September/October :LPR 2010

Working on Your Behalf How will the Healthcare Bill’s 1099 Amendment Affect Your Business?DON’T JUST SURVIVE- THRIVE!

FROM THE PRESIDENT 3

PARTNERSHIP GOES MOBILE 4

GREGG COUNTY DAYS

IN AUSTIN 5

TIME TO CLEAN UP LONGVIEW 6

SURF & TURF

SILENT AND LIVE AUCTION 7

ELECTED OFFICIALS

RECEPTION SET 8

Departments

RIBBON-CUTTINGS 10-11

ANNIVERSARIES 12

NEW MEMBERS 13

CALENDAR 15

Don’t Miss…

Also in this issue…

Surf & Turf, p. 7

Longview Progress Report is published by:

410 N. Center Street / Longview, TX 75601903-237-4000 / www.longviewtx.com

September/October 2010 Vol. 4 Issue 5

Chamber of Commerce J Convention and Visitors Bureau J Downtown Development

What’s your issue? Whether you areconcerned with the budget,

education, developing all energy sources, oreven immigration, Gregg County Days isyour chance to have your voice heard. It’salso important to note this year that the tripto Austin will come a little earlier. The busheaded to Austin will leave Longview themorning of February 28 and will return

March 1. Also new this year, some of ourevents will be done in conjunction withthe Tyler delegation in order to trulyrepresent the East Texas region.

Our first day at the Capitol will beginwith a series of Legislative briefings.Attendees will have the opportunity toask questions on the issues they face on a

GREGG COUNTY DAYS — AUSTINAdvocating on behalf of our members is Job #1

Are you challenged with the learningcurve regarding the upcoming changes

that the Health Care Reform bill will haveon your business?

Here are a few points you need to know:1. If you use a credit card to purchase

products/services for your business youwill not be required to file a 1099 to acompany. For example, if you shop at Sam’swith your MasterCard you will not have tofile a 1099 because you are not cutting acheck to them.

2. You will be required to have EVERYvendor’s TIN # in order to cut them a"payment" check. If your company doesNOT have a TIN # for a vendor you arerequired to withhold 28% of the bill in orderto remit to at the end of the year to the IRS.This applies to cities/governments, too.There is major concern over this billregarding identity theft because the self-

employed use their SSN as theirEIN/TIN.

3. If a vendor provides you with thewrong TIN# your business isresponsible for withholding the 28%until the correct vendor # is identified.YES, you are liable to the IRS for that28%. We do NOT know how to confirmcorrect TIN #s at this time.

The Longview Partnership has beenactive in working to repeal the 1099amendment by supporting HR 5141 andits companion bill S-3575. ThePartnership has sponsored a letterwriting campaign received by SenatorsJohn Cornyn and Kay Bailey Hutchisonas well as Congressman Louie Gohmert.As opposition from the businesscommunity grew, so did the support onCapitol Hill for both measures. For thelatest on HR 5141 and S-3575, go towww.longviewvotes.com.

continued on p. 5

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www.longviewtx.com2 September/ October


Don’t Just Survive, Thrive!8 Ways to Make Your Cash Register Ring

BOARD OFDIRECTORS

Richard AndrewsLEDCO Past Chairman

Edward BanosGood Shepherd Health System

Shane BestTexas Bank & Trust

Cathy CaceJohnny Cace’s

Seafood & Steak House

Jon CoxSTEMCO LP

Dr. Julie FowlerKilgore College Longview

Keith HoneyAEP Southwestern Electric

Power Company

Anne HugmanHugman Architecture &

Construction

Wes JonesSpring Hill ISD

Jim KendrickLongview Regional

Medical Center

David McWhorterGans & Smith Insurance

Agency Inc.

Dr. Dale LunsfordLeTourneau University

Randy OertelLeTourneau Technologies, Inc.

