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8/2/2019 Session 2 - Summer 2012
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SUMMER 2012Film Club Session #2
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BRIEFING
punctuality
film club varsity jacket
student presentations / assignments
session make up
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AGENDA
awards season follow up
film marketing
Summer 2012 Movies
hugo cinematography analysis
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AWARDS SEASONRECAP
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2012 ACADEMY AWARDSWINNERS
Best Picture
THE ARTIST
Directing
MICHEL HAZANAVICIUS
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2012 ACADEMY AWARDSWINNERS
Animated Feature Film
RANGO
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2012 ACADEMY AWARDSWINNERS
Best Actor
JEAN DUJARDIN
Best Actress
MERYL STREEP
Best Supporting Actor
CHRISTOPHER PLUMMER
Best Supporting Actress
OCTAVIA SPENCER
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2012 ACADEMY AWARDSWINNERS
Cinematography
HUGO
Art Direction
HUGO
Costume Design
THE ARTIST
Makeup
THE IRON LADY
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2012 ACADEMY AWARDSWINNERS
Film Editing
THE GIRL WITH THE DRAGON TATTOO
Sound Editing
HUGO
Sound Mixing
HUGO
Visual Effects
HUGO
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2012 ACADEMY AWARDSWINNERS
WRITING - ADAPTED SCREENPLAYTHE DESCENDANTS
WRITING - ORIGINAL SCREENPLAY
MIDNIGHT IN PARIS
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FILM MARKETING
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MARKETING
PROMOTING/ SELLING A FILM
INCL. MARKET RESEARCH & ADVERTISING
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SUMMER 2012YAY!
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THE AVENGERS
Chris Hemsworth - Thor
Scarlett Johansson - Black Widow
Robert Downey Jr - Iron ManGwyneth Paltrow - Pepper Potts
Jeremy Renner - Hawkeye
Chris Evans - Captain AmericaTom Hiddleston - Loki
Lou Ferrigno - The incredible Hulk
Cobie Smulders - Maria Hill
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THE AVENGERS
what was the trailer trying to sell?
What is so appealing about this movie
that it has been generating buzz for 2
years?
what are some aspects you canforesee the movie not doing so well
in?
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MIRROR MIRROR VSHUNTSMAN
if you can only watch one movie, which
one would you watch?
which movie do you think will be more
financially successful? why?
how are the 2 films differently
marketed?
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SUMMER 2012 MOVIES
The Avengers (May 4)
Dark Shadows (May 11)
The Dictator (May 11)
Battleship (May 18)Men In Black 3 (May 25)
Snow White and the Huntsman (June 1)
Prometheus (June 8)
Abraham Lincoln Vampire Hunter (June 22)
Brave (June 22)
The Amazing Spider-Man (July 3)
Ted (July 13)
The Dark Knight Rises (July 20)
Neighborhood Watch (July 27)
Step Up 4 (July 27)
The Bourne Legacy (August 3)
Total Recall (August 3)Warm Bodies (August 10)
The Expendables 2 (August 17)
The Apparition (August 24)
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FILM STUDIES 101know the lingo
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WHAT IS FILM STUDIES?
the study of film, the study of cinema
celebration of the medium, understanding of the form
how film is constructed, interpreted & perceived
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THE LIFE OF A FILM
production - making of
the film
pre-productionproduction
post-production
distribution - marketingof the film
free publicity
paid advertising
tie-ins
merchandising
exhibition - screening of
the film
exclusive run
multiple run
saturation run
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PRODUCTION LINGO
major production - produced by a major
independent production - not produced by a major
the majors - 90-95% of total box office revenue
warner brothers, 20th century fox, universalstudios, walt disney pictures, pixar, dreamworks,
marvel, etc.
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AESTHETIC LINGO
classical hollywood - historical period within hollywood
cinema (till 1950s) OR a mainstream, conventional narrative,
the dominant mode of story telling
avant-garde - advanced guard, aesthetic that challenges/
reinvents artistic conventions
Midas formula films - blockbuster films targeted at 12-24
year olds, usually shot in 3d, usually with adolescent
protagonist
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MISE-EN-SCENE & MISE-EN-SHOTwhat is being filmed & how it is being filmed
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HUGO
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