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Severna Park High School Business, Innovation, & Leadership Signature Strategic Plan 2017

Severna Park High School Signature

Strategic Plan

Updated May 2017


Table of Contents

I. Executive Summary

II. Mission

III. Program

a. Pathway

b. Co-curriculars

c. Explorations Course

d. Leadership Institute

e. Internships

f. Higher Education Connections

IV. Data

a. Overlays

b. Field trips

c. Guest Speakers

d. Course enrollment

e. Professional Development

f. Internships

g. Advisories

V. Integrated Community Stakeholder’s Team

VI. School Based Team

VII. Sustainability

VIII. Budget

IX. Goals 2016-2017

Appendix

I. Business, Innovation, & Leadership Certificate Application

II. BIL Overlay Topics

III. Exploration 1A Topics

IV. Marketing

a. What’s in it for me?

b. Newsletter


1

Executive Summary

Through the Business, Innovation, and Leadership signature program, students will develop a sense of

individual responsibility, learn life and career skills, gain business knowledge, creativity and the critical

thinking skills required to achieve the highest levels of personal, academic and career success.

Our future workforce will need to develop advanced technical and functional job skills. The Business,

Innovation and Leadership signature theme encompasses the recommendations of The Partnership for 21st

Century Skills (P21), a national organization of business, education and government leaders which

emphasizes the importance of teaching Life and Career Skills and Learning and Innovation Skills necessary to

prepare students for increasingly complex life and work environments. These skills include flexibility,

initiative, social and leadership skills, creativity, problem solving, communication and collaboration.

In the spring of 2010, the community proposed the Business, Innovation and Leadership signature theme in

part, due to the high concentration of Severna Park residents who are employed in the Management, Business

and Finance sector. In addition, local, state and national employment projections indicate that there will be a

high demand for occupations that will require an associates, bachelors or master’s degree in Business. The

U.S. Bureau of Labor Statistics projects that the two industry sectors projected to have the largest

employment growth through 2018 are the Professional and the Business Services sectors which combined,

are expected to grow at more than twice the annual average for all industries, adding 4.2 million jobs.

SPHS has a strong foundation of programs offering students opportunities to lead and learn business and innovation skills. The signature program will enhance these opportunities and provide a context for learning Business, Innovation and Leadership skills across curriculum.

Community members and K-20 education will come together to share their content area expertise and partner with school personnel to develop Business, Innovation and Leadership curriculum and opportunities for all students with a special emphasis on experiential learning including internships, capstone projects and service learning. Learning associated with risk taking, ethics, time management communication and project management is fundamental to any discipline, be it business, health care, law, performing arts or education. We are convinced that the Business, Innovation and Leadership Signature Program will not only foster ‘thinking outside the box’ but a sense of purpose and belonging that encourages a life well lived.


2

Mission

The mission of the Severna Park High School Signature program is to inspire business,

innovation, & leadership in all Severna Park High School students. Students will develop a

sense of individual responsibility, learn life and career skills, gain business knowledge, creativity

and the critical thinking skills required to achieve the highest levels of personal, academic and

career success. Students who take full advantage of signature program offerings will complete

high school highly qualified for both workforce and higher education experiences.


3

Pathway

9th • Signature

Explorations I A*

• Signature Explorations I B*

• SPHS club/ co-curricular involvement**

• Core Course Overlays

• Signature Themed Advisories

• World Classical Language

10th • Signature

Explorations I A*






• Signature Themed Elective^

11th • Signature

Explorations I A*







12th • Signature

Explorations I A*






• Internship/ College Credit/

*Semester elective may be taken in 9th, 10th, 11th or 12th grade.

**At least 3 experiences required.

^Minimum two out of three years required.

^Leadership Institute recommended (10th, 11th, 12th, grade)


4

Co-Curriculars

Co-curricular activities offer a broad spectrum of learning experiences outside of the traditional

classroom for all students. They are intended to complement, broaden and provide a practical

application of the knowledge students receive in regular classes within the Business, innovation, &

Leadership theme. They provide students with meaningful, expand learning experiences, and

opportunities to grow as individuals.

DECA-A competitive business organization whereby students are given challenges in realistic business

situations then have to tap into their problem solving skills in order to present the best solution before a

judge. Three levels of competition include: County, State, & international.

Technology Student Association (TSA)- The study of STEM fields beyond the classroom give the

students the opportunity to work as a team in competitions in such areas as website design, flight

challenge, film technology, CAD, desktop publishing, extemporaneous speaking, and science

visualization.

Biology Club/Simulation to Advance Innovation & Learning (SAIL)- Students participate in solving

challenges presented to them by the SAIL Center from Anne Arundel Medical Center. Such challenges

include the creation of simulated blood and mannequin models for central line placements.

School Store- Student run business where students are in charge of selling, accounting, inventory,

scheduling, and ordering supplies.

Chick-Fil- A Leader Academy- A national high school leadership program focused on impact through

action. Chick- Fil-A Leader Academy engages students in monthly leader labs with a focus on important

leadership skills that they will use to create student-led community impact projects.

Diamond Challenge Business Idea Competition- An international business concept and social venture competition focusing on the development and validation of new business models for generating revenue and profit. In partnership with the University of Delaware, Horn Program of Entrepreneurship,

students have the ability to compete for $10,000 in cash or scholarship money. M

Coding club- Students are introduced to different types of coding including SCRATCH and Raspberry Pi to

learn how to design webpages, apps, and video games.

ACE-Architecture, Construction, & Engineering- Ace club members work with professional architects,

engineers, and construction managers to learn field skills by participating in planning and designing

projects and attending constructions based field trips.

