September Quarter 2014 Results

November 4, 2014

Disclaimer

This presentation contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S.

Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,”

“expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets” and

similar statements. Among other things, statements that are not historical facts, including statements about Alibaba’s beliefs and

expectations, the business outlook and quotations from management in this presentation, as well as Alibaba’s strategic and

operational plans, are or contain forward-looking statements. Alibaba may also make written or oral forward-looking statements in

its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in press releases and other written materials and

in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks

and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking

statement, including but not limited to the following: Alibaba’s goals and strategies; Alibaba’s future business development;

Alibaba’s ability to maintain the trusted status of its ecosystem, reputation and brand; Alibaba’s ability to retain or increase

engagement of buyers, sellers and other participants in its ecosystem and enable new offerings; Alibaba’s ability to successfully

2

engagement of buyers, sellers and other participants in its ecosystem and enable new offerings; Alibaba’s ability to successfully

monetize traffic on its mobile platform; risks associated with limitation or restriction of services provided by Alipay; risks associated

with increased investments in Alibaba’s business; risks associated with acquisitions; privacy and regulatory concerns; competition;

security breaches; the continued growth of the e-commerce market in China and globally; and fluctuations in general economic

and business conditions in China and globally and assumptions underlying or related to any of the foregoing. Further information

regarding these and other risks is included in Alibaba’s filings with the SEC. All information provided in this presentation is as of the

date of this presentation and are based on assumptions that we believe to be reasonable as of this date, and Alibaba does not

undertake any obligation to update any forward-looking statement, except as required under applicable law.

This presentation contains certain financial measures that are not recognized under generally accepted accounting principles in the

United States (“GAAP”), including Non-GAAP EBITDA, Non-GAAP net income and free cash flow. For a reconciliation of these non-

GAAP financial measures to the most directly comparable GAAP measures, see GAAP to Non-GAAP Reconciliation.

49%YoY GMV

Growth

September Quarter 2014 Highlights

307MMAnnual

Active Buyers (2)

54%YoY Revenue

Growth

3

217MMMobile MAUs (3)

US$ 95Bn12-MTH

Mobile GMV (1)(2)

Note: Unless otherwise indicated, all figures above are for the three months ended September 30, 2014(1) Assumes 1 US$ = 6.1380 RMB(2) For the twelve months ended September 30, 2014(3) For the month ended September 30, 2014. Based on the aggregate mobile MAUs of apps that contribute GMV on our China retail marketplaces

183

135

159

176

346 345374

529

430

501

556

Quarterly GMV (China Retail Marketplaces)

GMV

(RMB Bn)

53% 46%YoY

Growth 65% 64% 45%65%62%62% 49%

179

255223

257 275

346295

342380

49

91

71

8899

135

228

346

294

345

Sep 30,

2012

Dec 31,

2012

Mar 31,

2013

Jun 30,

2013

Sep 30,

2013

Dec 31,

2013

Mar 31,

2014

Jun 30,

2014

Sep 30,

2014

Taobao Marketplace Tmall

4

For 3M

ended

Active Buyers & Mobile MAUs

202

231255

279

307

(In Millions)

Annual Active Buyers Mobile MAUs

136

163

188

217

(In Millions)

YoY

Growth 51% 52%48%44%39%

Sep 30,

2013

Dec 31,

2013

Mar 31,

2014

Jun 30,

2014

Sep 30,

2014

For 12M

ended

136

Dec 31,

2013

Mar 31,

2014

Jun 30,

2014

Sep 30,

2014

For 1M

ended

5

Mobile GMV Contribution

19.7%

27.4%

32.8%

35.8%

(RMB Bn)

Mobile GMV and Mobile Penetration (China Retail Marketplaces)

(%)

6

13 26 32 4155

104118

164

199

5.6% 7.4%

10.7% 12.0%

14.7%

Sep 30,

2012

Dec 31,

2012

Mar 31,

2013

Jun 30,

2013

Sep 30,

2013

Dec 31,

2013

Mar 31,

2014

Jun 30,

2014

Sep 30,

2014

Mobile GMV Mobile GMV as % of total GMV

For 3M

ended

0.61%

1.87%

2.31% 2.30%

Sep 30, 2013 Sep 30, 2014

Mobile monetization rate

Blended monetization rate

(1)

374 556

14.7%

35.8%

Sep 30, 2013 Sep 30, 2014

GMV Mobile GMV as % of total GMV

September Quarter 2014 Financial Highlights

GMV and Mobile Penetration

+48.7%

(RMB Bn)

