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Session 6: Industrial Design

Topics Quick reading discussion Hands-on time: mock-up workshop (bath chair)

Time allowing or next week: A few slides on mock-ups (basic prototyping)

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Fortune magazine article from 1934

“Whenever two products are equal in point of utility and price, the one that looks most attractive to the purchaser will be bought first.”

[but also…]

“Beauty alone does not sell” – Lurelle Guild

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Designer : Manufacturer = Architect : Builder Industrial Design can be thought of as the application of art to industry through product design, much like architecture is the application of art and design to structures and buildings.

Multi-disciplinary from the beginning. John Vassos – psychoanalysis Raymond Loewy – french-born engineer Bel Geddes and Dreyfuss – theatre sets (not to mention Eva Zeisel – interiors)

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ID links to explore… www.core77.com www.engadget.com http://en.wikipedia.org/wiki/Bauhaus#Bauhaus_artists www.risd.edu www.cranbrook.edu www.artcenter.edu www.idsa.org http://www.red-dot.de/ www.designcouncil.org.uk http://www.designboom.com www.karimrashid.com www.philippestarck.com www.evazeisel.org www.ideo.com www.smartdesignworldwide.com

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ID reference and reading to check out…

Core77’s Robert Blinn points to what he thinks industrial designers will find thrilling about the book: The reason for the iterative, nonlinear nature of the journey is not that design thinkers are disorganized or undisciplined but that design thinking is an exploratory process; done right, it will make unexpected discoveries along the way.

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Conveying an emotional side of concept ID can stimulate new development

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Using materials in new ways ID promote new directions

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Natura case study – design insights New designs headed toward “apple” look, so Natura could leverage its stainless mfg skills and brand by creating a home “restaurant” quality look.

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Espresso project…

>Walk though Espresso design concepts

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Example of bath chair mock-ups

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Ergonomics (human factors)

The study of how we interact with objects - Physical (anthropometry) - Perceptual (5 senses) - Cognitive (psychology) - Ethnographic (cultural)

The sum of these elements is often thought of as the usability of the object. Emotional response, while related to cognitive interaction, is often also thought of as part of the design or brand.

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Ergonomics (human factors)

Early designers US Military – equipment and sizing studies Walter Gropius Don Norman www.hfes.org

Ergonomics also relates to and sometimes includes focused areas of design, such as design for people with disabilities, sometimes referred to as Accessibility

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Ergonomics

Fortune article from 1934 - early failures of ID “Another designer proudly put a foot lever as a door opener on a refrigerator, so that the person with hands full of dishes could easily open the door… Result: person, balancing on one foot, is caught off balance by the heavy door, sent to the floor with dishes.”

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Books from the interactive side of ergonomics

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Ergonomics reference books…

Dreyfuss/Diffrient Salvendy Woodson

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"The Decanter," a promotional film produced by Walter Landor and Associates in the 1960s, shows the start-to-finish process of several of Landor's designs for Old Fitzgerald whiskey.

Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor's supermarket laboratory.

All takes place on the famed Klamath ferryboat docked at San Francisco's Pier 5, which housed Landor's offices for some 20 years. (15:34 min)

http://vimeo.com/12861872

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BREAK

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Hands-on: Bath Chair Scale Mock-up Workshop: - Divide into your teams from yesterday - Choose a mock-up kit (by color) - Plan how to make the best representation of your concept with the materials you have. Scissors and glue are available as needed, but no other materials are allowed

- 4 toothpicks - 1 small sponge - 1 cork - 1 alum foil scrap - 2 pipe cleaners - 10 post-it notes - 1 elastic band

- Contest (3 prize levels): - Weight test (jar of toothpicks) - Popular vote ranking - TA rank top 3 - Professor rank top three