Screen Printing, Vinyl Cutting, & Laser Engraving Club- Students learn techniques of manufacturing,

supply chain management, inventory control, and marketing, while learning to operate a student run

business.


5

Signature Exploration Course The Severna Park High school signature exploration course is a broad survey of current issues within the theme of Business, innovation, & Leadership. The purpose is to contextualize learning, making connections between rigorous academic courses and workforce relevance, supporting the goal of Anne Arundel County Public schools to eliminate the gap. The course consists of 4-6 week modules that are collaboratively built with educators and partners to include current career and post-secondary opportunities. The exploration course is a foundation course which leads to the Signature pathway certificate.

Business, Innovation, & Leadership Explorations 1A Course

Rationale:

This course has been developed as an introduction and overview for students who wish to participate in Severna Park High School’s Business, Innovation, & Leadership Signature Program. In this course, students will explore components of business, innovation, and leadership through a project based approached. Students will develop a sense of individual responsibility, learn life and career skills, gain business knowledge, creativity and the critical thinking skills required to achieve the highest levels of personal, academic, and career success. This course explores the competencies as well as the workforce connections of our 21

st century globalized community.

Strategies integral to this course include the effective and ethical use of the internet and various forms of media, the ability to discuss and debate relevant topics, the ability to work collaboratively on a variety of projects and assignments, and the ability to communicate outcomes.

Program Outcomes:

By the end of the course, the student will:

Understand the social and professional opportunities provided through the Signature Program at Severna Park High School and in the wider local, national, and international community.

Participate in case studies to investigate the world beyond their immediate environment.

Gain a basic understanding of business practices, roles, and systems.

Design an “innovative strategy” or “product.”

Communicate their ideas effectively with diverse audiences.

Acknowledge and develop individual passion while recognizing the perspectives of others.

Understand core skills necessary to be successful in a career pathway.

Course Structure:

Each unit of study will include:

A broad instructional overview of the topic

Identification of organizations and companies related to each specific unit of study

Examination of the topic through the lens of a company

Development of an innovate strategy or product

Guest speakers and or field trips

Authentic real world assessments

Occupational explorations related to the unit of study

Modular content (6)

Business


6

Entrepreneurship

Financial Literacy

Human Resources

Innovation

Communication

Business, innovations, Leadership Explorations 1B

Course description:

In the Business, Innovation, & Leadership Explorations 2 course, students will work collaboratively using

entrepreneurial thought and action to analyze the organization of businesses, current national and

international business policies and trends through case studies, field trips, and guest industry specialists.

They will work collaboratively in teams with a mentor from the Integrated Community Stake holder

partnership to solve an innovative project based business challenge. Students will formally present their

idea to their mentor, community stakeholders, and students.

Capstone Project:

The Explorations capstone project enables students to bring together the concepts learned in

Explorations 1A & 1B through an engaging and thought provoking challenge. Students will work in

teams to solve a business challenge presented to them by community stakeholders. They will formally

present their findings to the stakeholders which includes the completion of a business plan with global

impacts, advertising and marketing components and product prototypes.

Course Structure:

Each unit of study will include:

A broad instructional overview of the topic

Identification of organizations and companies related to each specific unit of study

Completion of real world business challenge

Guest speakers and or field trips

Authentic real world assessments

Occupational explorations related to the unit of study

Modular content (6)

Group Dynamics and Teamwork

Entrepreneurship

Sustainable Business

Supply Chain Management

Innovation

Communication


7

Leadership Institute

The SPHS Leadership Institute strives to develop a positive attitude and spirit among students and to

promote high moral character, civic-mindedness, self-reliance and service for the improvement of

school and community. Members participate in leadership courses, attend seminars and take part in

service projects which prepare them to lead their own service project during their senior year. The

leadership institute can also be used to satisfy program requirements in the Business, innovation, &

Leadership Signature program.

Freshmen in good academic standing may apply to the SPHS Leadership Institute in the spring to

participate during 10th, 11th and 12th grade. Once accepted to the Institute, sophomores are required

to enroll in the first of a series of semester-long leadership courses.

With a hands on approach to leadership, students explore:

Leadership traits and characteristics

Goal setting

Decision making

Communication and listening skills

Conflict resolution and problem solving

Group work and teambuilding

Meeting skills

Project planning

Financial literacy

Character and ethics

Organizational skills

Critical thinking skills

Civic responsibility

SPHS Leadership Institute is a one semester-elective, three year sequence. At the end of senior year,

graduates will have completed:

Student Leadership 10th grade (.5cr)

Student Leadership 11th grade (.5cr)

Leadership Practicum 12th grade (.5cr)


8

Internships

Internships improve learner achievement both academically and technically. It provides relevancy and

engaged learning and gives students the opportunity to explore multiple careers. The Signature

program works in cooperation with the Internship coordinator at Severna Park High School to monitor

senior placement and success in the workplace. Students may apply for a one credit, 135 hour,

internship placement in a selected field in their senior year. Internships may be paid or unpaid,

depending on the placement.

The Signature program partners with Anne Arundel Medical Center, The James and Sylvia Earl

Simulation to Advance Innovation and Learning Center (SAIL) ,the National Oceanic & Atmospheric

Administration (NOAA) and AOL Advertising to provide students with unique hands on workplace

experience. The SAIL center is dedicated to the advancement and practice of medicine through research,

training and innovation designed to improve surgical and medical procedures and outcomes for patients.

NOAA’s division of National Marine Sanctuaries provides students with unique opportunities in

environmental, green business, and Government studies. AOL seeks to simplify the internet for

consumers and creators by unleashing the world’s best builders of culture and code.

Higher Education Connections

The Signature program partners with Higher Education institutions to ensure smooth transitions and

college and career readiness.

