ServiceScienceFactory€¦ · Service Science Factory Maastricht. ServiceScienceFactory. Prof.dr. Paul Iske, Prof.dr. Jos Lemmink, dr. Gaby Odekerken, dr. TjarkVredeveld, Prof.dr

Service Science Factory Maastricht

ServiceScienceFactoryProf.dr. Paul Iske, Prof.dr. Jos Lemmink, dr.

Gaby Odekerken, dr. Tjark Vredeveld, Prof.dr. Rob de Bie, dr. Wynand Bodewes, Anja Jansen,

Linda Lichel, Msc, Karol Karpinski

Department of Marketing & Supply Chain Management

www.marketingsite.nl

ServiceScienceFactory

ServiceScienceFactoryCompanies discover the ivory tower and develop in collaboration with international professors and students of Maastricht University innovative

new services.

Services can be designed much better: Maastricht University changes open innovation into co-creation of new

services.

International collaboration between e.g. India and The Netherlands results in new service concepts

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Service Science

“Everyone knows the story of Thomas Edison, the inventor of the lightbulb. But

people don’t tend to think of getting lightbulbs into houses and schools,

setting prices for the electricity services to keep them lit. That’s all

service innovation”

Jim Spohrer, IBM Almaden Research Center

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Services 70% GDP

Servicesdrive our economy

But what about

innovation?

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European Innovation Scoreboard, 2008:

1.Sweden2.Finland3.Denmark

...

11. Netherlands

Innovationleaders

Innovationfollowers




example: mobile technologies




mobile boarding

pass

mobile banking alerts

wireless healthcare




mobile boarding pass




Bottom line

less queues

decreased costs

support for brand loyalty

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mobile banking alerts




Bottom line

25% reduction in time

answering customer inquiries

Enhanced customer satisfaction

Enhanced customer

relationships

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wireless healthcare




Bottom line diabetes case

10% of patients

use

20% cost reduction

3 million dollars saved

annually

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Unplanned Open Innovation

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Planned open innovation / crowd sourcing

• Netflix (DVD, reducing fee for late returns)

• BBVA (making online appointments)

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Problem Based Learning

Learning space

For collaborative learning

Guiding participants to construct and share knowledge

Within a particular context

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Two crucial concepts in Learning

Problem solving

Questioning

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Problem Based Learning Format-6 to 10 participants, -high commitment [0.2;1.0] fte-8 weeks, 16 weeks, 24 weeks,………..

Creativity

Cognition

Action

Structured

Interactive

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Service Science Factory Maastricht

value is coproducedthrough win-win value

propositions

directly /indirectly with other service systems

Multidisciplinary approach

is a service system itself

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Basics of our Service Science Concept

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Multi-disciplinary research

Collaboration between

scientific and corporate

world

Service ScienceLearning

Service Science

I n t e r n a t i o n a l




Added Value

Careful problem drafting

Multidisciplinary innovators

Smart use of innovation

budget

Learning by

co-creation

Access to larger network

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Multidisciplinary participation in groupsAPG (One Size Doesn’t Fit All)OCE (Just Merge It)

APG, OCE managers

UM Msc students Business (Marketing, Organization)

European studies, University College

Msc Design student

Cologne

Postdoc Twente University

PhD student Free University Amsterdam

Information Management/Systems

MBA/PhD students IIM,India

Business, Information Systems, Strategy

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Learning and SSF Network

SSF

CTF –Karlstad

University of Cologne

ASU–Tempe

IIM–Ahmedabad

and Bangalore

RWTH –Aachen

Aalto -Helsinki

Technion-Haifa

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Service Science Factory

• Concept development

Center for Entrepreneurship

• Commercialization

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Open up universities & companies

………dialogues house, open boundaries house, studio, laboratory ……………………

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Documents

ServiceScienceFactory€¦ · Service Science Factory Maastricht. ServiceScienceFactory. Prof.dr. Paul Iske, Prof.dr. Jos Lemmink, dr. Gaby Odekerken, dr. TjarkVredeveld, Prof.dr