Session 11 1

Marketing Plan

• Form a publicity subcommittee

• Make the media work for you

• Preparing to work with the media

• What is your message?

Session 11 2

Marketing Plan (Cont)

• Making spokespeople work for you

• Feedback

• The media as partner

• Opportunistic tie-ins

• Special events

Session 11 3

Visual Presentation Tools

• Geographic Information Systems (GIS)

• FEMA Flood Maps

• United States Geological Survey (USGS) Earthquake hazard maps

• Internet

• Printed materials

• Animation

• Architectural drawings

Session 11 4

Policy Development and Implementation

• Public consultation

• Establishing partnerships

• Identifying and assessing community risks

• Identifying risk management policies

• Building consensus for the implementation of risk management policies

Session 11 5

Policy Enforcement

• Statutory authority

• Enforcement infrastructure

• Trained staff

• Funding

Session 11 6

International Flood Mitigation Initiative (IFMI)

• Background

• Consensus Process

• Netherlands Delegation

• IFMI Meetings

• Facilitation Process

Session 11 7

IFMI Vision for the Basin

The participants agreed on an IFMI vision for the Red River basin: By the Year 2010, the

community of the Red River Basin has addressed flooding through mitigation that

achieves significant flood damage reduction goals while enhancing economic, social and

ecological opportunities.

Session 11 8

IFMI Mission

They identified an IFMI Mission: To promote and develop achievable and action-oriented flood mitigation goals and implementation

strategies by engaging citizens, their communities and governments.

Session 11 9

IFMI Goals for the Basin• Goal No. 1: Developing Basin Wide Cooperation,

Coordination and Citizen Participation• Goal No. 2: Forging Public-Private and

Community Partnerships• Goal No. 3: Protecting People and Property• Goal No. 4: Enhancing Environment, Economy

and Community• Goal No. 4: Enhancing Environment, Economy

and Community

Session 11 10

IFMI

• Community Meetings

• IFMI Meetings

Session 11 11

IFMI Agreements

• Basin Community

• Flood Resistant and Resilient Communities

• Standards

• Cooperative and Coordinated Oversight

• Partnerships

• Practical Steps

Session 11 12

IFMI Agreements (Cont.)

• Public Education

• New Knowledge

• Good Model

• Talking with Citizens

• Funding, Resources, Frameworks

Session 11 13

IFMI Initiatives

• Basin-wide Flood Mitigation Governance

• Public Education and Research on Flood Damage Mitigation

• Basin-wide Flood Resilience

Session 11 14

Basin-wide Flood Mitigation Governance

• Basinwide Coordination and Cooperation

• Basinwide Legislator Dialogue

• Flood Insurance Compliance (U.S.)

Session 11 15

Public Education and Research on Flood Mitigation

• Broadcast Media Partnership

• Print Journalism Partnership

• Research and Mapping

• Watershed Education in Schools

• Floodplain Architecture

Session 11 16

Basin-wide Flood Resilience

• The Greenway on the Red

• Water Storage and Retention and Floodplain Management

• Compensation for Flood Mitigation Practices on Private Lands

• Community Flood Mitigation, Preparedness and Recovery