Darrell RachelsEastman Chemical Company,

Texas Operations

Dave SpurrierWells Fargo Advisors, LLC

APPOINTEDDIRECTORSMaxey Cerliano

Gregg County Sheriff

Judge Bill StoudtGregg County

www.longviewtx.com

From the President

The Longview Progress Report 3

O n Thursday, July 22, the LongviewPartnership

offered a webinarthrough HALO Team.Once again, thislearning opportunitywas fantastic for ourarea businesses. Eightkey points werediscussed whichgenerated severalpotential solutions tobusinesses and greatdiscussion items.1. Offer an experience that impacts all 5senses.

• Sight – what impression do yourcustomers leave with? Consider place ofbusiness, website, and/or email campaigns?

• Hearing – What does your customer hearwhen they walk into your place of business?

• Smell – Every sense creates an experience.Does the aroma of your business match themusic you are playing or compliment theproduct/services you are selling?

• Taste – Have you thought about havingsomething special for your customers thatreflects the type of experience you wantthem to have when they visit your place ofbusiness?

• Touch – What opportunities do you havefor your customers to interact with whicheducates them on your products and/orservices? 2. Create and use a consistent andmemorable brand. Remember, a brand is not a logo! A logo isa piece of the brand.3. Pursue the business trifecta.Know what you do best and do it! Stay trueto your mission and purpose.

Do you have a proprietary product line?Could you? Have you thought about having asignature item such as a t-shirt, gift soap, foodproduct, etc? Put your logo and website onthe packaging. Use as customer loyalty gifts,hostess gifts, sell in your place of business.

Do you provide value added services? Howcan you create a customer experience thathelps you develop long term loyal customers?Perhaps it is as simple as hosting a “how to”workshop.

4. Focus on customer retention andnurture relationships.What are your touch points with yourcustomer? How often do you “connect”with your customers? Not to talk to… butrelate with!5. Events. Do you host events for your business?

Why not? Have you thought about waysyou can focus on reinforcing your services,websites, and tools you have to grow yourbusiness? Perhaps it is as simple asbringing your top customers in and letthem review your products and services.Or you host customer appreciation events.6. Offer Samples.Sampling is a critical part of the beverageindustry. They learned years ago throughsampling you begin shaping the type ofexperience potential customers has aboutyour products and services. What can youdo? Perhaps you provide items for a silentauction to benefit a non-profit, you set up atrade show and give prospective customersmini-items that gives them the opportunityto learn more about your business.7. Work with Other Businesses.Partnership marketing is an effective wayto help reduce your marketing costs.Example: Identify businesses who want toreach the sample target market. Identifymarketing strategies that you can worktogether in to promote your product andservices. Take advantage of bounce backprograms with each other. If a customerspends $500 with you over “x” period oftime send them a thank you card with agift card to the business you are patterningyour marketing with. 8. Be open 24 Hours A Day!!!! Latest retail trends indicate that by 2011customers will be shopping online first.Are you there? It doesn’t matter what typeof business you have, you need a websitethat provides customers the opportunity tobuy what you are selling. Is your 24/7/365Marketplace Open for Business?For more information about businessdevelopment programming visitwww.longviewchamber.com today!

Kelly HallLP President


STAFF

Kelly HallPresident

[email protected]

Paul AndersonSr. Vice President

[email protected]

Elaine ReynoldsVP Downtown Development

[email protected]

Leska ParkerBusiness Manager

[email protected]

Mary WhittonProgram Coordinator

[email protected]

Mitzi BarnesSpecial Projects Coordinator

[email protected]

Amy TatumCommunity Development

Coordinator903-237-4029

[email protected]

Elena GuilbeauConvention Sales Manager

[email protected]

Margie HarrisTourism Services Manager

[email protected]

Carrie FisherReceptionist

[email protected]

www.longviewtx.com

Strengthening a Strong Economy

4 September/ October

Longview Partnership Goes Mobile

The Chairman’s ClubPlatinum

Silver

Need to get your customers throughyour doors? The Longview

Partnership is continually seekingopportunities to showcase Longview as adestination community! Why not in thepalm of your hand? Beginning this fall thevarious divisions of the Partnership willpromote Longview with a SocialMessaging Service (SMS).

