E-MarketingElective

Fall 2010

Muhammad Talha Salam, Asst. Professortalha.salam@nu.edu.pk

Access it online: www.slideshare.net/talhasalam

> E-Marketing in today’s marketing plans (data)

> New concepts: Online Reputation Management | WebPR

> Important trends in E-Marketing: Selected slides (Morgan Stanley Presentation)

> Regulatory framework for internet > Quiz 6 (MCQs)

Class Presentation | Session 30 | 3 Dec 2010

Latest Practices in E-MarketingRegulatory Framework for E-Marketing

E-Marketing 2Access it online: www.slideshare.net/talhasalam

E-Marketing in today’s media spendSelected figures

US Ad Spend

E-Marketing 3Access it online: www.slideshare.net/talhasalam

E-Marketing in today’s media spendSelected figures

US Ad Spend

E-Marketing 4Access it online: www.slideshare.net/talhasalam

E-Marketing in today’s media spendSelected figures

US Ad Spend

E-Marketing 5Access it online: www.slideshare.net/talhasalam

E-Marketing in today’s media spendSelected figures

US Ad Spend

E-Marketing 6Access it online: www.slideshare.net/talhasalam

New ConceptsORM – Online Reputation Management

• Online reputation management uses the tools of the Internet to monitor and analyze a brand’s reputation and to engage in conversation so as to influence its reputation.

• Its all about constantly engaging• Step 1: Listening – monitoring the buzz• Step 2: Analyzing – what’s being said by whom• Step 3: Influencing – Engaging in and leading the

conversation

• Using same tools customers can use. Mostly free tools

E-Marketing 7Access it online: www.slideshare.net/talhasalam

New ConceptsWebPR

Concept• PR is now becoming online• Use of social media platforms like blogs, social

networks etc.

• Tools of WebPR– Online Article syndication– PR directories– Corporate Blogging

E-Marketing 8Access it online: www.slideshare.net/talhasalam

Regulatory framework governing internetImportant Regulations

CAN-SPAM Act of 2003• Outlines and defines SPAM

Electronic Prvention Order 2007, Government of Pakistan• Chapter II outlines different kinds of offences• 21 clauses explaining these• [screenshots]• Complete act is in Session handouts• Chap II is course-materialElectronic Transaction Order, Government of Pakistan• Chap 8 outlines offences under this ordinanceNR3C - National Response Centre for Cyber Crimes - FIA

• Cell operating within FIA for prevention of Cyber crimes in Pakistan

E-MarketingElective

Fall 2010

Muhammad Talha Salam, Asst. Professortalha.salam@nu.edu.pk

Access it online: www.slideshare.net/talhasalam

Thank you!

END OF SEMESTER SESSIONS