Monetization Rate

(%)

Note: For the three months ended on the respective dates

(1) Derived from China commerce retail mobile revenue / mobile GMV

(2) Non-GAAP EBITDA represents income from operations (which excludes interest and investment income, net, interest expense, other income, net, income tax expenses

and share of results of equity investees) before certain non-cash expenses, consisting of share-based compensation expense, amortization, depreciation and impairment

of goodwill and intangible assets that Alibaba Group does not believe are reflective of its core operating performance during the periods presented. 7

Revenue

11.0

16.8

Sep 30, 2013 Sep 30, 2014

+53.7%

(RMB Bn)

6.5 8.5

Sep 30, 2013 Sep 30, 2014

Non-GAAP EBITDA (2) and Margin

(RMB Bn)

Margin 59.4% 50.5%

2.57%

2.95%

2.52% 2.77%

2.61%

3.53%

2.63%

3.03%

2.54% 3.05%

Monetization Rate

Quarterly Monetization Rate (China Retail Marketplaces)

(%)

Non-mobile

monetization

rate(1)

We manage the business for growth in GMV and active buyers, not for monetization rate

• Blended monetization rate is at expected level, consistent with prior years

• Blended monetization rate is lower sequentially, due to strong GMV growth on Taobao Marketplace

0.47% 0.55% 0.47% 0.58% 0.61%

1.12% 0.98%

1.49% 1.87%

2.52% 2.54%

2.46%

2.77%

2.30%2.51% 2.31%

3.05%

2.18%2.52% 2.30%

Sep 30,

2012

Dec 31,

2012

Mar 31,

2013

Jun 30,

2013

Sep 30,

2013

Dec 31,

2013

Mar 31,

2014

Jun 30,

2014

Sep 30,

2014

Mobile monetization rate Non-mobile monetization rate Blended monetization rate

8

Notes:

(1) Derived from China commerce retail non-mobile revenue / non-mobile GMV

(2) Derived from China commerce retail mobile revenue / mobile GMV

Mobile

monetization

rate(2)

rate(1)

Blended

monetization

rate

For 3M

ended

Quarterly RevenueRevenue Breakdown by BusinessTotal Revenue

(% of Total Revenue)(RMB Bn)

International

Retail

Marketplace

China

Wholesale

Marketplace

76%5%

2%

7%2%

8%

China Retail Marketplaces

Others

Alibaba Cloud

Computing

and Internet

InfrastructureInternational

Wholesale

Marketplace11.0

18.7

12.0

15.816.8

YoY

Growth 46% 54%39%62%47%

47.7%39.1%

99.5%

24.0%

50.0%

9

Marketplace China Retail Marketplaces

For 3M ended Sep 30, 2014

Sep 30,

2013

Dec 31,

2013

Mar 31,

2014

Jun 30,

2014

Sep 30,

2014

For 3M

ended

Revenue from newly acquired businesses

Revenue Growth of Major Businesses(YoY growth % )

1 2 3 4 5

1. China Retail Marketplaces

2. China Wholesale Marketplace

3. International Retail Marketplace

4. International Wholesale Marketplace

5. Alibaba Cloud Computing and Internet Infrastructure

8.6 8.5

Margin Trends

Non-GAAP Net Income (2) and MarginNon-GAAP EBITDA (1) and Margin (RMB Bn) (RMB Bn)

• We don’t manage to a margin target

• Lower adjusted EBITDA margin was attributable to:

• Consolidation of newly acquired businesses (mainly UC Web, AutoNavi) with lower margins

• Investments in new initiatives, including our mobile OS, local services and digital entertainment

• Tactical marketing, largely brand campaigns during the quarter

• We will continue to invest in new and existing businesses to drive long-term growth in GMV, revenue and profit

50.5%54.4%59.4% 40.5%46.4%53.8%Margin Margin

5.9

7.3 6.8

Sep 30,

2013

Jun 30,

2014

Sep 30,

2014

6.5

8.6 8.5

Sep 30,

2013

Jun 30,

2014

Sep 30,

2014

10

Note: For the three months ended on the respective dates (1) Non-GAAP EBITDA represents income from operations (which excludes interest and investment income, net, interest expense, other income, net, income tax expenses and share of

results of equity investees) before certain non-cash expenses, consisting of share-based compensation expense, amortization, depreciation and impairment of goodwill and intangible assets that we do not believe are reflective of its core operating performance during the periods presented.

