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Energizing and Modernizing Oracle E-Business Suite with Oracle
Fusion Middleware
Session ID: S307959
Nadia BendjedouDirector – Product StrategyApplications DevelopmentOracle Corporation
Hannes SmitEnterprise Architect
Amway Corporation
Markus ZirnVP, Product ManagementFusion Middleware Development
Oracle Corporation
10 Things you Can Do Today to Prepare for Oracle’s Next-Generation Applications
Applications Best Practices
Keep Current with the Oracle Applications Releases
Inventory your Enterprise Business Assets
Prepare your Roadmap for the Future
Leverage Future-Proof Solutions and Technology TodayExtend the Value of Oracle Applications Unlimited
Rethink your “Customization” Strategy
Consolidate your Master Data
Embrace SOA-Based Integration
Extend your Business Intelligence Applications Portfolio
Adopt Enterprise Reporting & Publishing
Secure your Global Enterprise
Increase Information Worker’s Productivity
Incorporate Google-like Search
Consider Grid Infrastructure
Centralize your Applications Lifecycle Management
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8
10
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Embrace SOA-Based IntegrationOracle Fusion Middleware
4© Copyright 2008 EMC Corporation. All rights reserved.
What will make the migration difficult?
Several characteristics of our current applications environment inhibit flexibility.
Business Applications
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23
47
Many business processes span
multiple EMC applications.
Logic, sequencing and business rules
are implemented directly in the
applications and the point-to-
point interfaces
Data is extracted directly from business applications and reporting environments inconsistently, allowing for varying definitions of business
information such as Customer, Revenue, Product, etc.
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Each application leverages
local security or connects directly to
one of multiple directory services.
ReportReportReport Report
65
EMC – Oracle Applications Roadmap Planning
OLDModel with FMW
Extensions
SOA Platform
(real time)
Customizations
P2P Interfaces (Batch)
Application
Benefits with FMW
IT Value
• Cheaper Apps Upgrades (reduction of
customizations)
• Maintainable Interfaces
Business Value
• Better fit of Application into larger business
process
• Agility (adopt to changing business process)
ERP 2.0
6© Copyright 2008 EMC Corporation. All rights reserved.
Fusion Middleware – Strategic Intent
How do we invest for an easier transition?
Multiple pieces of Fusion Middleware will be layered around our Business Applications so as to
insulate us from complexity.
Business Applications
1
2
4
Consolidate process and integration
logic outside of individual applications
and interfaces.
Create standard definitions of key data elements that
are shared by all reporting functions.
Connect business applications to a single
virtual directory, insulating them from the individual
directories.ReportReportReport Report
65
Oracle
SOA Suite
Customer Revenue Product Territory
Oracle BI (OBIEE) Oracle Virtual Directory
3
7
8
9
<Insert Picture Here>
Rethink your
“Customization” Strategy
• Profile Options
• Security Setup
• Parameterization
• Changes the order in
which table columns
are displayed
• Tailor a query result
• Change the color
scheme of the UI
• Add attributes on the
display
• Etc….
• Add new functional flows
• Extend or override existing business logic
Rethink your “Customization” StrategyOracle Principles
Configure Personalize
Extend
Customize
Rethink your “Extension” StrategyBusiness Requirements
• Extending the functionality (composite applications)
• Self-Service functionality
• Larger user population
• Empowering information workers through advanced
user interfaces
• Ajax-style UI to enable “autosuggest” capability
• Expose flows, cross apps, through a single UI
• Business users dashboards, real-time gauges of transactional
systems and business processes
Business Issue:
•Expensive, manual warranty mgmt. process (fax, phone)
With FMW:
•3 months implementation of online self-service
•Maintainable application
•Saved $2M annually
•Re-assigned 3 FTEs
Customer - Windriver
Challenges
• No clear view of customer
• Replace an Online Customer Support Application built on PHP, PERL and CGI.
• Integrate with Oracle eBS/ iSupport.
