ABE International College of Business and Accountancy

A partial Fulfillent of Feasiblity Study onSerendipity Hotel & Spa Resort

Submitted to: Mr. Adamson Hernandez

Submitted By:Rhona DuranRosebert EspinaLinoel PerezKeesia Nunal

Hotel and Spa Resort

1. IDEA CONCEPT

Our Serendipity Hotel and Spa Resort is located within Metro Manila, and has a six-story building. We offer a relaxing experience of a luxury spa resort in a tropical theme, to rejuvenate your body and refresh your mind at one best restorative spa in Metro Manila. Featuring our new and unique amenities, and we also offer delightful and healthy foods with our own Dampa style restaurant.

1. COMPANY PROFILE

1. Objective

To serve a world-class service to our customers in terms of hospitality industry, and offer a fun, relaxing and unforgettable experiences that can make them forget their stress on work.

1. Mission

Develop unique concepts for each individual property and ensure highest level of costumers satisfaction within our operations both internal and external.

1. Vision

To create something unique, to provide unmatched services and facilities within the hospitality industries and provide our guests and customers life changing experiences.

1. Product and Technical Study

1. Facilities Specification1. Physical and Non Physical Components

0. Facilities SpecificationBasic components of spa Reception area and lounge Separate mens and womens locker room and facilities Mens and womens steam room, sauna Lounge which can include juice bar and small cafe Cool-dip pool, whirlpool Dry treatment rooms for massage and facials Wet treatment rooms for body wraps and scrubs Hydrotherapy rooms for bath and hydromassage therapies Staffed fitness studio with exercise machines Exercise studio for classes Retail store Salon for hair, nails, and make-up

Reception area and lounge

The waiting area in a hotel near the desk or office where guests can books rooms or ask the staff questions

Separate mens and womens locker room and facilities

Achanging room,locker room,dressing room(usually in a sports, theater or staff context) orchangeroom(regional use) is a room or area designated for changing one's clothes. Changing rooms are provided in a semi-public situation to enable people to change clothes inprivacy, either individually or on a gender basis Mens and womens steam room, sauna

Asteam roomis an enclosed space with large amounts of high-temperature steam, creating a high-humidity environment. People sit in this room in a similar way to asauna(conversely a hot, but dry atmosphere), for relaxation and purported benefits to health and well-being.

Lounge which includes a juice bar and small cafe

A juice bar is an establishment that primarily serves prepared juice beverages such as freshly squeezed or extracted fruit juices, juice blends, fruitsmoothies(a thick fruit drink, often iced), or other juices such as freshwheatgrassjuice.

Cool-dip pool, whirlpool

Awhirlpoolis a swirling body ofwaterproduced by the meeting of opposing currents. The vast majority of whirlpools are not very powerful.

Dry treatment rooms for massage and facials

Wet treatment rooms for body wraps and scrubs

Hydrotherapy rooms for bath and hydromassage therapies

The use of water in the treatment of disease or injury. The therapeutic use of water (as in a whirlpool bath).

fitness studio with exercise machines

Exercise studio for classes

Retail store

Salon for hair, nails, and make-up

1. Reception Design

The waiting area in a hotel near the desk or office where guests can books rooms or ask the staff questions.

1. Restaurant

Our 400 sq. m restaurant could accommodate 120 people

Fully furnished ,serving high quality cuisine and providing entertainment.

With an elegant bar with an atmosphere of comfort and luxury.

1. Pool Area Design

One of the most special from this hotel design is the scenery design. This hotel has a beautiful pool which is specially designed, it is where the guest can enjoy swimming and several amazing things. The tropical environment which is planted there supports the tropical atmosphere. Includes children pools, Wave pools, Therapeutic pools, Hot Herbal pools, Lapping pool, and Cold Pools. Also includes the horror Kayak, Underwater hockey arena, and Underwater Adventure, and the infinity pool.

