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Service Mindset Facilitated by:
<Facilitator Name(s)>
Start/End Time
Lunch & Breaks
Restrooms
Fire Exits
Electronics – please mute
First Things First
2
Interactive Dialog
Challenge & Support
Materials
Action Plan – capture your notes on breaks or in between class sessions
Class Overview
3
T Shaped Professional
4
Meet the challenges of today’s IT environment
₋ Social, Mobile, Analytics, Cloud – Video (SMAC-V)
₋ Integration & innovation
Six IT Academy tracks emphasizing both depth & breadth
Source: ITAcademy.harvard.edu Page 1
Maintain a consistent focus on users’ IT service needs, using Accountability, Collaborative
partnerships, and Empathy to make all of your engagements with users and partners positive
and supportive.
"The highest of distinctions is service to others.”
Source: ITAcademy.harvard.edu
Service Mindset
5 Page 2
Discover more about your users and their expectations
Apply the ACE competencies - Accountability, Collaborative Partnerships & Empathy – to ensure user satisfaction
Recognize and understand users’ moments of truth (MOT)
Plan ahead for mitigating user impact when problems occur
Service Mindset Foundations
© Copyright 2015 6 Page 3
Introduction User Focused Service ₋ Keeping the focus on the
user ₋ Partnership spiral ₋ Learning about key users
Service Expectations ₋ Service level choices ₋ What is a Service Mindset? ₋ ACE competencies ₋ Moments of Truth (MOT)
Wrap up
Agenda – Day One
© Copyright 2015 7 Page 4
Service Expectations
Service Recovery User Service
Communications
Service Oriented Staff
Introduction Service Styles Service Recovery ₋ Handling & working with
complaints ₋ Proactively plan for service
challenges Service Communications Handling Difficult Situations Wrap up ₋ Action Planning & Next Steps
Agenda – Day Two
© Copyright 2015 8 Page 5
Service Expectations
Service Recovery User Service
Communications
Service Oriented Staff
Introductions: ₋ Name, department, service you provide
Team work: ₋ Each team – share your Best service stories / select 1 ₋ Each Team – share your Worst service stories / select 1
All teams answer: ₋ What does “Service Mindset” mean to you?
Elect Spokesperson to report team results
Introduction Activity
© Copyright 2015
9All
te Page 6
User-Focused Service
© Copyright 2015 10
Service Expectations
Service Recovery
User Service
Communications
Service Oriented Staff
Keeping the User Focus
Page 8 © Copyright 2015 11
Service Expectations
Service Recovery
User Service Communications
Service Oriented Staff
Identify your users ₋ Who are they? ₋ Which users do you spend the majority of your time with?
Know your users ₋ What do we know about the user? ₋ What don’t we know about this user? ₋ What can change with this user within a year? ₋ What kicks this user out of the center of our focus?
Learn about your users ₋ What are their short term, intermediate, and long term
goals? ₋ What challenges do they face now? ₋ How do they see technology helping or hindering them? ₋ In what way can IT best serve them?
User Focus Tool
12 © Copyright 2015 Page 10
Who are your users and partners?
Partnership Spiral
Page 12 © Copyright 2015 13
User? Provider/Partner
Provider/Partner Provider/Partner
Provider/Partner Provider/Partner
Who are your users and partners?
Partnership Spiral
Page 12 © Copyright 2015 14
User?
Provider/Partner Provider/Partner
Provider/Partner Provider/Partner
Provider/Partner
Service Expectations
Page 13 © Copyright 2015 15
Service Expectations
Service Recovery
User Service
Communications
Service Oriented Staff
What is Excellent Service?
16 © Copyright 2015
Service Expectations Choices
Page 14 © Copyright 2015 17
BASIC ENHANCED PREMIUM
$$$
Time
Involvement
Options
Low Fast/Quick Low Limited
Some Medium Moderate More
Expensive Long Extensive Unlimited
Managing user expectations begins with identifying the service level (B,E,P) to be provided.
Basic Service is not bad nor is Premium Service the best.
Desired goal is a clear agreement between IT and user on service levels and a consistent delivery of those service levels by IT.
Service Expectations Choices
Page 15 © Copyright 2015 18
Service Mindset
© Copyright 2015 19 Page 16
We take responsibility for our actions, decisions and deliverables in ensuring effective IT service results for our internal and external users.
We identify opportunities and take action to build strategic relationships among our teams, departments, units, or organizations to help achieve local school or unit goals.
We make user impact a primary focus of our actions; we make every user’s problem our problem and see all problems through to satisfactory resolution.
Accountability
Collaborative Partnerships
Empathy
Let’s take a deeper dive now into these three competencies through deconstructing a statement that illustrates each one
Action 1: We set high standards of performance for ourselves and others by self-imposing standards of excellence rather than having standards imposed, and measuring our progress in meeting those standards
ACCOUNTABILITY
Harvard’s ACE Challenge
Pages 17-18 © Copyright 2015 20
Action 2: We take adequate time to assess needs, the situation, and problems before responding with a recommendation
COLLABORATIVE PARTNERSHIPS
Harvard’s ACE Challenge
Pages 17-18 © Copyright 2015 21
Action 3: We develop action plans and follow through on users’ requests to ensure users always have a positive experience with the services provided, no matter where in the service delivery process we play a role
EMPATHY
Harvard’s ACE Challenge
Pages 17-18 © Copyright 2015 22
What examples do you have that may illustrate each competency with your service at Harvard? At your leisure , Individually take the quiz in the handbook of the 27 Service Mindset actions (9 actions for each competency) to the three competencies
Harvard’s ACE Challenge
Pages 17-18 © Copyright 2015 23
Identify one user or user group.