“We are excited to be one of the firstcommunities in East Texas implementing amobile marketing campaign to promoteLongview’s festivals, events, businesses,etc.,” said Chairman Jim Kendrick.

We pride ourselves on providing solutionbased opportunities to advance thecommunity as a destination to live, work,and play.

By implementing our new mobilemarketing campaign we will be able to:

• promote Longview Chambermember’s with our resource directory,

• promote our signature festivals andevents such as AlleyFest and the BalloonRace, and

• provide a mobile directory to offer aresource for exploring Longview whileyou’re on the GO!

Users will be able to bookmark the pageon their home screen and will create acustomized button for relaunching theirLongview Mobile directory in the palm oftheir hand!

Be watching for the release of our newMobile Marketing Service!


www.longviewtx.com

Representing the Interests of Business with Government


daily basis.That evening the delegationwill be able to network withthe individuals in keypolitical positions in Austin.Our second day will bespent at the Capitolspeaking one-on-one withour elected officials.Don’t wait to register atwww.longviewchamber.com.Registration is alreadyunderway with earlyregistration prices expiringJan. 15, 2011. We need yourhelp to strengthen ourVOICE while in Austin.

Gregg Co.Days inAustin

Longviewites visit the State Capitol in 2009.

continued from p. 1


www.longviewtx.com

Promoting the Community


Time to Clean Up Longview

The Fall Brown Bag lunch concert series starts Friday,Oct. 1 and runs each Friday through Nov. 5. This free

event is held at Heritage Plaza, at the corner of Green andMethvin Streets in downtown Longview.

In the second season, the addition of Downtown Market toBrown Bag lunch concert series will be located in the bankdrive thru lanes south of Heritage Plaza. The DowntownMarket grew from 7 vendors to 26 in the six-week courseduring the spring. The idea is to add to the current eventhelping make Downtown – The Place To Be. Selectvendors offering local products, fresh fruits, flowers andgifts will give our guests in downtown a chance to makepurchases from 10 a.m. to 1:30 p.m.

Gather your family, friends, neighbors, and co-workersfor the Fall Citywide Cleanup. It’s truly citywide so

you can clean up anywhere in Longview. Needsuggestions? We’ll have a map with certain ‘trouble spots’already designated.

This event is coordinated by Keep Longview Beautiful andthe City of Longview. We’ll have all of the supplies youneed. The city will again provide tire recycling during thecleanup. It will run from 8 a.m. to noon, Saturday, Oct. 2.Meet at the city library to pick up supplies.

Don’t forget our Reporting Party after. We’ll have music,lunch, and volunteer thank you gifts. You can register forthis cleanup by calling 903.237.4029 or

[email protected]. Thanks to Woodmen of theWorld for providing lunch for our volunteers.

Who Keeps Longview Beautiful? We ALL do! Visitwww.keeplongviewbeautiful.com.

The Brown Bag concert series will feature entertainment onthe plaza from noon until 1 p.m. Relax and listen, bring afriend and a lawn chair while enjoying an entertainingFriday lunch in the plaza showcasing qualityentertainment.

Bring your lunch or enjoy a brown bag lunch for $6 fromTexas Best Smokehouse. This price includes a barbequesandwich, chips and a drink.

The Brown Bag lunch concert series and the DowntownMarket promotes the community by attracting people todowntown while inviting those who work downtown toremain for lunch programs.

Downtown Longview Main Street — Something for Everyone!

Volunteers from 2010 Spring Citywide Cleanup.

Save the Date for Santa!

Gregg County Courthouse Lighting: 6:15 p.m. Thursday, Dec. 2

Longview Christmas Parade to follow at 6:30 p.m.

