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Session 2—Chapter 3Visual Literacy Learn to See, See to Learn
Typefaces and fonts
Rule of Thumb: One serif and one sans serif font (two typefaces) per document.
Times New RomanFranklin GothicCentury GothicArial Arial Black
Size matters…
84 point bold72 point bold
60 point bold48 point bold
36 point bold24 point bold
18 point bold
Scripts
Weight
Tracking
Tracking = space between characters Georgia , Verdana Times, Helvetica Narrow, Lucida Bright
Leading=Vertical space between letters
Robin WilliamsPrinciples of Design Contrast Repetition Alignment Proximity
The Process
Start with a focal point Group your information Create strong alignments Create a repetition
Contrast
If the elements (type, color, size, line thickness, shape and space) are not the same then make them very different.
Repetition
Helps develop the organization and strengthens the unity of the project and all related pieces.
Alignment
Nothing should be placed on a page arbitrarily.
Proximity
Items relating to each other should be close together.