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FEBRUARY WEBINARSerious Play: Blurring the Lines between Work and Games
Who’s whoJason GorfineGroup Manager, Media / UX
About JasonJason is currently the Media/UX Group Manager for Intrepid Learning. He has been working in both the training and marketing industries for over 13 years. g g yHe has lead web/mobile UX design and consulting efforts for clients such as Bloomberg, State Street Global Advisors, T-Mobile, and Walmart. An award-winning designer, Gorfine holds an undergraduate degree in Mass Communications from Virginia Tech.
About IntrepidIntrepid helps organizations apply learningIntrepid helps organizations apply learning technology to accelerate workforce productivity and drive business growth.
Learn more at…
http://www.intrepidls.com
Agendag
Poll:
Do you plan to use games to help your employees learn in 2012?
A. DefinitelyB Very likelyB. Very likelyC. Somewhat likelyD N t lik lD. Not likelyE. No, we will not
USING GAMES TO LEARN
Who is using games to improve performance?
Who is using games to improve performance?
OBLIGATORY QUOTES & STATISTICS
Business use of games is expanding
“By 2014, more than 70% of y ,Global 2000 organizations will have at least one
fgamified application.” - Gartner Research
Market Potential of $2.8B by 2016 - M2, Media & Entertainment Research
11%Employees that train using games
11%%better at grasping facts
14%higher knowledge of job skills14%
9%higher knowledge of job skills
9%better information retention
- University of Colorado Denver Business School
Companies that optimized engagement for their employees and customers outperformed their competitors
by
in gross margin
in sales growth
- Gallup
FACT:
GAMES HELP YOU LEARN
ANOTHER FACT:
YOU ALREADY KNOW THAT
Poll:
What was your favorite period/class/bell in elementary school?
A. MathB HistoryB. HistoryC. EnglishD RD. RecessE. Science
Eight ways games help us learn
Engagementhttp://www bunchball com/products/
Feedbackhttp://www rexbox co uk/epicwin
Behavior reinforcement
http://www.bunchball.com/products/
Skills practice
http://www.rexbox.co.uk/epicwin
Behavior reinforcementhttp://ribbonhero.com/
Skills practicehttp://www.virtualheroes.com
Active participationhttp://www.mindbloom.com/
Teamworkhttp://battlelog.battlefield.com
Emotional appealhtt // illi t ti /
Funhtt // ihttp://willinteractive.com/ http://www.rovio.com
REAL WORLD EXAMPLES
Active Listening and Questioning to Better Serve Customers
Think You Know UPS University?
GETTING STARTED WITH GAMES
Pick your hardware, then pick your technology(Not the other way around)(Not the other way around)
Laptops & DesktopsLaptops & Desktops
TabletsAbout 58% of which are iPads
Smartphones(i.e. no old Blackberries or Windows Phones)
Pick your designer, then pick your developer
PartnersYou
*Insert you here*
You + PrebuiltYou Prebuilt
TIPS & WARNINGSAKA THINGS I PERSONALLY HAVE DONE RIGHT/WRONG IN THE PAST
Tips» Define your goals upfront (business & learning)» Compare those goals to the intent of your game idea» Start small
Warnings» If time to market is critical, think twice about going with a game» If you’re deploying from an LMS, make sure it can support
what you want to do» The devil is definitely in the details
Questions?
CONTACT OUR SPEAKER
J G fiJason GorfineGroup Manager, Media/[email protected] d s co
GAMIFICATION SOUVENIER
Download our gamification infographic at:
www.intrepidls.com/intrepid-learning-blog/p p g g