(2) Non-GAAP net income represents net income before share-based compensation expense, amortization, impairment of goodwill, intangible assets and investments, gain (loss) on deemed disposals/disposals/revaluation of investments, amortization of excess value receivable arising from the restructuring of commercial arrangement with Ant Financial, and a one-time expense item consisting of the expenses relating to the sale of shares by existing shareholders in our initial public offering.

Cost Trends

Costs of Revenue (Pre-SBC)

2.8 4.0 4.4

25.2% 25.3% 26.4%

Sep 30, 2013 Jun 30, 2014 Sep 30, 2014

Product Development Expenses (Pre-SBC)

1.0 1.7 1.9

8.7% 10.8% 11.2%

Sep 30, 2013 Jun 30, 2014 Sep 30, 2014

(% of revenue)(RMB Bn) (% of revenue)(RMB Bn)

0.5 0.8 1.0

4.1% 4.9% 5.8%

Sep 30, 2013 Jun 30, 2014 Sep 30, 2014

11

Sales & Marketing Expenses (Pre-SBC)

0.6 1.2 1.6

5.5% 7.3%

9.4%

Sep 30, 2013 Jun 30, 2014 Sep 30, 2014

General & Administrative Expenses (Pre-SBC)(% of revenue)(RMB Bn) (% of revenue)(RMB Bn)

Note: For the three months ended on the respective dates

• Our capex increased sequentially mainly due to the purchase of land for office space in Shanghai (RMB1.4B)

• Non-real estate capex increased due to the investment in Alibaba Cloud and our data platform

6.7

10.6

8.9

61.0%

67.2%

53.1%

Free Cash Flow, Capital Expenditures and Cash

3.4

9.1%

7.3%

10.1%

Capital ExpendituresFree Cash Flow (1)

(% of revenue)(RMB Bn) (RMB Bn) (% of revenue)

57.9

109.9

21.8

Cash, Cash Equivalents and

Short-term Investments

(RMB Bn)

6.7

Sep 30, 2013 Jun 30, 2014 Sep 30, 2014

Free Cash Flow

12

1.0 1.2 1.7

0.1 0.1

1.7

1.1 1.3

Sep 30, 2013 Jun 30, 2014 Sep 30, 2014

Non-real estate capital expenditures

Acquisition of land use rights and construction

in progress

Non-real estate capital expenditures

Note: Unless otherwise indicated, all figures in the above charts are for the three months ended on the respective dates(1) Free cash flow represents net cash provided by operating activities as presented in Alibaba Group’s consolidated cash flow statement less purchases of property and equipment and

intangible assets (excluding acquisition of land use rights and construction in progress) and adjusted for changes in loan receivables relating to micro loans of its SME loan business.

43.6

33.0

51.9

88.1 10.6

6.0

As of Mar31,

2014

As of Jun 30,

2014

As of Sep 30,

2014

Cash and cash equivalents

Short-term investments

GAAP to Non-GAAP Reconciliation

For the Three Months Ended

RMB MM Sep 30, 2013 Jun 30, 2014 Sep 30, 2014

Non-GAAP EBITDA

Income from operations 5,248 6,844 4,345

Add: Share based compensation expense 864 1,073 3,010

Add: Amortization of intangible assets 39 234 598

Add: Depreciation and amortization of property and equipment and land use rights 310 423 540

Add: Impairment of goodwill and intangible assets 44 - -

Non-GAAP EBITDA 6,505 8,574 8,493

Non-GAAP net income

Net income 4,937 12,438 3,030

Add: Share based compensation expense 864 1,073 3,010

Add: Amortization of intangible assets 39 234 598

*

13

Add: Amortization of intangible assets 39 234 598

Add: Impairment of goodwill, intangible assets and investments 53 - -

Add: Gain on deemed disposals /disposals/revaluation of investments - (6,428) (60)

Add: Amortization of excess value receivable arising from the restructuring of

commercial arrangements with Ant Financial - - 35

Add: Expenses relating to the sale of shares by existing shareholders in initial public

offering - - 195

Non-GAAP net income 5,893 7,317 6,808

Free cash flow

Net cash provided by operating activities 4,526 10,177 5,865

Less: Purchase of property, equipment and intangible assets

(excluding land use rights and construction in progress)(996) (1,155) (1,693)

Add: Changes in loan receivables, net 3,153 1,572 4,766

Free cash flow 6,683 10,594 8,938

Note: * YoY declined largely driven by the increase of share based compensation ** A one-time deemed disposal gain (associated with the acquisition of UCWeb and OneTouch) in the June quarter

**