AACC-Early College Access, Ratcliffe Scholarship, BPA 103 Introduction to Entrepreneurship proficiency

credit

University of Delaware Horn Program of Entrepreneurship- Diamond Challenge

University of Maryland: Robert H. Smith school of Business

James and Sylvia Earl Simulation to Advance Innovation and Learning Center (SAIL)- Anne Arundel

Medical Center


9

DATA: 2016-2017:

The Severna Park High School signature program collects quantitative and qualitative yearly data to

ensure continuous program improvement and state of the art curriculum that addresses changing

student and future workplace needs. Data is collected on class enrollment, participation of field trips,

guest speakers, overlays, attendance, GPA, and student perceptions.

Teacher PD Guest Speakers Co-Curricular Overlays Field Trips Advisories Internships

95 Teachers

90%

1370 students

76% 250

students 14%

1356 students

75% 1335

students 74%

1803

students

100%

128

students

31%

Current & Projected Leadership Enrollment BIL Program Graduates 2014-

2015 2015-2016

2016-2017

2017-2018

Leadership 1 (10th) 52 90 90 90

Leadership 2 (11th) 49 52 89 90

Leadership 3 (12th) 43 49 52 73

2014 2015 2016 2017 Total

Ex 1A 8 NA NA NA 8

Ex 1B NA 8 17 11 36

Total 44


10

Goals for 2016-2017:

The following are projections for school wide Signature implementation and growth. Percentages of

students and teachers participating in the activity:

Teacher PD Guest Speakers Co-Curricular Overlays Field Trips Advisories Internships 2017 Goal:

95% of teachers

2016 90% 2017

Goal: 75% of

Students

2016 76%

2017 Goal:

15% of students

2016 14%

2017 Goal: 100% of students

2016 75%

2017 Goal:

75% of students

2016 74%

2017 Goal:

100% of students

2016

100%

2017

Goal:

25% of

Senior class

2016

31%

Integrated Community Stakeholder’s Team

The purpose of the ICST is to work collaboratively with the school to address county goals and objectives for academic achievement and college and career readiness for all students by creating unique opportunities for students through the Signature program. After selecting the theme, the ICST works with the school to determine needs, timeline and budget, program elements, outcomes, resources, curricula and creates a detailed Signature Program plan. In partnership with school personnel, the ICST will remain involved with the sustainability of the Signature Program. The ICST is made up of individuals from six community sectors, including, business/industry, health, education, community services, media and communication, and government. Severna Park High Schools ICST:

Ryan McGarry, Dir of Planning Systems, Under Armour

Edward Reilly, State Senator, Maryland General Assembly

Carlene Cassidy, Anne Arundel Community College

Stacey Sickels- Locke, Sr. Dir of Development & Leadership Gifts, U. MD. (Chair)

Edward Knox, Small Business Administration US Gov.

Carla Deegan, Coca- Cola Company

Katherine Bain, World Health Organization

Danielle Schwarzmann, National Marine Sanctuaries

Ivan George, Anne Arundel Medical Center, James & Sylvia Earl SAIL Center


11

School Based team

The school based team provides guidance and support to the Signature program through the curriculum

and instruction platform. The team is comprised of teachers and administration representing each

department in the school. The team meets once a month to plan advisories, review overlays, support

signature related themes, determine school- wide signature needs and ensure a whole-school

implementation process.

JoAnne Brack-Signature Program Facilitator

Dr. Linda Jones- Assistant Principal

Heather Barnstead- Lead Teacher, Business

Valerie Earhart- English

Beth Colon-Business

Brad Hill- Technology

Paul Pellicani- Physical Education

Millie Cancel- Spanish

Sabra Hill- English

Teresa Stahl- Science

Faith Pittman- Science

Kathy Gabriele

Marketing

Presentations during incoming 9th grade night (Flyers and program information distributed)

Presentations during Back to School night (Flyers and program information distributed)

Connect Ed/ Blackboard e-mail messages distributed to families

Counseling seminars at Severna Park Middle

Falcon Times newsletter/ monthly

Signature newsletter Fall /Spring

Signature advisories

Signature announcements

Notices in teachers’ mailboxes

Press releases

Sustainability

The Severna Park High School’s Signature program was launched in 2011 and has continued to grow.

Currently, there are two explorations courses developed as well as overlays, guest speakers, field trips,

and co-curriculars. The sustainability of the program depends on the continual engagement of ICST


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members, community partnerships, faculty and students. The ICST will continue to meet regularly to

build self-sustaining and replicable strategies for the signature process. The continued success of the

program depends upon:

Recruitment of new ICST members from all workforce sectors

Providing curricular enhancements

Providing co-curricular opportunities such as field trips, guest speakers, mentors, clubs

Data collection and evaluation for continuous program improvement

Marketing of program to students, faculty, and community

Faculty & staff training

Exploring funding opportunities

Historical data

Budget 2016-2017:

15-16 16-17

Materials of Instruction

$3,650 $2,400

Professional Development

$1,050 --------

Transportation

$7,000 $10,620

Substitutes (28)

$2,520 $900

stipends: overlay writing & clubs $3,350 $8,290

Total

$17,570 $22,240


13

Historical Data

2013-2014:


14

2014-2015:

Budget 2014-2015:

Materials of Instruction

$3,650

Professional Development

$1,050

Transportation

$7,000

Substitutes (28)

$2,520

stipends: overlay writing & clubs $3,350

Total

$17,570

Teacher PD Guest Speakers Co-Curricular Overlays Field Trips Advisories Internships

87 Teachers

97%

1254 students

68% 208

students 11%

1356 students

72% 832

students 45%

1867 students

100%

80

students

17%


15

2015-2016:

