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Develop your roadmap using key business value drivers
Engage outcomes
BusinessNow
Peter Ravnholt & Lasse Wilén Kristensen
2 © 2019 ServiceNow, Inc. All Rights Reserved.
Objectives and what you will learn
Presenters & BusinessNow
Strategy & implementation
Operating model, design & development
What did we learn?
Agenda
1
2
3
4
5
3 © 2019 ServiceNow, Inc. All Rights Reserved.
Objectives and what you will learn
Objectives
• We will share how Strategic Drivers must be the Compass of why we automate Business Value.
• Understanding Business Context and Information Flow is keyto Business Value Automation.
What you will learn
• Understand the environment and challenges for Strategic Planning and Business Models
• Understanding the content of Digital roadmaps and Operating models
• Get insight to how Operating models and Design Sprints can deliver holistic, rapid, and valuable Business Outcomes
• Gather key lessons learned from using Value Automation Model
4 © 2019 ServiceNow, Inc. All Rights Reserved.
Presenters & BusinessNow
Partner
Management Consulting
BusinessNow
Peter Ravnholt Lasse Wilén Kristesen
Partner
Pre-SalesNordic
BusinessNow
Business facts
• Established in 2014
• 75 employees
• Scandinavian market
• ServiceNow Design and Implementation
• ServiceNow, ITIL, IT4IT and SIAM training
• Executive Advisory
• Strategy & roadmaps
• Operating Models
• Design thinking & Sprints
• Agile development
• Business transformation
Management Consulting
5 © 2019 ServiceNow, Inc. All Rights Reserved.
Business Value
The Strategy Lifecycle
• Project initiation & progress
• Design, development, & deploy
• Change & leadership
Direct & Leadership
• Business context
• Value & information flow
• Capabilities & organization
Context, Flow & Org.
• Reporting & cost
• Governance & compliance
• Improvement log
Realize & Improve
• Strategic drivers
• Portfolio
• Road map
Balanced Portfolio
Business ModelDelivery Model
6 © 2019 ServiceNow, Inc. All Rights Reserved.
InformationFlow
Automation Designand Implementation
What do we
automate to
realize Value?
WhatValue Automation Model
Operating Model
ValueStream
How do we
work to deliver
customer Value?
How
Structure, leadershipand roles
Context, IT and DataValue
Stream
ValueProposition
Business Model
Why do customers
Value our Products
and Services?
Why
© Peter Ravnholt
Business Transformation Model
7 © 2019 ServiceNow, Inc. All Rights Reserved.
What is a roadmap?
Focus on delivering value to customers and the organization
Focus on value
Embrace feedback and learning as part of the development process
Feedback and Learning
Rally the organization around a single set of priorities
Clear priority
Get customers and employees exited about future initiatives
Engagement
Start
Success
Put the organization’s plans in a strategic context
Strategic Focus
8 © 2019 ServiceNow, Inc. All Rights Reserved.
Roadmap based on strategic drivers
Q1 Q2 Q3 Q4
Transparency
Agility
Support
Decisions
Contact
Collaboration
Cost
Digital Initiative
Strategic
drivers
9 © 2019 ServiceNow, Inc. All Rights Reserved.
Operating Model Design for Service Automation
Suppliers Context
Org., Roles & Authorities IT & Data
Management System
Stakeholders
Value Stream Mapping
From Operating Model Canvas by Andrew Campbell
Information Flow
ValueProposition
10 © 2019 ServiceNow, Inc. All Rights Reserved.
Design Sprint - MVP for Value Concept (Example)
Monday Tuesday Wednesday Thursday Friday
Welcome & Business
Context
Value
Proposition
Value Stream
Mapping
To-be situation
Data
Gathering
ServiceNow
Development
Decisions &
Clarification
Data Load &
Development
ServiceNow
Development
Validation &
Acceptance
Lunch
Value Stream
Mapping
As-is situation
Information
Flow
Roles &
Responsibilities
Data
Alignment
ServiceNow
Development
Customer
Journey Map
Decisions &
Clarification
Corrections &
Updates
Sign of Value
Concept
ValueConcept
11 © 2019 ServiceNow, Inc. All Rights Reserved.
© Peter Ravnholt
• Concerns & Q/A
• Improvements
• New requirements
Value
Realization
BVI Register
Design
Back Log
Design
SprintDev:
Design• Stories
Develop• Stories
2
Transition &
Early Life Support
Leadership, Stakeholder Mgt.,
User Engagement & Communication
VAT4
Development
Sprints
Development
Validation
ValueModel
Requirements
3
ValueConcept
Development
Value Automation Model
Ops:• Improve
• Defects
Business Value Improvement
5 5
RoadmapPrioritized Initiatives
StrategyBusiness Value & Drivers
Initiative• Strategy Alignment
• Purpose
• Stakeholder Map
• Scope
1
Governance &Architecture
12 © 2019 ServiceNow, Inc. All Rights Reserved.
Lessons Learned
Digital Transformation needs to evidence value realization.
Understanding the flow of information is key.
We need to understand Business Context to realize value.
Focus on why and how before you define your requirements (what).
Getting CxO attention is difficult and hard.1
2
3
4
5
13 © 2019 ServiceNow, Inc. All Rights Reserved.
Top Takeaways
1 2 3
Strategic drivers need to direct how we automate
the business.
Operating Models must guide us to think in holistic Business Value Realization.
Design Sprint and Agile Development makes
us fail fast and correct.
14 © 2019 ServiceNow, Inc. All Rights Reserved.
Questions?
Thank youPeter Ravnholt
linkedin.com/in/peterravnholt/
Lasse Wilén Kristensen
linkedin.com/in/lassewilen/