Google I/O and organise a 2 week roadtrip at San Francisco / Bay area.Affiliate with some top bloggers and evangelists.Google AdWords and Facebook campaigns.Organize a hackathon.Sell through our professional network.Press coverage

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TeamPanagiotis Papadopoulos(Cofounder)

5+ years in web developmentfbFund alumnibloggerCommunity organiser:Athens Ruby Meetup, GTUG, GreeceJSperfectionist

@panosjee

Jon Vlachoyannis(Cofounder)

10+ years in the software industrydistinctions from EU, NATOinstuctor at UNCommunity Manager @ GTUG Greecedata ninja

@jonromero

Niobium Labs(Strategic Partner)

Leading mobile app company in GreeceExperienced in iOS, Android devHuge professional networkWell establishedMarketing gurus

@niobiumlabs

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Thank you !We launch our alpha version on Tuesday, 19th April at Colab Workspace.

You are invited!

E: [email protected] W: www.sfalma.com T: @sfalma