• Personalize customer online experience
Results
• Increased customer satisfaction from 47% to 82%
• 2009 CIO 100 Award winning solution in the "Customer" category
• Flexible infrastructure leading to fast upgrade time and lower TCO
• E-Business Suite
• Siebel
• Customer Hub
• WebCenter Suite
• Universal Content Mgmt. (UCM)
• ADF
• Identity Mgmt. Suite
• SOA Suite
Business Issue:
•EBS assessed at 35% fit for BT Real Estate needs
•Need platform for matching needs of today 5,000 apps
With FMW:
•Plan to reduce apps footprint by 90%
• Implement loosely coupled SOA
•WebCenter, ADF, BPEL for niche functionality
•Also use BI EE, ECM
© British Telecommunications plc
Draft
The BT Enterprise Management Platform Universal Applications Framework
Decoupling The Business Process from the Database and User Interface
User Experience Layer this includes the decoupled user interface and business intelligence layer.
Enterprise Workflow layer, standard re-useable business tool for the construction and orchestration of Business Process.
Enterprise Data Layer fully decoupled from both business process and the user experience based on existing enterprise wide strategic
solutions that are appropriate to business functionality required.
Enterprise Business Process Layer Oracle BPEL
Enterprise Database Layer Oracle 10gSingle DB Schema for all business processes supported Includes meta layer
User - Workflow Interaction
Oracle WebCentre (ADF)
Business Reporting
Enterprise Business Intelligence Oracle BIEE
Enterprise Data Archive OWB
Enterprise Document Management UCM
ApEx
BAM
EMP Integration Architecture
Rethink your “Extension” StrategyTypical Scenario
Native
Logic
Native
UI
Hard to upgrade!
E-Business Suite
Extension
with
Native
Tools
UI
Extension
Logic
Extension
Rethink your “Extension” StrategyLeverage FMW for your Extensions
UI – Portal or
WebCenterHuman
workflowBAM
SSO with ALL Applications
Process
Logic
Easy to upgrade!
WS
WS
WS = Web Service
Error Handling
Logic
ExtensionWS
Easy to upgrade!
WS WS
Custom
Legacy
Partner
ORACLE APPLICATIONS
UI
WS
<Insert Picture Here>
Embrace SOA-Based
Integration
Embrace SOA-Based IntegrationOracle E-Business Suite SOA-Enablement
• Oracle Integration Repository
• Compilation of information about the numerous service endpoints exposed by the Oracle E-Business Suite of applications.
• Provides a complete catalog of Oracle E-Business Suite's business service interfaces
• Hosted for 11.5.10 --> http://irep.oracle.com/
• Shipped with R12
• E-Business Suite Adapter
• Part of Oracle FMW 10.1.3
• Provides, bidirectional, multimodal, synchronous, and asynchronous connectivity
• Exposes E-Business Suite Integration Interfaces as Web Services
• Interfaces with iRep to expose only recommended public integration interfaces
Build your Own SOASOA Patterns
• SOA-Based Integration (from EAI to SOA)
• Legacy Modernization (SOA-Enabling the Mainframe)
• B2B Services Network
• Multi-Channel Applications
• Master Data Management integration
• Modern Composite Applications
• 100’s of lines of PlSql,…
• Batch-style
• Insufficient exception and error handling
• Declarative integrations
• SCA standard based composites
• Real-time integrations
• Rules-based exception handling
industrial strength ESB
(used by FedEx, Dell,…)OSB
Mediator BPEL
Process
Rules
Human
Workflow
Business Case: Integration Modernization
Canonical Service
(normalized across Apps)
Loosely Coupled
Declarative
(non programmatic)
Re-use
Layered
SOA & BPM Architecture Benefits
Embrace SOA-Based IntegrationOracle Application Integration Architecture
Best Practice Processes
Reference Process Models
Composite Business Flows
Pre-built Composite Processes
30+ PIPs To Date
AIA For Communications
Standardized Composition Framework
100+ Objects, 1000+ Services
Cross Industry and Industry Objects
FMW 10.1.3.4 Certified
Customer Goal: Integrated Business Process
CanonicalLayer (EBO/EBS)
Pre-Defined Reference Patterns
IntegrationArchitecture
FMW MethodologyIntegration
