style tips & advice for your bump by

discover your new maternity

wardrobe

YOUR MATERNITY SHAPEBY T R IMESTER

1st 2nd 3rd

1 S T T R I M E S T E R

The first trimester can be tricky in many ways. You are not really showing yet but you might experience some discomfort (tiredness, nausea...) Opt for comfortable pieces, loose tops and some bright colours to brighten up

your complexion. If your trousers are getting too tight, you might want to invest in a pair of maternity jeans or trousers for work, as they’ll be the first pieces of your wardrobe you won’t fit into, and you’ll be wearing

them for your 3 trimesters and beyond.

2 N D T R I M E S T E R

This is when it’s really fun to be pregnant, you’re finally showing and you feel great. Dresses are perfect for these months as they flatter your figure and are an ideal go-to outfit you can dress up or down. Be sure to make the most of your curves with pieces that show off your cleavage and your

beautiful growing bump.

3 R D T R I M E S T E R

Think of the pieces you buy now as an investment. If you’re thinking of nursing, keep that in mind when shopping for tops. You might also want to invest in some maternity lingerie as your bra size is likely to change. If you are looking to elongate your silhouette during your last trimester, go

for maxi dresses and layering pieces. You can also experiment with accessories and create more shape and movement with belts and scarves.

CONGRATULATIONS ON YOUR PREGNANCY!

Congratulations on your pregnancy! At Seraphine we are passionate about enabling you to be stylish during pregnancy

and this guide is designed to help you embrace your new shape, celebrate it, and look fabulous all the way through your 9 months and beyond. Past the first trimester you won’t be able to continue

wearing your regular wardrobe, so we are here to help you choose key pieces for your new maternity wardrobe, and show

you how to make the most of them.

When choosing styles the most important thing to remember fashion-wise is that you don’t have to change your own style just because you’re pregnant. Pregnancy causes all sorts of hormonal and figure changes, but at Seraphine we believe that you should keep your fashion identity and we design clothes that you would

love and want to wear even if you were not pregnant. By emphasising your new waist, the empire line, our designs give you a flattering silhouette and we make sure they fit your growing bust and bump perfectly. We also work very hard to ensure that

our clothes are supremely comfortable, a result of the high quality of our fabrics and an ingenious cut.

We hope this guide will help you choose the right maternity essentials for each trimester and feel confident and beautiful

throughout the amazing journey of motherhood.

Nessa Maternity & Breastfeeding Jumper

Scarlet Denim Shorts

Read seraphine’s blog for

great styling tips & inspiration

for your maternity wardrobe at

www.seraphine.com/life

L E G G I N G S W I L L B E Y O U R N E W B E S T F R I E N D

A pair of leggings will be one of your first maternity purchases. The seamless design of

our leggings achieves the softest yet most resistant fabric that will not bag out or pill.

You won’t find a better wardrobe investment than this one. Our leggings are loved by many Hollywood celebrities and are renowned world

wide and fit like a second skin.

B E LT S A R E G R E AT T O H I G H L I G H T Y O U R C U R V E S

Don’t put away your belts just yet as they’re still a great way to accessorize your look

during pregnancy. Wearing a belt over your outfit, just below your bra strap, will create structure and highlight both your bump and your bust. They’ll be perfect to create shape

during the later stage of pregnancy. You can also place it under your bump

to draw attention to your pins!

C L E AVA G E I S Y O U R B E S T A S S E T

Invest in maternity bras for your second trimester, they will take you right through the

end of your pregnancy as they are designed to adapt to your changing cup size. They are so

comfortable and give a great shape.

I N V E S T I N S T U N N I N G S W I M W E A R

We design our range with great care to support your growing bust and flatter your new curves.