Christmas at the Courthouse Activities: 6 to 8:30 p.m. - Dec. 3 & 4 and 10 & 11


www.longviewtx.com

Strengthening a Strong Economy


Surf & Turf Auction to Kick Off PAR BUSTERS

Longview Partnership would like to proudly present anew event! We are having a lobster and steak dinner

on Sunday, October 17, from 6 to 9 p.m. at The Challengeat Oak Forest. This event is the kick-off for the 16th

Annual PAR BUSTERS Golf Tournament scheduled forMonday, October 18.

The committee is looking for auction items, donations,door prizes and sponsorships. If youwould like more information pleasecontact Mitzi Barnes, 903-237-4021 [email protected].

A postcard has been mailed out to themembership announcing the Surf &Turf. If you would like to make areservation, please contact theLongview Partnership office or go to our website atwww.longviewchamber.com.

septoct10 8/24/10 8:02 AM Page 7



They work on our behalf every day. Now it’s ourchance to say ‘thank you’. The Longview

Partnership’s Business Advocacy Committee is hosting aReception in honor of our region’s local, county andstate elected officials from 5:30 to 7 p.m., Tuesday, Sept.28, at The Summit Club.

Let’s enjoy the opportunity to meet and greet ourpolitical leaders who represent us on the public policyissues that affect us daily. All 2010 Business Advocacyevents are sponsored by AEP SWEPCO, Allied Waste,Atmos Energy, and Spring Hill State Bank.

Elected Officials Reception

Judge David Brabham and Congressman Louie Gohmert talkduring the 2008 Elected Officials Reception.

How to WOW our Visitors

Hudsonad goeshere!

Once again The Longview Convention and VisitorsBureau is happy to offer Real East Texas Friendly

Hospitality Training in conjunction with the LongviewHospitality and Tourism Association and East TexasTourism. We will offer 2 sessions, 8:30 – 11 a.m. and 2 –4:30 p.m. on Thursday, Sept. 16, in the Maude CobbActivity Center.

This hospitality training program is for all customerservice professionals and front line staff who come incontact with visitors to our area. We will help youunderstand how your attitude impacts your company’ssuccess and promotes tourism which is vital to our localeconomy. The Real East Texas Friendly HospitalityTraining is offered to all participants FREE OF CHARGE.Real East Texas Friendly Hospitality Training will coverthe following:

• Customer Service • Community Pride

• City Parks & Sports Tourism • Downtown Attractions • Longview Events • How to Direct Visitors to Points of Interest • East Texas Attractions • Internet Resources

Visitors to East Texas need to experience the Real EastTexas friendliness we are well known for. Our customerservice and hospitality workers must be equipped with themost current information about our city and regionalattractions, and serve it up with a smile. Please encourageyour staff to attend this training. A well-trained staff andhappy customers mean more business and increasedprofits.

For more information or to sign up, please call theLongview Convention and Visitors Bureau at 903-753-3281or email us at [email protected].


ISISISGREENISPRINTTEN REASONS WHY PRINT IS GREEN

Considers Product Sources

Recycles Waste

Makes Smart Choices

Uses Green Design

Cares About Climate & Forests

Takes Smart Environmental Action

Uses Renewable Power Sources

Promotes Sense of Community

Compares Favorably to Other Media Types

Preserves Natural Resources

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www.longviewtx.com The Longview Progress Report 9


10 September/ October www.longviewtx.com

Ribbon Cuttings & Groundbreakings

The newest concept in wellness to hit East Texas is 4 MinuteFitness, which promises results from literally four minutes ofexercise daily.

4 Minute Fitness is located at 913 NW Loop 281, Ste 112. Call903.387.0862.

New Allstate agent Richard Longacre held an open house in hisPine Tree location to introduce himself and his services.

Allstate-Richard Longacre is located at 512 Pine Tree Rd. Call903.297.5500.

Carl's Jr opened its doors with great fanfare! More than justburgers and fries, try their made-from-scratch biscuits forbreakfast.

Carl's Jr is located at 411-A Loop 281. Call 903.236.2501.

Doctor's Nutrition offers medical lab services and pharmaceuticalgrade products to help you achieve your maxmimum potential.