What do your user(s) expect for service based on the ACE competencies?
Identify one specific actions/behaviors that would exemplify this to your user for each Competency.
Clarifying & Meeting Expectations Tool
© Copyright 2015 24 Page 19
Think of a difficult service situation at work –present or future. Focus on the people and details of the difficult service interaction. ₋ Describe a situation where there is difficulty in
providing service to a user or group of users, here at Harvard. ₋ The situation can be present or future ₋ Describe what makes it difficult for you and for the
user. ₋ Who was involved (roles only, no names)? ₋ Sign your name.
Assignment
© Copyright 2015 25
“Any episode in which the client comes into contact with any aspect of the organization and gets an impression of the quality of its service.
It’s the basis of setting and fulfilling client expectations and ultimately client satisfaction.”
- Jan Carlzon
Moments of Truth
Page 20 © Copyright 2015 26
Moments of truth happen through the user’s eyes.
There can be hundreds of MOTs in a single user experience
Can be positive or negative / Large or small
Critical MOTs “make or break” the service experience for the user MOTs are defined by each individual user
MOTs could differ by circumstance
Organize MOTs by creating a MOT Service Map
Moments of Truth
27 © Copyright 2015 Page 20
McDonald’s Service Experience
List the MOTs chronological from the user’s experience.
Moments of Truth Service Map
28 © Copyright 2015 Page 21
1. Choose one IT service and define a situation & user
2. Create a MOT service map from the user’s perspective
3. Circle the 4-5 critical MOTs 4. Select one critical MOT and improve this
service.
MOT Team Assignment
Pages 22-23 © Copyright 2015 29
Be empathetic
See both the big picture and details
Analyze each MOT for quality
Fix easy things, improve, delete steps
Verify with users
MOT Summary
© Copyright 2015 30 Page 24
Ticket out the door ₋ Your thoughts on the day
Tomorrow: ₋ Start time and schedule ₋ Bring your action plan notes
Day One Wrap up
© Copyright 2015 31
IT Service Mindset Facilitated by:
<Facilitator Name(s)>
User Focused Service ₋ Keeping the focus on the user ₋ Partnership spiral ₋ Learning about key users
Service Expectations ₋ Service level choices ₋ What is a Service Mindset? ₋ ACE competencies ₋ Moments of Truth (MOT)
Agenda – Day One
© Copyright 2015 33
Service Expectations
Service Recovery User Service
Communications
Service Oriented Staff
Service Styles Service Recovery ₋ Handling & working with
complaints ₋ Proactively plan for service
challenges Service Communications Handling Difficult Situations Wrap up ₋ Action Planning & Next Steps
Today’s Agenda
© Copyright 2015 34
Service Expectations
Service Recovery User Service
Communications
Service Oriented Staff
Service Oriented Staff
Page 25 © Copyright 2015 35
Service Expectations
Service Recovery
User Service
Communications
Service Oriented Staff
Counselor Trusted Advisor
Untapped Potential Provider
Styles of Serving the IT User
Low High
Hig
h Re
latio
nshi
p-or
ient
ed
Solution-oriented Pages 26-27
© Copyright 2015 36
For the Provider, Counselor, Trusted Advisor & Untapped Potential: What are the advantages of this style? From the User and the Service Delivery “Point of View” What are the disadvantages of this style? From the User and the Service Delivery “Point of View” Which service level(s) fits it best? Basic, Enhanced, or Premium
Team Assignment
37 © Copyright 2015
Service Recovery
Page 28 © Copyright 2015 38
Service Expectations
Service Recovery
User Service
Communications
Service Oriented Staff
Takes 12 positive interactions to make up for 1 negative interaction
1 service provider can make or break the overall service experience
The power of one….
Page 29 © Copyright 2015 39
S A T I S F A C T I O N
Service Recovery
Page 30 © Copyright 2015 40
Do It Right The First Time
+ Feedback Management =
5 % - Complain to management
45 % - Complain to front line
50 % - Never complain
Complaint Iceberg
Page 31 © Copyright 2015 41
Questions for your service team . . .
How is your organization handling complaints now?
What improvements can be made to handle complaints consistently?
What complaint gathering methods can you use to be proactive in soliciting feedback?
Handling Complaints
Page 32 © Copyright 2015 42
Goal: To better understand the user’s experience and take accountability for our service delivery To users: Ask questions that are focused on what’s
important to the user Make it easy for users to answer
To the service team: Take time to discuss and clarify user experiences
with each member of the service team. What information do you need to understand the
users expectations?
Asking the right questions
Page 33 © Copyright 2015 43
Survey examples: What are the Right Questions?