Spring 2015

All

Stud

ents

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Paci

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Isla

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Spec

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Educ

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n

Severna Park Enrollment 1863 59 70 0 56 5 92 1581 107 2 116

Severna Park Enrollment % 3.2% 3.8% 3.0% 0.3% 4.9% 84.9% 5.7% 0.1% 6.2%

Severna Park Attendance % 94.62 95.16 94.57 95.27 93.30 95.87 94.51 92.74 98.40 94.80

Severna Park School-Wide GPA 3.34 3.67 3.34 3.37 2.89 2.67 3.37 2.43 3.15 2.53

Signature Explorations Enrollment 35 1 1 0 1 0 2 30 0 0 1

Signature Explorations Enrollment % 2.86% 2.86% 0.00% 2.86% 0.00% 5.71% 85.71% 0.00% 0.00% 2.86%

Signature Explorations Attendance % 95.03 96.59 90.91 98.86 98.01 94.79 100

Signature Explorations GPA 3.29 4.25 2.63 3.54 2.27 3.34 1.81

Fall 2015

All

Stud

ents

Asi

an

His

pani

c

Am

eric

an In

dian

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cial

Paci

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land

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FARM

S

ELL

Spec

ial E

duca

tion

Severna Park Enrollment 1808 60 82 0 59 2 76 1529 80 6 114

Severna Park Enrollment % 3.32% 4.54% 3.26% 0.11% 4.20% 84.57% 4.42% 0.33% 6.31%

Severna Park Attendance % 95.89 96.94 95.85 97.00 98.58 96.36 95.78 92.49 98.34 93.85

Severna Park School-Wide GPA 3.37 3.68 3.33 3.41 3.95 2.70 3.40 2.50 3.35 2.62

Signature Explorations Enrollment 56 3 3 0 2 0 0 48 1 0 0

Signature Explorations Enrollment % 5.35% 5.35% 0% 3.57% 0% 0% 85.71% 1.79% 0% 0%

Signature Explorations Attendance % 97.12 99.82 96.56 99.73 96.88 96.2

Signature Explorations GPA 3.44 3.72 3.69 3.50 3.41 1.39


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Appendix

Exploration 1A Topics

# Module Day(s) Essential Question Student Learning Objectives 1 Introduction

1 of 5 How will this course be beneficial to the student? What will the student learn this semester? Should public schools be re-imagined so that all student strengths are valued & met in varying ways?

Gain an understanding of the benefits of the Exploratory Course. Examine alternative teaching styles and the impact it has on student success. Identify concerns that are a barrier to student learning. Imagine school environments where individuals are encouraged to innovate new uses for the ordinary plastic grocery bag.

1 Introduction

2 of 5 Ethically, is there ever a time when it is better to NOT do the right thing? Or, are those whistle blowers actually courageous individuals challenging unscrupulous corporations?

Formulate an opinion and prepare an argument regarding the B.G. Goodrich case study based on facts. Participate in a debate using a score sheet. Prepare an orderly presentation using the ANPOC approach.

1 Introduction

3 of 5 What makes a company run? How can a SWOT analysis contribute to the planning process?

Examine their chosen company’s case study to determine what practices make it successful and what practices are threats. Complete a SWOT analysis for their chosen company

1 Introduction

4 of 5 What causes one company to find success and another failure when they seem so similar? How can a company keep themselves new and competitive?

Discuss how businesses have to develop their product in order to respond to changing technology and trends. Compare companies with similar product to determine why some companies prevailed whereas others failed.

1 Introduction

5 of 5 How do I research stock and choose to buy? What is a trending line and how is it used in predicting the value of stock? How do I diversify my portfolio? What is the role of Wall Street, Dow Jones Index & Nasdaq?

Choose which stock to buy based on advice from industry experts. Diversify their portfolio in order to avoid greater risk. Determine what stock exchange a particular stock is traded (game only allows American & Nasdaq)

2 Business

1 of 5 What is Entrepreneurship? What are the advantages and disadvantages of entrepreneurship? What is the scope of small business in the American economy?

Evaluate the advantages & disadvantages of entrepreneurship to determine whether they have what it takes to persevere the journey. Compare options in how to begin a business and structure its organization. Explain the legal steps necessary to start a business in Maryland.

2 Business

2 of 5 How can I set my business apart from my competitors? How can I best learn what my target audience wants so that I can give them

Explain how practicing good marketing strategies will sell more of a product and increase sales. Describe how to segment a market in order to better know their needs and wants.

The Big Idea: What’s makes a business run?


17

exactly what they want (and ultimately sell more)? You can have the best product in the world, but if no one knows about it (marketing) will it ever get sold?

Compare how several companies were successful at “setting their product apart” from their competitors, thus increasing sales.

# Module Day(s) Essential Question Student Learning Objectives

2 Business

3 of 5 What is a Marketing Plan?

Explain the nature of marketing plans Apply SWOT Analysis skills to the ongoing marketing process. Explain the role of situational analysis in the marketing-plan process. Evaluate a marketing plan and understand the importance of forecasting sales.

2 Business

4 of 5 How can I make my advertisement memorable so that my product will be as well?

Explain four basic concepts that are used in virtually every well-designed job. (C.R.A.P.) Recognize the effectiveness of the following when used in an advertisement:

White space

Powerful illustration

Powerful headline

logo

Graphic Design (C.R.A.P.)

Layout – guiding eyes through an advertisement

Message

Font

Background

2 Business

5 of 5 What is interdependence of nations? Is a country without many natural resources at a disadvantage? What is the difference between an Absolute Advantage and a Comparative Advantage? Are we accessories in abuse of human rights when we knowingly buy products from these nations?

