sevices marketing

7/30/2019 sevices marketing

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ARTHA


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SERVICE MARKETING

The Services Sector contributes the most to the Indian GDP. The

Sector of Services in India has the biggest share in the country's

GDP, it accounts for more than 50% contribution.

The various sectors under the Services Sector in India are

construction, trade, hotels, transport, restaurant, communication

and storage, social and personal services, community, insurance,financing, business services, and real estate.


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DEFINITION

service as an activity or an advantage which

is given by one party to another party which

is basically intangible and can not effect any

ownership.

- philip kotler


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CONTRIBUTION TO GDP

55.1

26.4

18.5

service

industry

agriculture

0 10 20 30 40 50 60

percentage

percentage


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MAINLY ,MARKET IS A

COMBINATION FOUR PS

Product

Price

Place

Promotion


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EXTENDED PS FOR SERVICES MARKET

People

Process

Physical evidence


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RESEARCH

METHODOLOGY


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OBJECTIVES :

To know the students satisfaction about the institution.

To know the performance of ARTHA when compare with

the other competitive institutions.

To know about the way of coaching that are provided byinstitute

To know about motivational factors that are useful for the

students ,useful to get jobs. To gain the knowledge about the 7ps how these are useful

in achieving organizational objectives


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Data collection:

Primary

Secondary

Data collection technique:

Random sampling

Sample size:

20 students


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The sample of the survey not represent the

total students

This study is based on available information.

Lack of sufficient time and resources.

Price variations .


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ARTHA

Artha is a financial training institute.

provides specialized courses in financialmarkets -Stock markets, Commodity

markets, Derivative markets, etc ,.. building careers in the area of research and

operations.

Have a long and proud history of educatingleading brokerage house in NCFM and MCXtraining modules.


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LOGO


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PRODUCT

NSE certification on financial marketsmodule

MCX Certified Commodity Professional

Advance courses modules in

fundamental

technicalWork shop

Traders/Investors/Professionals module


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PRICE

The pricing strategy used by Artha :

cost plus pricing

The fees structure for the courses is around4,000rs.

The fees fix by the management is based on the

following two factors they are:

Monthly expenses of the institute

Students strength in the batch


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PLACE

Delivery of services at the right time and at

the right place to consumers.

Direct Distribution of services to the ultimate

customer.

Located near to rush area where people can

easily identify about the organization.


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PROMOTION

Seminars at Management meets

Guest lectures

Work shops Sponsor ships

Web site etc...


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PEOPLE

Mr. Sk. Zakir Hussain. MBA

Mr. M.Mahesh Kumar .MBA

Guest faculty:Mr.P.Pavan


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PROCESS

Courses & DURATION

ARTHA Beginners or NCFM module-30 days or 50 hrs

ARTHA Commodity Module or MCCP module orNCFM - 30 days or 50hrs

ARTHA Advance module - 45 days or 75 hrs

ARTHA Work shop - 1 dayARTHA Traders/Investors/Professionals module

-30 days


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PHYSICAL EVIDENCE


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1.ARE YOU SATISFIED WITH COACHING PROVIDED BY THE INSTITUTE?

A. VERY SATISFIED B.SATISFIED C.FAIR D. DISSATISFIED

0

2

4

6

8

10

12

14

16

18

20

very satisfied satisfied fair dissatisfied


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2.ARE YOU SATISFIED WITH THE LEARNING MATERIAL PROVIDED BY THE

INSTITUTE?

A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED

0

2

4

6

8

10

12



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3.ARE YOU SATISFIED WITH THE RESPONSE GIVING BY THE FACULTY WHEN

PROBLEM ARISES?


0

2

4

6

8

10

12

14



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4. ARE YOU SATISFIED WITH THE FEES STRUCTURE OF THE COURSES

PROVIDED IN THE INSTITUTE?


0

1

2

3

4

5

6

7

8

9



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5.ARE YOU SATISFIED WITH THE PRACTICAL KNOWLEDGE GAINED BY

YOU WHILE YOU LEARNING THE COURSE?


0

2

4

6

8

10

12

14

16



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6. ARE YOU SATISFIED WITH THE COURTESY AND FRIENDLINESS OF FACULTY IN THE

INSTITUTE?


0

2

4

6

8

10

12

14

16

18



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7. ARE YOU SATISFIED WITH THE MOTIVATIONAL PROGRAMS CONDUCTED IN THE

INSTITUTION?


0

2

4

6

8

10

12


8 HOW WOULD YOU RATE YOUR INSTITUTION WHEN COMPARE WITH THE OTHER


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8 HOW WOULD YOU RATE YOUR INSTITUTION WHEN COMPARE WITH THE OTHER

INSTITUTIONS?


0

2

4

6

8

10

12

14

16



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9. What do you like about this institution?

Most of the students said that they like faculty

in this institute as well as teaching also,remaining students said that this institute is

very much useful to them to gain knowledge

on stock market thats why they like this

institute very much.


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10. What do you dislike about this institution?

Some students said that ,they dislikes theambience in the institution

Not providing the study material.


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FINDINGS:

Maximum number of students said that they arevery much satisfied with the coaching provided

by the institute.

Some students stated that they are not that muchsatisfied with the learning material provided by

institute.

Students in the institute said that very satisfiedabout the faculty interaction with them when

problem arises.


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CONT..

Students have mixed opinion about the fees

structure offered by the institute on the courses.

Students are very much satisfied about the

practical knowledge gaining by them while

learning the courses.

Students are said that Artha is so better than

compared to other institutions.


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SUGGESTIONS

Most of the students are less satisfied aboutthe learning material provided by the

institute.

Some of the students are satisfied with feesstructure and wants to reduce the fees

according to the batch.

Mostly students of the institute are notsatisfied with the ambience of the

organization.


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CONCLUSION:

Therefore maximum number of students

is very much satisfied about this institution

when compared to other institutions. Students

feel that this institution is very helpful to them

to gain knowledge about stock market.


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