The result is so much better than just trying to go for a larger size of regular swimwear. Whether you’re going for a swim or lounging by the pool

we have a style for any occasion.

xxxxxxxxS WA P F O R C U T E F L AT S

With the extra weight of your baby, you’ll soon find that you need to put your heels back in your wardrobe and find flat options. However, be aware that totally flat shoes are not good for your posture and can put strain on your back just as much as heels. The ideal heel is 2 to 4 cm and that is why we

highly recommend the ShoeTherapy range that’s been designed especially to alleviate back and joint pain with its supportive heel and patented

mechanism to remove the strain of walking. It’s the first medically proven shoe recommended for pregnant women and they come in a wide fashionable

range of ballerinas and loafers. They’re so cute and comfortable you‘ll find yourself wearing them well beyond your pregnancy.

Find ShoeTherapy on www.seraphine.com

Available over

or under the bump

FROM 1ST TRIMESTER& BEYOND

FROM 2ND TRIMESTER& BEYOND

FROM 2ND TRIMESTER& BEYOND

FROM 1ST TRIMESTER& BEYOND

top 5 tipsFOR YOUR NEW WARDROBE

a great belt to team

with your outfit

FROM 1ST TRIMESTER& BEYOND

Lila

Polk

a D

ot T

anki

niSt Tropez Lace Trim Bra

Shoe

Ther

apy

Stud

ded

Loaf

er

Raven Adjustable Leather Belt

the jeans

choose over or

under the bump fit?

Han

nah

Stra

ight

Leg

Jean

s

Car

men

Ski

nny

Jean

s

cleverly designed

denim belt has elastic

stretch panels for the

ultimate comfort

our belly band will stretch

all the way to 9 months

No girl should have to relinquish their favourite denim style just because they’re pregnant so our ultra-flattering range of maternity jeans offer every style a pregnant fashionista could wish for. Whether you just can’t live without your favourite skinny, you prefer a stylish boot cut, or maybe you love the versatility of a straight leg - Seraphine’s collection is designed to suit you!

with seraphine denim

no one can tell you’re

wearing maternity jeans.

they look just as trendy

as your favourite

designer denim and

the cut really lifts

your bum!

Ang

elin

a Sk

inny

Jean

s

FROM 1ST TRIMESTER& BEYOND

Am

i LUXE Slim

Leg Jeans

Jenny

Stretc

hy Lea

ther B

elt

Q : S H A L L I S T I C K T O M Y P R E - P R E G N A N C Y S I Z E ? W H I C H B A N D S T Y L E S A R E B E T T E R S U I T E D T O M E ?

A : Yes stick to your “normal” size, the fabric is stretchy and designed to evolve with your pregnancy curves. If your regular jeans are low-cut, then you’ll probably prefer below the bump band, which sits comfortably under your stomach as it grows. If you

prefer high wasted jeans, then opt for above the bump jersey band. You’ll keep a similar level of support around the waist & stomach. As there is more support in the stomach

area, they are also ideal for multiple pregnancies.

Q : H O W D O I C H O O S E T H E P E R F E C T F I T ?

A : Make note of cuts, fits, washes and rises you tend to prefer. Decide whether you will be more comfortable with changes to your style during pregnancy. If you loved skinny jeans

before you were pregnant, there is no reason to change the fit. Pregnancy skinny jeans are very stretchy, making them super comfortable for your pregnant belly. If you want to give your ankles a bit of “breathing space” during your pregnancy, slim jeans are a little looser through the leg and won’t hug your ankles, you can also opt for cropped jeans. Boot-cut jeans are a

flattering option for a pear shape body type and creates a flattering leg shape.

Q : C A N I E X P E R I M E N T W I T H C O L O U R S ?

A : Yes, there are so many options you’ll wonder how you ever got buy with just blue denim. Here are some suggestions we like...

For those looking for a splash of colour, try cobalt to match with a black, white

or stripy top. Everyone looks confident in coral! Wear with a black, grey, white or even beige top. Balance the blue hues of our sea mist style with natural colours like

tops in taupe and stone shades.

team with a crisp shirt & blazer for a smart look

LUXE

Kei

ra F

ront

Tie

Bla

zer

Roll up the hem

for an elongated silhouette

a pop of colour to keep your

silhouette on trend

Jenn

ifer B

lue

Slim

Leg

Jean

s

Drew

Slim Leg Jeans

the 24/7 dressA

delaide Colour Block D

ressJole

ne F

ront

Kno

t Dre

ss

Chic maternity dresses work to trim and skim over your baby bump. When selecting your maternity dress consider that the style needs to be versatile so that you can dress it for many different occasions.