1. Massage/Touch Therapy Room

Massage rooms should have a small sink and linen cabinet. Space Required generally 120-140 sq. ft., room variations include: 9 x 12, 19 x 12, Located in dry therapy area.

1. Function Room

conference room and banquet hall (with a capacity of not less than 250 people seated and private dining room.)

Hotel RoomsSuitesSerendipity SuitesLocated on the 4th to the 6th floors, the hotel equivalent of flying First Class, the newly-unveiled Serendipity Suites are a distinguished collection of Junior, One, Two and Three-Bedroom suites showcasing modern interior design and furnishings without losing the warm feel of a home away from home.

Ideal for extended stay, corporate and frequent individual travelers who desire enhanced levels of hospitality, the Serendipity Suites offer superior comfort and privacy, with an extensively upgraded array of guest benefits and amenities to make your stay as luxurious, productive and peaceful as you need it to be.

Serendipity Suites Amenities All details, great and small, are considered even before you enter your suite. Premium hotel amenities like plush beddings and a mini bar combine with thoughtful conveniences.

100-Thread Count Duvets and Down Pillows Bedside Clock Radio Broadband Internet Service Butler/Nanny Service (24 Hour Advance Notice Required) Cable Programming Coffee Machine Crockery Fine China Glassware Hairdryer iPod Dock (Selected Suites only) In-Room Safe Iron and Ironing Board LCD Television Microwave and Toaster Oven Mini Component System Multi-line Telephone Refrigerator

Junior Suites

Averaging 40-45 square meters, the Junior Suite is an elegant studio-style guest accommodation furnished with a queen-sized bed, a writing desk, two-seater sofa and coffee table, and a spacious toilet and bath. A telephone with extensions for the writing desk, bedside table and bathroom is available, as are cable television, a mini-bar, microwave oven, oven toaster and a coffee machine.

Two Bedroom Suites

Ideal for families of four, the 105 square meter Two-Bedroom suite includes a master bedroom with a king-size bed, a writing desk and a spacious toilet and bath. The second room contains twin beds and its own bathroom. Each bedroom has a safety deposit box and cable television.

The living area features a lounge sofa, coffee table, cable television and a mini stereo system for audio-visual entertainment. Dining and kitchen facilities include a refrigerator, a cooking stove, complete cooking and dining implements, a microwave, and a coffee and tea-making machine.

The Three Bedroom Suite

Truly spacious at 140 square meters, the Three-Bedroom Suite is the most similar in feel to a private residence, with plenty of room to move about and conduct the affairs of your professional and personal life.

Each Three Bedroom suite features a Master's bedroom with a king-sized bed and its own toilet and bath. The second room is furnished with a second queen-sized bed and the third, two twin-sized beds. All bedrooms are furnished with premium hotel amenities.

The living area features a lounge sofa, coffee table, cable television and a mini component. Dining and Kitchen facilities include a refrigerator, a cooking stove, complete cooking and dining implements, microwave, and a coffee and tea-making machine.

The Serenity Suite

Located at the 6th floorHome to visiting international celebrities and local VIPs, the lavish Serenity Suite sprawls over 200square meters of space and boasts a commanding city view and elegant, graceful interiors.The lounge area features wide sofa seats and a central coffee table for small meetings and intimate things. Video and audio entertainment equipment can be found in the central living room, master and adjoining rooms. A long, rectangular dining table is ideal for formal dinners.

Separated from the dining and entertainment areas is the biggest of Serendipity Suites' guest kitchens, furnished with a family-sized oven, refrigerator, air ventilator and adjoining maid's / butler's quarters.