Analyze the effects of unequal resources and debt burden on the nations of the world. Use decision making and problem solving skills. Brainstorm possible solutions to inequitable distribution of resources among the developing nations. Recognize the interdependence of all nations and explain the difference between a comparative and absolute advantage. Reflect personally about the abuses to human rights around the globe.

3 Financial Literacy

1 of 6 How can credit scores affect your financial future?

Analyze the requirements of credit scores and credit cards to plan for their financial future. Create a future budget based on a salary that could be earned in their company.


2 of 6 How does Capitalism influence business?

Interpret the business cycle to determine how the state of the economy, and then use that information to determine the effects on their business.


3-5 of 6 How does supply and demand influence a company’s decisions on prices and quantity produced? What information can financial statements provide about a business?

Participate in a simulation that demonstrates how the forces of supply and demand determine price and how changes in the price of a good or service affect the quantities demanded and supplied. Determine the success or failure of a company by analyzing financial statements.



18


6 of 6 How does the FOMC use data on the economic conditions to determine what tools to use to attain economic growth? What characteristics help people become successful?

Gain an understanding of how the Federal Reserve uses data and their tools to adjust the economy.

4 Corporate Governance & Leadership

1-2 of 6 Who are the key issues and players involved in corporate governance?

Understand the concept of Corporate Governance, the actors, issues and values involved in transparent, ethical, and effective Corporate Governance. Gain an appreciation of how corporate governance issues are complicated. Explain the latest global issues with regard to corporate governance.


3-4 of 6 Are there differences between the Models of Corporate Governance in Non-Profit Corporations and For-Profit Corporations? Are there differences between the Models of Corporate Governance in Corporations from the USA, UK, Germany, Other European Countries, Japan, South Korea, and India?

Compare Non-Profit and For Profit Corporate Governance Students. Begin Global Case Study analysis of Corporate Governance.


5 of 6 What factors contribute to the good, ethical and transparent Corporate Governance in the US and around the world? How do businesses balance stakeholder’s interests? What is the future of Corporate Governance in the US and around the world?

Analyze global case studies of Corporate Governance models and evaluate models for good, ethical, and transparent standards of Corporate Governance. Compare and Contrast corporate governance models from USA, UK, Germany, Other European Countries, Japan, South Korea, and India.


6 of 6 How do businesses around the world reform to practice good, transparent, ethical, and effective Corporate Governance in the future? What lessons from the past have informed current business Corporate Governance values and practices?

Participate in a Model United Nations simulation where student country groups debate position papers created by them in the formative assessment of Day 5.

5 Human Resources

1 of 6 What role does Human Resources play in running a business?

Generate a working definition of human resources. Create a description of the function and role human resources plays in a business.

5 Human Resources

2 of 6 What qualities and characteristics do companies look for in perspective employees?

Identify what qualities companies look for in their employees. Evaluate what role human resources plays in selecting the best quality employees for their company.

5 Human Resources

3 of 6 What do companies offer to recruit and retain employees?

Research and identify what benefits companies offer to recruit and retain employees.

5 Human Resources

4 of 6 What role do unions play in running a business?

Examine the history of unions in the United States. Identify the functions that unions play in the business world. Assess the positive and negative impact unions


19

have on running a business.

# Module Day(s) Essential Questions Student Learning Objectives

5 Human Resources

5 of 6 What role does Human Resources play in resolving workplace disputes?

Practice conflict resolution skills through role playing scenarios.

5 Human Resources

6 of 6 How do companies attract quality employees? What role does Human Resources play in this process?

Produce a recruiting brochure for their selected company.

6 Innovation

1 of9 What is the difference between invention and innovation? What makes a good problem statement? What strategies should be applied when creating a problem statement, to ensure that it will create a successful, desired, and marketable product?

Distinguish between Innovation and Invention. Evaluate and analyze existing market solutions and how they do/do not meet the market successfully. Identify and describe how their CHOSEN TARGET company meets the market and what the competition is in that market.

6 Innovation

2 of 9 What is brainstorming? How is brainstorming conducted? Why is brainstorming such an important aspect of the innovation/design process?

Explain what brainstorming is and how it is successfully used in the innovation/design process. SWBAT Collaborate in order to develop their own creatively brainstormed idea of a new school desk design. Present their brainstormed ideas in a clear and concise manner to their peers.

6 Innovation

3 of 9 What are some important steps to take when beginning an innovative process, to ensure that there is marketability? What challenges are commonly faced by those that innovate/invent solutions to problems? How can those challenges be best avoided or minimized throughout the process? What are the differences and similarities between patents, trademarks, and copyrights?

Identify and discuss challenges faced by innovators. Strategize to minimize challenges and “roadblocks” in their own design process, by applying learning from the speaker’s mistakes. Compare and contrast Patents, Trademarks, and Copyrights.

6 Innovation

4 of 9 What are the steps of the Innovation Design Process? Why is the Innovation Design Process used, and why is it necessary? What are constraints? What are criteria? Why do we prioritize criteria when developing ideas?

Identify and incorporate the steps of the Innovation Design Process. Evaluate current designs and develop lists of criteria and constraints. Explain the reasoning behind detailed criteria and why they must also be rank ordered by importance.

6 Innovation

5 of 9 Why are criteria necessary in the design process? Why would it be challenging to be a successful innovator, if you skipped the identification and ordering of criteria? Why is it important for a design team, to have criteria listed in order of importance? What are the criteria that are most important to your innovation? Least important?

Develop detail lists of criteria towards a solution to a problem. Prioritize and evaluate the need of listed criteria, to ensure the most comprehensive product is developed.


20


6 Innovation

6 of 9 What is an elevator pitch? Why and when are elevator pitches necessary? What are some essential components to an effective elevator pitch? What are some challenges to developing a good elevator pitch?

