“Serving our community is at the core of who we are and what we do. Through our pro-social initiatives we stand committed to our mission of informing, empowering, inspiring and entertaining our audience."

Don Browne, President, Telemundo

“Donde está Elisa?”

Telemundo’s newest production, “Dónde está Elisa?” (Where is Elisa?), revolves around the disappearance of the teenage daughter of a wealthy family.

Studies by the U.S. Department of Justice report that of all children reported missing in the United States, 21% are of Hispanic origin.

The objective of the pro-social tie-in is to raise awareness among our viewers about the issue of missing and exploited children, and to inform them of the variety of resources available to assist them or someone they know in the recovery of a missing child and initiatives addressing exploited children and children’s safety.

Strategic Partner

The Office of Justice Programs (OJP) provides innovative leadership to federal, state, local, and tribal justice systems, by disseminating state-of-the art knowledge and practices across America, and providing grants for the implementation of these crime fighting strategies. Because most of the responsibility for crime control and prevention falls to law enforcement officers in states, cities, and neighborhoods, the federal government can be effective in these areas only to the extent that it can enter into partnerships with these officers. Therefore, OJP does not directly carry out law enforcement and justice activities. Instead, OJP works in partnership with the justice community to identify the most pressing crime-related challenges confronting the justice system and to provide information, training, coordination, and innovative strategies and approaches for addressing these challenges.

http://www.ojp.gov

Office of Justice Programs

Digital Component

• Informative content in Spanish and links to resources related to the issue of missing and exploited children on Telemundo.com

• Logos and cross-links to and from partner Website

• Highlight posters of missing children

•Share videos from News shows- ARV, Noticeiro, Levantate

Consumer Marketing

• Partner with local stations to host workshops to discuss children’s safety and conduct fingerprinting sessions.

• Events to be hosted by Telemundo talent and may include local expert and panel Q&A on key subjects.

Programming Publicity

• When possible, inclusion of the subject of missing and exploited children during talent interviews in print, television or radio.

Cross Promotions

• Coverage and discussion of the subject on Telemundo’s other programs such as “Al Rojo Vivo,” “Levantate” and “Case Cerrado.”

Network and Station News

• Coverage of the issue of missing children or events related to the topic and drive traffic to Website.

• Highlight missing children posters

• Coverage of Department of Justice’s “Missing Children’s Day” event on May 25, 2010, in Washington, D.C.

On-air Promotion

• Public Service Announcements/BUMPS: voice-over donuts that begin with a statistic regarding missing children, transitions to a missing child poster, then transitions to full screen with web information and contact phone numbers of pertinent organizations.

• There are few things more frightening than the loss of a child. Each year some 800,000 children are reported missing in the United States. Most of these children are not victims of abduction, and fortunately, most soon return home.

• For some children, however, their separation will last far longer—even a lifetime. For others, their abduction will end in death.

• The loss of even one child is a tragedy, and the fact that research has consistently shown that their number is relatively low provides little, if any, consolation to their distraught families.

• The challenges of rescuing endangered missing and abducted children require a determined and coordinated effort. The first hours following a child’s abduction are the most critical. Of the children murdered in stranger abductions, 3 out of 4 are killed within the first 3 hours.

• Early intervention is crucial and provides our best hope of protecting such children and restoring them to their families. It was for this reason that the AMBER Alert system was initiated 14 years ago .

• Every state, two U.S. territories, and the District of Columbia have AMBER Alert plans, and we are working hard to extend the program’s outreach.

• Scores of tribal communities are developing their own AMBER Alert plans and programs. And since criminals who fail to respect the sanctuary of our homes do not respect our borders, efforts are underway to expand AMBER Alert in Mexico through the program’s Southern Border Initiative. 

• The Department of Justice is committed to protecting our children and their families. Thanks to the collaboration of AMBER Alert’s partners and the timely response of concerned citizens to its alerts, 495 children have been returned to their families and homes.

• Visit the AMBER Alert Web site (www.amberalert.gov) to learn how you can help.  

Important Points on Child Abduction

Resources for Parents and Families of Missing or Abducted Children

• Local Law Enforcement. If your child is missing, immediately call your local law enforcement agency to make a report. Be prepared to give the law enforcement agency information about your child, including his or her name, date of birth, height, weight, and any other unique identifiers such as eyeglasses and braces. Tell them when you noticed that your child was missing and what clothing he or she was wearing. Request that your child's name and identifying information be immediately entered into the National Crime Information Center (NCIC) Missing Person File.

