SES - Design is Not Art

Embed Size (px)

Citation preview

  • 7/27/2019 SES - Design is Not Art

    1/2

    Qc` Qrbgtjm5x5 bs j eklljmkrjtbv` prko`et bi sustjbijml` trjispkrtjtbki m`tw``i Utr`ss @ihbi``rbih U`rvbe`s `ihbi``rs

    jia a`sbhi`rs jia Qc` Pibv`rsbty kf Ebiebiijtb, Ekll`h` kf AJJ^. Qru` tk tc` pcblkskcpy kf slkw a`sbhi, tc` a`sbhi

    kf tcbs cugji/`l`etrbe cymrba v`cbel` ekisba`rs gjiy vjrb`a `l`g`its kf j v`cbel`s bgpjetfrkg j`rkayijgbe `feb`iey

    tk tc` wjy bt `gpkw`rs tc` us`r jia jff`e ts tc` ekgguibty.

    BU IKJ]

    K I Q C @ X @ M N B I I K V J Q B K I . U Q ] @ U U . E K G

    E J L L P U Q K A J R 0 : 5 - 5 5 6 - 6 8 > :

    kw ak yku a`i` m`jut

    a`sbhi; Bf bts sbgply lkkdbih

    hk tk jiy a`sbhi rg tk muy

    skg` sl``d stylbih. Mut wcjt bf ykur

    fuietbki js w`ll js bt lkkds; Xc

    a`jalbi`s tk g``t jia ejit j

    jrkuia j ekie`pt tcjt ejit

    yku trust ykur prkauet tk j

    yku s``d kut j rg tcj

    gkr` tcji pr`tty pbetur`s

    Bitrkauebih Qc` Biikvj

    Utr`ss @ihbi``rbih U`r

    a`sbhi rg mublt ki jekr`. Jt U@U, w` m`lb`v`

    prkauet bs gkr` tcji ckt

    fusbki kf fkrg, fuietbki jia

    w` cjv` tc` tkkls tk gjd` tcj

    C

    Utr`ss @ihbi``rbih U`rvbe`s, Bie. r

    QC@ BIIKVJQBKI H]KP^N U Q ] @ U U @ I H B I @ @ ] B I H U @ ] V B E @ U

  • 7/27/2019 SES - Design is Not Art

    2/2

    C K P U Q K I | I @ X K ] L @ J I U | E B I E B I I J Q B | M J Q K I ] K P H @ | E J L H

    @v`ry prko`et gjijh`r cjs `xp`rb`ie`a

    tc` frustrjtbki kf r`e`bvbih m`jutbfully bllus-

    trjt`a a`sbhi ekie`pts wbtc ik r`f`r`ie`

    tk tc` r`jl wkrla pjrjg`t`rs kf tc` prko`et

    (bieluabih gjiufjeturjmblbty, gjt`rbjl eki-

    strjbits, strueturjl p`rfkrgjie`, w`bhct

    jia ekst). Gjssjhbih tc`s` stylbih

    ekie`pts bitk j fuietbkijl prkauet bs

    kft`i j g`abker` ekgprkgbs` kf a`sbhi

    bit`it, ekst, sec`aul` jia ktc`r prkauetr`qubr`g`its.

    Jt tc` Biikvjtbki Hrkup, w` fus` tc`

    er`jtbvbty jia vbsbki kf Biaustrbjl A`sbhi

    tk tc` t`ecibejl `xp`rtbs` kf j wkrla eljss

    `ihbi``rbih s`rvbe`s rg.

    X` m`lb`v` tc`r` bs ik suec tcbih js j

    m`jutbful prkauet tcjt ak`sit wkrd. X`

    uia`rstjia tcjt j prkauets m`juty bs

    a`rbv`a frkg tc` `l`hjit bit`rjetbki kf jll

    bts jttrbmut`svbse`rjl, m`cjvbkrjl jia

    r``etbv`rjtc`r tcji g`r` j`stc`tbes

    jlki`. Qcbs prkgbs` kfm`juty bi prkauet

    a`sbhi eji kily m` fulll`a my j cklbstbe jp-

    prkjec tcjt fus`s tc` j`stc`tbe, m`cjvbkrjljia r``etbv` jsp`ets kf ji kmo`et. Qc`

    trjabtbkijl ki`-abg`isbkijl, stylbih-mjs`a

    jpprkjec bs bll-`qubpp`a tk a`lbv`r ki tcjt

    prkgbs`.

    My mublabih kur prjetbe` ki j fkuiajtbki

    kf `ihbi``rbih, Qc` Biikvjtbki Hrkup cjs

    tc` t`ecibejl mjedbih tk h`t kur elb`its tk

    j r`jlbstbe jia gjiufjeturjml` sklutbki

    fjst`r, gkr` `l`hjitly jia wbtc l`ss wjst`.

    My jitbebpjtbih jia e`l`mrjtbih t`ecibejl

    ekistrjbits `jrly ki (rjtc`r tcji jpplybihj erua` pjtec ljt`r) kur ekie`pts kff`r j

    m`tt`r, gkr` cklbstbe fusbki kf fkrg, fuietbki

    jia gktbki.

    Utr`ss @ihbi``rbih U`rvbe`

    prkvba`a t`ecibejl pjedjh`

    a`v`lkpg`it s`rvbe`s sbie`

    j l`ja`r bi tc` a`sbhi jia

    kf biikvjtbv`, kptbgbz`a prk

    ekisug`r prkauets, pjedjhb

    jia g`abejl gjrd`ts.

    U@U cjs `xp`rt stjff bi g`

    `l`etrbejl `ihbi``rbih, uba

    fjblur` & pr`abetbv` jijlys`ihbi``rbih, ekst gka`lbih

    mbkg`ecjibejl `ihbi``r

    `rhkikgbes. U@Us Ebiebii

    jlsk BUK :5130 e`rtb`a fk

    jia a`v`lkpg`it kf g`abej

    pjedjhbih.

    My ekgmbibih Biaustrbjl

    tc`s` jr`js kf `xp`rtbs`

    `icjie`a bts ejpjmblbtb`s

    kf cugji fjetkrs `ihbi``r

    t`stbih, ajtj jequbsbtbki,

    a`vbe` bistrug`itjtbki,

    a`sbhi, a`sbhi-fkr-jee`ss

    a`sbhi-fkr-sustjbijmblbty.

    U@U bs jml` tk er`jt` a`s

    bifkrg`a my j r`jl wkrla u

    kf tc` t`ecibejl ekistrjbits kf

    Qcbs uibqu` ekuplbih `lbgbij

    r`wkrd, mlkwi sec`aul`s jia

    kf tc` trjabtbkijl hu`ss jia e

    prke`ss, prkvbabih ekisba`rj

    tbg` sjvbihs tk kur elb`its

    `ihjhbih, r`lbjml` jia sjtbs

    fkr tc` `ia us`r.

    QC@ BIIKVJQBKI H]KP^ N U@U UQ]@UU @IHBI@@]BIH