Develop an elevator pitch poster to be presented to the class. Discuss and identify important aspects to their own projects which are to be included on their poster. Discuss and evaluate how their elevator pitch meets the 9 C’s.

6 Innovation

7 of 9 What makes the poster professional in appearance? What are some key components that belong on the elevator pitch poster in order to relay the idea best to the audience?

Develop an elevator pitch poster to be presented to the class. Discuss and identify important aspects to their own projects which are to be included on their poster. Discuss and evaluate how their elevator pitch meets the 9 C’s.

6 Innovation

8 of 9 Why is it important to develop an outline for a presentation prior to developing the actual presentation? What are some keys to delivering an informative presentation?

Develop an outline of the key topics to be included in their elevator pitch Develop and rehearse their presentations to themselves. Identify and critique areas of their presentation that need improvement. (speed, volume, eye contact, organization, etc.)

6 Innovation

9 of 9 What are key aspects of an effective presentation? What are bad habits that detract from a good presentation? Why is it good to be able to relay information concisely?

Demonstrate their understanding of the design process through their Elevator Pitch. Discuss criteria of their product. Identify the “problem” they are addressing. Identify the Market. Deliver a formal presentation with enthusiasm, professionalism, and clarity.

7 Communication

1-2 of 7 Introduction will begin with a review of the work completed to this point by groups: What have they learned, what is the Product? What are Business Communications? What is the difference between Internal and External Communications?

Identify main characteristics of effective communication and factors that affect communication.

7 Communication

3 of 7 Why are negotiation skills important in business? What type of negotiator are you?

Practice positive techniques for conducting negotiations. Identify reasons why negotiation is important in business. Define concessions and compromises as they relate to negotiations.

7 Communication

4-5 of 7 What is promotion? What is Social Media?

Utilize social networks as a professional development tool Create a strategic plan focusing social media to promote their product.

7 Communication

6 of 7 What makes a good salesperson? Present an effective sales pitch. Explain the importance of personal selling. Identify the characteristics of successful salespeople.

7 Communication

7 of 7 How do you make effective presentations including your Elevator Pitch?

Present their companies innovative product or idea to panel.


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Business, Innovation, & Leadership Program Certificate Application

Business, Innovation, & Leadership Certificate

Overlay Topics

Signature Pathway Experiences: Use this form to track your experiences that fulfill Signature program pathway requirements. Submit to Mrs. Brack,

Signature Program Facilitator, [email protected], by February 14th, of senior year, to apply for the Business, Innovation, &

Leadership program certificate. Please attach your transcript.

Name: Date: Graduation Date:

Address:

I certify, to the best of my knowledge, that the above information is true and accurate.

Student Signature:____________________ Sign & Date

Parent Signature:________________________

Sign & Date

The following are program requirements that need to be satisfied in order to be considered for the certificate in

Business, Innovation, & Leadership upon graduation. Please record the date, name of elective or club, & advisor’s

signature if applicable

Signature Explorations I A: _______________________ (Date) Grade:________________

Signature Explorations I B: _______________________ (Date) Grade:________________

SPHS club/ Co-curricular (3experiences required throughout 9-12th grade. See attached sheet for examples):

(Co-curricular & Date) _____________________________ (Advisor's Signature)_________________________

(Co-curricular & Date) _____________________________ (Advisor's Signature)_________________________

(Co-curricular & Date) _____________________________ (Advisor's Signature)_______________________

Signature-themed elective (2 electives required. See attached sheet for Signature-themed elective choices):

(Signature-themed elective & Date) _________________________________ Grade:______________

(Signature-themed elective & Date) _________________________________ Grade:_________________

World Classical Language (3 credits required):

(WCL course & Date) _________________________________ Grade:_________________



Internship/ Work study/ college credit: ________________________________________ (Place or Course Name &

Advisor’s Signature________________________________ Date_________________

(Advisor’s Signature)__________________________

E-mail:

SPF:_______________________ A NA Counselor:____________________________


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Overlays:

Overlays are points in the curriculum that make connections between academic content and workforce

relevance. Classroom teachers, curriculum specialists, and experts in the field become partners to

create the overlays. Business, industry, and community partners determine the topics that are currently

important in their field which bring relevance to the content. Teachers and curriculum specialists then

determine how these ideas will be introduced in the curriculum. Severna Park High School currently has

63 overlays that incorporate the theme of business, innovation, & leadership in core subjects. The

following are current overlay topics implemented throughout Severna Park High School.

Subject class Unit/ Topic Signature Connection

Art Photo Dig Design 2 Q-1 Graphic design Pattern Designer/ Commercial art

English English 9 (H, Stand, Co) Sem 1-Q1 Odyssey Qualities of leaders compared to epic heroes

English 9 (H, Stand, Co) Sem 1-Q1 Odyssey Epithets of modern day leaders

English 9 (H, Stand, Co)

Sem 1 Q2 A Raisin in the Sun Critique of Walter's business plan and company vision

English 9 (H, Stand, Co) sem 2-Q3 Romeo & Juliet Applying innovation skills to Romeo and Juliet

English 9 (H, Stand, Co) sem 2-Q3 Romeo & Juliet Effective conflict resolution as it relates to leadership/businesses

English 9 (H, Stand, Co) sem2- Q4 Persuasion Effective marketing techniques in PSA's and commercials

English English 10 unit 10 Stunning Style Marketing/ agenda making

H English 10 sem1- Q1 Rhetoric Evaluation of Effective Leadership Skills

H English 10 Sem1 -Q1 Rhetoric Creation of innovative advertisements using rhetorical appeals