Governance ToolsDeveloper Utilities…
Foundation PackBusiness Process Composition Framework
Order toCash
Design toRelease
Order toBill
Cust.MDM
Prod.MDM
Others…Oracle to
SAP
Process Integration PacksPre-built Composite Application Processes
SOA Suite
BPA Suite
Service Registry
Oracle AS
ODI
Maintain
Upgrade
Implement
*Source: 5 year TCO Oracle Study with Telco Customers,
2008
50% Cost reduction
55% Cost reduction
20% Cost reduction Application Integration Architecture
Traditional custom integration
AIA Drives Savings through Entire Integration Lifecycle
Average Initial
Implementation
Time & Effort
Average Upgrade
Time & Effort
AIA Case Study Results*
10 Months
7 Months
3 Months
1.5 Mos
30%
50%
AIA Case Study Results*
Integration Architecture – We’re on our way
Consistent results from every channel
Minimize extension to purchased apps
• Business logic in Business Services Layer
• Use Application Development Framework
High degree of agility
• Reduced scope of change
• Reduced time to live
• Reduced cost of implementation
• Reduced risk of change
Enforce solution governance
• Enterprise canonicals
• Services portfolio
• Strategic alignment
• Standards adherence
• Application/Technology Usage Review
CanonicalLayer (EBO/EBS)
Pre-Defined Reference Patterns
IntegrationArchitecture
FMW MethodologyIntegration
Governance ToolsDeveloper Utilities…
Foundation PackBusiness Process Orchestration Framework
Order toCash
Design toRelease
Order toBill
Cust.MDM
Prod.MDM
Others…Order toBonus
E-BUSINESS SUITE JD EDWARDS E1 SIEBEL MARKTNG SIEBEL LOYALTY
Customer - Zebra
Challenges
• Multi-year IT transformation to accommodate a rapidly growing global business
• Need 360-degree view of the customer across140 systems
• Reduce IT integration costs
Results
• Reduced IT integration costs by 60 percent & eliminated third-party middleware tools
• Delivered CRM-to-Customer Data Hub integration in 2 months
• Lowered resource costs (2 people in-house, small off-shore team)
Oracle Application Integration Architecture enables Zebra Technologies
to deploy multiple Oracle solutions across the enterprise without the
traditional middleware development time, costs and overhead.
Don O’Shea, CIO
• Oracle E-Business Suite
• Siebel
• Agile
• Customer Hub
• AIA Foundation Pack
• SOA Suite
Oracle B2B10g to 11g
SOA - Data IntegrationCustomer Success
Leading Pharma Company• Runs E-Business Suite, Siebel• Oracle SOA Suite with Coherence as SOA Platform
Major High Tech Company• One of world’s largest E-Business Suite implementation• Integration platform: BPEL, ESB, BAM, OWSM
Manufacturer of home improvement and building products• E-Business Suite, JDE, OTM• BPEL, BAM for integration error handing
Office Supplies Company• E-Business Suite, OTM, Manhattan, Red Prairie• End-to-end integration with BPEL
Canonical Service
(normalized across Apps)
Loosely Coupled
Declarative
(non programmatic)
Re-use
Layered
SOA & BPM Architecture Benefits
Business Issues:
• Paper-based approvals (multiple signatures)
• Custom PHP service request application
With FMW:
• Automated provisioning processes including 11i and PSFT HR
• Leveraged BPEL system integration & human workflow capabilities
• Solution in 7 weeks
SOA - Business Process ManagementCustomer Success
Leading manufacturer of computer control devices• Logitech runs Oracle E-Business Suite and SalesForce.com• SOA Suite provides order visibility to OEM salesforce
SOA - Business Process ManagementCustomer Success
$2.5B For-Profit Education Provider• Uses PeopleSoft HR as well as E-Business Suite• SOA Suite enables rules-based student loan processing
Regional Bank• E-Business Suite and Temenos Implementation• BPA Suite Process Modeling across both Apps
Dutch Government (Collection Agency)• E-Business Suite with particular process flows• BPEL, B2B orchestrating EBS capabilities
<Insert Picture Here>
Extend your Business
Intelligence Applications
Portfolio
Leverage Next Generation Technology Today
Oracle Daily Business Intelligence (DBI)Dashboards Within E-Business Suite
