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SESSION 3The Right Product

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Product Mindset #1You’re not selling a product, you’re sellinga benefit, a result, a solution or relief.

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Product Mindset #2Your product is actually an OBSTACLE between your customer and what they want.

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Product Mindset #3Create a product that sells itself.

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Product Strategy #1Increase perceived value.

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Product Strategy #2Package your product like a pro.

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Product Strategy #3Name your product in a way that’s impossible to forget.

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Secret Weapon #1Create a Customer Avatar.

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EXERCISECreate Your Customer Avatar