H English 10 Sem1 -Q2 The Scarlet Letter Evaluation of Hester's business plan

H English 10 Sem2 -Q3 Unit 3 huckleberry Finn Evaluation of Huck Finn's innovative personality

H English 10 Sem2 -Q3 Unit 3 huckleberry Finn Huck Finn's leadership style compared to current leaders

H English 10 Sem 1- Q2 Grapes of Wrath Purpose of for-profit, nonprofit and government agencies

H English 10 Sem 1- Q2 non-fiction Elevator pitches to defend Harrison's invention to King George III

English 11 Service Learning Research community needs/ Role of service in businesses

English

Algebra 2- 8.2

Modeling exponential functions Exponential growth using corporate modeling

Math Calculus AB Derivatives Optimization problems used at Commerce First Bank

Int. Math Sem1-Q1 Inverse Variation Analyze marketing efficacy using CPM & ROI

Int. Math Sem1-Q2 Systems of Linear Equations Predictions about profitability and loss using systems of equations

int. Math Sem2-Q3 Quad functions & Modeling Predictions about price/production using quadratic models

Geometry Sem1- Q2 Similarity and scale factors Analyze the uses of scale models in the planning process

Geometry Sem2- Q3 Special Triangles Use of Pro-formas in field operations

Biology, AP environ Hazardous Waste Solid and Hazardous waste disposal in the medical field

Science H Biology Science Research Project Applying scientific method to real-life business problems


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Biology- Q1 Unit 1 Food For Life Applying knowledge of biochemistry to the business of nutritional analysis

Biology-Q2 Unit 3 Photosynthesis/ Cell Res Design of a biosphere able to sustain life in an extreme habitat

Biology- Q2 Unit 4 All systems go Innovate an artificial body part to improve human way of life

Biology- Q4 Unit 8 The Circle of Life Environmental impact of bridge construction across Severn River

Matter & Energy Systems and Exper. Design Innovate rocket designs for successful flight

Spanish 2 Sem 1 U1E1 Let’s Travel Effective advertising & Presentation skills in tourism industry

Language Spanish 3 Q-1 Health Careers in the Food Industry

Spanish 3 Q-2-3 Local Environment innovative technologies for Environmental Protection

US History A Q-1 Unit II Industrial Revolution Inventions to Innovations, improving ideas from Industrial age

Social Studies US History A Q-2

Unit III American Imperialism Innovative skills needed to overcome the demands of Panama Canal/ current engineering projects

US History A Q-2 World War II Corporate decision making compared to Truman's decision to drop bomb

US History B Q-3 Unit III 40s-60s Civil Rights Leadership skills of civil rights leaders compared to Apple, Gates, ETC.

US History B Q-4 Unit III Vietnam War Years Decision making process connected to economic effects of US role in OPEC

US History B Q-4 Unit II 40s-60s Choices made by entrepreneurs before starting a business

AP Comparative Govt, Economics, World History International cooperation and Sustainable development

AP Comparative Govt Q-1

1st Q- Unitend kingdom & European Union Leadership of multi-national oil companies use innovation to balance envir. and business interests in public policy

AP Comparative Govt Q-2 Russia Leadership of state run oil companies in Russia demonstrate 6 traits of leaders

AP Comparative Govt Q-3 Nigeria Political leadership /essential public services for citizen

AP Comparative Govt Q-3 China Guanxi-interaction between business interests and political leadership,& innovation in China

Ap Comparative Govt Q-2 Mexico BP oil spill in gulf /interaction of US & Mexican leadership

AP Comparative Govt Q-4 Iran Green revolution in Iran radical and traditional Iranian business interests

AP US Govt Q-1

Unit 1 Underpinnings of US Innovations of US Constitution

AP US Govt Q-1

Unit 2 Political Beliefs Innovations in American public opinion polling

AP US Govt Q-2

Unit 3 Institutions of US Gov Balancing of local business interests by Congressional reps

AP US Govt Q-3

Unit 4 Executive Branch Presidential leadership /persuasion

AP US Govt Q-3

Unit 4 Executive Branch The budget making process effects on its citizens

Marketing

Effective advertising & Presentation skills in tourism industry

Business

Evaluation of sustainability in ecotourism

Music

H Intro to Eng. Design

Virtual Design Teams MP 4 Design process in real world application, virtual communication, presentation, and collaboration skills.

Technology H Eng Design & Development Q-1 Project management Agile project management mindset


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Health Education Unit 4 Effects of drug use on job productivity

PE

Child Development 2

Preschool nutrition Advertising/marketing effects on children’s' food choices

Facs

Philosophical Chairs Philosophical Chairs Topics for Business

Avid Avid 12 Unit 3-Writing Analyzing and responding to a business prompt

Avid 9

Career-Planning

Research information to their future careers in business, engineering, medicine, education, law or science.

Signature Sponsored Field Trips 2016-2017

Destination Date Grade/Subject # of students

Arlington Echo Outdoor Education Center 8/31/2016 10th: Leadership 1 students 90

Arlington Echo Outdoor Education Center 9/2/2016 9th: Falcon Soar students 60

The Foundery 9/13/2016 12th: Engineering Design&Development 51

Baltimore Convention Center 10/17/2016

30

UMES 10/20/2016 Falcon Soar 20

Michael's 8th Ave Hall 11/1/2016 9th: Foundations of Technology 20

Le Clerc Auditorium at Notre Dame Univ. 11/2/2016 AP Spanish Language and Literature 41

Aquarium 11/11/2016 AP Zoology 30

SAIL 11/14/2016 Health 40



Childrens Theater of Annapolis 12/12/2016 German 30

AOL Advertising 1/9/2017 Expolartion 1A 30

Arundel High School 2/2/2017 Chinese 20

Engineers Club 2/21/2017 9-12th: PTLW and Foundations of Technology 20

Engineers Club 2/23/2017 9-12th: PTLW and Foundations of Technology 20

Aquarium 2/27/2017 AP Zoology 30

Anne Arundel Community College 3/1/2017 9-12th: Diamond Challenge/H Entrepreneur students 25