New career opportunitiesUnderwater Theater/drama actors/actresses

Underwater Theater/drama actors/actresses1. Knows how to swim.1. Ability to react calmly, quickly and effectively in emergency situations.1. Possesses Good Physical Skills.1. Has an Innate Talent.1. Is Able to Use His/Her Intelligence for Role Creation1. Good physical condition.1. Must be able to work in a costume1. Perform duties in a graceful manner.1. Fan friendly and outgoing individual. Works well with children and other staff members at many events.1. Skillfull and must be able to work in a self-motivated and independent way,

Underwater Theater/drama actors/actresses

Advantage and Disadvantage Advantage1. Increase sales of the company by showing new comcept of drama and learning for students and children.1. New type of drama concept in the market. 1. Shows different varieties of stories.1. Create new jobs for employment.1. Customers/guest can also try swimming while wearing costume (marketing strategy purpose)Disadvantage1. Costly 1. It can be very challenging to perform underwater.1. It is challenging for the company to introduce new concept of drama in the market.

Engineering and Maintenance

*MaintenanceMaintenance of all sections of the hotel is of superior standard and quality.

*Airconditioningcentralized air-conditioning for the entire building (except in the areas which are at a minimum of 3,000 feet above sea level.)

*Ventilation technologically advanced, efficient and adequate ventilation in all areas of the hotel.

*Lightingadequate lighting in all public and private rooms.

*Emergency Powerhigh-powered generator capable of providing sufficient lighting for all the guest rooms, hallways, public areas/rooms, and operating elevators, food refrigeration and water services.

*Fire Prevention FacilitiesThe fire prevention facilities conform with the requirements of the Fire Code of the Philippines.

Physical Components

1. Name and Design Concepts

The name of our hotel and spa resort is Serendipity. We named it Serendipity because it is a luck that takes the form of finding valuable or pleasant things that are not looked for, and the theme for our resort is tropical.

1. Location

Nestled in the vibrant and growing commercial business district. Serendipity Hotel and Spa Resort is 34,107sqm, centrally located in Ortigas Commercial Business District between Quezon City, Mandaluyong and Pasig City. Hotel is accessible to organizations such as Asian Development Bank, Meralco, San Miguel Corporation, major Business Process Outsource (BPO) establishments and pharmaceutical companies. Just a short walk from the hotel are shopping and entertainment areas such as SM Megamall, The Podium, Shangri-La Plaza Mall, and Robinsons Galleria. Minutes from the hotel are places of interest such as Greenhills Centre, Tiendesitas and Eastwood City.

1. Personnel Uniform

Uniform must be provided, for them to become more professional and easily to identify in which department they are assigned. All of our staffs are in their proper uniforms to give them unique appearance, and for them to be easily identified by our guests.

Non Physical Components1. Marketing Strategy Leaflets Social Network Tarpaulins Billboard T.V advertisements

Design Concept Our Design and Concept, based on our theme which is a haven on the heart of the city. Its only understandable for our design to be green and very nature-like.Vertical Gardens on the Hotel building

Water wall Hotel Entrance

Feasibility Study

Market StudyWe chose Pasig City as our location because it is literally the center of National Capital Region (NCR) since our primary target market are the yuppies (young urban professionals) we thought that it would be best if we place our spa resort in an highly accessible and established city.

LocationTheCity of Pasigis one of the 16 cities that make up the National Capital Region. It is one of the highly urbanized cities ofMetro Manilain the Philippinesand was the former capital of the province ofRizalprior to the formation the National Capital Region. A formerly rural settlement, Pasig is primarilyresidentialandindustrial, but has been becoming increasinglycommercialin recent years, particularly after the construction of theOrtigas Centerbusiness district in its east.

AreaPasig City has a total area of 48.46km2. Located along the eastern border ofMetro Manila, Pasig is bordered on the west byQuezon CityandMandaluyong; to the north byMarikina; to the south byMakati,Pateros, andTaguig; and to the east byAntipolo, the municipality ofCaintaandTaytayin the province of Rizal. Pasig is politically subdivided into 30barangays.Its barangays are grouped into two districts for city council representation purposes.The first district encompasses the southern and western sections of the city, while the second district encompasses the northern and eastern sections.

