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Thriving in an App Driven World Orchestrated Application Delivery SERENA SOFTWARE INC. 2010

Serena Orchestrated ALM

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Page 1: Serena Orchestrated ALM

SERENA SOFTWARE INC.

Thriving in an App Driven WorldOrchestrated Application Delivery

2010

Page 2: Serena Orchestrated ALM

SERENA SOFTWARE INC.

2

Apps Are Today’s Critical Competitive Advantage

Cost to deliver apps remains high• Complexity• Compliance

Cost to run apps is goingdown• Virtualization• Cloud

Page 3: Serena Orchestrated ALM

SERENA SOFTWARE INC.

3

The App Dev Budget Squeeze

Application Maintenance Cost

Application Development Budget

Page 4: Serena Orchestrated ALM

SERENA SOFTWARE INC.

4

Application Development Budget

Application Maintenance Cost

Orchestrate out of the Squeeze

IncreaseBudget

OutsourceMoreTrim app

Portfolio

StreamlineProcesses

ReduceCosts

ReduceDemand

Page 5: Serena Orchestrated ALM

SERENA SOFTWARE INC.

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Demand

Today’s App Delivery Landscape

Develop Deploy

Exec

Staff

Customer

Operations

ReleaseManager

SysAdmin

DeveloperQA

BuildEngineer

DeveloperScrumMaster Build

EngineerBusinessAnalyst

CCB

PMO CIO

DEVELOPMENTTEAM

DEVELOPMENTTEAM

LEADERSHILP

CTO

Page 6: Serena Orchestrated ALM

SERENA SOFTWARE INC.

6

Demand

Delivery Challenges

Develop Deploy

Exec

Staff

Customer

Operations

ReleaseManager

SysAdmin

DeveloperQA

BuildEngineer

DeveloperScrumMaster Build

EngineerBusinessAnalyst

CCB

PMO CIO

DEVELOPMENTTEAM

DEVELOPMENTTEAM

LEADERSHILP

CTO

No system for managing over-whelming demand

Manual processes that create errors, rework and waste

Poor collaboration between development, QA and operations

Distributed • By geo and org• By technology• By silos of tools

Page 7: Serena Orchestrated ALM

SERENA SOFTWARE INC.

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Demand

Focusing on Artifacts is Insufficient

Develop Deploy

Exec

Staff

Customer

Operations

ReleaseManager

SysAdmin

DeveloperQA

BuildEngineer

DeveloperScrumMaster Build

EngineerBusinessAnalyst

CCB

PMO CIO

DEVELOPMENTTEAM

LEADERSHILP

CTO

Page 8: Serena Orchestrated ALM

SERENA SOFTWARE INC.

8

Demand

Challenges of Repository without Workflow

Develop Deploy

Exec

Staff

Customer

Operations

ReleaseManager

SysAdmin

DeveloperQA

BuildEngineer

DeveloperScrumMaster Build

EngineerBusinessAnalyst

CCB

PMO CIO

DEVELOPMENTTEAM

LEADERSHILP

CTO

Huge data warehouse project

Without process, can’t predict and improve performance

Narrow focus on development artifacts

Lacks end-to-end traceability

Page 9: Serena Orchestrated ALM

SERENA SOFTWARE INC.

9

Introducing Orchestrated App Delivery

Staff

Customer

OperationsReleaseManager

QABuild

Engineer

BuildEngineer

CTO

DeveloperScrumMaster

BusinessAnalyst PMO CIO

CCB

Developer

Demand Develop Deploy

Exec

SysAdmin

Page 10: Serena Orchestrated ALM

SERENA SOFTWARE INC.

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Required Capabilities

Dashboards, KPIs and Audit Trails

Capture• Requests• Ideas

Plan• Projects & People• Demand & Priorities

Develop• Agile & Waterfall• Test Management

Release• Planning• Control

Configure• Controlled Change• Gold Vault

Demand Develop Deploy

Closed-loopProcess

Automation

Page 11: Serena Orchestrated ALM

SERENA SOFTWARE INC.

11

Staff

Customer

OperationsReleaseManager

QABuild

Engineer

BuildEngineer

CTO

DeveloperScrumMaster

BusinessAnalyst PMO CIO

CCB

Developer

Demand Develop Deploy

Exec

SysAdmin

Benefits of Orchestration

Lower cost of compliance

Improve delivery performance

Drive decision making and accountability

Page 12: Serena Orchestrated ALM

SERENA SOFTWARE INC.

12

Serena’s Orchestrated Solutions

SerenaOrchestrator

Demand Develop Deploy

Serena DemandManagement

• Request Management• Portfolio Analysis• Requirements Mgmt

Serena DevelopmentManagement

• Change & Configuration Management

• Work & Project Management• Quality Management

Serena Release Management

• Release Control• Release Vault• Release Automation

ALM Process Intelligence | ALM Audit Trails

Dashboards and KPIs

Page 13: Serena Orchestrated ALM

SERENA SOFTWARE INC.

13

Serena Orchestrated ALM Architecture

SerenaOrchestrator

HP Quality Center

IBMRational Microsoft

SharePoint Other 3rd Party

Mainframe Windows

UnixLinux

Cloud

RequestMgmt

PortfolioAnalysis

Requirements

Mgmt

Change & Config Mgmt

Work & Project Mgmt

QualityMgmt

ReleaseControl

ReleaseVault

ReleaseAutomation

Demand Mgmt Development Mgmt Release Mgmt

Process Intelligence Audit Trails

Page 14: Serena Orchestrated ALM

SERENA SOFTWARE INC.

14

Orchestrate Disparate Processes with Serena

Improve time to market by ensuring clear ownership and automating hand-offs

Connect Development to Business with real-time visibility to requirements, deliverables and dates

Optimize the Demand-to-Delivery process with a single pane of glass for key performance indicators

Reduce costs by eliminating rework and exceptions

OrchestrateSpeed

OrchestrateSatisfaction

OrchestrateVisibility

OrchestrateEfficiency

Page 15: Serena Orchestrated ALM

SERENA SOFTWARE INC.

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15,000 Customers

Financial

Industrial

Government

Insurance

Tech/Telco

Healthcare

Page 16: Serena Orchestrated ALM

SERENA SOFTWARE INC.

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Apps

BusinessCase Management

Proposal Generation

Purchase Requisitioning

ClaimsSubmittal

Change Management

Credit Management

EmployeeOnboarding

Server Provisioning

Service Scheduling

Compliance Reporting

Service Deck

IT

Orchestrate Apps. Orchestrate IT. Orchestrate Business.

Powered by SBM

Powered by SBM

Page 17: Serena Orchestrated ALM

SERENA SOFTWARE INC.

17

Serena Software is Your Enterprise Partner

Member of the Silver Lake portfolio with Skype, Saber, Seagate and Sungard

Financially Sound

• 29 offices worldwide

• 300 engineers• $225 million

revenue

Global Scale

Supporting all your development and deployment platforms

Mainframe toiPhone

Helping enterprises deliver apps with confidence for over30 years

Proven Partner

Page 18: Serena Orchestrated ALM

SERENA SOFTWARE INC.

18

The Bottom Line:Deliver Apps with Confidence

With the Only Orchestrated ALM

Solution

Unify your disparate processes and tools

From the Largest Independent ALM

Vendor

All platforms, methodologies and

geographies

Orchestrate YourDemand-to-Deployment

Automate development from end

to end