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SEVEN ZOOM MARKETING IDEASDURING HIGH COVID TIMES
DARREN DREWITZ. CO-FOUNDER
• Strategy & Media• MarComm Gold Winner• 5x ADDY Award Winner• Corporate & Agency Experience• Married, 2 Kids, Ages 15 & 13• Musician, Traveler, Texan• Member of 254 Club
ASSUMPTIONS FOR TODAY
1. Basic understanding of ZOOM & like technologies• Video, Facebook Live, Go To Meeting.
2. COVID will be here for next 2 + years
3. Small businesses on call today
4. Have web and/or social presence
IDEA ONE: GO TO THE MONEYGO TO THE MONEY
• Meet the Customer on their Home Turf • Can you travel to them? Charge house call fee?
• Keep or Increase Meetings & Communications
$$$ Give Client / Customer the Controls• Use share screen to let customer / client to show their toughest business
challenge. Let them speak extensively about their problem. • Record the call. Catalog it.
• Offer initial solution, but inventory the larger solution for when the world is open and sell a larger, more comprehensive solution.
IDEA ONE: GO TO THE MONEY
GO TO THE MONEY
Record video here
IDEA TWO: OWN THOSE DUCKS
TAKE INVENTORY & FINALLY GET YOUR DUCKS IN A ROW
• Google My Places• Website Listings• Customer List• Purge old• Add new
• Library• Photo, video, content
IDEA TWO: OWN THOSE DUCKSGOOGLE PLACES
Also1. Yelp reviews2. Google reviews3. Facebook reviews4. LinkedIn Recommendations
Enlightened Yoga - Wrong • No Reviews• No Website• No Directions
IDEA TWO: OWN THOSE DUCKS
FACEBOOK PAGE
Good example1. Contact info in cover artwork2. Contact Us Button3. Services Listed
IDEA TWO: OWN THOSE DUCKS
FACEBOOK PAGE
Good example1. Full Address2. Website 3. Hours4. Recommendations
IDEA THREE: BRAND DEEP!
TELL YOUR STORY
• Use video• How you got started• Why your passionate
about what you do• How you’re different
IDEA THREE: BRAND DEEP!
TELL YOUR STORY
• Speak from heart• Stay intrinsic to your
business • Provide guidance
Never miss an opportunity to show your customers how smart you are.
Sample on MindEcology Facebook page
IDEA FOUR: GET PERSONALEMPLOYEE SPOTLIGHT BEHIND THE SCENES
IDEA FOUR: GET PERSONAL
FACEBOOK LIVE 12,864
Facebook Followers.
553 Views. 47 Likes.
These numbers are in the first 60 minutes after posting video.
IDEA FIVE: FOCUS UP
Mary Kay
IDEA FIVE: FOCUS UP
ZOOM FOCUS GROUPS
• Focus Group your Customers
• Ask the Experts Panel
IDEA SIX: VIRTUAL TOURS
VIRTUAL TOURS
• Facebook Live
• Zoom
• Recorded Video
IDEA SIX: VIRTUAL TOURS
ZOOM INTERVIEWS
• 2 people interviews• Record while interviewing• Zoom automatically
switches back & forth between both talkers
IDEA SEVEN: MAKE IT FUN
FUN ZOOM IDEAS
• In Home Scavenger Hunt • BINGO Game• https://myfreebingocards.com/virtual-bingo
• Wine Pairing - Cooking Class• Yoga Class Online• Career Coaching• Painting Classes
FIND US•MINDECOLOGY.COM• [email protected]• 512-284-2988 CELL•@MINDECOLOGY1