36
@TonyCultEx

SEX and the Mobile Consumer - Amazon S3s3.amazonaws.com/SummitPPTs/2016-09-Brand-KimberlyClark.pdf · ulterior motives no power game No one is ... Cashless Transaction because the

  • Upload
    ngokien

  • View
    214

  • Download
    1

Embed Size (px)

Citation preview

@TonyCultEx

@TonyCultEx

@TonyCultEx

Store to E-commerce Xfer

@TonyCultEx

Social Experience XchangeThe consumer is not captive.

This. Changes. Everything.

@TonyCultEx

@TonyCultEx

@TonyCultEx

5 Radical Ecommerce Things to do that enable you to

get the love you seek by making

as much love as you can

@TonyCultEx

• Growth Hacking for Retail and Brands

• The Cashless Transaction

• Don’t Buy Media, Have Media Buy You

• Master the Path From Purchase

• Number 5…Don't worry we'll get there

@TonyCultEx

@TonyCultEx

@TonyCultEx

“...if you’re swiping through your

Tinder matches on a Friday night,

you are presumably not on a quest

to find your one-and-only. That’s

ideal, because - while apps are really

bad at predicting relationships long-

term - they’re very good, the research

suggests, at helping you meet

more people.”

@TonyCultEx

“If one believes the health of

society depends on the strength

of the local traditional institutions

of family, church, primary school, and

neighborhood then one might be

reasonably concerned about the partial

displacement of those traditional

institutions by the Internet.”

@TonyCultEx

@TonyCultEx

@TonyCultEx

@TonyCultEx

absolutely pure free of

ulterior motives no power game

No one is

trying to prove anything or get anything out of

anyone

@TonyCultEx

@TonyCultEx

“Awe is the sense of

wonder and amazement

that occurs when someone is

inspired by great knowledge,

beauty, sublimity, or might. It’s the experience of

confronting something

greater than yourself.”

@TonyCultEx

Social sharing is key to the

Cashless Transaction

because the sharing is

what you’re getting out

of it.

@TonyCultEx

46%Social network users

who shared online

content, globally 57%Social content

sharing activity took

place on Facebook

70%Of all US internet

users shared content

via Facebook

@TonyCultEx

@TonyCultEx

$88MM $1MM

@TonyCultEx

4.4MTweets contained

#IceBucketChallenge

71%Were retweets

70%Of tweets came

from mobile

@TonyCultEx

@TonyCultEx

@TonyCultEx

1,428,571Customers per day

across all US stores

$684,932Product sales per day,

every day

52,964Visitors per day,

across all parks

~500,000Viewers per Nightly

@TonyCultEx

32,909,336

@TonyCultEx

Sound

Lighting

Band Fee

Security

Venue

Transportation

Hospitality

$35,000

$27,000

$200,000

$7,000

$20,000

$8,700

$6,000

> $300,00035,000-1,000 = 34,000 x $25 =

$850,000

@TonyCultEx

This is your job.

@TonyCultEx

@TonyCultEx

@TonyCultEx

@TonyCultEx

Online activity that may

be going against your

perceived interests

may actually be more

valuable than your

perceived interests.

@TonyCultEx

@TonyCultEx

@TonyCultEx