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Session 8 Outline. Public education needs and goals. Tips for effective program Implementing the program. Resources for public education. Keeping costs down. Overview. Public Education & Outreach : Develop outreach materials for the following: -General public. - PowerPoint PPT Presentation
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Session 8 OutlineSession 8 Outline
Public education needs and goals.
Tips for effective program
Implementing the program.
Resources for public education.
Keeping costs down.
Public education needs and goals.
Tips for effective program
Implementing the program.
Resources for public education.
Keeping costs down.
OverviewOverview
Public Education & Outreach: Develop outreach materials for the following: - General public.
- Special groups such as restaurants & auto repair.
- Homes with sewage disposal systems.
Public Involvement & Participation: Development & implementation of community storm water management programs.- Build support for program implementation & funding.
- Develop volunteer networks.
- Help to monitor compliance.
Basic ApproachBasic Approach
Forming partnerships with local, state, federal, nonprofits, the private sector and civic organizations.- Save money.- Avoid duplication of efforts.- Generate greater support and compliance. - Generate more credibility and acceptance.
Ensure maximum coverage by using a wide range of educational materials & strategies.- Borrow existing materials from others instead of re-inventing the wheel.- Modify any borrowed materials to specifically address
audiences and issues particular to your community.
Basic ApproachBasic Approach
Reach out to diverse audiences through all available and appropriate means.- Tailor information to target specific
audiences and communities.
- Use innovative outreach methods to
reach audiences less likely to read
standard materials.
- Specifically target commercial,
industrial, and institutional entities
such as restaurants, auto repair
shops, carpet cleaners, etc.
- Sponsor speakers, public service
announcements (PSAs), and
community-based projects.
Creating Effective ProgramCreating Effective Program
Ten Tips to Creating an Effective Public Education
Program:- Understand the Phase II requirements.
- Determine available resources.
- Generate awareness and create support from all
stakeholders, particularly elected officials and other internal staff.
- Know the targeted audience and determine the appropriate
outreach mechanism.
- Tailor messages and materials specifically for the
targeted audience.
Ten Tips to Creating an Effective Public Education
Program:- Understand the Phase II requirements.
- Determine available resources.
- Generate awareness and create support from all
stakeholders, particularly elected officials and other internal staff.
- Know the targeted audience and determine the appropriate
outreach mechanism.
- Tailor messages and materials specifically for the
targeted audience.
Creating Effective Program (Con’t)Creating Effective Program (Con’t)
Ten Tips to Creating an Effective Public Education Program:- Create a message that is specific and straight to the point;
avoid information overload.
- Avoid confusing terminology and technical jargon to keep
the message basic
- Stress practical, everyday tips that can be used to prevent
and reduce storm water pollution.
- Use humor when appropriate to catch your audience's
attention.
- Use mass media for providing information and interpersonal
techniques for changing attitudes.
Ten Tips to Creating an Effective Public Education Program:- Create a message that is specific and straight to the point;
avoid information overload.
- Avoid confusing terminology and technical jargon to keep
the message basic
- Stress practical, everyday tips that can be used to prevent
and reduce storm water pollution.
- Use humor when appropriate to catch your audience's
attention.
- Use mass media for providing information and interpersonal
techniques for changing attitudes.
AgendaAgenda
NPDES Phase II overview.
First impressions of Ohio EPA draft permit.
Frequently asked questions.
NPDES Phase II overview.
First impressions of Ohio EPA draft permit.
Frequently asked questions.
Plenty of Existing Resources Already ExistPlenty of Existing Resources Already Exist
Sample Placemat Sample Placemat
Sample Brochure Sample Brochure
Sample Poster Sample Poster
Kids Stickers Kids Stickers
Newsletters and Fact Sheets Newsletters and Fact Sheets
Keeping Costs DownKeeping Costs Down
Work with existing service providers.- Soil & Water Conservation Districts.
- Watershed groups.
- County extension agents.
Use existing resources/mechanisms.- Community access channel.
- Libraries.
- Existing community newsletter.
Keep message simple.
Work with existing service providers.- Soil & Water Conservation Districts.
- Watershed groups.
- County extension agents.
Use existing resources/mechanisms.- Community access channel.
- Libraries.
- Existing community newsletter.
Keep message simple.
Questions and AnswersQuestions and Answers
End of Session 8End of Session 8
Session 9 – Keeping Costs down
and Sources of Funds
Session 9 – Keeping Costs down
and Sources of Funds