34
Sex * *And other (less cheap) marketing tactics

Sex* *And other (less cheap) marketing tactics. The Old Way

  • View
    214

  • Download
    1

Embed Size (px)

Citation preview

Page 1: Sex* *And other (less cheap) marketing tactics. The Old Way

Sex**And other (less cheap) marketing tactics

Page 2: Sex* *And other (less cheap) marketing tactics. The Old Way

The Old Way

Page 3: Sex* *And other (less cheap) marketing tactics. The Old Way

The New Way

Page 4: Sex* *And other (less cheap) marketing tactics. The Old Way

Grab their attention…

Page 5: Sex* *And other (less cheap) marketing tactics. The Old Way

Humor

Page 6: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 7: Sex* *And other (less cheap) marketing tactics. The Old Way

OutDated™ has consistently outperformed other companies showing an up to 15%

increase in sales, and customer trust. You will find that we will work for you with our years of

experience. Speaking of years of experience, we have tons of it; boasting over 50 years of

service working for you in the various fields in which we belong. We guarantee your

satisfaction and if you are not satisfied we will work to change to your demands. We are here

to make you and your business work more efficiently, cost effectively, and more friendly.

Page 8: Sex* *And other (less cheap) marketing tactics. The Old Way

Business done better.

Page 9: Sex* *And other (less cheap) marketing tactics. The Old Way

Form Connections

Page 10: Sex* *And other (less cheap) marketing tactics. The Old Way

Old Tech:

Mail and House Phones

Page 11: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 12: Sex* *And other (less cheap) marketing tactics. The Old Way

New Tech:

Email, Social Media, and The Rest

Page 13: Sex* *And other (less cheap) marketing tactics. The Old Way

TheSmartphone

Page 14: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 15: Sex* *And other (less cheap) marketing tactics. The Old Way

Get in Their Heads

Page 16: Sex* *And other (less cheap) marketing tactics. The Old Way

BUY IT

Page 17: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 18: Sex* *And other (less cheap) marketing tactics. The Old Way

Branding

Page 19: Sex* *And other (less cheap) marketing tactics. The Old Way

Separation

Page 20: Sex* *And other (less cheap) marketing tactics. The Old Way

Your Subconscious

Page 21: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 22: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 23: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 24: Sex* *And other (less cheap) marketing tactics. The Old Way

Behavioral Targeting

Page 25: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 26: Sex* *And other (less cheap) marketing tactics. The Old Way

What I’ve Done

Page 27: Sex* *And other (less cheap) marketing tactics. The Old Way

My Social Media Advertising

Page 28: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 29: Sex* *And other (less cheap) marketing tactics. The Old Way
Page 30: Sex* *And other (less cheap) marketing tactics. The Old Way

Conclusion

Page 31: Sex* *And other (less cheap) marketing tactics. The Old Way

Works Cited/Consulted

Amnesty International. Child Soldier Ad. Blogspot. 29 Nov. 2010. Web. 26 Apr. 2011. <http://onetinystarfish.blogspot.com/ 2010_11_01_archive.html>.

Annika. Laughter. 29 July 2008. Flickr. Yahoo! Inc, Web. 5 Apr. 2011. <http://www.flickr.com/ photos/ 22347981@N07/ 2798508027/>. Applegate, Edd. Strategic Copywriting: How to Create Effective Advertising. Rowman & Littlefield Publishers, 2005. Google Books. Web. 3 Mar.

2011. <http://books.google.com/ books?id=R3pmk--v6AIC&lpg=PP1&dq=Effective%20advertising&pg=PR4#v=onepage&q&f=false>. Arias, Daniel. Valentina. 29 June 2010. Flickr. Yahoo! Inc, Web. 23 Apr. 2011. <http://www.flickr.com/ photos/ 66347507@N00/ 4777157099>. AussieGold. Automagic text for Facebook Fan Page Ad. 27 Apr. 2010. Flickr. Yahoo! Inc, Web. 12 May 2011. <http://www.flickr.com/ photos/

aussiegold/ 4555873477/>. Beechwood Photography. Paglesham Church End. 8 Feb. 2010. Flickr. Yahoo! Inc, Web. 24 Apr. 2011. <http://www.flickr.com/ photos/

26359504@N08/ 4342401858>. Berry, Steve. Robot Hand. 12 Aug. 2006. Flickr. Yahoo! Inc, Web. 23 Apr. 2011. <http://www.flickr.com/ photos/ 17859020@N00/ 2405496230>. “A ‘brand’ new world: Attachment runs thicker than money.” Real Estate & Investment Week [Atlanta] 27 Nov. 2010: ProQuest 5000. Web. 13