• Role Based Dashboards
• Leverages EBS
Infrastructure and
Materialized Views
• No Data Movement
Required
• Drill Directly to
Transactions from
Summaries
• Implements in Days
• Fastest Path to
Information from EBS
• Part of EBS “Rapid
Install”
• No Training Required
BI EE Analytic Server
• Enterprise Semantic Model
• Multi-Source Data Warehouse Model
• Pre-Packaged Dashboards
• Pre-Packaged ETL Maps
ReportDefine Analyze
ConsistentMulti-SourceIntelligence
Extend your Business Intelligence ApplicationsAdopt Enterprise Analytics Strategy with Oracle BI
FinancialsCRM SCM
Oracle BI ApplicationsComprehensive, Prebuilt, Best Practice Analytics
Travel& TransAuto
Comms& Media
Complex
Mfg
ConsumerSector Energy
FinancialServices
HighTech
Insurance
& Health
LifeSciences
Public Sector
and Other Operational & Analytic Sources
Source adapters:
Sales MarketingProcurement &
Spend
Supply Chain & Order
ManagementFinancials
HumanResources
PipelineAnalysis
ForecastAccuracy
Sales Team Effectiveness
Up-sell/ Cross-sell
Cycle Times
Lead Conversion
Employee Productivity
Compensation
Compliance Reporting
WorkforceProfile
RetentionAnalysis
Return on Human Capital
General Ledger
AccountsReceivable
AccountsPayable
Cash Flow
Profitability
ExpenseManagement
Revenue andBacklog
Inventory
FulfillmentStatus
CustomerStatus
Order Cycle Time
BOM Analysis
Direct / Indirect Spend
Buyer Productivity
Off Contract Purchases
Supplier Performance
Purchase Cycle Time
Employee Expenses
Campaign Effectiveness
CustomerInsight
Product Propensity
Loyalty &Attrition
Market Basket Analysis
Campaign ROI
Service &Contact Center
ServiceEffectiveness
Customer Satisfaction
ResolutionRates
Service RepEfficiency
Service Cost
Churn & Service Trends
Oracle BI Suite Enterprise Edition Plus
Enterprise Analytics with Oracle BI – Enterprise Edition
E-BUSINESS SUITE JD EDWARDS E1SIEBEL MARKTNG SIEBEL LOYALTY
Managed data replication
Consistent analytical data
Dependable analytical results
Rapid business decisions
Customer – Los Alamos Natl. Labs
Challenges
• Oracle E-Business Suite user
• Trying to adapt Oracle Daily Business Intelligence (DBI) dashboards to suit Los Alamos’ specific environment
• Reports took a month to develop
Results
• Replaced Oracle Daily Business Intelligence (DBI) with successful Oracle BI Applications deployment
• Reports that used to take a month to develop are now instantly available
• E-Business Suite
• BI Applications:
• Financial Analytics
Customer – Regal Beloit
Challenges
• Aggressive M&A program is company hallmark
• Lacking visibility across Sales, Manufacturing, & Inventory operations
• Unable to properly Plan & Forecast needed inventories
• Requirement to integrate new acquisition into view within 90 days
Results
• One BI system for entire enterprise
• Implementation took 75 days (versus 1 year estimated for custom BI build)
• Eliminated manual work (7 FTE)
• Cost saving on Planning & Forecasting with unified visibility into order status & inventories
• E-Business Suite
• Hyperion
• BI Applications:
• Sales Analytics
• Supply Chain & Order Analytics
• Procurement & Spend Analytics
• Financial Analytics
• HR Analytics
• BI Publisher
We’ve addressed several challenges head on with the deployment of Oracle BI Applications . Business users had been spending a lot of time gathering data.
Now they can focus on analyzing the data and finding the root causes of problems.
Sree Pillai, Director
Extend your Business Intelligence ApplicationsCustomer Success
World’s largest Manufacturer of Electric Motors• Oracle EBS, SAP, Man Man, Star System (Mainframe) • BI EE, SCM BI Apps for “operational dashboard”; EPM HFM
Data Center Services• Quote to Order Completion with EBS• Oracle’s Financial and Order Management BI Applications
Medical Products• “Stryker Pulse”dahboard on top of E-Business Suite• BI EE, BI Sales Apps, EPM within BI EE
Educational Publishing• EBS, SAP, SF; Planning for Employees, Revenue, Expenses• Planning Cubes with Essbase, Plan to use ODI