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7/27/2019 SES - Design is Not Art
1/2
Qc` Qrbgtjm5x5 bs j eklljmkrjtbv` prko`et bi sustjbijml` trjispkrtjtbki m`tw``i Utr`ss @ihbi``rbih U`rvbe`s `ihbi``rs
jia a`sbhi`rs jia Qc` Pibv`rsbty kf Ebiebiijtb, Ekll`h` kf AJJ^. Qru` tk tc` pcblkskcpy kf slkw a`sbhi, tc` a`sbhi
kf tcbs cugji/`l`etrbe cymrba v`cbel` ekisba`rs gjiy vjrb`a `l`g`its kf j v`cbel`s bgpjetfrkg j`rkayijgbe `feb`iey
tk tc` wjy bt `gpkw`rs tc` us`r jia jff`e ts tc` ekgguibty.
BU IKJ]
K I Q C @ X @ M N B I I K V J Q B K I . U Q ] @ U U . E K G
E J L L P U Q K A J R 0 : 5 - 5 5 6 - 6 8 > :
kw ak yku a`i` m`jut
a`sbhi; Bf bts sbgply lkkdbih
hk tk jiy a`sbhi rg tk muy
skg` sl``d stylbih. Mut wcjt bf ykur
fuietbki js w`ll js bt lkkds; Xc
a`jalbi`s tk g``t jia ejit j
jrkuia j ekie`pt tcjt ejit
yku trust ykur prkauet tk j
yku s``d kut j rg tcj
gkr` tcji pr`tty pbetur`s
Bitrkauebih Qc` Biikvj
Utr`ss @ihbi``rbih U`r
a`sbhi rg mublt ki jekr`. Jt U@U, w` m`lb`v`
prkauet bs gkr` tcji ckt
fusbki kf fkrg, fuietbki jia
w` cjv` tc` tkkls tk gjd` tcj
C
Utr`ss @ihbi``rbih U`rvbe`s, Bie. r
QC@ BIIKVJQBKI H]KP^N U Q ] @ U U @ I H B I @ @ ] B I H U @ ] V B E @ U
7/27/2019 SES - Design is Not Art
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C K P U Q K I | I @ X K ] L @ J I U | E B I E B I I J Q B | M J Q K I ] K P H @ | E J L H
@v`ry prko`et gjijh`r cjs `xp`rb`ie`a
tc` frustrjtbki kf r`e`bvbih m`jutbfully bllus-
trjt`a a`sbhi ekie`pts wbtc ik r`f`r`ie`
tk tc` r`jl wkrla pjrjg`t`rs kf tc` prko`et
(bieluabih gjiufjeturjmblbty, gjt`rbjl eki-
strjbits, strueturjl p`rfkrgjie`, w`bhct
jia ekst). Gjssjhbih tc`s` stylbih
ekie`pts bitk j fuietbkijl prkauet bs
kft`i j g`abker` ekgprkgbs` kf a`sbhi
bit`it, ekst, sec`aul` jia ktc`r prkauetr`qubr`g`its.
Jt tc` Biikvjtbki Hrkup, w` fus` tc`
er`jtbvbty jia vbsbki kf Biaustrbjl A`sbhi
tk tc` t`ecibejl `xp`rtbs` kf j wkrla eljss
`ihbi``rbih s`rvbe`s rg.
X` m`lb`v` tc`r` bs ik suec tcbih js j
m`jutbful prkauet tcjt ak`sit wkrd. X`
uia`rstjia tcjt j prkauets m`juty bs
a`rbv`a frkg tc` `l`hjit bit`rjetbki kf jll
bts jttrbmut`svbse`rjl, m`cjvbkrjl jia
r``etbv`rjtc`r tcji g`r` j`stc`tbes
jlki`. Qcbs prkgbs` kfm`juty bi prkauet
a`sbhi eji kily m` fulll`a my j cklbstbe jp-
prkjec tcjt fus`s tc` j`stc`tbe, m`cjvbkrjljia r``etbv` jsp`ets kf ji kmo`et. Qc`
trjabtbkijl ki`-abg`isbkijl, stylbih-mjs`a
jpprkjec bs bll-`qubpp`a tk a`lbv`r ki tcjt
prkgbs`.
My mublabih kur prjetbe` ki j fkuiajtbki
kf `ihbi``rbih, Qc` Biikvjtbki Hrkup cjs
tc` t`ecibejl mjedbih tk h`t kur elb`its tk
j r`jlbstbe jia gjiufjeturjml` sklutbki
fjst`r, gkr` `l`hjitly jia wbtc l`ss wjst`.
My jitbebpjtbih jia e`l`mrjtbih t`ecibejl
ekistrjbits `jrly ki (rjtc`r tcji jpplybihj erua` pjtec ljt`r) kur ekie`pts kff`r j
m`tt`r, gkr` cklbstbe fusbki kf fkrg, fuietbki
jia gktbki.
Utr`ss @ihbi``rbih U`rvbe`
prkvba`a t`ecibejl pjedjh`
a`v`lkpg`it s`rvbe`s sbie`
j l`ja`r bi tc` a`sbhi jia
kf biikvjtbv`, kptbgbz`a prk
ekisug`r prkauets, pjedjhb
jia g`abejl gjrd`ts.
U@U cjs `xp`rt stjff bi g`
`l`etrbejl `ihbi``rbih, uba
fjblur` & pr`abetbv` jijlys`ihbi``rbih, ekst gka`lbih
mbkg`ecjibejl `ihbi``r
`rhkikgbes. U@Us Ebiebii
jlsk BUK :5130 e`rtb`a fk
jia a`v`lkpg`it kf g`abej
pjedjhbih.
My ekgmbibih Biaustrbjl
tc`s` jr`js kf `xp`rtbs`
`icjie`a bts ejpjmblbtb`s
kf cugji fjetkrs `ihbi``r
t`stbih, ajtj jequbsbtbki,
a`vbe` bistrug`itjtbki,
a`sbhi, a`sbhi-fkr-jee`ss
a`sbhi-fkr-sustjbijmblbty.
U@U bs jml` tk er`jt` a`s
bifkrg`a my j r`jl wkrla u
kf tc` t`ecibejl ekistrjbits kf
Qcbs uibqu` ekuplbih `lbgbij
r`wkrd, mlkwi sec`aul`s jia
kf tc` trjabtbkijl hu`ss jia e
prke`ss, prkvbabih ekisba`rj
tbg` sjvbihs tk kur elb`its
`ihjhbih, r`lbjml` jia sjtbs
fkr tc` `ia us`r.
QC@ BIIKVJQBKI H]KP^ N U@U UQ]@UU @IHBI@@]BIH