Mar. 2011. <http://proquest.umi.com/ pqdweb?did=2191141741&Fmt=3&clientId=148420&RQT=309&VName=PQD>. Busch, Richard. _MG_3750. 14 May 2009. Flickr. Yahoo! Inc, Web. 28 Apr. 2011. <http://www.flickr.com/ photos/ 60817566@N00/ 3530133273>. Castells, Manuel. “The Culture of real Virtuality: the Integration of Electronic Communication, the End of the Mass Audience, and the Rise of

Interactive Networks.” The Rise of the Network Society. Pondicherry: Wiley-Blackwell, 2010. 355-406. Google Books. Web. 22 Mar. 2011. <http://books.google.com/ books?id=XyvpcMiDlMcC&lpg=PR10&ots=3eI6RoSB5e&dq=The%20Culture%20of%20Real%20Virtuality%3A%20The%20Integration%20of%20electronic%20Communication%2C%20the%20End%20of%20theMass%20Audience%2C%20and%20the%20Rise%20ofInteractive%20Networks&pg=PP1#v=onepage&q&f=false>.

Caynes, Tim. travelogue 10. 20 Jan. 2006. Flickr. Yahoo! Inc, Web. 18 May 2011. <http://www.flickr.com/ photos/ 70021771@N00/ 96735676>.

Page 32: Sex* *And other (less cheap) marketing tactics. The Old Way

Chapin, David. “Taking Advantage of the Science Behind Marketing.” Pharmaceutical Executive 30.12 (2010): 94-95. ProQuest 5000. Web. 11 Mar. 2011. <http://proquest.umi.com/ pqdweb?did=2275289701&Fmt=3&clientId=148420&RQT=309&VName=PQD>.

Child Soldiers Ad 2. Foreign Policy Blogs. 7 Oct. 2008. Web. 26 Apr. 2011. <http://children.foreignpolicyblogs.com/ 2008/ 10/ 07/ us-signs-child-

soldiers-accountability-act/>. Child Soldier Among Adults. Blogspot. 29 Oct. 2010. Web. 26 Apr. 2011. <http://dotconnectoruk.blogspot.com/ 2010/ 10/ human-rights-watch-

obama-directive.html>. Ernst & Young Logo. Ernst & Young. Web. 11 Apr. 2011. <http://www.ey.com/ US/ EN/ Home>. Flores, Ricky. Sag. 28 June 2008. Flickr. Yahoo! Inc, Web. 23 Apr. 2011. <http://www.flickr.com/ photos/ 8985668@N03/ 2616902793>. Fung, Leo. Target Practice. 22 June 2009. Flickr. Yahoo! Inc, Web. 2 May 2011. <http://www.flickr.com/ photos/ 39703295@N04/ 3652583794>. Garcia, Javiar. Eros, agua purificada. 7 Oct. 2008. Flickr. Yahoo! Inc, Web. 18 May 2011. <http://www.flickr.com/ photos/

14256315@N05/ 2929648969>. Harris, Corery. Facebook. 14 June 2009. Flickr. Yahoo! Inc, Web. 16 May 2011. <http://www.flickr.com/ photos/ 14994959@N04/ 3626975203>. Imc2. “Behavioral Targeting Primer.” Behavioral Targeting Primer (2009): 1-6. Web. 15 Mar. 2011. <http://imc2.com/ pdf/ library/ Behavioral

%20Targeting%20Primer.pdf>. Iranian Child Soldier. India Talkies. 13 Mar. 2011. Web. 26 Apr. 2011. <http://www.indiatalkies.com/ 2011/ 03/ iran-child-soldiers-fight-

protesters.html>. Keller, Sarah N., Timothy Wilkinson, and A. J. Otjen. Unintended Effects of a Domestic Violence Campaign. 2010. Jumpstart. Web. 19 Mar. 2011.

<http://vnweb.hwwilsonweb.com/ hww/ results/ external_link_maincontentframe.jhtml;hwwilsonid=4DAO22WK5AHOFQA3DILCFGOADUNGIIV0>.

Khalid, Abdulrahman Bin. Coca Cola + Ipod = Soul Life. 23 Aug. 2009. Flickr. Yahoo! Inc, Web. 28 Apr. 2011. <http://www.flickr.com/ photos/

50807901@N00/ 2065677547>. Koch, Josee. Football. BBC News. BBC, 29 Dec. 2006. Web. 26 Apr. 2011. <http://news.bbc.co.uk/ 2/ hi/ in_pictures/ 6195039.stm>.

Page 33: Sex* *And other (less cheap) marketing tactics. The Old Way

Mandelbaum, Carl. “12 Cost-Effective Marketing Solutions.” Dealerscope 52.8 (2010): 30. ProQuest 5000. Web. 19 Mar. 2011. <http://proquest.umi.com/ pqdweb?did=2127708901&Fmt=3&clientId=148420&RQT=309&VName=PQD>.