Doctor's Nutrition is located at 408 E Loop 281, Ste C. Call903.663.1008.

Family Focus Wellness Center recently held an open house tocelebrate its newly renovated facilities.

Family Focus Wellness Center is located at 101-B Woodine Pl.Call 903.236.6222.

Longview's newest urgent care clinic, HealthCARE Express,allows patients to register online and skip the waiting room.

HealthCARE Express is located at 1509 W Loop 281. Call903.740.0681.

septoct10 8/19/10 7:51 PM Page 10

The Longview Progress Report 11www.longviewtx.com

Ribbon Cuttings & Groundbreakings

Chiropracter Jack Mitchell hosted an open house for his newoffice space at the intersection of Bill Owens Pkwy and Loop 281.

Jack P Mitchell PC is located at 2641 Bill Owens Pkwy. Call903.759.2533.

Tri-City Charter recently celebrated the opening of its brand newfacility on Loop 281, just north of I-20.

Tri-City Charter is located at 6065 SE Loop 281. Call903.663.5514.

Specializing in fun for children and adults, Texas SpecialChildren's Projects brings joy into the lives of special needsindividuals.

Texas Special Children's Projects is located at 513 N. Fredonia St.Call 903.236.7300.

Wiseman Ministries recently opened its Gifts of Grace ResaleStore next to Posado's Cafe off Judson Rd.

Wiseman Ministries is located at 210 S Green St. Call903.553.0952.

Member2Member set for September 10When you joined the Longview Chamber of Commerce you expected to get more

business which is fabulous because that is just one of the many things that we are here tohelp you do! As a member, have you taken full advantage of the many exciting

opportunities that your chamber offers? The next Member2Member workshop isset for Friday, September 10 from 11:30 – 1:00 p.m. at the Partnership. Thisinformative and interactive session will help you turn your chamber membership into

your greatest marketing tool. Discover how to use your chamber membership to:Create an Endless Stream of Prospects, Leverage Partnerships within the Community, Build

a Personal Brand Network More Effectively, Enhance Credibility, and Increase Visibility.To register for the next Member2Member, contact the Longview Partnership at 237-4000.

You’ve got business goals.....your chamber is here to help you achieve them!

septoct10 8/19/10 7:51 PM Page 11

www.longviewtx.com



One YearTexas Car Mart

Jackson Hewitt Tax ServicePeralta Interiors

Lights PlusAmeri-Tex Services, Inc.

Luby’s Hyundai of LongviewJBraden Salon and Spa

Open Range Cowboy ChurchSuperior Commercial Coolers, Inc.

RSC Equipment RentalAFLAC - Gary Irvin

International Name Plate SuppliesMoe’s Southwest Grill

Graystone Haunted ManorAce Star Distributors/NABCO Management, LLC

Community ConnectionsMosby Mechanical Company

Technical Machine Sales

Five YearsCentury Link

Cornerstone Commercial ContractorsState Farm Insurance – Rob Bassett

Fifteen YearsSabine Pipe

Twenty YearsChick-fil-A

Cotton Patch CaféMark E Dulweber PC

Twenty-Five YearsSpring Hill ISD

Yellow Book USA

Thirty YearsKirby Chemical and Restaurant Supply

Thirty-Five YearsCoors of Longview, Inc.

Forty-Five YearsMachin & Machin & Associates, Inc.

Fifty-Five YearsGillespie Coatings, Inc.

AnniversariesSeptember 2010 October 2010

One YearPottery Designs & More

Alpha ImportsRaymond Taylor DDS

Texas Alcohol & Drug Testing Service, Inc.Design 903

Get CharmedJohn Wilson Agency

PixascopeKelly Tractor & Equipment

Ryan’s SteakhouseGregg Industrial Insulators, Inc.