ClimateThe climate in the area is mild. Rainfall occurs mostly from June to October due to the southwest monsoon. The dry season starts in November and ends in May registering a warm mean temperature of 29.2 C. The coldest month is January.The normal relative humidity is 77 percent, which is highest from July to September.The northeast wind normally occurs during the months of January, February, October, November, and December while the southwest and southeast wind occur at shorter periods from June to September and March to May, respectively.

PopulationThe population of Pasig City as of 2010 is 669,773With an Annual Population growth of 3.01%70% employment rateReasonable Spending Pattern

Possible Competitors

ACE Waterspa/ ACE Suites & Hotel

Ace Hotel & Suites is a twin-tower Hotel (Tower 1) and premium residential suites (Tower 2)It sits at the heart of Kapitolyo, Pasig

Financial AnalysisCapital Investment Budget Land= 368,000,000 Construction= 40,000,000 Architect and Engineer= 10,000,000 Taxes= 15,000,000 Furniture and Fixtures= 15,000,000 Pre-operating Expense= 5,000,000 Working Capital= 8,000,000 Overhead Expenses= 5,000,000 Planning Cost= 5,000,000CIB= 599,484,773Operating Capital BudgetEstimated Operating Budget: 135,000,000Estimated Revenue:Hotel75 x .5 x 5000 x 365 = 68,437,50075 x .5 x 8000 x 365 =109,500,0050 x .25 x 10,000 x 365 =45,625,00050 x .2 x 12,000 x 365 = 43,800,000Resort250 x .75 x 750 x 365 = 51,328,125Retail Sales120,000,000

Food & Beverage

Bar/Juice Bar: 20,000,000Total Sales: 395,630,625Annual Financial StatementEstimated Gross Sales: 395,630,625Less Vat: 47,475,675Net Sales: 348,154,950-F&B Cost: 20,000,000-Hotel Expenses: 10,000,000-Resort Expenses: 15,000,000-Other Amenities: 10,000,000Total: 55,000,000Gross Profit: 293,154,950Labor Cost: 30,000,000Payroll: 27,228,000

No. of employeesPosition Individual Monthly Salary Individual Annual Salary Total

4Front officer12,000144,000576,000

4Valet runner11,000132,000528,000

6Bell boy11,000132,000792,000

4Concierge11,000132,000528,000

10Housekeeping11,000132,0001,320,000

12Manager60,000720,0008,640,000

6Accounting staff15,000180,0001,080,000

10Security guard11,000132,0001,320,000

12Life guard11,000132,0001,584,000

12Maintenance Staff11,000132,0001,584,000

4Receptionist12,000144,000576,000

12Cashier11,000132,0001,584,000

15Crew11,000132,0001,980,000

6Utilities11,000132,000792,000

12Waiter11,000132,0001,584,000

2Executive chef30,000360,000720,000

4Assistant chef20,000240,000960,000

6Barista & Bartenders15,000180,0001,080,000

Total number of Employees = 141Total Annual Salary Expenses = 27,228,000

SSS (141x800x12) = 1,353,600PHILHEALTH (141x100x12) = 169,200PAG-IBIG (141x200x12) = 338,400

Furniture & fixtures= 15,000,000Chinaware & tableware= 3,000,000Utilities (energy & water)= 10,000,000Garbage fee= 300,000Advertising & sales promotion= 3,000,000Repair & maintenance= 5,000,000Cleaning &laundry= 6,000,000General supplies= 2,500,000Total Controllable Cost= 44,800,000 Fixed Cost: 12,000,000-Insurance: 3,000,000-Loans: 3,000,000-Depreciation: 3,000,000-Others: 3,000,000

Profit Before Income Tax: 325,954,950**cited from the BIR WebsiteIncome Tax: 104,145,584Net Profit: 221,809,366

Return of Investment599,484,773/221,809,366 = 0.37 or 37 months

Floor Plan