Enticement farms 3/3/2017 Explorations 2 17

Woods Memorial Church 3/7/2017 AP Economics Students 25

Foundery AOL Md Live 3/15/2017 Faculty tour 17

U of DE; Youth Entrepeneur Summit 4/7/2017 9-12th: Diamond Challenge Finalists&H Entrepreneur class 25

National Cryptology Museum 4/28/2017 AP Computer Science 40

UMD Horn Point Laboratory 5/5/2017 AP Chemistry 30

Terrapin Adventures 5/19/2017 11th: Leadership Institute 75

UMd shock trauma 5/24/2017 EDD 17

Newseum 10/11/2017 Journalism 30

McDaniel College 10/18/2017 College visit 25


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Destination Arlington Echo

Date

Topic Class # of students

Arlington Echo

3-4-Sep

I & C Training Lead 1 90 UMD

17-Sep

Falcon Soar 25

Aquarium

25-Sep

Chinese Culture Day 90 US Coast

Guard

5-Nov 15-Mar AP Environmental 80 Civil Engenieering Expo

4-Dec

Marine Architecture 30 Nordstrom Innovation Center/Pentagon Mall 21-Oct

9-10-th Project leadt the way 30

IJET 12-Nov

BIL Explorations Class 57 Entrepreneur

Fair

17-Dec

BIL Explorations Class 57

Towson Economic Conference

29-Oct

E-club, Explorations, H Bus Man 172

Indian Creek- Hispanic Cultural Program 17-Nov

AP Economics, 10 Amazon Fulfillment Center 10-Nov

Ap Spanish, Spanish 3 30

Martian Movie-Sig Overlay 5-May

Robotics Class 27 World Cultural Expereinces/ Embassies 9-Nov

Biology Students 400

Diamond Challenge 4-Mar

Teachers/ students 5 SAIL AAMC

9-Mar

Leader Academy Studnets 25

AACC Diamond Challenge

3-Dec

Science Research 12 Prostart- Hyatt Regency Baltimore 9-Mar

Entrepreneur class/club 25

UMD- Cupids Cup 10-Mar

Culinary Arts 30 Founding Farmers-potomac

7-Mar

Explorations 1B 40

AACO Fairgrounds 14-Mar

Explorations 1B 30 U Delaware

13-Apr

FOT B

10

Belle Grove Elementary

14&15-Mar Finalists & E class 35

28-Apr

Ap Spanish, Spanish 3 25

Total

1335

Da Vinci Villa 10/15-22/16 10-12th: BIL Signature Explorations Students 10

10th: Leadership 1 students 60

1048


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Destination

Date

Topic

# of students

Arlington Echo

16-Sep

Leadership 1 60

DEA Museum

22-Oct

Health

110

Engineering Expo

22-Oct

POE & FOTA 40

International College Fair Baltimore 27-Oct

Falcon Flight 51

CyberMD2014 conference 30-Oct

AP Computer Science 59

Towson Economic Conference 17-Nov

Ap econ

10

Anatomy Gifts Registry 4-Dec

Ap BIO & SAIL BIO club 40

JEA/NSPA Washington, D.C 6-9 Nov

National High School Journalism conference 5

Naval Leadership Training 19-22 Feb

S2S Leadership training 4

DECA Fall Leadership conference 23-Oct

Business Leadership 3

Engineers Club

24-Feb

Green Building Technology 20

Engineers Club

26-Feb

Women in Engineering 20

Goucher College

19-Feb

Innovation Harriot Tubman 30

Under Armour

18-Dec

Explorations 60

U MD Medical Center Shock trauma 4-Feb

Engineering 40

Anne Arundel Community College 6-Mar

Diamond Challenge 40

Columbia Sheraton

26-Feb

Prostart Culinary challenge 25

U of Delaware

30-Apr

Diamond Challenge international 25

Mallows Bay

15-Apr

Environmental business 60

Coast Guard

15-May

Marine Tech 60

Belle Grove Elementary 18-Mar

AP Spanish 20

Crime Museum- DC

28-Apr

Forensic Science 40

U of MD

22-Apr

Cupid's Cup 25

Bowie Bay Sox

26-May

Marketing &Sports Management 40

Total

887


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Marketing


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Newsletters:


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34

Severna Park High School Students Win First Place at the University of

Delaware’s Horn Program in Entrepreneurship Diamond Challenge

International Business Concept Competition.

Congratulations to Gabriel Werner and Nathan Wagener for winning the Diamond Challenge business

concept competition on April 15, 2016. Their invention is an air pump that uses new technology to store

the needle. The students conceived their idea through the Project Lead The Way Engineering program.

They further developed it through DECA and the Business, Innovation, & Leadership Signature

Entrepreneur club.

The Diamond Challenge is a venture concept competition for high school students and young

entrepreneurs centered on building businesses or social ventures. The business concept

competition focuses on the development and validation of new business models for generating revenue

and profit. The students competed against 1000+ high school students from 22 countries and 17 states.

As first place winners, the students received a total award of $10,000. This includes the semifinalist

award and travel subsidy as well as a $1,000 grant award to the team’s school. The students also

received an additional $1,000 tuition award and the opportunity to further develop their business in a

startup incubator called Catapult.

Documents

Severna Park High School Signature Strategic Planfalcons.severnaparkhigh.org/wp-content/uploads/... · scheduling, and ordering supplies. ... Screen Printing, Vinyl Cutting, & Laser