Marc. Ferrari F430 in Madrid, HDR. 3 May 2009. Flickr. Yahoo! Inc, Web. 23 Apr. 2011. <http://www.flickr.com/ photos/ 30982194@N05/ 3497114253>. McLaughlin, Rhett, and Link Neal. “Windows of Opportunity.” Adweek (Jan. 2010): 38. ProQuest 5000. Web. 12 Mar. 2011. <http://proquest.umi.com/

pqdweb?did=1955790101&Fmt=6&clientId=148420&RQT=309&VName=PQD>. Melomania-music notes. SushiDog. 29 Nov. 2008. Flickr. Yahoo! Inc, Web. 12 May 2011. <http://www.flickr.com/ photos/

28877115@N06/ 3068757400>. Meyer, Lacey. “Are Public Awareness Campaigns Effective?” CureToday.com. CURE, Spring 2008. Web. 3 Mar. 2011. <http://www.curetoday.com/

index.cfm/ fuseaction/ article.show/ id/ 2/ article_id/ 167>. Munk, Cheryl Winokur. “Take Some Ad-vice.” Community Banker [Washington] Mar. 2009: 26-28. ProQuest Education Journals. Web. 25 Feb. 2011.

<http://proquest.umi.com/ pqdweb?did=1663458901&Fmt=4&clientId=148420&RQT=309&VName=PQD>. Nashworld. a juxtaposition of tubes . 31 Jan. 2010. Flickr. Yahoo! Inc, Web. 2 May 2011. <http://www.flickr.com/ photos/ 28517410@N02/ 4317522789>. Neufeld, Grant. Inbox Overload. 2 Jan. 2008. Flickr. Yahoo! Inc, Web. 24 Apr. 2011. <http://www.flickr.com/ photos/ 71592431@N00/ 2158962551>. Night-thing. Verizon junk mail after an all-night bender. 25 Sept. 2010. Flickr. Yahoo! Inc, Web. 2 May 2011. <http://www.flickr.com/ photos/

80327698@N00/ 5023158032>. Old Spice. Old Spice: The Man Your Man Could Smell Like. Old Spice. YouTube. 4 Feb. 2010. Web. 1 Apr. 2011. <http://www.youtube.com/ watch?

v=owGykVbfgUE>. Omar Khadr Getting Battlefield First Aid. NewTimes. Broward Palm Beach, Web. 26 Apr. 2011. <http://blogs.browardpalmbeach.com/ juice/

Omar_Khadr_getting_battlefield_first_aid.jpg>. Poirrier, Jean-Etienne Minh-Duy. Brain Cell(s). 30 July 2007. Flickr. Yahoo! Inc, Web. 2 May 2011. <http://www.flickr.com/ photos/

57519914@N00/ 954701212>. Q., Patrick. Whitewashed. 16 July 2006. Flickr. Yahoo! Inc, Web. 24 Apr. 2011. <http://www.flickr.com/ photos/ 85966598@N00/ 196526166>. Ratcliff, Trey. The Sheep and the Lonely House. 13 June 2010. Flickr. Yahoo! Inc, Web. 2 May 2011. <http://www.flickr.com/ photos/

95572727@N00/ 4862451980>.

Page 34: Sex* *And other (less cheap) marketing tactics. The Old Way

Semans, Josh. Twitter Vector. 4 Apr. 2009. Flickr. Yahoo! Inc, Web. 16 May 2011. <http://www.flickr.com/ photos/ 29970359@N07/ 3410552341>.

Shabliz. McDonalds Logo. 4 June 2010. Flickr. Yahoo! Inc, Web. 11 Apr. 2011.

<http://www.flickr.com/ photos/ 23810638@N02/ 4670312521/>. Shrieking Tree. Anti-Torture Vigil - Week 18. 19 June 2010. Flickr. Yahoo! Inc, Web. 16 May 2011. <http://www.flickr.com/ photos/

46473296@N02/ 5225613954>. Stewart, Phillip. Facebook knows what I’m after. 15 Nov. 2009. Flickr. Yahoo! Inc, Web. 12 May 2011. <http://www.flickr.com/ photos/

96671942@N00/ 4107834559>. Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks: Sage Publications, 2004.

Google Books. Web. 3 Mar. 2011. <http://books.google.com/ books?id=wb3O48E-ruUC&lpg=PP1&dq=effective%20advertising&pg=PP4#v=onepage&q&f=false>.

United Nations. UNICEF. Factsheet: Child Soldiers. unicef.org. UN, 29 Apr. 2009. Web. 7 Mar. 2011. <http://www.unicef.org/ emerg/ files/

childsoldiers.pdf>. Yachar. “Musa.” Musa. 2011. Jamendo. Web. 26 Apr. 2011. <http://www.jamendo.com/ en/ album/ 87197>.