2nd

clever concealed

breastfeeding

panels for nursing

your baby

FROM 2ND TRIMESTER& BEYOND

the perfect lbD

to dress up or down

Tessa Shift Dress

Maud Japanese Belt

accentuate your empire line with

this japanese belt

highlight your empire line

1st trimester tips

3rd

Q : H O W D O I D R E S S M Y S M A L L B U M P ?

A : In the first trimester when your bump is not defined, loose fits are ideal, allowing room for growth and some time for your bump to take shape. In the second trimester you can now show off your bump with more fitted dresses

like our shift dress (see opposite page).

Q : H O W C A N I M A K E T H E M O S T O F M Y N E W Y U M M Y M U M M Y C U R V E S ?

A : Flaunt your bump and gorgeous new curves in chic dresses. A feminine V-neckline emphasises your new

cleavage and highlights your bump to perfection. If you are conscious of your hips an A-line skirt works great to

disguise extra weight. Opt for a length just above the knee which is the most flattering line for your silhouette. Many

pregnant women don’t like showing off their upper arms so a butterfly sleeve or cap sleeve provides a flattering cover.

Q : I W O U L D L I K E T O E L O N G AT E M Y S I L H O U E T T E . H O W D O I D O T H I S ?

A : Maxi dresses will not only provide you with comfort, but are the best styles to flatter you when

your bump is at its largest. You crave comfort and soft fabrics and the maxi length will be the most flattering, with its elongated silhouette. They’re the best option

and a trend that LA celebs like Jessica Alba and Angelina Jolie have previously adopted.

great for the 2nd

trimester

think of accessorising

with a scarf for a splash

of colour

Whatever you need, our

maternity tights will keep

your pins looking lovely

They have been made with special shaped panels, which gently cradle your bump as it gets bigger so they are comfortable and they

won’t fall down. Don’t worry about sizing, you can buy your normal tight size as our maternity tights are designed to grow with your bump.

styletip!

Brooke Butterfly Sleeve Dress

Matilda Printed Maxi Dress

Extra Soft Bamboo Tights

Jolene Front Knot Dress

in the third trimester , a loose

fitting, longer t-shirt is a

comfortable fit

the perfect top

Q : C A N I B U Y T O P S W H I C H W I L L W O R K B O T H F O R

P R E G N A N C Y & N U R S I N G ?

A : Seraphine offers stylish multi-functional tops that have been designed with

breastfeeding in mind, making them great investment pieces. Must haves for your

maternity wardrobe, you can wear them throughout your trimesters and they’ll effortlessly transition into your nursing

wardrobe. Select from a range of fashionable styles that allow easy access

for discreet breastfeeding.

Q : A R E D A R K C O L O U R S T H E M O S T F L AT T E R I N G D U R I N G P R E G N A N C Y ?

A : It’s natural to want to stick to dark colours but there’s no need to be a pregnant wallflower! Add

a splash of colour to your style and embrace bright block colours and pretty prints for a stand out look. With pieces in this season’s trendy coral hue, polka dot prints and flattering florals, you need not stick to black. The shape of the styles flatter your figure

while the colours and prints ensure all eyes on you.

Beryl Panel Tie Tunic

Q : H O W U S E F U L A R E T U N I C S ?

A : The tunic is a piece of must-have maternity wear that makes getting through those nine

months a little easier. Perfect for day, time you can wear over a pair of skinny jeans or leggings

for maximum comfort. It is a great alternative to the t-shirt and jeans look. They are dressier than your average shirt, but effortless and take minimal time to style. You can easily transform

your look from day to night with a blazer jacket, accessories and a pair of heels.

Q : W H I C H FA B R I C S H O U L D I G O F O R ?

