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Session 4 : Copywriting Part 1. What Are We Coving in This Session?. Getting to Know Your Target Building Your Brand as an Authority Selling Your Story: Writing Part 1 The “ Hotseat ” Assignment. Getting to Know Your Target. Session 4: Copywriting Part 1. Getting to Know Your Target. - PowerPoint PPT Presentation
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Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1What Are We Coving in This Session?
Getting to Know Your Target
Building Your Brand as an Authority
Selling Your Story: Writing Part 1
The “Hotseat” Assignment
Getting to Know Your Target
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Getting to Know Your Target
The Goal
Get to know, and understand your target’s problem better than they know it themselves.
*During the Research Phase, you should have already answered many of these questions.
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Getting to Know Your Target
Building Your Brand as an Authority
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Getting to Know Your Target
Selling Your Story: Writing Part 1
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Selling Your Story
Starting Your Sales Letter
The first section of your sales letter is ‘the story’
The goal of this section is to relate to your targets’ struggle, establish your credibility to solve the problem, and promise them a solution.
This section primes them for the upcoming offer.
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Selling Your Story: Step 1
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Selling Your Story: Step 2
IMPORTANT: Do not yet talk about how you achieved your goal.
You should only be giving a brief overview of your current accomplishments.
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Selling Your Story: Step 3
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Selling Your Story: Step 4
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Selling Your Story: Step 5
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1Selling Your Story: Step 6
The Hotseat Assignment
Copyright 2014 “Digital Product Lab”
Session 4: Copywriting Part 1THE HOTSEAT
Layout the Outline of your “Book”
Find “Epic Pic” and Create Cover
Create Side Images
Create First Draft of your Product
Questions?