• The National Center for Missing & Exploited Children (NCMEC) was established in 1984 to help prevent child abduction and sexual exploitation, find missing children, and assist victims and their families. To access their resources, visit their Web site at www.missingkids.com or call NCMEC at 800–THE–LOST (800–843–5678).

• State Missing Children Clearinghouses in every State, plus the District of Columbia, Puerto Rico, U.S. Virgin Islands, Canada, and the Netherlands, provide resources for missing children, their families, and the professionals who serve them. Most Missing Children Clearinghouses are located within a law enforcement agency. Although the specific services provided by each Clearinghouse vary, their primary areas of focus include networking, information dissemination, training development and delivery, data collection, and provision of technical assistance in cases of missing and sexually exploited children. A list of all State Clearinghouses can be found on the NCMEC Web site at www.missingkids.com. On the left side of the page, click on the tab for resources for parents and guardians.

• The Association of Missing and Exploited Children's Organizations (AMECO) is a membership organization of nonprofit local agencies in the United States and Canada that provide services to the families of missing children. They can help with resource referrals as well as advocacy, poster and flier development and dissemination, and aid to local law enforcement. Visit their Web site at www.amecoinc.org or call them at 877–263–2620.

• Team H.O.P.E. (Help Offering Parents Empowerment) is a parent mentoring and support program for families of missing children. Made up of parent volunteers, Team H.O.P.E. provides mentoring services, counseling, and emotional support for both parents and other family members. Volunteers can be reached at 866–305–HOPE (4673). Visit their Web site at www.teamhope.org.

Important Points on Child Abduction

MISSING CHILDREN: National Center for Missing & Exploited Children (NCMEC)

• Since 1984, NCMEC has assisted law enforcement with more than 162,000 missing child cases, resulting in the recovery of more than 148,000 children.

• NCMEC’s toll-free national Hotline 1-800-THE-LOST® (1-800-843-5678) has handled more than 2.4 million telephone calls.

The U.S. Department of Justice reports

• 797,500 children (younger than 18) were reported missing in a one-year period of time studied resulting in an average of 2,185 children being reported missing each day.

• 203,900 children were the victims of family abductions. • 58,200 children were the victims of non-family abductions. • 115 children were the victims of “stereotypical” kidnapping. These crimes involve

someone the child does not know or a slight acquaintance who holds the child overnight, transports the child 50 miles or more, kills the child, demands ransom, or intends to keep the child permanently.

AMBER Alerts • Since 1997, the AMBER Alert program has been credited with the safe recovery of 495 children. • To date there is a network of more than 120 AMBER Plans across the country.

Resources

EXPLOITED CHILDREN: According to the latest online victimization research

• Approximately one in seven youth online (10 to 17-years-old) received a sexual solicitation or approach over the Internet.

• Four percent (4%) received an aggressive sexual solicitation - a solicitor who asked to meet them somewhere; called them on the telephone; or sent them offline mail, money, or gifts.

• Thirty-four percent (34%) had an unwanted exposure to sexual material - pictures of naked people or people having sex.

• Twenty-seven percent (27%) of the youth who encountered unwanted sexual material told a parent or guardian. If the encounter was defined as distressing - episodes that made them feel very or extremely upset or afraid - forty-two percent (42%) told a parent or guardian.

• 1 in 5 girls and 1 in 10 boys will be sexually victimized before adulthood.

CyberTipline®

• Since its establishment in March 1998, the CyberTipline has received more than 771,000 reports involving the possession, manufacture, and distribution of child pornography, the online enticement of children for sex acts, child prostitution, child sex-tourism, child molestation (not in the family), unsolicited obscene material sent to a child, and misleading domain names.

Resources

• http://www.amberalert.gov/pdfs/08_amber_report.pdf

• http://www.ncmec.org- Topics that can be found at the site- –  Help Now

Report a Sighting

CyberTipline

Get Involved

AMBER Alert

Donate

Stay Informed

–  Resources for

Parents & Guardians

Law Enforcement

Childcare Providers

Media  

– Topics of Focus

If Your Child Is Missing

Sexual Exploitation

Child Safety

Sex Offenders

Success Stories

Natural Disasters

Resources

Resources

• FAQ in Spanish-http://www.ojp.usdoj.gov/newsroom/pdfs/amberfaqesp.pdf