Satisfaction Seeking Questions
Pages 34-36 © Copyright 2015 44
Based on user feedback Based on Moment of Truth Map
• Chronological order • Critical MOTs
Questions only the user can answer Simple, convenient, quick “What’s In It For Me?” Be prepared to work with the information
User Satisfaction Questions Activity: 1. Select 1 MOT map from the first session.
2. Create a set of User Satisfaction Questions
based on the Critical MOTs.
Service Recovery
Page 37 © Copyright 2015 45
Service Communications
Page 38 © Copyright 2015 46
Service Expectations
Service Recovery
User Service
Communications
Service Oriented Staff
What does this mean to me? ₋ How does this help me? ₋ How does this impact me?
Questions users are always asking themselves
Page 39 © Copyright 2015 47
Focus on what’s important to them
Be concise
Be positive – good news first!
Link to user feedback & current initiatives
How to get users’ attention
Page 40 © Copyright 2015 48
Can Do vs. Can’t Do Explain the reasons for the “No” part of the
answer. ₋ Creates clear and transparent accountability for
processes and outcomes Offer options and alternatives for the “Yes” part
of the answer. ₋ Emphasizes collaborative partnership with user’s area
Listen to understand ₋ Show empathy by respecting the interests of users &
listen actively to their needs and concerns
Service Mindset Communications
© Copyright 2015 49 Page 42
Round One (Take 30 seconds) Create a list of “No” answers that you give to
users. ₋ No, we don’t support that software. ₋ No, there’s not enough time. ₋ No, we don’t have enough resources for both projects.
Ways to Say “No” Better
© Copyright 2015 50
Round Two (Rotate and take 5 min) Replace every “No” with a more user-
focused “No”. Accountability – Explain the No Collaborative Partnership - Offer options and alternatives Empathy – Listen to understand
Page 43
Author ₋ Heads up team and describes the situation/vignette ₋ Summarize team results
Participants ₋ Select service situation that interests you
Teams ₋ Refer to page 44 to analyze service situation
List the actions/next steps to move forward
Difficult Situations – Applying the Service Mindset
51 Page 44 © Copyright 2015
What are the user’s MOTs? ₋ What is the user expecting right now:
Accountability Collaborative Partnerships Empathy Service Styles: ₋ Counselor ₋ Trusted Advisor ₋ Untapped Potential ₋ Provider
Used? Wanted/Needed? Options now? ₋ Follow up visit ₋ Email communication ₋ MOT Service Map Tool ₋ User Focus Tool ₋ Clarifying & Meeting Expectations Tool ₋ Service Recovery Plan
Difficult Situation Review
52 © Copyright 2015 Page 44
User Focus ₋ Know your users well enough to anticipate their
needs. ₋ Share user information in staff meetings. ₋ Stay focused on the Partnership Spiral.
Summary
53 © Copyright 2015
User?
Provider/Partner Provider/Partner
Provider/Partner Provider/Partner
Provider/Partner
Managing Service Expectations ₋ Three levels of service – Basic, Enhanced, Premium -
All levels are good, just different. ₋ Service Mindset – Accountability, Collaboration
Partnerships, & Empathy ₋ Moments of Truth
Summary
© Copyright 2015 54
Service Oriented Staff ₋ ACE Service Styles – Counselor
Trusted Advisor, Provider ₋ Is there Untapped Potential? Why?
What can you do about it? ₋ Recognize that difficult situations will
occur and view the user’s perspective in addition to your own.
Summary
© Copyright 2015 55
Counselor Trusted Advisor
Untapped Potential Provider
Service Recovery ₋ 12 positive interactions to make up
for 1 negative.
₋ Make it easy for your users to give you feedback. Ask the right questions!
₋ Proactively plan for bumps in the service delivery.
Summary
© Copyright 2015 56
Service Communication ₋ Increase user communication
₋ Deliver consistent, informed communications
₋ Can Do VS. Can’t Do Attitude
Summary
© Copyright 2015 57
Questions: ₋ How can you personalize this training?
₋ As a result of this training, what one change will you make
toward improving the service you offer?
₋ What service improvement/change could another internal IT service team implement to provide better service to you?
₋ What service improvement would you suggest that IT implement to improve your service to your user areas?
Wrap up ₋ Link to survey: bit.ly/ITAcademyFeedback
Action Plan / Wrap Up
© Copyright 2015 58
User – Pages 7-12 Service Expectations I – Pages 13-19 Service Expectations II – Pages 20-24 Service Oriented Staff – Pages 25-27 Service Recovery – Pages 28-37 Service Communications – Pages 38-43
Action Plan Handout Page Corrections:
© Copyright 2015
60
Thank you! Please complete your class survey :
bit.ly/ITAcademyFeedback
Claim your Badge:
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Service Mindset Level I
61 © Copyright 2015
© Copyright 2015, by Ouellette & Associates Consulting, Inc. All rights reserved. No part of this material may be reproduced in any form or by any means without prior written permission from Ouellette & Associates Consulting, Inc., 40 South River Rd., #
66, Bedford, New Hampshire, 03110, (603) 623-7373.