Session 13 Bench Marking 2

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    SESSION 13

    TOTALTOTAL

    QUALITYQUALITY

    MANAGEMENTMANAGEMENTBy:By:

    Zahid HussainZahid Hussain

    MSMS--Total Quality ManagementTotal Quality ManagementLead Auditor 5Lead Auditor 5--SS

    IRCA Lead Auditor ISOIRCA Lead Auditor ISO--90019001--20002000

    IRCA Lead Auditor ISOIRCA Lead Auditor ISO--1400014000--20042004

    IRCA Lead Auditor OHSAS 18000IRCA Lead Auditor OHSAS 18000--20072007

    B. Sc Engineering (Chemical)B. Sc Engineering (Chemical)

    PCBAPCBAUCPUCP

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    Benchmarking is the practice of being

    humble enough to admit that someonesomeoneelse is betterelse is better at something and wiseenough to try and learn how to match andhow to match andeven surpass them at it.even surpass them at it.

    BENCHMARKING THOUGHTS

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    The continuous process of measuring

    products, services, and practices againstthe companys toughest competitors or

    those renowned as industry leaders

    BENCHMARKING THOUGHTS

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    BENCHMARKING CONCEPTBENCHMARKING CONCEPT

    What is our

    performance level ?What is others

    performance level ?

    Creative

    Adaptation

    Breakthrough Performance

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    Practical ways in which step changes inperformance can be achieved by learningfrom others who have already undertakencomparable changes

    The impetus (move fast) for seeking newways of doing things and promotes a culturethat is receptive to fresh approaches andideas

    Opportunities for staff to learn new skills andbe involved in the transformation processfrom the outset. It inspire managers &organization to compete.

    Why use Benchmarking

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    Survival lies in emulating (imitate) bestand not in lagging behind

    Benchmarking is time and cost efficient

    because it involves imitation andadaptation rather than pure invention.Prevents the Re-inventing the wheel.

    Quantum-leaps (Move ahead) inperformance. (Use of Bar code

    scanners) Benchmarking allows goals to be set

    objectively, based on externalinformation.

    Why use Benchmarking

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    Internal benchmarking

    External benchmarking

    Functional benchmarking:

    Types ofBenchmarking

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    sharing opinionsbetweendepartmentswithin the sameorganisation

    ADVANTAGES:

    Easier to implement

    Easier to access data

    DISADVANTAGES:

    External ideasblocked

    InternalBenchmarking

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    Comparison withexternalorganisations todiscover new ideas,methods, productsand services.

    The gap betweeninternal and

    external practicesdisplays the waywhere to changeand if there is any

    need to change.

    Advantages Helps to measure ones

    own performance

    Helps to search for

    best practices

    Disadvantages

    Takes time

    Requires support

    Legal/ethical issues

    Industrial espionage (Spy)

    ExternalBenchmarking

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    Investigate the performance ofcore business functions.

    Comparative research toseek world-class

    excellence by comparingbusiness performancenot only againstcompetitors but alsoagainst the best

    businesses operating indifferent industry samefield or activity(functions to bebenchmarked)

    Advantages:

    Discoveringinnovative

    practices

    Disadvantage:

    Not suitable foreveryOrganisation

    FunctionalBenchmarking

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    Process Benchmarking

    Applies to business processes.

    Breaks the functions down into discrete area thatare the target of benchmarking.

    It is more focused study than functionalbenchmarking

    Product Benchmarking

    Reverse Engineering or competitive productanalysis.

    Assessing competitor product concept, cost,strengths and weakness.

    OtherTypes ofBenchmarking

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    Strategic Benchmarking

    How companies compete, identify the winning

    strategies that have enable high-performing

    companies to be successful in their

    marketplaces. (difficult to share strategy butinformation available from customer, common

    suppliers and public domain)

    OtherTypes ofBenchmarking

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    Key Steps ofBenchmarkingKey Steps ofBenchmarking

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    National Productivity Corporation (NPC)National Productivity Corporation (NPC)--MLMLBenchmarking Model 1985Benchmarking Model 1985

    Phase 1BENCHMARK

    Start

    1. Agree On

    Benchmarking Topic

    2. Finalise On Scope;

    Measures & Definitions

    3. Data Collection :

    Survey

    4. Share Strengths

    Phase 3IMPROVEMENT

    New Area

    9. Plan to Adapt Best

    Practices

    10. Implement Best

    Practices

    11. Monitoring Result

    12. Standardization

    13. Daily Control

    Continue Existing

    Project?Yes

    No

    Phase 2BEST PRACTICES

    5. Plan for Site Visit

    6. Data Collection

    7.

    Recommend

    Improvement

    8. Share Findings

    Yes

    2ndSite Visit

    (FocusVisit)

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    Benchmarking PartnersBenchmarking Partners

    Department orOrganization against whichthe comparison is made.Categories ofBenchmarking Partners

    Internal ( best starting point)

    Competitive Functional(best in same field and activity)

    Generic (otherfields and industries.)

    How to deal with benchmarking partners

    Developa questionnaire what information needed. Answerthe questionnaire internally

    Provide reason forevery question

    Clarify the objectives, area ofinterest, area ofconfidentialityand sensitivity withpartner.

    Arrange avisit withpartner.

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    Key Steps of BenchmarkingKey Steps of Benchmarking

    Identify what to benchmark Ensure management support and involve all

    stakeholders

    Select the benchmarking team Arrange the specific trainings

    Analysis of internal processes

    Identify companies to benchmark

    Decide on method(s) of data collection Collect public domain information

    Analyze collected information to establishthe further info needed

    Prepare the block diagram with necessaryloops

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    Key Steps of BenchmarkingKey Steps of Benchmarking

    Establish contacts with benchmark partners Plan and conduct the actual visits

    Establish whether a performance gap exists

    Predict future performance levels Communicate benchmark findings

    Establish targets and action plans

    Gain support and ownership for the plansand goals

    Implement the action plans, measureperformance & communicate progress

    Re-calibrate benchmarks

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    BARRIERS TO BENCHMARKING

    1. Fear of being seen as copying

    2. Fear of losing competitive

    advantage by sharing information3. Arrogance we are the best, why

    benchmark?

    4. Benchmarking trap benchmarkthat which is convenient, but may not

    be important.

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    BARRIERS TO BENCHMARKING

    Impatience

    Excuses are too easy:

    We are too smallWe are too busy

    We are too different

    Nobody else does what we doWe do it better than anyone else

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    Legal & Ethical GuidelinesLegal & Ethical Guidelines

    Keep it legal

    Be willing to give what you get

    Respect confidentiality

    Keep information internal

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    QUESTIONS