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By Medialinks – Sept. 2011

SEWA OUTDOOR GA SEMUDAH ITU

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PENGIKLAN, OUTDOOR, BILLBOARD

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Page 1: SEWA OUTDOOR GA SEMUDAH ITU

By Medialinks – Sept. 2011

Page 2: SEWA OUTDOOR GA SEMUDAH ITU

BRIEFING

1. Priority Cities

2. Criteria of locations for Outdoor Advertising

3. Product & Brand Info

4. Policy existing outdoor (extend?, end?, survey?)

depok jogjakarta surabaya

Page 3: SEWA OUTDOOR GA SEMUDAH ITU

OUTDOOR RESEARCH

1. location search (which locations meet requirements)- available data- additional data (client priorities)

2. traffic report * (details on traffic of chosen locations)- traffic volume ( cars/motorcycles/….)- traffic density reports

3. billboard survey (details billboard preferred location)- photographs from all traffic angles- limited technical report- comprehensive location report

* = Optional

By Medialinks – Sept. 2011

Page 4: SEWA OUTDOOR GA SEMUDAH ITU

Briefing Client

Available DataSurvey Medialinks

AdditionalData Local Spotter

Location Search

ReportPotential Locations

ReportTraffic

Conditions

Measure Traffic *

SearchBillboardsfor Rent

ReportBillboardChoice

Billboard Survey

TASK FLOW

report report report

By Medialinks – Sept. 2011

* Optional

Page 5: SEWA OUTDOOR GA SEMUDAH ITU

EXAMPLELOCATION SEARCH

+ AVAILABLE MEDIALINKS DATA (SURVEY)+ MAP COMPETITORS+ DATA OTHER SOURCES+ ADDITIONAL DATA FROM MEDIALINKS SPOTTER

By Medialinks – Sept. 2011

Page 6: SEWA OUTDOOR GA SEMUDAH ITU

FOR EACH PRIORITY CITY A GOOGLE MAPCurrent Outdoor & Competitors + Potential Location Markers

By Medialinks – Sept. 2011

TELCO – DEPOK [MARGONDA RAYA]25 agustus 2011

Page 7: SEWA OUTDOOR GA SEMUDAH ITU

TRAFFIC REPORT

By Day/ WeekVolume VehiclesCars/MotorcyclesDensity

By Medialinks – Sept. 2011

Page 8: SEWA OUTDOOR GA SEMUDAH ITU

By Medialinks – Sept. 2011

BILLBOARD SURVEY

Page 9: SEWA OUTDOOR GA SEMUDAH ITU

BILLBOARD SCORE

1. Condition of Outdoor

2. Target Group Area

Visibility Outdoor

1. Billboard Density

2. Empty Billboard Nearby

3. Distance to closest Billboard of Competitor or Competing Product

4. Availability of Product in Area

The Maximum Score = 8 (Perfect Location) , The minimum Score = 0

Score: 8

Favorable Location

By Medialinks – Sept. 2011

Page 10: SEWA OUTDOOR GA SEMUDAH ITU

21 October 2011, 06:11:10 Cigarettes Djarum Djarum LA Menthol Solo UMS

High promotion

Density

Score 7

By Medialinks – Sept. 2011

Page 11: SEWA OUTDOOR GA SEMUDAH ITU

SAMPOERNA – U MILD

DJARUM - BLACK

?

1 October 2011, 05:39:08

Cigarettes Djarum Djarum Black Solo Shopping - Solo Square

High promotion

Density

CompetitorClose

EmptyBillboard

Close

Score 4

By Medialinks – Sept. 2011

Page 12: SEWA OUTDOOR GA SEMUDAH ITU

parking

500mjalan sudirman

mall 250 meter

250m

ojekwarungbengkel

tree

ahmad yani

apotik

ramayana warung

office

matrial

Your billboard

Competitors billboard

BILLBOARD SURVEY LOCATION DETAILS

tree

By Medialinks – Sept. 2011

Page 13: SEWA OUTDOOR GA SEMUDAH ITU

City: Jakarta SelatanAddress: PrapancaCommercial Area: Kemang SquareLocation Details: walikota jakselKode Billbord:JKSBB234A1

billboard 1BILLBOARD SURVEY

By Medialinks – Sept. 2011

Page 14: SEWA OUTDOOR GA SEMUDAH ITU

JKSBB234B

surroundings billboard 1BILLBOARD SURVEY

Page 15: SEWA OUTDOOR GA SEMUDAH ITU

BILLBOARD SURVEY - closest billboard

JKSBB234A1

JKSBB234A1

Page 16: SEWA OUTDOOR GA SEMUDAH ITU

REPORT DETAILS

LOCATION SEARCHREPORT

BILLBOARDSURVEY

TRAFFICREPORT

General information of city. google map with markers that indicate possible locations for outdoor advertisement. Also: commercial areas, business area’s and outdoor locations of competing advertisers. Data about certain stores or facilities, on client request.Other data used: survey results and observations from our local spotter

Detailed Traffic Report based on figures from measuring numbers ofvehicles on the by client approved location/street.Charts indicate increasing or decreasing number of vehicles andtraffic density. The more locations measured, the better a choice can be made related to the billboards

Report on billboard condition, distances to commercial area’s, closest shops and at what distance billboard becomes visible and readable. Then we report whether or not possible obstacles may block view to billboard. “Score” given to Outdoor.

By Medialinks – Sept. 2011

Page 17: SEWA OUTDOOR GA SEMUDAH ITU

LEVEL 1 SUPPORT : Jakarta, Medan, Palembang, Padang, Banda Aceh, Jambi, Makassar, Manado, Denpasar, Bekasi, Surabaya, Semarang, Solo, Jogjakarta, Bogor, Bandung, Banjarmasin, Tanggerang, Depok

LEVEL 2 SUPPORT: 147 Kapubaten

MEDIALINKS REPRESENTATIVESAROUND THE COUNTRY

Page 18: SEWA OUTDOOR GA SEMUDAH ITU

Thank You for Your Attention

PT MedialinksEmail: [email protected] - 37759988