A : Since your body temperature tends to go up when you’re pregnant, natural fabrics are best.

Our tops are either made of cotton or viscose which is a natural breathable fibre made from wood pulp. For vests we highly recommend our unique cotton and bamboo jersey blend which offers the unique

properties of being anti bacterial and wicks moisture faster than any other fabric. We add a little elastane

for the perfect stretch enabling your tops to fit all the way to nine months and never get out of shape.

Pure synthetics fabrics such as polyester are not allowing your skin to breathe and can make you feel

sticky and itchy - you’re breathing for two now!

3rd

wide stripes are a

great way to show

off your bump

a maternity vest is a must have basic. this one also has easy breastfeeding access

Leanne Nursing Vest

Bran

di S

trapp

y To

p

Kenz

ie P

oppe

r Bre

astfe

edin

g To

p

Bailey Striped Side Pleat Top

4th

knitwear

Q : W H AT ’ S T H E B E S T WAY T O D O L AY E R I N G W H E N Y O U A R E

P R E G N A N T ?

A : Layering is key during pregnancy as it allows you to mix and match pieces. Match a knitwear with a tunic or a dress and highlight your empire

line with a belt for some definition. Layering elongates your silhouette and long length

cardigans are very good to disguise lumps and bumps. Think about creating colour contrast between the layers for a structured shape.

Q : M Y S K I N I S V E RY S E N S I T I V E N O W I A M P R E G N A N T, W O N ’ T

K N I T W E A R I R R I TAT E I T ?

A : Most of our knitwear is made from an innovative viscose and bamboo blend fabric that not only regulates your body temperature, but is ultra soft against your

skin, making it perfect for pregnancy.

Alexia Jumper

Nursing shawl & top

features seraphine

signature Popper

system for easy access

to breastfeed

Mad

ison

Nur

sing

Shaw

l

Jasm

ine

Tie

Car

diga

n

Lena Tie Front Cardigan

& Tessa Shift Dress

Denver W

ool & C

ashmere W

rap Cardigan

chunky cardigans make a

great outerwear option

Celeste Striped Jumper

From full length gowns to cocktail dresses, we’ll help you find your red carpet look. If you have a very special evening and want to achieve the A-list celebrity look, have a browse of our LUXE collection. If you don’t want to invest in more than one

party dress but are a social bee, you can opt for our multiway dress. It’s so versatile you can let your creativity loose to achieve many gorgeous looks with just one dress.

Occasionwear

Dita Lace Panel Shift Dress

Dahlia Tw

o Tone Dress

LUXE Alisa Multiway Dress

your social life won’t

stop just because you

are pregnant, so we have

designed gorgeous

maternity eveningwear

to cater for every occasion

Multiway

GIVE YOUR CLOTHES MILEAGE...STYLE YOUR DRESS FOR ANY OCCASION

The spottydress

everydaywear

prints are good to

flaunt your new curves

from early on in the

pregnancy. This mock

wrap dress is a

wardrobe essential!

FROM 1ST TRIMESTER& BEYOND

at theoffice

summerparty

Renata Spot Mock W

rap Dress

Dav

ina

Plea

ted

Car

diga

n

ShoeTherapy Ballerinas

Lena

Tie

Fro

nt C

ardi

gan

Seraphine Maternity Bag

ShoeTherapy Suede Loafers

LUXE Eva W

rap Blazer

SHOP AT OUR LONDON STORES28 Kensington Church Street, W8

& 79B Hampstead High Street, NW3

AND IN OUR POINT OF SALE ATJohn Lewis, Kingston-upon-Thames, KT1

& Peter Jones, Sloane Square, SW1

www.seraphine.com

THE GOLDEN RULES OF MATERNITY DRESSING

Invest early on in essentials so you’ll maximise

wear during each trimester

Accessorise with jewellery and scarves to bring

out that pregnancy glow

Mix and match maternity clothes with your own

wardrobe favourites

Black will be your staple but dare to wear bold

colours and patterns

...Above all, stay true to your style!