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Session 5: Using campaigns to engage your staff
Sophie Bridger, Policy & Research Officer, Stonewall Scotland
Andrew White, Director, Stonewall Cymru
Welcome Learning Outcomes
• Gain insight into Stonewall Scotland’s campaigns for LGBT equality and best practice in using them as instruments for change.
• Consider different communication tools available in developing an effective campaign.
• How to develop an organisation-wide campaign strategy, to tackle LGBT equality in your workplace.
Using campaigns to engage your staff
• What is a campaign?
• Why use campaigns in your organisation?
Raise awareness
Changing Attitudes
Changing behaviour
Lucy Ridgeway
Gate Manager, Scottish Prison Service, PRISM Chairperson
SPS GENDER IDENTITY AND GENDER REASSIGNMENT POLICY
Staff Training & Awareness Session
TRANSGENDER PEOPLE IN CUSTODY
What could you campaign on in your workplace?
• Take 5 minutes to consider
– What issue would you want to tackle?
– Could you use any of Stonewall’s campaigns?
– Could you use one of your own?
Hotseating excercise
My campaigning idea! • What are you trying to
achieve? • What communication tools
could you use? • How would you run this
across the organisation?
Action Plan
• Spend 10 minutes planning your next steps.
Session 5: Using campaigns to engage your staff
Please proceed to the Strathblane Hall for lunch