Session 2 – Research Techniques?

Session 2 Aims & Outcomes:

• Aims: To explore the research requirements of the assignment.

• To explore new ways of analysing design examples.

• To explore audience considerations and the affect this may have on individual design work.

• Outcomes: you will understand the research requirements of the assignment brief.

• You will understand a more in-depth process of formally analysing your research results.

• You will have begun to carry our purposeful supportive research based on assignment requirements.

• You will understand the audience considerations important when designing for a client.

Research

What do we need to research?

• Share your ideas with the group:

• Graphic Design styles; history, designers, periods

• Influential Graphic Designers of 20th & 21st Century; see suggested research

• The materials, techniques & processes used in different styles and designer work; this needs to be substantial and linked to your experimental research.

• The visual elements of Graphic Design; how do chosen styles and designers use these?

• The visual principles of Graphic Design; find out what you can but we will be investigating the principles

• Page layout conventions in Graphic Design; how do styles and designers use these?

• Typography styles and types; how do styles and designers use these?

Research Techniques:

• Up to now we have used describe, reflect, & formally analyse.

• To evolve our research techniques further we need to adopt the following steps:

• Evaluation – what are your thoughts/feelings about the design/artwork, and why is this?

• Subject – what is the image about, how do you know this?

• Elements – formally analyse the elements and layout.

• Materials – what materials and techniques have been use, and why?

• Intention – what is the designer/artist saying/expressing to the audience, and how?

• Opinion – what is your opinion of the design/artwork, and why?

• Comparison – what can you compare the design to?

• Relevance – how relevant is the design to you, how do you plan to use your findings?

Research Task:

• Evaluation – what are your thoughts/feelings about the design/artwork, and why is this?

• Subject – what is the image about, how do you know this?

• Elements – formally analyse the elements and layout.

• Materials – what materials and techniques have been use, and why?

• Intention – what is the designer/artist saying/expressing to the audience, and how?

• Opinion – what is your opinion of the design/artwork, and why?

• Comparison – what can you compare the design to?

• Relevance – how relevant is the design to you, how do you plan to use your findings?

Grunge Graphic design styles

What do we need to research?

• Share your ideas with the group:

• Graphic Design styles; history, designers, periods

• Influential Graphic Designers of 20th & 21st Century; see suggested research

• The materials, techniques & processes used in different styles and designer work; this needs to be substantial and linked to your experimental research.

• The visual elements of Graphic Design; how do chosen styles and designers use these?

• The visual principles of Graphic Design; find out what you can but we will be investigating the principles

• Page layout conventions in Graphic Design; how do styles and designers use these?

• Typography styles and types; how do styles and designers use these?

Research Task:Using this comprehensive list begin your research to support the development of your assignment.

Audience Considerations:

• When thinking about our audience what do we need to consider?

• Work is for a museum• Design interest• Attract attention• Speak theme & content

• Age• Culture• Male/Female• Inclusivity• Non-offensive

Session 2 Aims & Outcomes:

• Aims: To understand the research requirements of the assignment.

• To explore a different way of analysing research.

• To begin to explore supportive research sources which are linked to design ideas and intentions.

• To explore audience considerations within a Graphic Design brief outcome

• Outcomes: you will understand the research requirements of the assignment brief.

• You will understand a more in-depth process of formally analysing your research results.

• You will have begun to carry our purposeful supportive research based on assignment requirements.

• You will understand the audience considerations important when designing for a client.

Bridge Task 2: Audience Considerations – to be completed by Wednesday 9th Nov• Audience considerations.• Create a graphical representation explaining

your audience considerations and why you think they are important in a design process:

• Work is for a museum• Design interest• Attract attention• Speak theme & content

• Age• Culture• Male/Female• Inclusivity• Non-offensive

Plenary:• I feel the most important thing I learnt today was?

• With the information I learnt today, I will now be able to…

• After today’s lesson I can now explain.

• Today I was able to make progress because…

• The part of the lesson I found easiest was…

• If was to set homework to build on today’s lesson I would…

• I am proud of myself today because….

• I think it is important to remember what I learnt today because…

• One thing I think I did really well was…

• Next time I would like to learn…