BNI – Longview LunchablesSend out Cards – Sonya Hill

the GO spotEastman Tire

I.E. Willis, Jr. DPM PCUpper Cervical Health Centers of America

Polka TotsThe Crisman School

Wireless on the MoveDirect Visual Media

Ten YearsLongview Christian Fellowship

Mark Bailey PhotographyNetwork Funding IP

Twenty YearsGans & Smith Insurance Agency

Midco Sling of East Texas

Twenty-Five YearsA #1 Trophies & Plaques

LaFama Foods

Thirty-Five YearsWard Agency

Fifty-Five YearsHoraney’s, Inc.

Louis Morgan Drug #1

septoct10 8/19/10 7:51 PM Page 12



ArkLaTex DKIRussell Kneifl

1917 W. US Hwy. 80White Oak, TX 75693

(903) 759-3389

DatcomTom Baum

5621 S. Broadway Ave. Suite 411

Tyler, TX 75703(903) 581-2753

East Texas Lighthouse for the Blind

Allie Abel500 N Bois D’ArcTyler, TX 75702(903) 595-3444

Eben Concepts, Inc.Daniel Holle

101 W Louisiana StreetMcKinney, TX 75071

(972) 562-9261

Eyeglass WorldBenjamin Rogers

3098 N Eastman RoadLongview, TX 75605

(903) 704-0301Girling Home Health

Brian Underwood434 E Loop 281

Longview, TX 75605(903) 236-7591

Hibbs-Hallmark & Co.Brenda Massey

501 Shelley DriveTyler, TX 75701(903) 561-8484

Hopscotch for ChildrenEvie Gee

105 E Tyler StreetLongview, TX 75601

(903) 758-2753Innova Patent Licensing LLC

Robert Uomini911 NW Loop 281 Ste 211-14

Longview, TX 75604

Lively Olds-CadillacGordon LivelyP O Box 3164

Longview, TX 75606-3164(903) 757-6600

Longview Public LibraryKara Spitz

P O Box 1952Longview, TX 75606-1952

(903) 237-1351Super One Foods

Jim Albritton1217 E Marshall Avenue

Longview, TX 75601(903) 753-7411

Suzanne Cook & Co.Lacey Stevenson

1127 Judson Road Suite 146Longview, TX 75601

(903) 399-0903The Ranch @ 1844

Julie Chandler1801 FM 1844

Longview, TX 75605(903) 295-0800

New MembersUnitedHealthcare

of North TexasJosh Wilson

5800 Granite Pkwy, Ste. 700Plano, TX 75024

(469) 633-8755

Verizon WirelessDavid Hockaday

3080 N Eastman Road Suite 104Longview, TX 75605

(903) 753-6370

West Real Estate InspectionJeff West

2156 Dunn Bottom RoadDiana, TX 75650

(903) 777-4543

Wiseman MinistriesTim Wiseman

210 S Green StreetLongview, TX 75601

(903) 553-0952

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September6 Labor Day Holiday – LP Office Closed

8 Noon Leadership Longview Committee Meeting

10 11:30 a.m. Member2Member Orientation Session at LP

13 3:30 p.m. LP Executive Committee Meeting

14 5:00 p.m. Business After Hours Networking EventHosted by Southern Hills Golf Club

22 Noon One Hundred Acres of Heritage Main Street Advisory Board Meeting

28 5:30 p.m. Elected Officials Reception at The Summit

30 LP Board Retreat

October8 11:30 a.m. Member2Member Orientation Session at LP

17 6:00 p.m. Surf & Turf at The Challenge at Oak Forest

18 7:00 a.m. PAR BUSTERS Golf Tournament at The Challenge at Oak Forest

18 3:30 p.m. LP Executive Board Meeting

26 5:30 p.m. Business After Hours Networking EventHosted by Eastman Estates

27 Noon One Hundred Acres of Heritage Main Street Advisory Board Meeting

CALENDAR


septoct10 8/19/10 7:51 PM Page 15

410 N. Center StreetLongview, TX 75601

903-237-4000www.longviewtx.com

PRSRT STDU.S. POSTAGE

PAIDPERMIT NO. 82LONGVIEW, TX

septoct10 8/19/10 7:51 PM Page 16

Documents

September/October :LPR 2010