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MEDIA AND INFORMATION LITERACYCONCEPTS, MODELS, EXPERIENCES
NBTC SEMINAR BANGKOK NOV 15
O. UNIV. PROF. DR. THOMAS A. BAUER
UNIVERSITY OF VIENNA
EUROPEAN UNION VISION
• The rapid development of digital technologies has thus made more urgent an issue that has been pressing for some time:
• the need for European citizens to fully understand themeans by which information, ideas and opinions are now created, circulated and shared in modern societies: in other words, for a media literate population. "Today, media literacy is as central to active and full citizenship as literacy was at the beginning of 19th century,(DG INFSO Commissioner Viviane Reding (Press release IP/ 06/1326, Brussels, 6 October 2006)
MEDIA LITERACY STUDIESGeneral Curricula Concepts
• Protection and Critical Distance: Deny Media Reality• Moral Awareness: Protect yourself of dirt and trash• Selective Source of Knowledge: take advantage of professional
information• Role Simulation Approach: Experience the media code of
faction and fiction by change of role• Political Education Approach: Train active use of media :
participation, visibility, public speech/communication• Cultural Studies Approach: Learn selective use of media –
Media as a tool of shaping out the way of life
Media and Information LiteracySocio-Political Programs
Overcome Accessibility Barriers for EQUAL RIGHTS• Technical Barriers: restricted and elaborated code (media
genuine grammar, technical/ hard skills)• Socio-Economic Barriers: media gap of inclusion (those who
have, know to get more - resources)• Cognitive Barriers: media gap of knowledge (those who have
access to information, know how to increase knowledge – media generative grammar)
• Socio-Cultural Barriers: use the space of public communication for social perspectives of personal life (authenticity, autonomy, sovereignty, participation – soft skills / social skills)
MEDIA LITERACY PROGRAM ACTIVITIES
ORGANISATIONCHURCHES
PARTIESEDUCATION
CIVIL SOCIETYNGOs
FREE MEDIA SECTORPARTICIPATION
INSTITUTION:
KINDERGARDEN
SCHOOLKNOWLEDG
E
MEDIA LITERACY PROGRAM ACTIVITIES
SENSITIVITY SEMINARS:
Violence, Sex, Crime,
Diversity
OPEN CHANNELCOMMUNITY MEDIA:
Doing the Media
CURRICULA FOR DISTRIBUTIVE & SOCIAL MEDIA:
News, Advertisment / Integrated ML
Topics
ML / MEDIA EDUCATION SCHOOL CURRICULA
• Classical Media: Newspaper, Radio ,Television:Special Teaching Programs:intra-/inter-disciplinary curricula: art, theatre, literature, language, political education
Integrated Curricula: Media-related topics in history, geography, social education Transdisciplinary Activities: school-internal /- external cooperation
Comment: rather media-oriented (affirmative)
• Internet Media: Special programs, mostly initiated by personal engagement of teachers, activities by administrative
institutions in cooperation with public service media: health, growing up with media, violence (bullying) sexuality (sexting)
comment: rather reactive and defensive, almost no offensive activities: e.g. how to manage social networking, pro-active intercultural interaction etc.
ML / CAPACITY BUILDING COMMUNITY MEDIA
• Open Channel TV / Radio : AT (OKTO) DE, (TILDE) NL (SALTO), UK, NO...
Structural Community Building Program: Support in building inclusive communities of interests
Semiprofessional Journalism: Support / training in basics of journalism
Self-administration: Programm-development: common program quality analysis
Organization: home-staff (techniques, administration), volonteers (program), association structure (board of publisher, editorial board, CEO Project, CEO Program, producer as members), public finance support, no advertisment
Challange: Shifting from semi-classical media structure to integrated social meda model.
