Slide 1
A Presentation on Services of Airlines with reference to
SpicejetSubmitted by,Hitesh SharmaVishal TrivediJigar VaghelaAnoop
VishnaniRupesh Yagneshwari(Section-B)
Submitted to,Dr. Renuka GargDepartment of Business and
Industrial ManagementVeer Narmad South Gujarat UniversityAcademic
Year 2014-15
IntroductionFounded by Sun groupFounded in the year 2004 and
started operation in 2005Follows a model which largely remains
focused on maintaining the lowest cost structure and quality
customer services while keeping the costs to a bare minimum. Vision
and MissionMissionTo become Indias preferred low cost airline,
delivering the lowest air fares with the highest customer value, to
price sensitive consumers
VisionTo ensure that flying is no longer confined to CEOs and
business travelers, but affordable to everyone
Market share of Domestic airlines
http://in.reuters.com/article/2014/01/09/singapore-airline-tata-sons-india-idINDEEA0802E20140109Spicejet
OperationsSpiceJet currently operates 83 flights daily to 14
destinations connecting metros and non-metros. The company has
alliance with some of the best names known globally like Honeywell,
Weber Seats, etc to ensure highest safety standards.Spicejet Cargo
takes 2.5 to 3 tons of freight per flight and per day 264 such
flights are operated so total 300 tons daily freight transfer via
cargo
7 ps of marketing for SpicejetProductPricePlacePromotionPeople
Process Physical evidenceProductCore product:
TransportationSupplementary Product: Check In , Rest rooms,
Refreshment , In-flight Service, Entertainment Spice CargoSpicejet
SBI Titanium card
PriceSpicejet itself positioned itself as low cost airlines. It
is one of the second lowest airlines in india.Spicy Fares: Low
faresSpice Jet started off its services with a revolutionary
pricing of Rs. 99 for the first 99 days. This was followed by air
tickets priced at Rs. 500 and Rs. 999 - a pricing strategy that
continues.
PlaceSpice jet presently operates 83 flights in 14
destinationVarious international as well as national airports are
also available Booking of the seats can be done now a days online
so it can be done sitting in ones own home.
PromotionFriends and family circle Discounts- 25% off on base
fare for more than 4 person bookingCoupons spicy codesDiscounts on
the base fare for payment through special bank debit , credit
card.-SBI ,HDFCDiscounts under frequent flyer programmeVarious
promotional offers like book any domestic flights forRs 699
only
People Front stage: Various crew members, Inflight staff,
Supporting staff at airport, Air HostessBackstage: Pilot and
Co-pilot, Air-ticket booking officials, etc.
ProcessFlow & reach of services to the ultimate usersThe
process at spicejet ranges from searches to confirmation of the
seats to reaching the actual destination by travelling thoughout
the journy.To reduce the time they have also introduced web
check-in.Physical EvidencePhysical Evidence refers to the
environment in which the service is delivered and where the service
industry and customer interactIn-flight entertainment such as spice
route magazine is providedBooking offices and ticket counters at
spice jet Airlines are extremely spacious and well designed with
good looks.Further the aircrafts are given excellent exteriors and
are maintained wellSWOT Analysis StrengthStrong backing by the
Promoters LCC segment is ever growing in the countryOne of the
largest low cost carriers in India Good presence in the market due
to its branding and advertisingMore interconnection in various
metro and megacities
SWOT AnalysisWeaknessLow market share due to presence of
significant competitionLimited international presence
OpportunityMiddle Class taking to the skiesMore opportunities to
grow on popular routes and destinationsInternational tie-ups would
boost brand image and reach
SWOT AnalysisThreatStrong competition in LCC segment Rising Fuel
CostsChanging govt policiesData Analysis and FindingsData
AnalysisData AnalysisData AnalysisData AnalysisData AnalysisData
AnalysisCommercialA Visual Advertisement of Spicejet showing all
its services and the Flying Experience.
Thank You for flying with us
