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Session Objectives To build the confidence of
participants to know how to prepare and deliver effective TV & radio interviews
To provide tips on interviewing techniques, public speaking and contents of a good message
To move from theory to practice
Session ContentSession Content
Why its important to work with mediaWhy its important to work with mediaTypes of mediaTypes of mediaWhat to do when approached to do media What to do when approached to do media
workworkPreparingPreparingAnswering difficult questionsAnswering difficult questionsTV & Radio interviewsTV & Radio interviewsLast words………………Last words………………
QuoteQuote
‘‘There are two forces that carry light There are two forces that carry light to the end of the Globe – the Sun in to the end of the Globe – the Sun in the heaven and the press.’the heaven and the press.’
Mark Mark TwainTwain
Importance of working with media
Can’t afford not to
Power to change the world
We need the media because we have a message to put out
Media have a role to play in the fight against HIV
The MediaThe Media
TV, radio, TV, radio, newspapers, newspapers, magazinesmagazines
Internet – news, Internet – news, blogs, online blogs, online publicationspublications
Local, national & Local, national & globalglobal
What to do when approached to do media work?
Think carefully about what you are you are being asked to do Get some advice and support Don’t be afraid to say ‘NO’. To engage the media or not is entirely your decision
Who is your audience – affected by, affecting something, influential, general awareness
Write down 2 to 3 Key messages – long or shot term messages; changing messages; pro-active; re-active
Stick to what you want to say, don’t get sidetracked
Remember nothing is off the record
You are likely not to be the only source for the story
Journalists tend to work on a story by story basis
PreparingPreparing
Answering difficult Answering difficult questionsquestions
If you do not know If you do not know the answer say so, do the answer say so, do not speculatenot speculate
Do not get angry, Do not get angry, keep calm & a keep calm & a conversational toneconversational tone
Don’t always answer Don’t always answer the questionthe question
TV Interviews Appearance matters
Body language is important
Keep accessories simple
Don’t fidget
Look at interviewer not the camera
Don’t be afraid to challenge media
Radio InterviewsRadio Interviews
Beware of current issuesBeware of current issuesUse informal languageUse informal languageKeep it briefKeep it briefPre-recorded interviews, you can ask Pre-recorded interviews, you can ask
to repeat a questionto repeat a question
Last wordsLast words
Thanks for your attentionThanks for your attention